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ANUJA CHAUHAN IS BACK WITH A THRILLING NEW WHODUNNIT, A SEQUEL TO THE SOON-TO-BE-A-MOVIE MURDER MYSTERY, CLUB YOU TO DEATH, FEATURING THE BELOVED DETECTIVE, ACP BHAVANI SINGH

Releasing in October 2023

NEW DELHI, March 31, 2023 /PRNewswire/ — HarperCollins India is delighted to announce the acquisition of India’s much loved author Anuja Chauhan’s new book, a crackling murder mystery and a sequel to her superbly successful crime novel Club You to Death (soon to be made into a movie by Maddock Films), featuring the old-school, kind yet keen cop-detective, ACP Bhavani Singh. The novel will be released in October 2023.

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Readers and Anuja’s fans across the world can now order the full range of Anuja’s thoroughly entertaining and widely acclaimed novels, including the timeless classic #ThosePriceyThakurGirls, the rollicking #BattleForBittora, the adventurous #Baaz and the cosy murder mystery #ClubYouToDeath, via Amazon.com.

About the next ‘ACP Bhavani Singh’ novel:

All of Habba Galli, Shivajinagar is disturbed when eccentric old Dorothy ‘Dondi’ Pias empties her double barrel shotgun into a pack of noisy stray dogs on Karwa Chauth night, injuring one grievously.

But their distress turns to horror the next morning, when it is discovered that one of the bullets has pierced a window pane and ploughed into the skull of a wealthy jeweller as he sat at his desk in his street-facing design studio, leaving him quite definitely dead.

The more devout residents immediately recall how, on the previous night, the jeweller’s wife of thirty years had succumbed to hunger and broken her fast well before the Karwa Chauth moon rose in the sky. ‘Aiyyo’, they whisper, ‘this is what comes of displeasing the Goddess!’

But several mere mortals have motives too. Including rising Bollywood star Haider Sait, back in Shivajinagar after eight years to visit his widowed mother, and still eager to find favour with neighbourhood goddess Jhoomar Rao, now newly-poor, newly-single and a veterinary surgeon, but unaffected as ever by his famous charm.

With corpses piling up amongst the lehenga boutiques and Twistato stalls in Bangalore’s most bustling and colourful district, will ACP Bhavani Singh be able to prove his powerful hunch – that the happenings on Habba Galli are neither freak accidents, but a sinister case of murder-most-meticulous?

Talking about her upcoming novel, ANUJA CHAUHAN said, ”This is my first bazaar novel – I love the energy and the colour and the noise of a good old desi bazaar. I don’t know which bit I loved writing the most – the denizens of Habba Galli, the murder, or ACP Bhavani nosing about for clues while on his ‘annual honeymoon’, resplendent in floral bush shirts and Bermuda shorts.”

POULOMI CHATTERJEE, Publisher at HarperCollins India, said, ”Anuja has proved time and again that she is the queen of wit and entertainment in any form and genre. Like all the iconic characters across her books, ACP Bhavani Singh too has made a special place for himself in readers’ hearts and minds. He is the perfect combination of the resourceful, intrepid detective from fiction and your favourite uncle at family gatherings – all kindness and understanding and teller of the best jokes, but one who never misses a trick. We’re delighted to be publishing the next investigative adventure he gets embroiled in – it promises to be as chatpata, dhamakedar and marvellously twisty as you’d expect!”

