AHMEDABAD, India, June 3, 2025 /PRNewswire/ — In a powerful blend of nostalgia, warmth, and purpose, Vasant Masala, one of India’s most trusted spice brands, has rolled out a heartfelt new initiative titled ‘Khana Peena Mobile Bina’. Headlined by their brand ambassador and Bollywood icon Anil Kapoor, the campaign tackles a modern dilemma—families glued to mobile screens even during meals—and offers a simple yet meaningful solution: bring back real conversations to the dining table. In an age where digital distractions dominate dining tables, Khana Peena Mobile Bina is Vasant Masala’s heartfelt effort to bring people back to the simple, soulful joy of eating together mindfully, minus the screens.

Speaking on the campaign, Mr. Chandrakant Bhandari, CMD of Vasant Masala, shared:

“At Vasant Masala, we believe that food is not just about taste—it’s about togetherness. Khana Peena Mobile Bina is a reflection of our values as a brand deeply rooted in Indian tradition. With this initiative, and with the support of a beloved icon like Anil Kapoor, we want to inspire families to rekindle real conversations over meals.”

With Khana Peena Mobile Bina, Vasant Masala reinforces its legacy—not just as a brand that enhances food, but as one that enriches the moments that matter. In a world increasingly divided by devices, the initiative serves as a timely reminder to preserve the traditions that bind us.

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About Vasant:

As a leading brand in the Indian spices market, Vasant remains dedicated to providing high-quality products while deepening its emotional connection with its consumers. The trusted brand has delighted millions of families for 55 years across Gujarat, Rajasthan, Madhya Pradesh, and Maharashtra—where it is already operational in Nashik, Jalgaon, and Buldhana, with plans to expand to Thane soon. With its diverse range of products such as Blended spices, Hing, Basic spices, Whole spices, and Powdered spices, Vasant has gained recognition on a global scale. Exported to five continents, Vasant is known for its unparalleled quality and widespread popularity. This trusted brand has consistently provided consumers with the finest spices, making it the top choice of housewives for the last five decades due to its unmatched flavour and health benefits.

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Readers of smart adventure-thrillers and fans of the bestselling Bharat Collection need not wait any longer!

NEW DELHI, June 2, 2025 /PRNewswire/ — India’s master storyteller, Ashwin Sanghi, is back with a riveting new novel, the much-awaited eighth book in the Bharat Collection – The Ayodhya Alliance – set to release this June. Written in his signature style, blending mythology, history and intrigue into a compelling plot, this gripping read is perfect for fans of the genre and anyone looking for their next engrossing read. The Ayodhya Alliance is now available on preorder.

Talking about the new book, Ashwin Sanghi says, “What if the answers to today’s biggest questions were buried in the secrets of our past? The Ayodhya Alliance is a thriller that delves into legacy, legend, lineage and learning—told in my usual trademark blend of fact and fiction. It is my most ambitious project to date, and I hope that it will be relished by my readers.”

Poulomi Chatterjee, Executive Publisher – HarperCollins India, says, “I have long admired Ashwin for his special ability to connect dots that most of us will never notice – across civilizations and continents, races and religions, the past, present and future – in the most entertaining way possible. As far as adventure thrillers go, the novels in his Bharat Collection stand apart for the superlative imagination and craft he employs to make them riveting page-turners from the word go. The Ayodhya Alliance is undoubtedly the most accomplished and exciting book in the Collection yet. It brilliantly combines current political intrigue with an ancient mystery, and its unexpected twists and turns and frequent revelations will delight readers in the best possible ways. I’m especially glad to be publishing it alongside freshly rejacketed editions of the rest of the Bharat Collection for thriller fans everywhere.”

About The Ayodhya Alliance

An ancient secret. A forgotten science. A battle for the future of humanity.

Seven thousand years ago, as he lay dying on the battlefield of Lanka, Ravana whispered a secret to Lakshmana about a mysterious technology that held the key to Ayodhya’s prosperity and the world’s destiny.

For centuries, desperately sought by explorers, marauders and emperors alike, it has been kept hidden, safeguarded by warriors bound by an ancient oath.

Now, as tensions escalate along India’s volatile borders and a crucial defence project teeters on the brink of failure, Indian industrialist Aditya Pillai and South Korean technocrat Somi Kim are thrust into a mission that will upend everything they know.

The two realize they must act fast, but never once do they anticipate that they will stumble upon startling revelations about a miraculous force that once connected Ayodhya to Kailasa, the Pandyan Empire, Rome, Damascus, Thailand and Korea. As the forces of past and present collide, a question looms large: who will harness the power of the ultimate enigma, and at what cost?

The Ayodhya Alliance spans continents and centuries, seamlessly weaving together science, legend and history in a breathless race against time. In this sweeping, unputdownable story of intrigue, betrayal, survival and love, master storyteller Ashwin Sanghi casts his web wider than ever before, spinning once again a riveting, edge-of-the-seat thriller.

