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aha 2.0 expands to Tamil market, powered by Firstlight Media

100% cloud-native platform expedites launch of multi-language services
CHENNAI, India and TORONTO, April 15, 2022 /PRNewswire/ — On the heels of its successful transformation to aha 2.0 last year for Telugu audiences, India’s aha streaming service intends to significantly increase its potential market footprint by using the same backend to deliver localized services to the Tamil audiences .
Using Firstlight Media’s cloud-native OTT platform and multi-dynamic storefront technology, aha is delivering its entire content catalog to both Telugu and Tamil language audiences, while dramatically optimizing costs and time to market. The award-winning Firstlight Media technology runs on Google Cloud and is the backbone of aha’s first-to-market “glocal” strategy.
More than 70 million Tamil speakers worldwide now have the ability to access the same features that have been available since launch to 75 million Telugu speakers: fast, smooth, smart aha 2.0 experiences across multiple devices including mobiles, tablets, browsers, SmartTVs (miTV, AndroidTV, Samsung, LG, ROKU), and connected devices (AppleTV, FireTV, ROKU); enhanced personalization, customized recommendations, and exclusive content—all supported by flexible monetization options depending on customer preference and profile.
“Rapid and cost-effective entry into new regions is something that could only be supported by a 100% cloud-native platform,” said Ajit Thakur, CEO of aha. “Firstlight Media provides us with the ability to engage viewers in each market on their own terms, without the time and expense of creating an entirely new backend for each language or region. It also enables us to offer combo packs in Telugu and Tamil with 4K and Dolby through our Special Plan, which will be a super attractive feature for dual language speakers.”
aha’s lineup of blockbuster content for the 2.0 service includes digital premieres of highly anticipated Tamil shows and  films acquired and produced specifically for the aha 2.0 platform. The lineage of Aha’s includes the uniquely packaged “Writer” blended with a strong lineup of originals like Akashvani, IRAI that sizzle the netizens with unique story plots that make the service bingeworthy and present the audience with one chartbuster after another.
“aha’s visionary approach is to maximize the value of an outstanding content lineup not only in Telugu but also in Tamil, using the flexibility, agility, and scalability of a true cloud-based platform from Firstlight Media,” said Goutham Vinjamuri, COO and Co-Founder of Firstlight Media. “We’re giving aha 2.0 a competitive edge by enabling them to ideate new features and capitalize on new business opportunities in days and weeks, not months and years.”
Firstlight Media’s OTT architecture uses a sophisticated, cloud-native technology stack to power the aha platform from end-to-end, enabling rapid time-to-market; reducing cost and effort by more than 40%; and future proofing aha to enable capitalization on new trends and markets. The aha 2.0 platform, powered by Firstlight Media’s OTT architecture, runs on Google Cloud.
About aha:Launched in 2020, aha is an Indian video-on-demand streaming service that provides 100% local entertainment. It started out with a 100% telugu OTT and has seen great success across the world with its extensive content slate that includes original programming of web series and movies, with a new release every friday. Fulfilling its promise of 100% Local entertainment, aha has recently launched aha Tamil which has 100% Tamil Web series and movies. Aha is owned by Arha Media & Broadcasting Private Limited, a joint venture by Geetha Arts and My Home Group. Aha creates original Telugu content across various formats that include movies, web-series, and non-fiction shows.
About Firstlight MediaFirstlight Media is expediting OTT’s transformation to ultra-scalable, cloud-based platforms that use artificial intelligence to drive true engagement and monetization for Tier 1 operators. Founded by a team with deep OTT video expertise and a strong track record of building successful B2B businesses, Firstlight Media is poised to capture the next wave of growth in premium OTT entertainment services. The company is headquartered in Toronto and has additional locations in Los Angeles, San Diego and Chennai, India. For more information, visit firstlight.ai.
CONTACTS: Paul Schneider, PSPR, Inc. for Firstlight Media, paul@paulschneiderpr.com, +1.215.817.4384; RIdhi Shah, Asst. Manager, Marketing for Arha Media, riddhi.shah@arhamedia.com, +91 81790 93406
Photo – https://mma.prnewswire.com/media/1797513/Firstlight_Media_aha_2_0_expands_to_Tamil_market__powered_by_Fir.jpg

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Vikram Vedha to open its advance bookings in 1250 multiplexes from 24th September

Having received an amazing response from the masses for its amazing trailer, the makers of Hrithik
Roshan and Saif Ali Khan starrer Vikram Vedha are currently creating a buzz all around for its electrifying
dance number ‘Alcoholia’. While the audience is eagerly waiting for the film to hit the theaters, the
makers are all set to open the advance booking windows for the Audience.

