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Brands Harness the Power of Quora Ads to Achieve Marketing Success

MUMBAI, India, June 20, 2024 /PRNewswire/ — Quora continues to demonstrate its value as a leading platform for digital advertising, with Tata Capital Limited achieving a remarkable 35% reduction in cost-per-click (CPC) through the use of Quora Ads. This success story highlights how brands can leverage Quora’s unique ad products to connect with high-intent audiences and achieve substantial marketing goals.

Tata Capital’s strategy was twofold. First, they honed in on relevant topics within the Loan and Finance categories on Quora, ensuring their content was visible to the most pertinent audience. During the campaign’s second phase, the focus shifted to optimizing Topics that yielded higher engagement and click-through rates, thus targeting users closer to the bottom of the funnel.

Kaushik Chakraborty, Head of Marketing at Tata Capital, shared, “With a reach of 4.8 million at an efficient CPC, we successfully met our campaign objectives. This initiative showcases the strategic value of innovative platforms like Quora in modern marketing strategies.”

Tata Capital’s approach to creative content was both innovative and attuned to the cultural nuances of its target audience. The company moved beyond conventional advertising by tailoring its message to resonate deeply with the consumer base from various regions, particularly those in Tier 2 and Tier 3 cities. Their campaign Palak Jhapkao Loan Pao, encapsulated the ease and speed of securing a loan, and appealed to the audience, guiding a relevant demographic to their landing page and engaging users who exhibited a higher propensity to convert.

Gurmit Singh, General Manager for Quora APAC and MEA, commented, “We are thrilled with Tata Capital’s success. Their strategic use of our platform and well-crafted content effectively engaged our users, achieving remarkable results. This campaign not only demonstrates the power of Quora Ads in reaching high-intent audiences but also highlights the potential for significant cost efficiencies in digital marketing.”

Anand Krishnan – General Manager, Digital and CRM from Lodestar Media added, “Collaborating with Tata Capital and the Quora Ads team was integral to achieving the campaign’s exceptional results. By combining strategic insights with targeted ads, we were able to significantly enhance engagement and drive efficiency in CPC. This partnership underscores the importance of coordinated efforts in maximizing digital advertising outcomes.”

About Quora

Quora is a global Q&A platform with over 100 million unique monthly users in India, serving as a dynamic knowledge hub and a prime platform for advertisers targeting high-intent audiences.

About Tata Capital Limited

Tata Capital Limited (TCL) is the flagship financial services company of the Tata Group, a subsidiary of Tata Sons Private Limited and is carrying on business as a non-banking financial company. It is a holistic financial services provider that caters to the diverse needs of retail, corporate and institutional customers. Its range of offerings include Consumer Finance, Advisory Services, Commercial Finance, Infrastructure Finance, Microfinance, Project Finance, debt syndication, Investment Banking, Private Equity Advisory and Credit Cards. For more information about Tata Capital, please visit www.tatacapital.com

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Human Capability Initiative Unveils Speaker Lineup Featuring 300 Global Thought Leaders, Experts and Policymakers

RIYADH, Saudi Arabia, April 7, 2025 /PRNewswire/ — The Human Capability Initiative (HCI) organized by the Human Capability Development Program (HCDP) – one of the Saudi Vision 2030 realization programs – has announced the speaker lineup for its second edition. Held Under the patronage of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister, and the Chairman of the Human Capability Development Program (HCDP) Committee, HCI 2025 will take place on 13-14 April, 2025, at King Abdulaziz International Conference Centre in Riyadh.

Human Capability Initiative 2025

The conference will bring together 300 prominent leaders, policymakers, and global experts from academia, corporations, international organizations, and non-profits across 38 countries. Participants will engage in 100+ sessions designed to exchange insights and advance strategies for enhancing global human capability development amid rapid technological, demographic, and geopolitical shifts. The event will include over twenty ministers from Saudi Arabia and abroad. HCI will also feature a ‘Success Stage’ which will showcase more than thirty Saudi success stories.

As the world braces for a transformative shift in the labor market over the next five years, the conference will shine a spotlight on the critical skills gaps that persist across the globe. By emphasizing themes such as education, technology, and the future of work, HCI aims to reimagine the ways we live, work, and thrive, paving the way for a more resilient and inclusive workforce.

HCI speaker, Dr. Paul Gruenwald, Global Chief Economist, S&P Global Ratings, said: “I look forward to discussing the critical issue of skills gaps at the second annual HCI conference in Riyadh. In a world driven by changing technologies, demographics and geopolitics, lifetime learning and adaptation will be essential to ensure sustainable and inclusive economic growth.”

