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BENETTON REVOLUTIONISES THE METAVERSE EXPERIENCE

MILAN and NEW DELHI, March 2, 2022 /PRNewswire/ — United Colors of Benetton will transform its Corso Vittorio Emanuele store during Milan Fashion Week, aligning it with the brand’s new shop in the metaverse, which will open at the same time with the same experiential look and feel.

The term metaverse denotes a new generation of virtual reality, in which new technologies will make online interaction increasingly like that experienced in the real world. Thanks to investments announced in this area by companies like Facebook, the metaverse has established itself in just a few months as the computing platform of the future, with incredible potential from a media and creative perspective.
“We want to turn the immersive experience on its head,” states Massimo Renon, CEO of Benetton Group. “We will achieve this by creating the same emotional ecosystem in physical retail as will be available in the new virtual store in the metaverse, which will open in the next few weeks. Anyone visiting our Milan shop in Corso Vittorio Emanuele over the next few days will be able to immerse themselves in a world where physical reality and digital connection come together in an explosion of creativity, colour and sound.”
The United Colors of Benetton store in the metaverse will, however, take a fresh approach. ‘Visitors’ will not buy clothes but will instead participate in gaming experiences that will allow them to accumulate QR codes, which can then be used to make purchases in physical shops. In this manner, the brand creates an additional touchpoint with the consumer, enhancing its omnichannel strategy.
“We are one of the first brands to experiment with a distributed omnichannel model, one that creates a circular relationship between the physical world and the metaverse,” explains Antonio Patrissi, Chief Digital Officer of Benetton Group. “The aim is to offer a dimensional link between the present and the future, the real and the virtual, through a brand experience that is increasingly immersive and, above all, in tune with the language of young people.”
The virtual store will offer an experience mirroring what shoppers can expect when they visit the Corso Vittorio Emanuele location in the coming weeks. To mark Fashion Week, the Milan flagship store has been redecorated in pink, covering all areas – from the windows to the store interior itself, from hangers to shelves – and naturally emphasising the shades of the Benetton garments.
This temporary set-up, which will feature in the store for four weeks, is accompanied by the #playchange project. From 21 to 23 February, five talented individuals will be sharing their personal stories of change with Benetton, recounting the moments in their lives when they have had to reinvent themselves and take a different approach to allow them to move forward.
The five talents are radio presenter Andrea Delogu, TV presenter Stefano di Martino and social media stars Giulia Paglianiti, Davide Vavalà and Anna Ciati. The three TikTokers will also be in-store on 23 February from 5pm, when they will offer dedicated styling sessions to shoppers eager to try out new looks.
About Benetton Group and United Colors of BenettonBenetton Group is one of the best-known fashion companies in the world, present in the most important markets with a network of over 4,000 stores and workforce of around 7000 employees. A responsible group that plans for the future and lives in the present – with a watchful eye to the environment (sourcing 58% sustainable cotton), to human dignity, and to a society in transformation – the Group has a consolidated identity comprised of colour, authentic fashion, quality at democratic prices and passion for its work. These values are reflected in the strong, dynamic personalities of the United Colors of Benetton and Sisley brands. United Colors of Benetton’s commitment to women empowerment has always been a central feature of the brand that, through its communications campaigns and collaborations with leading non-profit organizations, makes the public reflect on women empowerment of universal relevance.
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Photo: https://mma.prnewswire.com/media/1756894/Benetton_enters_metaverse.jpg

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Vikram Vedha to open its advance bookings in 1250 multiplexes from 24th September

Having received an amazing response from the masses for its amazing trailer, the makers of Hrithik
Roshan and Saif Ali Khan starrer Vikram Vedha are currently creating a buzz all around for its electrifying
dance number ‘Alcoholia’. While the audience is eagerly waiting for the film to hit the theaters, the
makers are all set to open the advance booking windows for the Audience.

Undoubtedly Vikram Vedha is one of the most anticipated movies of the year and the craze for the film
among the audience is constantly rising as the film is inching toward its release date. Putting an end to
the audience’s wait, the makers are all set to start the advance bookings of the film today.

Moreover, Vikram Vedha will have the largest international distribution for a Hindi film, with a record-
breaking 100+ countries worldwide. Before its release, the film has sparked worldwide interest and
appeal, and many countries have already begun advance bookings.