About the Author

Ashwin Sanghi is among India’s highest-selling English fiction authors. He has written several bestsellers in the Bharat Collection (The Rozabal Line, Chanakya’s Chant, The Krishna Key, The Sialkot Saga, Keepers of the Kalachakra, The Vault of Vishnu, The Magicians of Mazda) and two New York Times and The Sunday Times bestselling crime thrillers with James Patterson, Private India (sold in the U.S. as City on Fire) and Private Delhi (sold in the U.S. as Count to Ten). He has conceptualized the Kutta Kadam thriller series, with the first novel in the series, Razor Sharp, being a national bestseller. He mentors, collaborates and edits several non-fiction titles in the 13 Steps Series on Luck, Wealth, Marks, Health and Parenting. He also contributes to the opinion page of The Times of India. Ashwin has been included by Forbes India in their Celebrity 100 and by The New Indian Express in their Culture Power List. He is a winner of the Crossword Popular Choice Award 2012, Atta Galatta Popular Choice Award 2018, World Business Review Iconic Achievers’ Award 2018, the Lit-O-Fest Literature Legend Award 2018, the Kalinga Popular Choice Award 2021, the Deendayal Upadhyaya Recognition 2023, and an Honorary Doctorate from JECRC University, Rajasthan. He was educated at Cathedral and John Connon School, Mumbai, and St Xavier’s College, Mumbai. He holds an MBA from Yale University. Ashwin lives in Mumbai with his wife, Anushika, and son, Raghuvir.

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MUMBAI, India, June 2, 2025 /PRNewswire/ — Infigrowth, the digital growth platform developed by Infidigit, India’s leading SEO agency, has introduced its SEO Audit Module — a comprehensive, AI-powered solution designed to help brands precisely identify and resolve SEO issues impacting online visibility and performance.

The SEO Audit Module offers a comprehensive site health checkup that helps brands gain clear insights into their website’s performance. By analysing critical SEO factors through advanced AI-driven technology, it highlights key areas for improvement and provides actionable recommendations. This empowers businesses to enhance their search rankings and maintain a strong digital presence.

The key features of our Automated SEO Audit Module include:

• 200+ Pointers Checked — Covers speed, mobile-friendliness, content, backlinks, and user experience.
• Weekly and Monthly Reports — Track SEO progress regularly.
• Clear Fix Recommendations — Step-by-step guidance for quick fixes.
• Issue Prioritisation — Focus on the most critical problems first.
• Page-Level Insights — Analyse and optimise individual pages.
• Team Collaboration — Share audits and work together in real-time.

Kaushal Thakkar, CEO, Infidigit, said, “With over a decade of experience in SEO and digital marketing, Infidigit has a deep understanding of the challenges brands face in today’s digital ecosystem. Infigrowth was created to address these challenges by offering a platform that combines AI-driven diagnostics with practical recommendations. Our SEO Audit Module enables brands to make data-driven decisions that lead to measurable growth, improved user experience, and a stronger online presence. It helps businesses stay agile and competitive in a constantly evolving landscape.”

Leveraging Infidigit’s deep industry expertise and Infigrowth’s AI capabilities, the SEO Audit Module delivers precise insights and actionable steps that enable brands to optimise their digital strategies, adapt swiftly to market shifts, and drive sustainable growth.

Beyond the SEO Audit Module, Infigrowth provides a full suite of AI-powered features — including AI Overview tracking, SearchSense, RankTracker, and SERP Comparison. They are complemented by AI-driven keyword suggestions, seasonal trend tracking, competitor benchmarking, comprehensive SERP insights, and instant ranking alerts. Together, these features provide brands with a comprehensive and proactive SEO management experience.

Looking ahead, Infidigit remains committed to continuous innovation and plans to introduce more advanced features on Infigrowth tailored to the evolving needs of digital marketers and businesses aiming to maintain a competitive edge.

About Infigrowth

Infigrowth is a cutting-edge digital growth platform developed by Infidigit, one of India’s premier Digital Marketing agencies. Specialising in AI-powered SEO and data-driven marketing solutions, Infigrowth helps brands optimise their online presence, improve search rankings, and achieve measurable business growth. With a focus on innovation, actionable insights, and comprehensive digital tools, Infigrowth empowers businesses across industries to stay competitive in the evolving digital landscape.

About Infidigit

Founded in 2017, Infidigit is an AI-enabled digital growth partner that empowers top brands to achieve impactful results across SEO, Content, PPC, ASO, CRO, Website Development, and data-driven marketing strategies. As a pioneer in AI innovation within marketing, Infidigit has developed Infigrowth — a SaaS platform designed to simplify SEO for businesses of all sizes. Over the years, Infidigit has partnered with startups, MSMEs, and enterprises across diverse industries, helping them thrive in the fast-evolving digital economy. The company’s commitment to excellence is demonstrated through over 65+ award-winning campaigns, recognised by prestigious platforms including SMX, APAC Search Awards, ET BrandEquity Shark Awards, Sparkies, and E4M IDMA.

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