Dr. Bedour Alrayes, Vice President of the Human Capability Development Program (HCDP), said: “We are thrilled to welcome such distinguished speakers to the second edition of HCI. This year’s theme focuses on preparing for a future that demands significant global upskilling. The world will change substantially due to the rapid advancement of technology. The speakers we have assembled are leading experts who will guide us in addressing the urgent needs of human capability development.”

The HCI program was officially announced earlier this week on its website, and registration remains open. Additional high-profile speakers are set to be revealed as the event approaches.

In collaboration with the conference, the Saudi Ministry of Education will hold the Education Global Exhibition (EDGEx) over 13 – 16 April, 2025, forming the Human Capabilities & Learning Week, a unique platform to unlock the full potential of human capability.

About Human Capability Initiative (HCI):

The Human Capability Initiative (HCI) is the first global cooperative platform designed to unify international efforts and enrich global dialogue on the challenges and opportunities for developing human capabilities. Organized by the Human Capability Development Program – a part of the Vision 2030 realization programs – in partnership with Ministry of Education, HCI unites government entities, the private sector, and nonprofit organizations to foster collaboration and drive innovation in the realm of human capabilities.

The conference will take place on 13th – 14th April, 2025 at the King Abdulaziz International Conference Center in Riyadh under the theme ‘Beyond Readiness’.

For more information, contact media@humancapabilityinitiative.org or visit:

Program: https://humancapabilityinitiative.org/wp-content/uploads/2025/04/HCI-2025-Official-Program.pdf

Website: www.humancapabilityinitiative.org  

X: https://x.com/HCI_KSA  

Instagram: https://www.instagram.com/hci_ksa/?next=%2F   

YouTube: https://www.youtube.com/@HCI_KSA/videos   

About the Human Capability Development Program (HCDP):

HCDP is one of the Vision 2030 Realization Programs (VRP) that aims to position the Kingdom of Saudi Arabia as a global leader. HCDP will prepare citizens with the required skills, values and knowledge to compete globally.

https://www.vision2030.gov.sa/ar/explore/programs/human-capability-development-program

About Saudi Vision 2030:

Under the leadership of the Custodian of the Two Holy Mosques, Saudi Vision 2030 was launched by His Royal Highness Prince Mohammed bin Salman Al Saud, Crown Prince, and Prime Minister, with a roadmap to build Saudi Arabia’s prosperous and bright future through a vibrant society, a thriving economy, and an ambitious nation.  https://www.vision2030.gov.sa

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CleverTap and ETBrandEquity Return with Season 4 of ‘The Big Leap’

Insights into customer behavior have always been the key to successful customer engagement. However, the crucial question remains: Can AI and hyper-personalization enable brands to differentiate and become more relevant? ETBrandEquity.com and CleverTap return with The Big Leap Season 4 to help brands navigate the modern customer engagement landscape.

NEW DELHI, April 7, 2025 /PRNewswire/ — In recent years, brands have been on a journey to meet customer expectations for tailored, seamless experiences while also striving to deliver omnichannel and hyper-personalized engagement at scale. However, for many brands, a key question remains: How can they create differentiation and gain a strategic advantage in their customer engagement strategy?

Building on the success of the past three years, ETBrandEquity.com and CleverTap return with The Big Leap Season 4, a platform designed to engage India’s vibrant community of growth leaders across sectors such as retail, ecommerce, travel, banking, insurance, fintech, streaming, gaming, edtech, healthtech, etc. This platform brings together leading brands who share bold ideas for innovation in customer engagement unlocking the next wave of business growth.

As the driving force behind The Big Leap, CleverTap’s expertise in AI-powered engagement, omnichannel personalization, and customer retention will play a central role in every session—ensuring businesses leave with actionable insights that enhance their engagement strategies and deliver real impact.

The Big Leap Season 4 will engage 160+ industry leaders through eight multi-city roadshows and twelve roundtables across its Delhi, Mumbai, and Bengaluru editions. These community events will attract top industry leaders who are shaping the customer engagement frameworks for their respective organizations. Over the years, these roadshows have become a must-attend event for marketing leaders eager to stay ahead in the fast-evolving customer engagement landscape.

The Big Leap Season 4 will also feature interactive workshops designed to provide hands-on learning experiences. These workshops will equip participants with practical action plans to enhance customer retention, covering topics such as streamlining customer journeys and improving personalization. Attendees will gain immediate, actionable takeaways that they can apply directly to their businesses.

