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aha 2.0 launches today powered by Firstlight Media

Firstlight Media’s cloud-native approach has built a world-class experience for aha’s audience globally
HYDERABAD, India and TORONTO, Nov. 16, 2021 /PRNewswire/ — The aha streaming service is using Firstlight Media’s industry-first end-to-end cloud-native OTT platform as the technology foundation to power its next phases of growth in India and beyond, the two companies announced today.
aha has launched a first-to-market “glocal” strategy that harnesses a 100% cloud-based infrastructure to deliver localized services in discrete markets, all powered by a single, common backend. Running on Google Cloud, the award-winning Firstlight Media technology allows aha to create local storefronts using local languages and local currency, accelerating time to market and significantly reducing costs.
The turbocharged aha 2.0 is a Telugu-language offering that reaches 1.5 million paid subscribers and more than 75 million Telugu speaking users not only in the states of Andhra Pradesh and Telangana, but also throughout India and in more than 190+ countries across the globe. The service features a fast, smooth, smart user experience across multiple devices including mobiles, tablets, browsers, SmartTVs (miTV, AndroidTV, Samsung, LG, ROKU), and connected devices (AppleTV, FireTV, ROKU); multi language capabilities; and enhanced personalization and customized recommendations that are designed to enhance subscribers’ engagement with aha’s unparalleled lineup of exclusive Telugu content.
aha’s lineup of content for the 2.0 service includes digital premieres of highly anticipated Telugu films as well as 10 original shows that are being produced specifically for the aha 2.0 platform. Shows include Unstoppable with NBK, a talk show hosted by Tollywood actor Nandamuri Balakrishna as well as Telugu Idol, modeled on American Idol & Indian Idol, blockbuster movies like Love Story and Most Eligible Bachelor (MEB), and many more premium Telugu movies and originals.
“Our content and technology decisions both have been made with a single purpose: to establish aha 2.0 as the premiere destination in our viewing markets,” said Allu Bobby, Promoter & Chief Advisor for aha. “The Firstlight Media Gen5 platform provides the high-quality, high-performance delivery to our subscribers’ demand, as well as the enhancements that will convert our viewers into dedicated fans.”
“Here’s what’s going to be behind aha’s spectacular growth in the coming months: differentiated content that subscribers’ value and the technology that creates the best possible viewing experiences for subscribers,” said Andre Christensen, CEO and co-founder of Firstlight Media. “We’re pleased to implement the Firstlight Media OTT platform built on our Gen5 architecture so that it dramatically expands aha’s ability to scale and create strong connections with viewers, positioning aha 2.0 for continued success” said Goutham Vinjamuri, COO and co-founder of Firstlight Media.
“As we laid out our roadmap for aha 2.0, we knew we would need a technology foundation that could adapt to rapid changes in the OTT landscape,” said Ajit Thakur, CEO for aha. “Using Firstlight Media’s Gen5 architecture, we’ve brought aha 2.0 to market in an incredibly short time; as we see new opportunities to delight our viewers, Firstlight Media will help us bring those features and capabilities to every device in days and weeks, rather than months and years.”
Firstlight Media’s Gen5 OTT architecture uses a sophisticated, cloud-native technology stack to power aha platform from end-to-end – delivering step changes in performance, flexibility, agility, and scale, and offering best-in-class user engagement and monetization. The Gen5 architecture from Firstlight Media will enable rapid time-to-market; will reduce cost and effort by more than 40%; and will future proof aha to enable capitalization on new trends and markets. The aha 2.0 platform powered by Firstlight Media’s Gen5 OTT architecture runs on Google Cloud and is integrated with Evergent, the leading provider of customer journey management for media and entertainment.
About ahaLaunched in 2020, aha is an Indian video-on-demand streaming service based out of Hyderabad offering premium digital content for Telugu-speaking audiences across the world in more than 190 countries. Owned by Arha Media & Broadcasting Private Limited, a joint venture by Geetha Arts and My Home Group, aha in the last 20 months of its journey has successfully added more than 45 million unique users with 13+ million downloads and 1.5million active subscriptions. Aha offers its 6 million active users original Telugu content across various formats that include movies, web-series, and non-fiction shows. Available at ₹399 annually, aha offers affordable viewing experience to all.
About Firstlight MediaFirstlight Media is expediting OTT’s transformation to ultra-scalable, cloud-based platforms that use artificial intelligence to drive true engagement and monetization for Tier 1 operators. Founded by a team with deep OTT video expertise and a strong track record of building successful B2B businesses, Firstlight Media is poised to capture the next wave of growth in premium OTT entertainment services. The company is headquartered in Toronto and has additional locations in Los Angeles, San Diego and Chennai, India. For more information, visit firstlight.ai.
CONTACTS: Paul Schneider, PSPR, Inc. for Firstlight Media, paul@paulschneiderpr.com, +1.215.817.4384; RIdhi Shah, Asst. Manager, Marketing for Arha Media, riddhi.shah@arhamedia.com, +91 81790 93406
Photo – https://mma.prnewswire.com/media/1689997/Firstlight_Media_aha_2_0_launches_today_powered_by_Firstlight_Me.jpg

