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Birla Opus Launches Its New Thematic Communication and embarks on a journey to ‘Make Life Beautiful’

~The brand film features an animated colourless world made vibrant by a kid who beautifies spaces with his magical touch~

Link of the video: Make Life Beautiful

MUMBAI, India, June 18, 2024 /PRNewswire/ — Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, today released its first thematic communication. The film brings to life the brand philosophy of Birla Opus articulated through the tagline ‘Make Life Beautiful’. With this new thematic communication, Birla Opus showcases the brand’s transformative power, which helps create a more beautiful world.

The film showcases a never done before Hi-Definition, 3D feature animation with realistic silhouettes, an industry first for any brand within the paints category in India. It has a melodious track created by renowned Indian composer, Ram Sampath which captures the essence of the campaign with the resounding message – ‘Duniya Ko Rang Do’ (Colour the world). This landmark campaign marks a significant milestone for Birla Opus Paints as it continues to expand its footprint across the nation. The film will be advertised in Hindi and all major regional languages and backed by a 360-degree activation across TV, Digital, OOH, Print, and Radio to drive awareness and induce trials. The communication has been conceptualised by Leo Burnett India and produced by Zombie Studio; a leading global animation studio based out of Brazil.

In February 2024, the Aditya Birla Group made a significant entry into the paint industry with the launch of Birla Opus. Committed to expanding its paints business, the company plans to establish six manufacturing facilities nationwide by 2025.

Commenting on the film launch, Rakshit Hargave, CEO, Birla Opus, said, “We understand the discerning tastes of today’s consumers who seek products and experiences that resonate with purpose and value. With this film’s playful rendition which personifies our brand belief of ‘Make Life Beautiful’, we are excited to embark on this journey of transformation with our customers, inspiring them to embrace beauty with purpose.”

Inderpreet Singh, Head – Marketing, Birla Opus, added, “We’re thrilled to unveil our first-ever brand film for Birla Opus. The film exemplifies beauty which comes alive through one of the best animation styles in the world, comparable to HD animation in Hollywood movies, a first in the paints industry in India. The message, ‘Duniya Ko Rang Do’ crafted by renowned music composer, Ram Sampath, resonates with a powerful idea of finding hope, happiness and beauty in life.

Rajdeepak Das, CCO, Publicis Groupe – South Asia & Chairman, Leo BurnettSouth Asia, said, “Birla Opus is a brand that is designed for today’s dynamic new Indian audiences. And we wanted to give the campaign a fresh and innovative approach. Using animation for storytelling, our film is an artistic approach to express how our audiences can surround themselves with colour that inspires and transforms.”

Concept: The film opens in a black and white world where a kid is shown touching an object in his house which transforms into its real vibrant colours. His mother is concerned that if anybody sees him doing this, they will get angry with him, so she tries to protect him by telling him not to do so. Later when he steps out, he again tries to use his power and then goes on a spree and touches all possible surfaces that transforms the dull and lifeless to colourful, vibrant and full of joy. The mother then realises the positive effect that her son has brought towards making the world a beautiful place.

Link to the film: Make Life Beautiful

Agency credits:

Client: Birla Opus Paints

Creative Agency: Leo Burnett India

Production House: Zombie Studio, Brazil

About Birla Opus Paints:

Birla Opus Paints, housed under Grasim Industries, Aditya Birla Group’s flagship firm, offers Decorative Painting Solutions to consumers in India. Launched in 2024, Birla Opus Paints has a complete portfolio featuring a range of superior products across categories like interiors, exteriors, waterproofing, enamel paints, wood finishes, and wallpapers. With six manufacturing plants spread across India, Birla Opus Paints is well-positioned to be amongst the market leaders in the decorative paints category. The brand aims to inspire people to turn their surrounding spaces into their very own masterpiece.

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“India has the oldest and most profound culture of storytelling. We learnt everything from storytelling – from the code of conduct to our belief system”: Imtiaz Ali at India Global Forum’s NXT25

MUMBAI, India, April 10, 2025 /PRNewswire/ — Storytelling, cinema, and digital content took the spotlight at ‘Making WAVES – the Culture Forum’ hosted during the India Global Forum’s NXT25: Leading the Leap Summit at the Jio World Convention Centre on April 8. The forum brought together some of India’s most iconic voices across entertainment and media to explore the evolving narrative of India emerging as a global powerhouse for content and digital innovation.