Anand Jain, Co-founder, CleverTap, said: “Customer engagement is evolving rapidly, driven by innovations in AI-powered personalization, predictive analytics, and omnichannel automation. These advancements are enabling brands to create seamless, highly relevant experiences that enhance retention and long-term loyalty. As the industry continues to push the boundaries of engagement, platforms like The Big Leap play a critical role in fostering discussions that turn innovation into action. It has become a key space where industry leaders not only explore emerging trends but also exchange strategies that define the future of customer experience. We’re excited to once again partner with ETBrandEquity.com to drive these conversations and help brands stay ahead in this dynamic landscape.”

Amit Kumar Gupta, Business Head of ETB2B, said: “In today’s digital landscape, the true differentiator isn’t just engaging customers but creating experiences so memorable they become your brand ambassadors. The future belongs to those who can transform data into relationships.”

At its core, The Big Leap is about equipping brands with the tools and strategies they need to create unique customer experiences. With an increasing reliance on data and digital channels to engage customers, businesses must stay at the forefront of innovation to build meaningful and lasting relationships. Through roadshows, leadership discussions, and experiential workshops, The Big Leap Season 4 will empower brands with the knowledge and insights they need to achieve their strategic goals.

For more information, visit:

https://brandequity.economictimes.indiatimes.com/

https://clevertap.com/

Media Contact: yogesh.kaushik@timesinternet.in

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Pavilion Picks, a fantasy game that’s more than just rewards

Featuring 1983 World Cup hero Krishnamachari Srikkanth in a never-seen-before avatar, conceptualised by Clevertize

MUMBAI, India and BENGALURU, India, April 7, 2025 /PRNewswire/ — When it comes to cricket, India tops the world fandom chart. The cricket craze in this country is phenomenal, so much so that even the fantasy cricket league platforms are popular here. Their blockbuster commercials and ultimate cash prizes are driving conversations on social media. However, they are more about winning than building a community for true fans. They have big budgets but less emotional appeal. It’s a challenge, but Pavilion Picks, India’s newest fantasy cricket league platform, has addressed it with quirk and great insight.

Pavilion Picks has flipped the traditional fantasy model on its head. Winning here is just one deal; striking a chord with fans everywhere is another. So, no obvious star picks here, but six unique players who users believe will score a 150+ strike rate in a single game week. It’s a test of true cricketing insight, rewarding bold, informed calls rather than safe bets.

“What truly sets Pavilion Picks apart is its focus on building a tight-knit community within the Indian cricket fandom. It’s not just about playing a fantasy game; it’s about being part of a space where fans can chat, banter, and share memes about their favourite players. Whether you’re in it for the competition or the conversation, there’s a place for you here,” proudly elaborated Jack Wheeler, the founder & CEO of Pavilion Picks.

Clevertize was mandated with the challenge to carve out a niche for Pavillion Picks by shaping the identity. It helped craft a brand that stands out as the ‘Fun Uncle’ of the Indian fantasy market: light-hearted, engaging, and full of personality, while still being seen as a credible and trusted player in the space. “One standout moment was the idea of bringing on Cheeka for our ad films; someone who’s not only knowledgeable and respected in the cricketing world but also naturally funny and full of charm. It was a masterstroke that perfectly captured the tone we were aiming for,” said Jack.

Film link: https://www.youtube.com/watch?v=K0_On5gfMrs

“At Clevertize, we build campaigns that tap into real emotions, not just sell. With Pavilion Picks, when we started with research, we uncovered what fuels every cricket fan—the thrill of proving they’re right. That’s why Kris Srikkanth was the perfect fit—his unfiltered passion mirrors every heated cricket debate. The toughest part, however, was pitching a Hindi script to Jack and Sash, who don’t speak the language. But the moment they saw the films, they simply said, ‘We love the vibe!’ That’s the power of emotion—it speaks louder than words,” said Sagar Nidavani, CEO of Clevertize on the successful launch of the campaign, Ab Karo #HisaabChukta.

At pavilionpicks.com, one can participate in debates, start a new cricket conversation, and settle scores with anyone. It’s coming soon on PlayStore & AppStore too.

YouTube video link: https://youtu.be/K0_On5gfMrs?si=rInJC1VvvAAl-Az9

Contact

Saumya Agarwal

+91 98808 96097

CO Founder at Clevertize

Video: https://mma.prnewswire.com/media/2658292/Clevertize_Pavilion_Picks.mp4

 

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