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IIT Delhi Spinout DeepLase Raises ₹6 Crore Seed Round co-led by Kavachh and Yali Capital

NEW DELHI, March 19, 2026 /PRNewswire/ — DeepLase Technologies, an IIT Delhi–incubated deep-tech photonics startup developing advanced optical fiber platforms, high-performance fiber lasers, and integrated photonics systems, has raised ₹6 crore in seed funding in a round co-led by Mounttech Growth Fund – Kavachh and Yali Capital.

The company will use the capital to expand its engineering and manufacturing capabilities, accelerate product commercialization, and scale deployments across high-impact sectors including precision industrial automation, optical communications, advanced sensing, quantum technologies, and healthcare instrumentation.DeepLase was founded by Dr. Deepak Jain, a faculty member at the Indian Institute of Technology Delhi, whose research focuses on advanced optical fiber technologies and laser systems. The company is focused on designing next-generation specialty optical fibers and fiber-laser platforms engineered for applications requiring exceptional stability, energy efficiency, spectral precision, and long-term operational reliability.As global data consumption accelerates and artificial intelligence infrastructure expands, optical technologies have become the backbone of modern digital systems. Data centers, telecommunications networks, and emerging AI hardware platforms increasingly depend on advanced photonic components capable of delivering higher bandwidth, lower latency, and improved energy efficiency. DeepLase is developing specialty optical fiber platforms designed to address these rapidly evolving performance requirements.Lasers today are foundational tools across precision manufacturing, sensing, optical communications, semiconductor fabrication, medical diagnostics, and emerging quantum systems. However, many existing laser platforms remain complex to integrate and are optimized primarily for laboratory environments. DeepLase aims to bridge the gap between scientific-grade optical performance and scalable, deployable industrial systems by developing robust laser architectures engineered for real-world applications. “Our goal is to build laser platforms that combine advanced optical fiber design, novel materials engineering, and robust system-level reliability,” said Dr. Jain, Founder and Director of DeepLase. “As industries and research domains become increasingly dependent on controlled light sources, the demand for stable, scalable, and application-ready laser systems is growing rapidly. We are developing technologies that deliver high performance while remaining practical for deployment in demanding industrial environments.”Investors believe DeepLase reflects a broader shift toward deep-technology innovation emerging from India’s academic research ecosystem, particularly in critical areas such as photonics and advanced manufacturing. “Photonics technologies are becoming foundational infrastructure for modern industry, powering everything from advanced manufacturing and telecommunications to sensing and next-generation computing systems,” said Raj Sethia, Managing Partner and Co-Founder at Mounttech Growth Fund – Kavachh. “DeepLase is building core intellectual property in a strategic technology domain where global demand continues to grow rapidly. We are excited to support Dr. Deepak Jain and his team as they work to build globally competitive photonics technologies from India.””Photonic technologies hold enormous potential, and many of their most transformative applications are still emerging,” said Ganapathy Subramaniam, Co-founder & Managing Partner, Yali Capital. “DeepLase approaches photonics design from first principles, combining deep scientific expertise with a clear pathway toward commercialization. The team brings together strong research capability with an understanding of real-world deployment challenges, positioning them well to translate advanced photonics into scalable industrial platforms. We believe Dr. Deepak Jain and his team have the potential to deliver photonics technologies at a global scale.”Prior to this round, DeepLase received support through multiple government innovation and deep-tech commercialization programs, reinforcing its mission to develop indigenous, high-value photonics technologies with global relevance. The company’s long-term vision is to build globally competitive photonics infrastructure from India, enabling next-generation optical systems that power advanced computing, communications, industrial manufacturing, and scientific discovery.About DeepLaseDeepLase Technologies is a photonics startup incubated at the FITT, Indian Institute of Technology Delhi focused on developing next-generation specialty optical fibers and high-performance fiber-laser systems. Its technologies target applications in industrial manufacturing, optical communications, sensing, healthcare instrumentation, and emerging quantum technologies. DeepLase aims to translate cutting-edge photonics research into scalable industrial platforms that can power the next generation of optical systems worldwide.Photo: https://mma.prnewswire.com/media/2937859/DeepLase_Founders.jpg 

