News Wire
Asia’s leading Animation and Design studio Charuvi Design Labs set to release Animated Films on Gautam Buddha’s Life Journey
Films to be exhibited permanently at the upcoming theme parks in Shravasti and Kapilavastu
Commissioned by Rajkiya Nirman Nigam, Lucknow, Uttar Pradesh through Pan Intellecom under the Central Government’s Buddhist Thematic Circuit of Swadesh Darshan Scheme, a remarkable view into the life of Siddhartha Gautama Buddha in a 360-degree immersive experience is being designed by Charuvi Design Labs (CDL)
NEW DELHI, Feb. 2, 2023 /PRNewswire/ — After three years of breakthrough work and artistry, Charuvi Design Labs (CDL), one of Asia’s leading Animation and Design studios has completed two 30-minute animated films on Gautam Buddha’s Life Journey. These films are designed for permanent exhibition and projection in the form of an immersive 360-degree sound and light show at the much-awaited upcoming theme parks in Shravasti (Uttar Pradesh) and Kapilavastu (on the India-Nepal Border). Commissioned by Rajkiya Nirman Nigam, Lucknow, Uttar Pradesh through Pan Intellecom under the Central Government’s Buddhist Thematic Circuit of Swadesh Darshan Scheme, the spellbinding show is all set to immerse the audience from all perspectives in this one-of-its-kind majestic experiences. The Buddhist circuit has huge potential to attract foreign tourists, especially from the UK, US, France, Europe, Sri Lanka, Japan, South Korea, China, and other Southeast Asian countries.
Taking the artistic power, mesmerizing scenes, visual imagination, and powerful message to the next level, these films attempt to encapsulate the brief duration of Buddha’s exemplary life spent in Shravasti and Kapilavastu. The film aims to depict some of the important milestones in his life whilst parallelly showing the historical aspects of both the sites and the holistic connection to the life story of Buddha himself. The ‘sūtra-dhāra’ of the films takes one through the entire journey of Buddha, where one can experience a captivating monologue of Angulimala. Soundtracks, rhythmic hymns and chants, dramatic music scores, and camera movements add magic to this light and sound show. During the 3D production, Team CDL used Unreal Engine and Maya for animating the majority of the shots.
Internationally acclaimed visual artist, award-winning filmmaker, and Charuvi Design Labs Founder, Charuvi Agrawal said, “With its unique concepts and exemplary artwork, CDL is committed to making Indian Animation the showstopper on the global stage. For Shravasti and Kapilavastu museum project, our biggest challenge was to design spellbinding content that can enthrall the audience when they experience the life of Gautam Buddha in a 360-degree space. We have primarily used a mix of pure 3D, motion graphics, and an amalgamation of real photography, live shoots, and drone shots. Considering it’s a 360 projection, we had to formulate the camera movement as per the surface area so that it feels seamless when viewed from any angle,”
“Our team left no stone unturned in research to capture every aspect of Lord Buddha’s life journey and the significance of Shravasti and Kapilvastu in his life. We want the audience to step into a poetic rendition of the whole experience and all this and much more can be experienced under the soothing and sometimes dramatic musical score,” she further added.
Shravasti and Kapilvastu are two of the most significant sites of Buddhist Pilgrimage circuit. Sharvasti is the site where Buddha spent twenty-four rainy seasons at the Jetavan monastery, built by his disciple Sudatta Anathapindika. Kapilavastu is deeply endowed with Buddha’s origins and it is believed that Buddha spent his early years here before embarking on the long journey to enlightenment.
CDL is working closely with international film production houses, corporates, billionaire/UHNWI families, public and private sector museums, and a plethora of world-class organizations. Shri Hanuman Chalisa by CDL was a massive success and the 3D animated short film made it big on Oscar-qualifying international film festivals including Palm Springs, Anima Mundi, Edinburgh Film Festival etc. CDL is setting new success milestones on the global animation stage with path-breaking content and design. CDL’s TV show Legend of Hanuman set new success milestones for the Indian animation sector with over 23 million views maintaining a top position and becoming the first animated series in India to ever achieve this distinction.
About Charuvi Design Labs (CDL):
Charuvi Design Labs (CDL), Asia’s fastest-growing animation studio and design lab was founded by award-winning filmmaker and multi-media artist Charuvi Agrawal in 2009. Charuvi is best known for technologically enabled large-scale physical artworks, animated short films, TV shows, and immersive experiences (VR/AR). Her films have been screened at major film festivals across the globe. Charuvi’s exemplary artwork has been displayed at renowned public forums besides being in the homes of discerning collectors in India.
CDL designs, animates, directs, and produces digital art works, including pre-visualization and conceptual artwork, 3D and 2D animation, digital media, Television Commercial, application and game designs, interactive physical media installations, augmented reality, and IP creation.
CDL created headlines with its 25-foot (7.6 m) sculpture of Hanuman, made of 26,500 bells and installed in a mall in Delhi’s Select CityWalk. In front of the installation were kept a pair of Khadau (traditional Indian footwear), touching which would make all the 26,500 bells ring simultaneously. CDL is also known for its artwork Kaavad (16-feet story book), Figurines of Lord Hanuman, and Asuras.
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News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
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