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BHIM App Encourages India to #AskHerAgain This Mother’s Day

Through the #AskHerAgain campaign, SoCheers brings alive BHIM’S Mother’s Day message celebrating meaningful interactions with mothers.

MUMBAI, India, May 14, 2026 /PRNewswire/ — This Mother’s Day, BHIM App is encouraging people to look beyond predictable gifts and templated gratitude. Built around a deeply familiar cultural truth, where mothers almost always respond with ‘Nothing’ when asked what they want, the brand’s latest campaign, #AskHerAgain, urges people to pause, ask one more time, and pay closer attention to the needs mothers quietly set aside every day.

Conceptualised and executed by SoCheers, the campaign shifts the conversation away from symbolic celebration and towards attentiveness. At its core is a simple but emotionally resonant observation, for many mothers, ‘nothing’ is often less about not wanting anything, and more about being conditioned to ask for very little.

The campaign unfolded through creator-led storytelling, influencer conversations, and collaborations across fashion, food, travel, tech, and lifestyle categories. Across Instagram and LinkedIn, creators interpreted ‘Ask Her Again’ through everyday moments that reflected the emotional dynamics shared across Indian households, from mothers hesitating to express personal wants to families rediscovering the importance of simply listening a little more carefully.

Campaign collab post:

https://www.instagram.com/reel/DYHlLXZhzhG/?igsh=dGF6YzYwOHlqemUy

Brand collab post:

https://www.instagram.com/p/DYHY74pFLmf/?igsh=Mm9zN3kyY2R6YzNv

While the cultural conversation remained at the forefront, BHIM App positioned itself quietly as an enabler, helping people turn intent into action, whether through meaningful gestures, thoughtful gifting, shared experiences, or everyday acts of care.

Speaking about the campaign, Lalitha Nataraj, MD & CEO, NBSL, said, “Mothers spend a lifetime putting everyone else first. We wanted to create something that didn’t just celebrate that, but gently questioned it too. #AskHerAgain is rooted in a moment most people instantly recognise. The moment you ask again, listen more carefully, and make space for her to want something for herself. Our role was simply to help make those moments easier to act upon.”

Siddharth Devnani, Co-Founder and COO, SoCheers, added, “Every year, Mother’s Day conversations tend to revisit the same emotional cues and executional patterns. This time, we wanted to begin with a behaviour so common that people rarely pause to think about it. Almost everyone has heard their mother say ‘nothing’ at some point. But once you stop taking that answer at face value, the entire dynamic changes. The campaign was designed to spark that moment of recognition.”

At a time when communication is often dominated by overt sentiment and formulaic gratitude, #AskHerAgain makes a quieter, more human point: sometimes the most meaningful thing you can do is simply ask one more time.

About BHIM: Bharat Interface for Money (BHIM) is a payment app that enables simple, quick, and easy transactions using the Unified Payments Interface (UPI). With the BHIM app, you can make direct bank payments to anyone on UPI using their UPI ID or by scanning their QR code. You can also request money from a UPI ID through the app.

Pioneered and developed by the National Payments Corporation of India (NPCI), BHIM was launched by the Hon’ble Prime Minister of India, Narendra Modi, on December 30, 2016. The app aims to promote financial inclusion and make India a digitally empowered society.

Built on trust and simplicity, BHIM sits at the intersection of accessibility and innovation, offering features like instant UPI transfers, bill payments, split expenses, spend analysis, and UPI Circle making everyday transactions seamless, secure, and inclusive.

About SoCheers: Founded by Mehul Gupta and Siddharth Devnani in 2013, SoCheers has grown into a creative powerhouse, leveraging technology, storytelling and data insights to craft unforgettable brand experiences. With a 250+ strong team, the agency is focused on shaping industry trends rather than following them.

Recognized at prestigious award shows like Clio Entertainment, The Webby Awards, The Drum Awards, and MMA Smarties, SoCheers continues to push creative boundaries and set new benchmarks for the future of advertising in India.

Photo: https://oyefilmy.com/wp-content/uploads/2026/05/bhim-app-encourages-india-to-askheragain-this-mothers-day-1.jpg

 

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KITABOO Unveils Global Advisory Board Bringing Together Leaders from International Publishing, Education, and Technology

Senior figures behind some of the world’s most influential publishing, digital learning, and technology organizations join KITABOO to help shape the future of learning.

MUMBAI, India, June 8, 2026 /PRNewswire/ — KITABOO and KITABOO One today announced the formation of its Global Advisory Board, assembling an extraordinary group of internationally respected leaders whose collective influence spans global publishing, digital transformation, education technology, content innovation, and enterprise growth.

KITABOO Unveils Global Advisory Board Bringing Together Leaders from International Publishing, Education, and Technology

The newly formed board brings together pioneers who have helped shape modern publishing and digital learning across multiple continents — from leading some of the world’s most influential publishing institutions to scaling transformative technology and education businesses globally.