In a Fireside Chat titled, ‘Making WAVES – India as a Global Content Hub’, renowned Director and Writer Imtiaz Ali, said: “As a storyteller, I do not have to worry about what everybody likes. The way to find out the code is by finding what I would like. Since I have been in the film industry, I have been told that formula (movie success) is not working. Thank God for that, because if the formula worked, none of us would be here making movies. We (India) have the oldest and most profound culture of storytelling. We learnt everything from storytelling. Everything has been learnt from stories, from the code of conduct to our belief system.”

Continuing the conversation, Monika Shergill, Vice President – Content, Netflix India, highlighted: “The beautiful confluence of creativity and technology has allowed the creators not to be limited to where they are. The biggest enabler of this trend is a resurgence of hyperlocal. Indian audiences are among the most experiential, diverse, curious, and fantastic audiences. As streamers, storytellers, and creators, we must take advantage of this opportunity.”

This was followed by a conversation with Ekta Kapoor, Joint MD, Balaji Telefilms LTD, on the Intersection of Art, Success & Global Influence. She said, “There are different metrics of success for everyone. At Balaji and I, as content providers, believe success comes in three or four ways: getting the economics right, creating impact, and earning recognition.” On a lighter note, when asked about the upcoming remake of her hit TV show, Kyunki Saas Bhi Kabhi Bahu Thi, Kapoor teased the return of actor and politician Smriti Irani, saying: “We are bringing politics into entertainment or a politician.”

Later, in a Fireside Chat on ‘Inspiring Journeys’, noted actress Fatima Sana Shaikh, opened up about the challenges she faced and said: “This industry has no set rules or frameworks; if it has worked for someone, it doesn’t mean it will work for you. Nothing is permanent, not the highs or lows. We cannot get too attached to fame or failure; work is not our identity.”

Talking about her inspiration, Fatima, said: “I enjoy Kangana’s work. She is an incredible actor. She was one of the first ones to come from the outside and do different movies, like Queen & Tanu Weds Manu.”

Co-hosted with the Ministry of Information & Broadcasting, the Culture Forum also served as a precursor to the upcoming World Audio Visual & Entertainment Summit (WAVES). Speaking on the occasion, Achal Malhotra, CEO, WAVES, National Film Development Corporation Ltd., said: “Most of us have started hearing about WAVES very recently but this was envisioned by our Hon’ Prime Minister way back in 2019. We have done a lot of look and see of the other great shows happening around the world. Therefore, we realised that with technology the way we produce content and the way we are seeing content consumption and also content delivery is changing at a pace we really don’t know what’s going to be the next tool that’s going to come.”

Bringing together CEOs, policymakers, global investors, and industry disruptors, NXT25 explores the biggest trends shaping India’s future on the world stage, spotlighting India’s ambitions for the next 25 years and its emergence as a global powerhouse in investment, technology, sustainability, and innovation.

For session highlights and speaker insights, click here

The summit is supported by the UK Government, Government of Maharashtra, and the Commerce Ministry of India. Bloomberg TV is the official international media partner.

About India Global Forum

India Global Forum tells the story of contemporary India. The pace of change and growth India has set itself is an opportunity for the world. IGF is the gateway for businesses and nations to help seize that opportunity. To know more, click here.

Social Media Handles & Hashtag to Follow

Twitter: @IGFUpdates & @manojladwa

LinkedIn: India Global Forum

#IGFMumbai

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Creddinv Launches ‘The Smart Investor’ App

India’s first app facilitating 100% digital startup investment processes

BENGALURU, India, April 10, 2025 /PRNewswire/ — Creddinv, India’s premier curated startup investment platform, is set to revolutionize the way investors engage with startups through its new ‘Creddinv: The Smart Investor’ app, launching today.

This first-of-its-kind application is designed exclusively for high-net-worth individuals (HNIs), angel investors and venture capitalists looking to seamlessly discover and invest in India’s most promising startups.

Key Features of the Smart Investor App:

  • Curated Startup Listings – Access thoroughly vetted and high-potential startup investment opportunities.
  • Seamless Investment Process – Invest in a few clicks with a secure and intuitive interface.
  • Real-Time Portfolio Tracking – Monitor the investments and stay updated with market insights.
  • Exclusive Investor Community – Network with seasoned investors and industry experts.

The Smart Investor App becomes an exclusive gateway to invest in startups through Creddinv’s Premium Series, as a part of which investors will be assigned a dedicated investment banker to manage their portfolios.

What is Premium Series?

Premium Series is a curated investment experience launched by Creddinv for investors seeking high-potential private equity opportunities in early-stage startups. Unlike pooled investments like AIF Category I, Premium Series allows investors to invest directly on a startup’s cap table via Compulsory Convertible Preference Shares (CCPS)—alongside prominent angel investors and institutional funds.