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Harteerath Singh Ahluwalia’s book ‘The Power of Doing Good’ coming out this Vaisakhi, from HarperCollins India

The book talks about seva, rooted in Sikhism and relevant for all, which can lead everyone to a life of happiness and purpose.GURUGRAM, India, March 19, 2026 /PRNewswire/ — Right ahead of Vaisakhi this year, HarperCollins India is delighted to announce the upcoming publication of Harteerath Singh Ahluwalia’s debut book, The Power of Doing Good: How Seva Can Change Your Life. Taking the reader through the inspiring journey of Hemkunt Foundation and foregrounding seva as a universal life philosophy — rooted in Sikh tradition but relevant to every reader seeking purpose — this book is one for these times where amidst all the chaos, people need something like this to anchor themselves in meaning and connect to shared humanity.

Talking about the book, Harteerath says, “Writing The Power of Doing Good has been a deeply transformative journey — one shaped not just by events, but by years of observing, participating in, and reflecting upon what it truly means to serve. Through the story of Hemkunt Foundation, I have attempted to capture something more enduring than action alone: the quiet discipline of seva, rooted in Sikh principles and guided by the timeless wisdom of our Gurus — ‘Sarbat da Bhala’, well-being for all, and ‘Chardi Kala’, to remain in a state of rising spirit. This book is not merely a record of what has been done; it is an offering, an archive of goodwill shaped with intention and care. It invites the reader to look inward, and to reconsider the nature of purpose — not as something to be found in grand gestures, but in consistent, conscious acts of compassion. I have come to believe, through lived experience, that doing good is a way of being that quietly reshapes both the giver, and simultaneously the world around them. This book serves as a reminder that even the smallest act, when done with sincerity, carries within it the power to transform lives — often beginning with our own.”Trisha Bora, Executive Editor – HarperCollins India, says, “There are very few people/organizations who are as inspiring as Harteerath Singh and Hemkunt Foundation. This is a story about how impactful selfless community service can be, especially in our troubled times. Anyone who reads this book will find their lives changed for the better.”About the book –In April 2020, as a sudden nationwide lockdown left thousands of migrant workers stranded and desperate, the Singhs, a Sikh family in Gurgaon, rose to the crisis. They began preparing rotis at home and distributing them along highways to those making the arduous journey back to their villages. Their compassion sparked a movement, and through the Hemkunt Foundation, thousands across Delhi-NCR and Haryana joined in.In The Power of Doing Good, Harteerath Singh Ahluwalia shares the inspiring story of why Sikhs are born to serve — through the legacy of their eleven Gurus, and the remarkable journey of Hemkunt Foundation. This book is a timely reminder of how practicing seva can lead all to a life of deeper happiness and purpose.About the author –Harteerath Singh Ahluwalia is one of India’s most influential young humanitarians and the driving force behind Hemkunt Foundation’s modern seva movement. Recognized across the country for his fearless on-ground work — from COVID relief to the Punjab floods as well as in farmer support, animal welfare, women’s dignity initiatives and nationwide emergency responses — he embodies the rare blend of leadership, service and storytelling.A founding team member of Hemkunt Foundation, Harteerath helped scale the organization into one of India’s fastest-growing grassroots NGOs. His work includes designing high-impact relief missions, building long-term rehabilitation models, crafting donor-ready MIS systems and mobilizing lakhs of people online and offline to participate in seva. Over the years, he has led some of the largest relief efforts in India: oxygen cylinder drives during COVID, twenty-one Mobile Medical Vans serving multiple states, large-scale flood rehabilitation in Punjab, and Gurukul-based education and livelihood programs in Khandwa.Beyond humanitarian operations, Harteerath is a widely followed content creator with over 500,000 supporters across platforms. Known for his raw honesty, clarity and emotional depth, he uses his voice to champion Sikh values, inspire youth to serve, and highlight real stories from the ground.His work and impact have earned him a place in the Forbes 30 Under 30, HT City 30 Under 30, World Economic Forum’s Top 50 Social Entrepreneurs of India, Femina’s Men We Love, and MensXP’s High Impact Men lists as well as recognition as Grazia’s Social Activist of the Year.About Harpercollins Publishers IndiaHarperCollins India publishes some of the finest writers from the Indian Subcontinent and around the world, publishing approximately 200 new books every year, with a print and digital catalogue of more than 2,000 titles across 10 imprints. Its authors have won almost every major literary award including the Man Booker Prize, JCB Prize, DSC Prize, New India Foundation Award, Atta Galatta Prize, Shakti Bhatt Prize, Gourmand Cookbook Award, Publishing Next Award, Tata Literature Live! Award, Gaja Capital Business Book Prize, BICW Award, Sushila Devi Award, Sahitya Akademi Award and Crossword Book Award. HarperCollins India also represents some of the finest publishers in the world including Harvard University Press, Gallup Press, Oneworld, Bonnier Zaffre, Usborne, Dover and Lonely Planet. HarperCollins India has won the Publisher of the Year Award four times at Tata Literature Live! in 2022, 2021, 2018 and 2016, and at Publishing Next in 2021 & 2015. HarperCollins India is a subsidiary of HarperCollins Publishers.For more information, please write to – shabnam.srivastava@harpercollins.co.in Photo: https://mma.prnewswire.com/media/2937802/The_Power_of_Doing_Good_HarperCollins.jpgLogo: https://mma.prnewswire.com/media/2105077/5820633/HarperCollins_Logo.jpg 