Praise for Anuja Chauhan

‘Anuja Chauhan is the literary pop-star of our time…’ – Vogue India

‘One of the most readable writers in the country.’ – Cosmopolitan India

‘A bestselling author with her instantly likeable characters and relatable settings.’ – Elle India

‘Anuja Chauhan, anointed the Jane Austen of India…’ – Economic Times

‘Anuja Chauhan’s novels fizz with romance and social comedy, but she’s also taken on India’s biggest preoccupations…’ – Times of India

‘The only Indian writer of popular fiction really worth buying.’ – Mint

‘Anuja Chauhan has been a darling for numerous Indian readers.’ – Hindustan Times

‘Best known for quick-witted romantic novels, Anuja Chauhan seems to do the impossible – create wildly popular books that all have great literary appeal, too.’ – Reader’s Digest

‘[Anuja] is a writer of comedy, in an expansive, life-affirming sense of the word, her influences being as much Vikram Seth as Joseph Heller.’ – The Indian Express 

Praise for ACP Bhavani Singh and Club You to Death 

‘Having crafted this perfect insider atmosphere, Chauhan places the case (and us) in the hands of the perfect outsider. A policeman who’s upper caste and English-speaking but not quite Club Class, ACP Bhavani Singh is somehow observant enough to imagine other people’s compulsions, be they of caste, class, gender or something else. Instead of the Singham-variety cop ‘who makes the criminals piss their pants’, Bhavani makes ‘all the crooks leap up grinning, and ask him how his granddaughters are’. Stolidly incorruptible, staunchly non-violent and persuasively gender-sensitive, the old Delhi Police officer feels even more like a form of wish-fulfilment than Chauhan’s dishy romantic heroes. So, of course, we dearly want to believe he might exist. Much of the pleasure of Club You to Death comes from watching the amicable old policeman piece the case together quietly, his ‘little grey cells’ keen enough not to draw attention to himself.’ –Scroll.in

‘Gossip, scandal and a perfect murder! Anuja Chauhan’s whodunnit Club You to Death features a beautiful corpse, an unusual investigating officer in ACP Bhavani Singh, action set in Delhi’s poshest club and a set of characters that gives the reader insights into everything from young love to privilege, politics and hypocrisy.’ – Hindustan Times

‘ACP Bhavani Singh, the true breakout character of this book, ‘cute as a cheeku and keen as a cheel’, is deputed to solve this case… And soon secrets begin to tumble out by the dozens, leading, 350-odd pages later, to a proper Agatha Christie-like finale, where ‘Cheeku-cheel Bhavani’ performs like Poirot in front of a gathering of all the players.’ – The Asian Age

‘Bhavani Singh is a neatly written antithesis of the machismo-driven Bollywood franchise cop; an anti-Singham if you will, an old-school moderate in a world where excess has been normalised… He is the kind of protagonist who grows on you almost unnoticed, until you are clearly visualising their face and/or reading lines in their voice…’ – Livemint 

‘A fan of Agatha Christie, [Anuja Chauhan] has succeeded in creating her own version of Mrs Marple in ACP Bhavani. An old-school character people readily opened up to, there’s just so much scope in him that it would be a pity if we didn’t see him return in subsequent mysteries. Club You to Death is surely another winner for Anuja Chauhan.’ – The Tribune

About the Author

Anuja Chauhan worked in advertising for over seventeen years and is credited with many popular campaigns including PepsiCo’s Nothing official About It, Yeh Dil Maange More, Mera Number Kab Aayega, Oye Bubbly and Darr ke Aage Jeet Hai. She is the author of five bestselling novels (The Zoya Factor, Battle for Bittora, Those Pricey Thakur Girls, The House that BJ Built and Baaz) all of which have been acquired by major Bombay studios. She lives outside Bangalore with her three children, a varying number of dogs and cats, and her husband, television producer Niret Alva.

About HarperCollins India

HarperCollins India publishes some of the finest writers from the Indian Subcontinent and around the world, publishing approximately 200 new books every year, with a print and digital catalogue of more than 2,000 titles across 10 imprints. Its authors have won almost every major literary award including the Man Booker Prize, JCB Prize, DSC Prize, New India Foundation Award, Atta Galatta Prize, Shakti Bhatt Prize, Gourmand Cookbook Award, Publishing Next Award, Tata Literature Live! Award, Gaja Capital Business Book Prize, BICW Award, Sushila Devi Award, Sahitya Akademi Award and Crossword Book Award. HarperCollins India also represents some of the finest publishers in the world including Harvard University Press, Gallup Press, Oneworld, Bonnier Zaffre, Usborne, Dover and Lonely Planet. HarperCollins India is now the recipient of five Publisher of the Year Awards – In 2021 and 2015 at the Publishing Next Industry Awards, and in 2021, 2018 and 2016 at Tata Literature Live. HarperCollins India is a subsidiary of HarperCollins Publishers. 