Each cohort in the Premium Series features a highly selective group of startups across trending sectors like fintech, electric vehicles (EV), SaaS, agri-tech, consumer & FMCG, Robotics and AI. Only 2% of the startups evaluated make it to the final portfolio—ensuring one can only see the best of the best.

“We believe the future of wealth creation lies in startup investments, and with the Smart Investor App, we are empowering investors to be at the forefront of India’s entrepreneurial revolution, by letting them know every step they take,” said Anil Kumar Kar, Director and Co-Founder of Creddinv.

With startup investments emerging as a key asset class in India’s booming private equity landscape, Creddinv’s Smart Investor App is set to democratize access to high-growth opportunities while making startup investments more transparent, efficient and profitable.

“For years, investing in startups has been complex and reserved for a select few. Today, we change that. The Smart Investor App makes it easier than ever to discover, evaluate and invest in the next big thing in the most transparent way possible,” said Nandakishor, Director and Co-Founder of Creddinv.

The app will be available for download on iOS and Android starting April 10, 2025.

Stay tuned for more updates and be among the first to experience the future of startup investing.

About Creddinv

Creddinv Technologies offers a platform where startup founders and investors connect seamlessly for mutual success. Creddinv revolutionises investing by lowering entry barriers, matching investors with diverse investment opportunities. With its upcoming expansion into wealth creation and portfolio management services, Creddinv continues to provide valuable options for a comprehensive, balanced and informed investment journey.

For more information, visit website: https://www.creddinv.in 

For media inquiries, please contact:

Dhivya Abirami

Lead – Content and PR | Creddinv Technologies

media@creddinv.in 

Video: https://www.youtube.com/watch?v=O6MLpT5gbOg

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Icons of 2025: Shaping the Future with Innovation and Leadership

Unveiled by Kiteskraft Productions LLP

CHANDIGARH, India, April 9, 2025 /PRNewswire/ — India’s progress is driven by visionary leaders who embrace innovation and transformative leadership. Icons of 2025: Shaping the Future with Innovation and Leadership presented by Kiteskraft Productions LLP, honors exceptional leaders, trailblazers, and changemakers reshaping industries and fostering progress. Their unwavering commitment and groundbreaking contributions are paving the way for a brighter, more dynamic future for India.

Mr. Samir Chandra Pradhan: Mr. Samir Chandra Pradhan is a symbol of unbreakable willpower. He survived three major accidents, proving his ‘never say die’ attitude.

In the first accident, his left thigh femur was completely damaged. A panel of nine doctors at Medical College Jabalpur, MP, performed a 3.5-hour surgery, inserting five steel rods. Following strict medical advice, he began walking with ease after six months.

In the second accident, a heavy truck crashed into his car thrice, sandwiching it between vehicles. His quick reflexes saved him as he ducked under the steering wheel, escaping without injury. Astonishingly, he resumed work the very next day.

His resilience inspires his students and the public. Mr. Pradhan is also proficient in five languages and a skilled sports analyst. His expertise in sports analysis has been featured in newspapers, further solidifying his reputation. Additionally, his remarkable achievements earned him recognition in Forbes India magazine.

Despite challenges, he remains unstoppable, determined to achieve his goals no matter the obstacles in his path.

Dr. Uppuluri Varuna Naga Venkata Arjun: A Trailblazer in Pharmaceutical Innovation.

Dr. Uppuluri Varuna Naga Venkata Arjun is a distinguished researcher and academic, revolutionizing the field of pharmaceutical sciences. With a Ph.D. in Pharmaceutics from VISTAS, he has made groundbreaking contributions to drug delivery systems, hydrogel scaffolds, and regenerative medicine. His expertise extends to advanced formulations, transdermal therapies, and nanotechnology-driven solutions, shaping the future of modern medicine.

Dr. Arjun’s research portfolio is impressive, boasting a cumulative impact factor of 50.6 and multiple patents in cardiovascular diagnostics. His pioneering work in tissue engineering and novel drug formulations goes beyond theoretical exploration, holding the potential to transform global healthcare and pharmaceutical applications.

Beyond research, Dr. Arjun is a dedicated educator, mentoring aspiring scientists and advancing pharmaceutical education. His excellence has earned him prestigious accolades, including the ‘Young Scientist of the Year’ and the ‘Distinguished Alumni Award for Excellence in Academics and Research. With an unwavering passion for discovery and innovation, Dr. Arjun is not just a scientist—he is a visionary shaping the future of medicine and therapeutic advancements.

Dr. Varghese Moolan: Visionary Leader in Business & Philanthropy Global Business Pioneer.