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Casio India launches music education CSR initiative in partnership with Manzil Mystics to empower young musicians and students from underserved communities

PATNA, India, March 19, 2026 /PRNewswire/ — Casio India Co. Pvt. Ltd., a subsidiary of Casio Computer Co., Japan, has announced the launch of a new Corporate Social Responsibility (CSR) initiative focused on music education and livelihood creation. In partnership with Delhi-based non-profit organisation Manzil Mystics, the initiative aims to promote skill-based musical training and create sustainable livelihood opportunities for children and musicians from underserved communities.

As a company deeply rooted in the music industry through its Electronic Musical Instruments portfolio, Casio India has consistently championed the role of music in education and creativity. Building on this legacy, the newly launched initiative seeks to integrate structured music learning into community spaces and schools while enabling aspiring musicians to develop professional skills in the performing arts and media ecosystem.Under this collaboration, the program will focus on providing structured musical training through Casio electronic keyboards, alongside curriculum-based modules designed to develop practical skills that can translate into future music education. The initiative will particularly target underprivileged students studying in government schools and young musicians from low-income communities, enabling them to access high-quality music education and professional development opportunities.Commenting on the initiative, Mr. Takuto Kimura, Managing Director, Casio India, said, “At Casio, we believe that music has the power to inspire creativity, build confidence, and transform lives. Through this CSR initiative, we aim to make music education more accessible to children and young artists from underserved communities. By partnering with Manzil Mystics, we hope to nurture musical talent while creating meaningful opportunities for individuals to build sustainable careers in the creative industry.”The event commenced with a welcome address for the Casio India leadership team and representatives from Manzil Mystics, followed by a felicitation ceremony recognising key contributors and educators associated with the initiative. The program highlighted the role of music as a powerful tool for learning and creative development among young students. As part of the event, Casio India also facilitated the students with instruments from its range of electronic musical keyboards, enabling them to begin their training and supporting the broader objective of promoting skill-based music education among children from underserved communities.Through this initiative, Casio India aims to equip young learners with vocational skills in music, encourage creative expression, and support aspiring artists in pursuing sustainable careers as educators, performers, and creative professionals. The program also seeks to foster an inclusive ecosystem that celebrates India’s diverse musical traditions while preparing artists for opportunities in the country’s rapidly expanding media and entertainment industry.About Casio India Co. Pvt. Ltd:Casio India Co. Pvt. Ltd. (CIC) is the Indian subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Casio India has established a dynamic presence in the Indian market since 1996, emerging as a leading and cherished consumer goods manufacturer. Casio India’s range of products include sales and marketing of Timepieces, Electronic Musical Instruments, Desktop Calculators and Scientific Calculators.Setting the benchmark for excellence, Casio India is dedicated to embodying the spirit of innovation and quality that defines the Casio legacy. With a strong commitment to its corporate creed of ‘creativity and contribution,’ Casio has consistently translated this ethos into the creation of innovative products making a positive impact on society.For more information, visit https://www.casio.com/in/Photo: https://mma.prnewswire.com/media/2937791/CSR_Event_Casio_India.jpg 

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