Click on this link to order the books by Anuja Chauhan – https://www.amazon.com/stores/Anuja-Chauhan/author/B004PDIMBC?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true

For more information and queries, please write to: 

Shabnam Srivastava,

shabnam.srivastava@harpercollins.co.in

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INFIDIGIT SECURES DUAL WINS AT BW MERIT AWARDS 2025, REINFORCING ITS LEADERSHIP IN INDIA’S SEO AND DIGITAL MARKETING LANDSCAPE

MUMBAI, India, May 30, 2025 /PRNewswire/ — Infidigit, one of India’s foremost SEO agencies, continues its award-winning streak with two prestigious wins at the BW Merit Awards 2025. The agency secured top honours for Superbalist in the Retail & Ecommerce category and HDFC Life in the Best SEO Campaign category.

Since its inception, Infidigit has maintained a clear focus by delivering measurable results that help brands realise their full potential in an increasingly competitive digital landscape. By combining data-driven strategies with deep industry insights, Infidigit tailors every campaign to address unique client challenges and market dynamics.

The agency’s proprietary platform, Infigrowth, is a critical enabler in this process, offering brands a robust, data-backed approach to digital growth, customer acquisition, and ROI optimisation. The tool empowers clients to identify growth opportunities faster via the SEO Audit and AI overviews and rank tracking feature, optimise campaigns in real time, and stay ahead of shifting consumer behaviours.

“We believe success stems from truly understanding our clients’ challenges and crafting tailored solutions that drive real impact,” said Kaushal Thakkar, CEO, Infidigit. “Our wins at the BW Merit Awards 2025 reflect the hard work, expertise, and innovative spirit of our team. We remain dedicated to delivering sustainable growth and helping brands lead their categories through strategic digital marketing.”

Neil Berrow, Engineer Manager, Superbalist said “Working with Infidigit has been valuable for our online presence. Their strategic insights, consistent communication, and measurable results speak volumes about their expertise. Truly a partner in growth.”

By prioritising quality over quantity and leveraging proprietary tools like Infigrowth, the agency continues to redefine how brands engage with customers online. Infidigit is committed to maintaining this momentum in their growth story as they drive meaningful change and deliver innovative solutions for a rapidly evolving digital landscape.

About Infidigit

Founded in 2017, Infidigit is an AI-enabled digital growth partner that empowers top brands to achieve impactful results across SEO, Content, PPC, ASO, CRO, Website Development, and data-driven marketing strategies. As a pioneer in AI innovation within marketing, Infidigit has developed Infigrowth — a SaaS platform designed to simplify SEO for businesses of all sizes. Over the years, Infidigit has partnered with startups, MSMEs, and enterprises across diverse industries, helping them thrive in the fast-evolving digital economy. The company’s commitment to excellence is demonstrated through over 65+ award-winning campaigns, recognised by prestigious platforms including SMX, APAC Search Awards, ET BrandEquity Shark Awards, Sparkies, and E4M IDMA.

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OTM recognised as the Leading Travel Trade Show in India and Asia, for the Second Year in a Row, in a custom study commissioned by Fairfest Media and conducted by NielsenIQ

The customised study, commissioned by Fairfest Media and conducted by NielsenIQ, the leader in consumer intelligence, indicated that travel industry professionals who attended multiple trade shows in the region once again identified OTM as a leading travel trade show in India and Asia.