Dr. Varghese Moolan, Founder of Moolans Group, has significantly impacted retail, organic farming, and food processing. He launched Vijay Supermarket in Saudi Arabia (1985) and later established House of Spices Factory Ltd., becoming the first Indian to secure a Saudi Investor License.

Philanthropic Initiatives:

Dr. Moolan’s initiatives include: Touch-A-Heart (2014): 303 free pediatric heart surgeries by 2025, Kindle-A-Candle (2012): Supports medical aid, marriages, and livelihoods, Fly-The-Firefly (2014): Scholarships for underprivileged students, Home-Sweet-Home (2011): Built homes for the needy and Disaster Relief: Aid during Kerala floods (2018) and COVID-19. 

Healthcare & Cinema: Moolans Medicare provides affordable healthcare. He also produced Rocketry: The Nambi Effect (2022) and Odu Raja Odu (2018).

Leadership & Recognition: Dr. Moolan is India-Commonwealth Trade Commissioner (2024) and National Chairman, Anti-Corruption Foundation of India. His accolades include the Golden Book Award (2025) and Saudi Business Excellence Award (2014).

Website: www.themoolans.com

YouTube: @VargheseMoolan

Email: varghese@themoolans.com 

Dr. Janhavi Hase Patil: A Trailblazing Entrepreneur and Social Changemaker.

Dr. Janhavi Hase Patil is a visionary entrepreneur who has gained global recognition through innovation, determination, and excellence.

As the Managing Director of Annapurna-24 Facility Management, she has over 15 years of expertise in catering services, ensuring top-tier quality and hygiene. She also directs Innoventect Engineers Pvt. Ltd., leading strategic engineering projects, and heads MJ Banking Finance, specializing in international onion and vegetable trade.

Beyond business, Dr. Janhavi is dedicated to social causes. As Managing Director of Samvardhan Education Welfare Trust and Chairperson of Samvardhanisa Foundation, she actively promotes health, education, and environmental initiatives. For the past four years, she has provided 25,000 meals annually to Shri Khandoba devotees, reflecting her deep commitment to community service.

Her remarkable contributions to both business and society establish her as an inspiring leader, proving that a single determined individual can create a lasting global impact.

Divyesh Mehta is a seasoned taxation consultant with over three decades of experience in tax planning, compliance, and financial advisory. Renowned for his in-depth knowledge and client-focused approach, he has built a strong reputation for delivering dependable tax solutions across diverse sectors.

Reflecting on recent regulatory changes, Mehta emphasizes the challenges Micro, Small, and Medium Enterprises (MSEs) face with the implementation of mandatory e-invoicing under the GST framework. While the system aims to increase transparency and curb tax evasion, its execution has created significant hurdles for smaller businesses. e-invoicing requires generating invoices via a government portal to obtain an Invoice Reference Number (IRN)—a process that is often cumbersome for MSEs in tier-2 and tier-3 cities with limited access to technology and digital literacy.

According to Mehta, the costs of compliance—software upgrades, consultancy, and digital record-keeping—are disproportionately burdensome for smaller firms. Frequent technical glitches and GST portal downtimes further delay invoicing and payments, leading to liquidity issues. He advocates for more robust support systems, simplified procedures, and targeted training to ensure e-invoicing becomes a tool for empowerment rather than an obstacle to growth.

Dr. Awadhesh Patel: Dr. Awadhesh Patel is a distinguished educator, researcher, and director of Samadhan College. Holding a Ph.D. in Education, he specializes in philosophy, education management, and yoga. He has played a pivotal role in curriculum development, mind and memory training, and educational philosophy. As the founder of Gyanbharti Public School in Raipur, he has contributed significantly to academic excellence.

Dr. Patel has served as President of the Private School Management Association, Dist. Bemetara, and has trained thousands of students and teachers across India in advanced memory techniques. His research on education and scientific coexistence has been presented at esteemed platforms, including IIT Delhi and Singapore. Recognized for his contributions, he has received accolades such as the Asia Education Award (2022) and Lodhi Ratna Samman (2023).

Beyond academics, he actively supports social initiatives in skill development, COVID-19 relief, and environmental conservation. Under his leadership, Samadhan College earned an A grade in NAAC accreditation. Committed to qualitative education, he integrates Consciousness development value education based on Madhyasth Darshan principles to enhance learning and community development.

