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aha 2.0 launches today powered by Firstlight Media

Firstlight Media’s cloud-native approach has built a world-class experience for aha’s audience globally
HYDERABAD, India and TORONTO, Nov. 16, 2021 /PRNewswire/ — The aha streaming service is using Firstlight Media’s industry-first end-to-end cloud-native OTT platform as the technology foundation to power its next phases of growth in India and beyond, the two companies announced today.
aha has launched a first-to-market “glocal” strategy that harnesses a 100% cloud-based infrastructure to deliver localized services in discrete markets, all powered by a single, common backend. Running on Google Cloud, the award-winning Firstlight Media technology allows aha to create local storefronts using local languages and local currency, accelerating time to market and significantly reducing costs.
The turbocharged aha 2.0 is a Telugu-language offering that reaches 1.5 million paid subscribers and more than 75 million Telugu speaking users not only in the states of Andhra Pradesh and Telangana, but also throughout India and in more than 190+ countries across the globe. The service features a fast, smooth, smart user experience across multiple devices including mobiles, tablets, browsers, SmartTVs (miTV, AndroidTV, Samsung, LG, ROKU), and connected devices (AppleTV, FireTV, ROKU); multi language capabilities; and enhanced personalization and customized recommendations that are designed to enhance subscribers’ engagement with aha’s unparalleled lineup of exclusive Telugu content.
aha’s lineup of content for the 2.0 service includes digital premieres of highly anticipated Telugu films as well as 10 original shows that are being produced specifically for the aha 2.0 platform. Shows include Unstoppable with NBK, a talk show hosted by Tollywood actor Nandamuri Balakrishna as well as Telugu Idol, modeled on American Idol & Indian Idol, blockbuster movies like Love Story and Most Eligible Bachelor (MEB), and many more premium Telugu movies and originals.
“Our content and technology decisions both have been made with a single purpose: to establish aha 2.0 as the premiere destination in our viewing markets,” said Allu Bobby, Promoter & Chief Advisor for aha. “The Firstlight Media Gen5 platform provides the high-quality, high-performance delivery to our subscribers’ demand, as well as the enhancements that will convert our viewers into dedicated fans.”
“Here’s what’s going to be behind aha’s spectacular growth in the coming months: differentiated content that subscribers’ value and the technology that creates the best possible viewing experiences for subscribers,” said Andre Christensen, CEO and co-founder of Firstlight Media. “We’re pleased to implement the Firstlight Media OTT platform built on our Gen5 architecture so that it dramatically expands aha’s ability to scale and create strong connections with viewers, positioning aha 2.0 for continued success” said Goutham Vinjamuri, COO and co-founder of Firstlight Media.
“As we laid out our roadmap for aha 2.0, we knew we would need a technology foundation that could adapt to rapid changes in the OTT landscape,” said Ajit Thakur, CEO for aha. “Using Firstlight Media’s Gen5 architecture, we’ve brought aha 2.0 to market in an incredibly short time; as we see new opportunities to delight our viewers, Firstlight Media will help us bring those features and capabilities to every device in days and weeks, rather than months and years.”
Firstlight Media’s Gen5 OTT architecture uses a sophisticated, cloud-native technology stack to power aha platform from end-to-end – delivering step changes in performance, flexibility, agility, and scale, and offering best-in-class user engagement and monetization. The Gen5 architecture from Firstlight Media will enable rapid time-to-market; will reduce cost and effort by more than 40%; and will future proof aha to enable capitalization on new trends and markets. The aha 2.0 platform powered by Firstlight Media’s Gen5 OTT architecture runs on Google Cloud and is integrated with Evergent, the leading provider of customer journey management for media and entertainment.
About ahaLaunched in 2020, aha is an Indian video-on-demand streaming service based out of Hyderabad offering premium digital content for Telugu-speaking audiences across the world in more than 190 countries. Owned by Arha Media & Broadcasting Private Limited, a joint venture by Geetha Arts and My Home Group, aha in the last 20 months of its journey has successfully added more than 45 million unique users with 13+ million downloads and 1.5million active subscriptions. Aha offers its 6 million active users original Telugu content across various formats that include movies, web-series, and non-fiction shows. Available at ₹399 annually, aha offers affordable viewing experience to all.
About Firstlight MediaFirstlight Media is expediting OTT’s transformation to ultra-scalable, cloud-based platforms that use artificial intelligence to drive true engagement and monetization for Tier 1 operators. Founded by a team with deep OTT video expertise and a strong track record of building successful B2B businesses, Firstlight Media is poised to capture the next wave of growth in premium OTT entertainment services. The company is headquartered in Toronto and has additional locations in Los Angeles, San Diego and Chennai, India. For more information, visit firstlight.ai.
CONTACTS: Paul Schneider, PSPR, Inc. for Firstlight Media, paul@paulschneiderpr.com, +1.215.817.4384; RIdhi Shah, Asst. Manager, Marketing for Arha Media, riddhi.shah@arhamedia.com, +91 81790 93406
Photo – https://mma.prnewswire.com/media/1689997/Firstlight_Media_aha_2_0_launches_today_powered_by_Firstlight_Me.jpg

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Vikram Vedha to open its advance bookings in 1250 multiplexes from 24th September

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Undoubtedly Vikram Vedha is one of the most anticipated movies of the year and the craze for the film
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the audience’s wait, the makers are all set to start the advance bookings of the film today.