MUMBAI, India, May 30, 2025 /PRNewswire/ — OTM has once again been recognized as the leading travel trade show in both India and Asia, according to a comprehensive custom market research study commissioned by Fairfest Media and conducted by NielsenIQ, the leader in consumer intelligence. This recognition, for the second consecutive year, underscores OTM’s continued leadership in the travel exhibition landscape. The latest study, conducted among travel industry professionals who attended multiple travel shows in 2025, revealed even higher satisfaction scores and stronger performance metrics compared to the previous year, with OTM decisively outperforming other major shows across the region.

The comprehensive custom survey, commissioned by Fairfest Media, evaluated 15 international travel trade shows across Asia and 19 regional shows in India. The study found a ‘significantly higher quantum of respondents stating OTM to be the leading show at a National & Asia level’, outperforming other major shows, including ITB Asia and SATTE.

Overwhelming Industry Recognition

The extensive 2025 study revealed:

  • Among professionals who participated in or visited 2 or more shows in India, 55% recognised OTM as the leading national show
  • Among those who attended multiple shows in Asia, 52% ranked OTM as the top show across Asia

OTM has played a crucial role in major business transactions, with the majority of the attendees saying they made purchase decisions within 3 months of attending the event.

Mr. Sanjiv Agarwal, Chairman & CEO of Fairfest Media, commented: “At Fairfest Media, we’re deeply committed to delivering measurable ROI for our exhibitors and visitors, which is why we commissioned this comprehensive custom study conducted by NielsenIQ. The consecutive recognition of OTM in the study confirms that OTM continues to set the standard for the industry, in India and globally. As we prepare for OTM 2026, we remain focused on further enhancing the experience and business outcomes for all participants.”

Future Growth Opportunities

The study also identified expansion opportunities that will guide OTM’s future development:

  • Travel professionals expressed interest in seeing increased representation from the Americas (particularly USA and Brazil), Europe (with emphasis on Switzerland and the Nordic countries), and Asia (especially Singapore and Turkey).
  • Enhanced conference programming has been identified as an opportunity area for future development.

The comprehensive custom survey evaluated travel trade shows across Asia and regional shows in India. Countries covered in the customized study (conducted by NielsenIQ and commissioned by Fairfest Media) included India, Singapore, Egypt, Sri Lanka, United Kingdom, Maldives, Tanzania, Greece, Philippines, Russia, Netherlands, Vietnam & Republic of Korea.

The population covered in the study includes exhibitors and visitors of travel trade shows. The total usable database of visitors shared with NielsenIQ by Fairfest Media was over 32,000, and of exhibitors was over 2,832. The sample size was overall (N=211); exhibitors (N=56), and visitors (N=155). The sampling method was online, purposive sampling.

The next edition of OTM is scheduled for 5, 6 & 7 February 2026 at the Jio World Convention Centre in Mumbai. Based on current projections and the strong satisfaction metrics from the 2025 event, OTM 2026 is expected to further strengthen its lead in both the country and the region.

About OTM and Fairfest Media Limited

OTM, organised by Fairfest Media Limited, is the leading travel trade show in Asia and India. Each year, it brings together a global network of exhibitors, buyers, and travel industry professionals to connect, showcase innovations, and generate business opportunities. Fairfest Media also organises TTF-branded travel shows in 7 Indian cities, making it the largest travel trade show organiser in India. As the leading travel show organiser in the region, Fairfest continues to shape the future of travel in the world’s fastest-growing market.

About NIQ

NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behaviour and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries, covering approximately 85% of the world’s population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. For more information, please visit www.niq.com

Media Contact

Sandrine Clarac 

Director – Marketing and International Sales 

Fairfest Media Limited

Phone: +91-2245558555

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Firstsource Launches Gigsourcing Platform to Transform the Future of Work

MUMBAI, India, May 29, 2025 /PRNewswire/ — Firstsource Solutions Limited (NSE: FSL) (BSE: 532809), a leading global provider of transformational solutions and services and an RP-Sanjiv Goenka Group company, has announced the launch of the Firstsource Gigsourcing Platform, a next-generation crowdsourcing solution designed to revolutionize how enterprises leverage the gig economy.