 Dr.Ajay Desai: A Global Leader in Sustainability, Dr. Ajay Desai has made significant contributions to environmental sustainability through pollution reduction, afforestation, and awareness campaigns. With over a decade of experience, he has worked with 2,000+ companies across 30 countries, promoting eco-friendly policies and sustainable practices. A passionate advocate for afforestation, Dr. Desai has led initiatives planting over 500,000 trees worldwide. He has also trained 500,000 individuals, including professionals, students, and municipal officials, focusing on pollution control, energy conservation, and sustainability. In addition to corporate consulting, Dr. Desai conducts global awareness programs on waste management, climate change, and responsible industrial practices. As a Lead Auditor for ISO 14001 and ISO 50001, he helps businesses achieve environmental compliance. Dr. Desai supports Prime Minister Shri Narendra Modi’s global initiatives for environmental protection and a sustainable future. His dedication has earned him accolades, including recognition in the World Book of Records, India Books, Limca Books, Asia Books, and London Book of World Records. He continues to inspire industries and individuals worldwide.

Dr.Jyoti Rajendra Arde: Dr. Jyoti Arde has devoted nearly 33 years to education, shaping young minds. Initially aspiring to be a medical doctor, destiny led her to earn a Doctorate in Education. Coming from a humble background, her parents—despite limited formal education—ensured she studied in the best schools. Her passion for teaching helped her form a strong bond with students, always encouraging them to pursue their dreams.

Her dedication led her to become a Principal in 2006, serving in various institutions. She takes immense pride in her students’ success, cherishing every milestone. Her contributions earned her numerous prestigious awards, including the Ideal Principal Award, Maharashtra Gunijan Puraskar, Global Teachers Award, Shikshak Ratna Sanman Puraskar, Bharat Jyoti Samaj Ratna Pratibha Gaurav Puraskar, Bharat Shiksha Samman, Most Inspiring Woman Swami Vivekananda National Principal’s Award, and Inspiring Woman Educator Award 2025.

She attributes her success to her family’s unwavering support. She believes every principal is a mentor who nurtures students’ uniqueness. Her philosophy is ‘Live to Inspire’, and she humbly credits her achievements to God, expressing gratitude to all who supported her journey.

 Dr. Ghanshyam Thakur: A Legacy of Knowledge, Service, and Excellence From the modest streets of Badnagar to global recognition, Dr. Ghanshyam Thakur’s journey embodies perseverance, intellect, and an unwavering commitment to service. Born on December 24, 1954, in Badnagar, Madhya Pradesh, he overcame humble beginnings to establish himself as a distinguished scholar, astrologer, writer, and banking professional. His career, spanning over five decades, is marked by intellectual pursuit, cultural contributions, and public service.

Dr. Thakur has been honored with 153 prestigious awards, including the Swami Vivekananda Lifetime Achievement Award, Global Ambassador recognition, Doctor of Excellence in Risk Management and Compliance, and the Universal Lifetime Achievement Award. He holds records in the Golden Book of Records, Magic Book of Records, and the Indian Book of Records, with references across Asia, Indo-ASEAN, Indo-Arab, and Asia-Pacific. An acclaimed author, he has published five books on Amazon and has guided four Ph.D. scholars. His biopic, Vishavakash ke Chamakte Surya, highlights his global renown, cementing his legacy in education, literature, and astrology.

Ms. Chandni: Chandni is a dynamic and passionate professional dedicated to making a meaningful impact. An Emerging Entrepreneur, ATD Certified Trainer, HR Executive, Yog Trainer, I/O Psychologist, and Bharatnatyam Classical Dancer, she seamlessly blends expertise across diverse fields. With a strong background in HR recruitment, Chandni leverages her experience to mentor and guide young professionals, helping them navigate their career paths. Beyond the corporate sphere, she is deeply committed to training and counseling, empowering individuals to unlock their full potential. Women’s empowerment is at the core of her mission. She envisions a world where women achieve financial independence, equality, and the freedom to shape their own futures. Recognizing the significance of mental and physical well-being, Chandni actively promotes holistic health. As a dedicated Yog Trainer, she emphasizes the transformative power of yoga in boosting immunity, positivity, and overall wellness. Her purpose is to add value to lives, her mission is to break the stigma around mental health, and her vision is to inspire a healthier, happier society. She welcomes collaboration on this journey toward positivity and well-being.

About Kiteskraft Productions LLP

Kiteskraft Productions LLP, established in 2019, is a premier organizer of National and International Conferences and Award ceremonies across sectors like Education, Business, Healthcare, NGOs, and Entertainment. With a mission to recognize excellence, Kiteskraft honors individuals who drive innovation and outcome-based learning. Certified by ISO and MSME, and registered under MCA, it upholds high standards of quality. Recognized by the Scholar’s Book of World Records, Kiteskraft fosters industry collaboration through impactful events. With a dedicated team and a vision for excellence, Kiteskraft Productions LLP continues to inspire, empower, and shape a brighter future.

Visit www.kiteskraft.com for more.

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