Vikram Vedha is presented by Gulshan Kumar, T-Series, and Reliance Entertainment in association with
Friday Filmworks and Jio Studios and a YNOT Studios Production. The film is directed by Pushkar and
Gayatri and produced by Bhushan Kumar, S. Sashikanth and Reliance Entertainment. Vikram Vedha will hit the big screens globally on 30th September 2022.

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Manoj Bajpayee will take 1 week off from his schedule to attend all the rituals on his fathers 1st death Anniversary day.

Three times National Film Awards and the Padma Shri winning actor Manoj Bajpayee who has completed three decades in the showbiz business and Juggling with multiple projects between different genres, characters and mediums. Manoj Bajpayee is a powerhouse actor when it comes to Indian cinema. Even if you haven’t seen many of his movies, you will have heard of talented actor Manoj Bajpayee’s name because of his brilliant performances in his films. The finest actor has become synonymous with content-driven subjects who also have been consistently working in multiple film industries.

The finest actor of Hindi cinema Manoj Bajpayee who has several movies lined up this year, will be taking 1 week off from his current project, which is directed by Apurva(Aspirant fame & produced by Vinod Bhanushali in mid september and will be leaving for his home town with his wife and daughter to attend all the puja rituals on his father’s 1st death anniversary day. Manoj Bajpayee’s father RK Bajpayee passed away at 83, last year in Delhi.

The actor believes that a family is a very important & priority in his life, in spite of his erratic schedules or no matter where he is, it is his first priority to always be with his family with all his support & spend time with them in any situations.After finishing all the rituals puja and family work,Manoj will immediately resume his shoot to finish his project on time without taking any time for himself.

Manoj Bajpayee has recently finished his 3 upcoming projects, one with Ram Reddy’s untitled film, which also has talented actor Deepika Dobriyal in the film. After that he finished RSVP’s Despatch, (A investigative thriller set in the world of crime journalism.) directed by Kanu Behl. Abhishek Chaubeys’s film which also has star cast like Konkana Sen, Sayaji Shinde,Naseer sir and some well known talented actors from south. Fox Stars Studios,Chalkboard Entertainment, Autonomous Works film, Gulmohar directed by Rahul Chittella ( who was assistant of Meena Nair) working with Veteran actress Sharmila Tagore, and Amol Palekar along with Suraj Sharma (Life of Pi) and Simran Rishi Bagga in pivotal roles.

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Here comes the title of Jackky Bhagnani’s Jjust Music upcoming RVD’s soulful creation ‘Raaz’

Jackky Bhagnani’s Jjust Music has been coming up with some really amazing songs one after the other and now they are here with the title of their upcoming heart-touching melody by RVD, a soulful creation ‘Raaz’. It’s a melodious song by an Indie rap artist, RVD that evokes his potential lover to become his secret as that way she’ll go down to the grave with him and stay with him forever. 

The song captures a glimpse of feelings that brings a boy close to the emotions of his lover encapsulating his zest for involving her in his life a secret that will stay with him for life. Jotting down his deepest emotions learn from his life, RVD beautifully communicates through his art in music a feeling of true happiness that can only be appreciated and enjoyed in privacy as the unconditional bond they share is completely sacred which the world won’t understand as they’re not in our shoes. 

Moreover, the artist in a true sense, RVD is an artist who’s been given all the love by the world but battles and deals with his own loneliness by making music, he talks about how he has learned ‘you can’t be lonely if you’re comfortable being alone’ in the process, and through only music, he can express these thoughts. He is an artist who makes modernized music with a blend of cultural touches in Urdu and Punjabi languages, which makes him stand out from the general crowd.

RVD, is an Indie rap artist from Kolkata, West Bengal who’s been making much sound on the east side. Performed alongside pan India artists like Mohit Chauhan, Dino James, Zareen, Kayan, Gully Gang, etc. With tracks like ‘Riha’ and ‘Iteyhaas’ which have done extremely well, RVD has even caught a lot of attention and traction in the general crowd and the gaming world on a pan-India basis.

Meanwhile, Jjust Music made it to the headlines for it’s first PAN India music video Mashooka starring bold and quirky Rakul Preet. The song turned out to be a huge success and was received well by the audience.

https://www.instagram.com/reel/Ci2B4nfA-K6/?igshid=ODBkMDk1MTU=

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