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Part of the Firstsource relAI™ suite of AI-powered solutions, the Gigsourcing Platform connects businesses with skilled, on-demand global talent. It enables cost-effective, flexible, and scalable workforce models—helping organizations streamline talent management, boost operational efficiency, and stay competitive by addressing challenges in gig worker acquisition, management, and coordination.

Ritesh Idnani, Managing Director & Chief Executive Officer at Firstsource, shared, “The Firstsource Gigsourcing Platform marks a pivotal milestone in our UnBPO™ journey, reimagining how enterprises operate and scale. As work becomes more decentralized and digital, our ability to blend AI-powered virtual agents, domain expertise, and a global freelance talent pool, empowers clients to move faster and smarter. This isn’t just about workforce flexibility—it’s about creating an entirely new operating model. We’re committed to driving non-linear growth and measurable transformation for our clients, and this platform is a core enabler of that mission.”

The platform offers an intuitive experience for both, enterprises and independent professionals:

  • For businesses, the platform streamlines project creation, gig worker onboarding, and performance tracking, ensuring scalable execution and superior outcomes.
  • For gig workers, it offers seamless registration, project discovery, and automated payments, delivering a frictionless and rewarding work experience.

Hasit Trivedi, Chief Digital & AI Officer at Firstsource, added, “The Firstsource Gigsourcing Platform represents the convergence of AI, digital platforms, and workforce innovation. It goes beyond just connecting businesses with gig workers – we are building a digitally intelligent, hyper-agile ecosystem. AI-led matching, workflow orchestration, and secure integrations make it a robust sourcing engine. This platform will fundamentally reshape how work is disaggregated, how sourcing is diversified, and how scale and precision are delivered. We see gig sourcing becoming a critical pillar of enterprise transformation – redefining workforce agility in the AI era and building the future of work.”

The Firstsource Gigsourcing Platform delivers unparalleled benefits with functionalities like:

  • Compliance-first onboarding: alignment with regional regulations and standards.
  • Comprehensive Control: efficient management of user groups roles, access, and notifications.
  • Qualification Tests: qualified freelancers selected with pre-requisite tests.
  • Gig worker Onboarding: simplified freelancer integration, including from external partners.
  • Third-Party Integration: single sign-On (SSO) enabled for streamlined operations.
  • Effortless Payments: hassle-free payment processes for gig workers.

Additionally, the platform’s SaaS capabilities provide:

  • Private Instance: enabling organizations to create their own exclusive freelancer crowd.
  • Insourcing Flexibility: facilitates internal resource allocation within the organization.

This launch follows Firstsource’s recent introduction of Agentic AI Studio, reinforcing Firstsource’s commitment to transforming the future of work through innovation. Together, the Gig Sourcing Platform and Agentic AI Studio form a comprehensive foundation to reimagine how work is sourced, executed, and scaled.

About Firstsource

Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL) (BSE: 532809) (Reuters: FISO.BO) (Bloomberg: FSOL:IN), is a global leader providing transformational solutions and services spanning the customer lifecycle across Healthcare, Banking and Financial Services, Communications, Media and Technology, Retail, and other diverse industries. With a global footprint across US, UK, India, Philippines, Mexico, Romania, Turkey, Trinidad & Tobago, South Africa, and Australia, we ‘make it happen’ for our clients, solving their biggest challenges with hyper-focused, domain-centered teams and cutting-edge tech, data, and analytics. Our inch-wide, mile-deep practitioners work collaboratively, leveraging UnBPO™ – our differentiated approach to reimagining traditional outsourcing – to deliver real-world, future-focused solutions that drive speed, scale, and smarter decision, turning transformation into tangible results for our clients.

(www.firstsource.com)

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