News Wire
Cardhu Flies Flag To Celebrate Reimagining
Speyside Home of Johnnie Walker opens ahead of Johnnie Walker Princes Street launch in Edinburgh as part of £185 million Diageo investment
LONDON, June 17, 2021 /PRNewswire/ — Today, Diageo continues its commitment to whisky tourism in Scotland with the opening of the reimagined Cardhu Distillery in Speyside. All roads now lead to the Johnnie Walker Princes Street whisky experience in Edinburgh – the centre-piece attraction in the company’s visionary ambition for whisky tourism in Scotland – that will launch this summer.
The distinctive flag used by Helen Cumming of Cardhu’s founding family – one of whisky’s most famous female pioneers – to warn illicit distillers of the approaching ‘excise man’ in the 1800s now flies proudly above the distillery once again.
This is the latest move in a journey across the Johnnie Walker ‘four corners’ distilleries of Glenkinchie in the Lowlands and the Highland distillery of Clynelish, which opened their doors to the public after being transformed into world-leading tourism destinations.
The new visitor experience celebrates the distillery’s 200-year history and legacy as a pivotal part of the Johnnie Walker story, it was sold by the Cummings’ family to Johnnie Walker and Sons in 1893 and became integral to the Johnnie Walker success story over the coming decades. The state-of-the-art space includes a re-designed immersive story-telling experience with a projection story room, whisky tasting kitchen and updated whisky experience tours.
Cristina Diezhandino, Diageo Chief Marketing Officer, said: “We are delighted to be raising the flag at Cardhu to mark the opening of the new visitor experience just as our distilling pioneer Helen Cumming did two centuries ago. When Helen raised her flag, it was to warn her neighbours and the local community, but today we raise the flag in a symbol of confidence and ambition for the future of Scotch whisky and tourism in Speyside and throughout Scotland.
“Cardhu is a special whisky, a special distillery with a special history and heritage, and the investment we have made creates an exciting and engaging experience that will surprise and delight visitors whether they are local staycationers in the UK or tourists from around the globe when they are able to travel.”
Cardhu is the third of the ‘Four Corner’ Johnnie Walker distillery experiences – which are single malt distilleries that represent Scotland’s four whisky making regions and contribute to the world’s number one Scotch whisky – to be transformed as part of Diageo’s Scotch whisky investment. Following on from the launch of Johnnie Walker Princes Street later this Summer, Caol Ila Distillery on Islay will be next to reopen in 2022 after its own reimagining, to complete the ‘four corners’ story. Most recently, the iconic “ghost” distillery of Brora was also reawakened after 38 years and is producing whisky once again as part of the Diageo investment.
Ewan Andrew, President of Global Supply Chain and Procurement, said: “Cardhu is the latest step in our £185million investment journey to transform Scotch whisky tourism and to create truly world-class visitor experiences at our distilleries, and at Johnnie Walker Princes Street when it opens later this summer.
“Everyone involved in this project is incredibly proud of the visitor attractions we are creating, and of the contribution they will make to the economic recovery of Scotland. This is not just an investment in Scotch whisky tourism, but an investment in the future growth of Scotch whisky by engaging new generations of whisky consumers both at home and around the world.”
At Cardhu visitors will be invited to discover the incredible story of Cardhu in the brand home’s new story room where guests can watch a captivating animation retelling of the whisky’s origins by Scottish production studio Eyebolls. The projected film will tell the story of the distillery’s beginnings and how the tale of Helen Cumming waving the now iconic red flag to warn fellow distillers of approaching tax collectors has gone on to be one of the most acclaimed stories in whisky.
Guests will also be able to explore the distillation and maturation process of Cardhu’s signature whisky, bursting with notes of orchard fruits and freshly cut grass, as part of a selection of updated interactive tours and experiences, and enjoy a dram or delicious highball at the brand home’s new modern Tasting Kitchen.
Cardhu Distillery will initially welcome UK visitors in accordance with the latest safety guidelines and look to host international tourists when it is deemed safe to travel by the Scottish Government.
Diageo has worked closely with Euan’s Guide, a Scottish Charity that works to improve accessibility at all visitor attractions, to make the brand home more accessible for visitors. Diageo has also introduced new sustainability measures as part of its redevelopment to help drive its ambitious Society 2030: Spirit of Progress action plan, such as reducing overall light pollution, conserving water with landscaping and site implementations systems and safeguarding local pollinators and wildlife with a new biodiversity protection programme.
Recently the Lowland and Highland homes of Johnnie Walker, Glenkinchie and Clynelish, received Scotland’s most prestigious Green Tourism Gold award and Cardhu will open as a Green Tourism Gold accredited site. Green Tourism’s certification programme provides a framework to achieve a sustainable tourism business and recognises the commitment of businesses which are actively working to become more sustainable. With the award recognising the full breadth of each distillery’s green operating credentials – from sending zero-waste to landfill, to the sustainability of its distillation process and the high standards of water efficiency and stewardship.
For more information and to book a tour at Cardhu Distillery, please visit https://www.malts.com/en-row/distilleries
Full details of the distilleries and Johnnie Walker Princes Street redevelopment can be found in this downloadable press pack.
Photo – https://oyefilmy.com/wp-content/uploads/2021/06/cardhu-flies-flag-to-celebrate-reimagining-1.jpg
Photo – https://oyefilmy.com/wp-content/uploads/2021/06/cardhu-flies-flag-to-celebrate-reimagining-2.jpg
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
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