The founding members of the KITABOO Global Advisory Board include:

Richard Charkin

One of the most influential figures in global publishing, Richard Charkin has held senior leadership positions at publishing giants including Bloomsbury, Macmillan, Oxford University Press, Reed Elsevier, and Current Science Group. A former President of both the International Publishers Association and the U.K. Publishers Association, Charkin currently serves as Chair of Thames & Hudson and advises multiple next-generation AI and publishing ventures. In 2024, he was awarded an OBE for services to publishing and literature.

David Taylor

A globally respected publishing and distribution strategist, David Taylor spent over four decades shaping the evolution of the international book trade. As Senior Vice President at Ingram Content Group, he led the global expansion strategy for Lightning Source, one of the world’s pioneering print-on-demand platforms, helping establish transformative publishing infrastructure across Europe, Australia, the Middle East, and Asia, including a major footprint in India.

Emma House

Emma House is internationally recognized for driving innovation across publishing and creative industries. Known for helping publishers navigate digital disruption, emerging technologies, and audience transformation, she has been at the forefront of industry modernization initiatives and future-focused publishing strategy across global markets.

Vikrant Mathur

Vikrant Mathur brings extensive leadership experience in enterprise technology, strategic transformation, and scaling global businesses. His expertise spans technology-driven growth, operational excellence, and innovation-led organizational transformation across international markets.

Sesh Seshadri

Sesh Seshadri is a seasoned technology and business leader with deep expertise in enterprise systems, digital learning ecosystems, and large-scale transformation initiatives. Over the course of his career, he has advised and led organizations through critical technology modernization and innovation journeys.

Pranav Gupta

Pranav Gupta is a globally recognised publishing and education industry leader known for advancing innovation across learning ecosystems, digital publishing, copyright, and workforce transformation. As a prominent voice in the international publishing community, he has worked that spans policy advocacy, knowledge accessibility, future skills, and the modernisation of education and content ecosystems, influencing institutions, industry bodies, and learning organisations across global markets.

The formation of the Global Advisory Board marks a major strategic milestone for KITABOO as the company accelerates its mission to help publishers, educators, and enterprises navigate the rapidly evolving future of learning.

At a time when artificial intelligence, immersive technologies, accessibility, and personalized learning are fundamentally reshaping how knowledge is created and consumed, KITABOO is bringing together some of the most experienced minds in the industry to help define what comes next.

“The future of learning will belong to organizations that can successfully combine technology, pedagogy, accessibility, and scalable content innovation,” said the leadership team at KITABOO. “This board represents decades of global experience across exactly those domains. Their insights and strategic guidance will be instrumental in shaping the next phase of KITABOO’s growth and impact.”

The advisory board will help guide KITABOO’s strategic direction across:

  • AI-powered learning experiences
  • Digital publishing transformation
  • Global content accessibility
  • Interactive and immersive learning
  • Enterprise learning ecosystems
  • K12 and higher education innovation
  • Scalable content distribution infrastructure

Over the years, KITABOO has emerged as a trusted digital publishing and learning platform serving publishers, educational institutions, and enterprises worldwide. The company’s solutions power interactive content experiences across K12, higher education, professional publishing, and corporate learning ecosystems.

With the launch of this Global Advisory Board, KITABOO is reinforcing its long-term vision to become one of the defining global platforms powering the future of digital learning and knowledge delivery.

About KITABOO

KITABOO is a leading cloud-based digital publishing and learning platform that enables publishers, educational institutions, and enterprises to create, distribute, secure, and analyze interactive digital content experiences at scale. Through AI-driven capabilities, accessibility-first design, analytics, and immersive learning technologies, KITABOO powers next-generation learning experiences for organizations across the globe.

About KITABOO ONE

KITABOO ONE is a digital content distribution and access platform developed by BookIT Digital Technologies Pvt. Ltd., designed to help publishers distribute, license, and monetize eBooks and digital learning content across retail, institutional, and global partner ecosystems. Built on the KITABOO digital reading infrastructure, the platform supports secure content delivery, multi-device access, flexible licensing models, branded publisher storefronts, and institutional digital library solutions for universities, libraries, corporations, and government organizations.

Media Contact

contact@kitaboo.com 

www.kitaboo.com

 

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GIGABYTE Opens COMPUTEX 2026 with ENTER INFINITY, Where AI, Gaming, and PC Innovation Unite

TAIPEI, June 2, 2026 /PRNewswire/ — GIGABYTE, the world’s leading computer brand, today officially opened COMPUTEX 2026 under the theme “ENTER INFINITY,” drawing strong visitor engagement across next-generation PC innovation, gaming, and intelligent computing showcases. Marking its 40th anniversary, GIGABYTE presents ENTER INFINITY not simply as a celebration of its history, but as a continuation of four decades of engineering innovation that shaped the evolution of performance computing.

GIGABYTE Opens COMPUTEX 2026 with ENTER INFINITY, Where AI, Gaming, and PC Innovation Unite

GIGABYTE’s premium gaming brand, AORUS, takes center stage with the INFINITY Series, a comprehensive lineup of motherboards, graphics cards, peripherals, and chassis. The lineup is led by the flagship X870E AORUS INFINITY NEXT, pushing limits further with aerospace-inspired engineering, featuring an industry-first 3D metal-printed cooling component and space-grade Quad OptiMOS power architecture built for next-generation AI and high-performance computing.