Undoubtedly Vikram Vedha is one of the most anticipated movies of the year and the craze for the film
among the audience is constantly rising as the film is inching toward its release date. Putting an end to
the audience’s wait, the makers are all set to start the advance bookings of the film today.

Moreover, Vikram Vedha will have the largest international distribution for a Hindi film, with a record-
breaking 100+ countries worldwide. Before its release, the film has sparked worldwide interest and
appeal, and many countries have already begun advance bookings.

Vikram Vedha is presented by Gulshan Kumar, T-Series, and Reliance Entertainment in association with
Friday Filmworks and Jio Studios and a YNOT Studios Production. The film is directed by Pushkar and
Gayatri and produced by Bhushan Kumar, S. Sashikanth and Reliance Entertainment. Vikram Vedha will hit the big screens globally on 30th September 2022.

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Manoj Bajpayee will take 1 week off from his schedule to attend all the rituals on his fathers 1st death Anniversary day.

Three times National Film Awards and the Padma Shri winning actor Manoj Bajpayee who has completed three decades in the showbiz business and Juggling with multiple projects between different genres, characters and mediums. Manoj Bajpayee is a powerhouse actor when it comes to Indian cinema. Even if you haven’t seen many of his movies, you will have heard of talented actor Manoj Bajpayee’s name because of his brilliant performances in his films. The finest actor has become synonymous with content-driven subjects who also have been consistently working in multiple film industries.

The finest actor of Hindi cinema Manoj Bajpayee who has several movies lined up this year, will be taking 1 week off from his current project, which is directed by Apurva(Aspirant fame & produced by Vinod Bhanushali in mid september and will be leaving for his home town with his wife and daughter to attend all the puja rituals on his father’s 1st death anniversary day. Manoj Bajpayee’s father RK Bajpayee passed away at 83, last year in Delhi.

The actor believes that a family is a very important & priority in his life, in spite of his erratic schedules or no matter where he is, it is his first priority to always be with his family with all his support & spend time with them in any situations.After finishing all the rituals puja and family work,Manoj will immediately resume his shoot to finish his project on time without taking any time for himself.

Manoj Bajpayee has recently finished his 3 upcoming projects, one with Ram Reddy’s untitled film, which also has talented actor Deepika Dobriyal in the film. After that he finished RSVP’s Despatch, (A investigative thriller set in the world of crime journalism.) directed by Kanu Behl. Abhishek Chaubeys’s film which also has star cast like Konkana Sen, Sayaji Shinde,Naseer sir and some well known talented actors from south. Fox Stars Studios,Chalkboard Entertainment, Autonomous Works film, Gulmohar directed by Rahul Chittella ( who was assistant of Meena Nair) working with Veteran actress Sharmila Tagore, and Amol Palekar along with Suraj Sharma (Life of Pi) and Simran Rishi Bagga in pivotal roles.

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Here comes the title of Jackky Bhagnani’s Jjust Music upcoming RVD’s soulful creation ‘Raaz’

Jackky Bhagnani’s Jjust Music has been coming up with some really amazing songs one after the other and now they are here with the title of their upcoming heart-touching melody by RVD, a soulful creation ‘Raaz’. It’s a melodious song by an Indie rap artist, RVD that evokes his potential lover to become his secret as that way she’ll go down to the grave with him and stay with him forever. 

The song captures a glimpse of feelings that brings a boy close to the emotions of his lover encapsulating his zest for involving her in his life a secret that will stay with him for life. Jotting down his deepest emotions learn from his life, RVD beautifully communicates through his art in music a feeling of true happiness that can only be appreciated and enjoyed in privacy as the unconditional bond they share is completely sacred which the world won’t understand as they’re not in our shoes. 

Moreover, the artist in a true sense, RVD is an artist who’s been given all the love by the world but battles and deals with his own loneliness by making music, he talks about how he has learned ‘you can’t be lonely if you’re comfortable being alone’ in the process, and through only music, he can express these thoughts. He is an artist who makes modernized music with a blend of cultural touches in Urdu and Punjabi languages, which makes him stand out from the general crowd.

RVD, is an Indie rap artist from Kolkata, West Bengal who’s been making much sound on the east side. Performed alongside pan India artists like Mohit Chauhan, Dino James, Zareen, Kayan, Gully Gang, etc. With tracks like ‘Riha’ and ‘Iteyhaas’ which have done extremely well, RVD has even caught a lot of attention and traction in the general crowd and the gaming world on a pan-India basis.

Meanwhile, Jjust Music made it to the headlines for it’s first PAN India music video Mashooka starring bold and quirky Rakul Preet. The song turned out to be a huge success and was received well by the audience.

https://www.instagram.com/reel/Ci2B4nfA-K6/?igshid=ODBkMDk1MTU=

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