Moreover, Vikram Vedha will have the largest international distribution for a Hindi film, with a record-
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appeal, and many countries have already begun advance bookings.

Vikram Vedha is presented by Gulshan Kumar, T-Series, and Reliance Entertainment in association with
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Manoj Bajpayee will take 1 week off from his schedule to attend all the rituals on his fathers 1st death Anniversary day.

Three times National Film Awards and the Padma Shri winning actor Manoj Bajpayee who has completed three decades in the showbiz business and Juggling with multiple projects between different genres, characters and mediums. Manoj Bajpayee is a powerhouse actor when it comes to Indian cinema. Even if you haven’t seen many of his movies, you will have heard of talented actor Manoj Bajpayee’s name because of his brilliant performances in his films. The finest actor has become synonymous with content-driven subjects who also have been consistently working in multiple film industries.

The finest actor of Hindi cinema Manoj Bajpayee who has several movies lined up this year, will be taking 1 week off from his current project, which is directed by Apurva(Aspirant fame & produced by Vinod Bhanushali in mid september and will be leaving for his home town with his wife and daughter to attend all the puja rituals on his father’s 1st death anniversary day. Manoj Bajpayee’s father RK Bajpayee passed away at 83, last year in Delhi.

The actor believes that a family is a very important & priority in his life, in spite of his erratic schedules or no matter where he is, it is his first priority to always be with his family with all his support & spend time with them in any situations.After finishing all the rituals puja and family work,Manoj will immediately resume his shoot to finish his project on time without taking any time for himself.

Manoj Bajpayee has recently finished his 3 upcoming projects, one with Ram Reddy’s untitled film, which also has talented actor Deepika Dobriyal in the film. After that he finished RSVP’s Despatch, (A investigative thriller set in the world of crime journalism.) directed by Kanu Behl. Abhishek Chaubeys’s film which also has star cast like Konkana Sen, Sayaji Shinde,Naseer sir and some well known talented actors from south. Fox Stars Studios,Chalkboard Entertainment, Autonomous Works film, Gulmohar directed by Rahul Chittella ( who was assistant of Meena Nair) working with Veteran actress Sharmila Tagore, and Amol Palekar along with Suraj Sharma (Life of Pi) and Simran Rishi Bagga in pivotal roles.

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Here comes the title of Jackky Bhagnani’s Jjust Music upcoming RVD’s soulful creation ‘Raaz’

Jackky Bhagnani’s Jjust Music has been coming up with some really amazing songs one after the other and now they are here with the title of their upcoming heart-touching melody by RVD, a soulful creation ‘Raaz’. It’s a melodious song by an Indie rap artist, RVD that evokes his potential lover to become his secret as that way she’ll go down to the grave with him and stay with him forever. 

The song captures a glimpse of feelings that brings a boy close to the emotions of his lover encapsulating his zest for involving her in his life a secret that will stay with him for life. Jotting down his deepest emotions learn from his life, RVD beautifully communicates through his art in music a feeling of true happiness that can only be appreciated and enjoyed in privacy as the unconditional bond they share is completely sacred which the world won’t understand as they’re not in our shoes. 

Moreover, the artist in a true sense, RVD is an artist who’s been given all the love by the world but battles and deals with his own loneliness by making music, he talks about how he has learned ‘you can’t be lonely if you’re comfortable being alone’ in the process, and through only music, he can express these thoughts. He is an artist who makes modernized music with a blend of cultural touches in Urdu and Punjabi languages, which makes him stand out from the general crowd.

RVD, is an Indie rap artist from Kolkata, West Bengal who’s been making much sound on the east side. Performed alongside pan India artists like Mohit Chauhan, Dino James, Zareen, Kayan, Gully Gang, etc. With tracks like ‘Riha’ and ‘Iteyhaas’ which have done extremely well, RVD has even caught a lot of attention and traction in the general crowd and the gaming world on a pan-India basis.

Meanwhile, Jjust Music made it to the headlines for it’s first PAN India music video Mashooka starring bold and quirky Rakul Preet. The song turned out to be a huge success and was received well by the audience.

https://www.instagram.com/reel/Ci2B4nfA-K6/?igshid=ODBkMDk1MTU=

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