Together with AORUS GeForce RTX™ 50 Series INFINITY graphics cards, the AORUS C510 GLASS INFINITY chassis, and matching peripherals such as the AORUS K10 INFINITY gaming keyboard and AORUS M10 INFINITY gaming mouse, the series reflects GIGABYTE’s continued focus on merging engineering performance with elevated PC craftsmanship.

Beyond gaming hardware, GIGABYTE is also showcasing how AI is increasingly becoming part of everyday computing workflows through its expanding AI ecosystem. Across AI TOP, AI BOX, and exclusive AI Agent, GiMATE, on AI gaming laptops, visitors can experience how hardware and software are being optimized together to simplify local AI development, which highlights GIGABYTE’s broader vision of making AI more accessible across gaming, creation, and productivity scenarios.

The showcase further highlights how aesthetics is becoming an increasingly important part of PC builds, featuring STEALTH cableless design and the expanded AERO WOOD that brings cleaner builds and more lifestyle-oriented craftsmanship to high-performance PCs. Alongside these designs, a broader lineup of high-performance motherboards, graphics cards, and AORUS ELITE Series gaming monitors, delivering more immersive gaming and visual experiences across the show floor. Please visit ENTER INFINITY at the GIGABYTE Consumer Booth (4F, Booth No. M0520) and Enterprise Booth (1F, Booth No. K0802) during COMPUTEX 2026, and explore more at: COMPUTEX 2026: GIGABYTE & AORUS Press Kit.

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Nationwide Celebrations mark Ruskin Bond’s 92nd Birthday

GURUGRAM, India, June 2, 2026 /PRNewswire/ — On May 19, 2026, 92 bookstores across India came together to celebrate the 92nd birthday of beloved author Ruskin Bond, marking a nationwide tribute to one of India’s most cherished literary voices. The celebrations were facilitated by HarperCollins India, enabling readers across the country to participate in honouring the legendary writer and his enduring legacy. Coinciding with the celebrations was the release of How to Laugh, Ruskin Bond’s latest book published by HarperCollins India, which encourages readers of all ages to embrace humour and learn to laugh at life’s everyday moments.

Talking about the occasion Ruskin Bond said, “With every passing year, publishers don’t just release new books around my birthday but also seem to come up with new and creative ways to celebrate the occasion. This year to mark my 92nd birthday, HarperCollins organized a cake-cutting at 92 bookstores across India. That was quite a remarkable feat!”

Zuber Baig of Midland Book Shop, Hauz Khas, says, “Ruskin Bond’s stories have inspired generations of readers, and we have proudly housed his books on our shelves since 1978. It was a privilege to be among the 92 bookstores across India celebrating such a beloved literary icon. We look forward to many more books from him that will continue to delight readers for generations to come.”

Natasha Mehta, Senior Marketing Head, Sapna Book House, says, “For nearly 60 years, Sapna has watched generations grow up with Ruskin Bond in their hands and hearts. Celebrating his 92nd birthday has been deeply emotional for us – because some writers don’t just write stories, they become a part of our legacy, our childhood, and our lives forever!”

Tina Narang, Executive Publisher – HarperCollins, adds, “It has been a privilege and an honour to publish our favourite Ruskin Bond at HarperCollins and to celebrate the launch of a new book around his birthday every year. We are delighted to have marked his 92nd birthday with celebrations across 92 bookstores. We look forward to many more wonderful books and celebrations!”

Nisha Singh, General Manager – Marketing, HarperCollins, adds, “For over six decades, Ruskin Bond has remained one of India’s most beloved children’s authors, cherished across generations for his timeless storytelling. Promoting his books has always been a joy, and even as children’s publishing continues to grow rapidly, Ruskin Bond remains a name readers of all ages instantly recognise and treasure.”

About HarperCollins Publishers India

At HarperCollins Publishers India, we believe in telling the best stories and ensuring they reach the widest readership. We publish around 250 new books every year across 10 imprints, adding to a diverse catalogue of more than 3,000 titles in print and digital formats, with an array of genres and voices that ensure there is a book for every reader. Our authors have won some of the most prestigious literary awards, and we are proud to publish many acclaimed writers, alongside new and emerging voices shaping contemporary literature. We are also the publishers of The White Tiger by Aravind Adiga, winner of the Booker Prize 2008, and Girl in White Cotton by Avni Doshi, shortlisted for the Booker Prize in 2020, and HarperCollins India itself has been awarded “Publisher of the Year” several times. In addition, we represent some of the finest global publishers such as Harvard University Press, Lonely Planet, Oneworld, Nosy Crow, Usborne, and National Geographic Children, bringing Indian readers access to world-class books and ideas. We are also proud to be certified as a Great Place to Work for two consecutive years, a recognition of our culture, people, and values that make HarperCollins India a truly inspiring workplace.

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