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CIE at IIIT Hyderabad & Arka Media Works Launches MediaTech Startup Accelerator

– Discover and accelerate startups in Virtual Production, Web 3.0 (Blockchain, Metaverse) & Journalism segments

– Focus on DeepTech startups leveraging AI, CV & NLP led solutions

– Will be run jointly with Arka Media Works, with Shobu Yarlagadda as Chief Mentor

– INR 40 lakhs seed fund, strategy mentoring, media market access and research support to startups

HYDERABAD, India, Feb. 7, 2022 /PRNewswire/ — After running multiple successful accelerator programs in the DeepTech and MedTech spaces and supporting over 380+ startups, The Centre for Innovation and Entrepreneurship (CIE) at IIIT Hyderabad along with Arka Media Works, the new age production house which produced movies like Bahubali have launched the Media-Tech Accelerator.

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The accelerator programs are designed to discover, nurture and scale start-ups developing innovative solutions and AI applications in areas of Virtual Production, Web 3.0 (Blockchain, Metaverse), Media and Journalism.

“Movie production in India now leverages many of the latest technologies available globally. This accelerator will support Indian innovators and startups in creating new technologydriven solutions for the media and entertainment sector. The possibilities are immense. I’m looking forward to this exciting program,” said Shobu Yarlagadda, Co-Founder & CEO at Arka Media Works.

The programs help startups to leverage cutting-edge research work at IIITH, provides domain mentoring, market access, seed fund and customer connections to help startups achieve their respective goals in the program timespan. Cohorts will be led by key mentors including Prof. Ramesh Loganathan (Professor & Head of CIE at IIIT Hyderabad) and Mr. Shobu Yarlagadda (Co-Founder & CEO of Arka Media Works) as Chief Mentors. This initiative is also supported by the DST, Government of India.

New media is a convergence of digital production, including AI-powered journalism, with emerging virtual worlds, such as the metaverse. AI-powered automatic editing, automatic dubbing, Lip Sync for movies, Computational Cinematography, Decentralized web, NFTs and News Analytics, Immersive and Interactive Mediums for Storytelling, and much more. It’s no wonder that these businesses are seeing an increase in opportunities to grow, whether by entering new markets or expanding in existing ones.

“In recent years, research in AI and other emerging technologies have made great strides making many challenging MediaTech solutions possible. Using computer vision AI for editing, using language technologies for evaluating scripts, using speech technologies for realistic dubbing, blockchain powering metaverse solutions and more.

Several research areas of AI and emerging technologies have made great progress. Enabling these from India is the focus of this accelerator,” says Ramesh Loganathan, Professor, Head of CIE at IIIT Hyderabad

About CIE IIIT Hyderabad:

CIE at  IIIT Hyderabad is a technology incubator which was setup in 2008, which has since grown to be one of the largest academic incubator in the country. The centre has very active programs across the spectrum of a start-up journey. CIE IIITH, with a research-led innovation as its primary mandate, focuses on amplifying technology and IP by creating research collaboration and co-creation models for start-ups to work with research groups at IIITH. With over 13+ years of rich experience in seeding, nurturing and growing deep-tech start-ups in emerging segments like med tech, tech4social, visual informatics, data engineering, machine learning, language technologies, gaming and robotics, CIE IIITH has housed over 380+ start-ups, that have raised about 200 Cr funding and created over 2000 jobs. CIE IIITH has been an ecosystem enabler fostering communities that create and scale emerging technology solutions, innovations and start-ups.

About Arka Media Works:

A new age production house, Arka Mediaworks is a leading name in motion picture production, television programming and syndication, and digital content distribution. Founded by Shobu Yarlagadda, and Prasad Devineni in 2001, Arka Mediaworks has produced the sensational, blockbuster movie Bahubali and several other movies and television shows across languages and channels. Their clients include some of the nation’s largest TV channels, distributors and advertisers. Acknowledging the infinite possibilities, Arka Mediaworks passionately explores uncharted territory when it comes to the vision, scale and potential of a project. Committed to leaving an indelible mark on the Indian Film and Television Industry.

About IIIT Hyderabad: The International Institute of Information Technology, Hyderabad (IIITH) is an autonomous research university founded in 1998 that focuses on the core areas of Information Technology, such as Computer Science, Electronics and Communications, and their applications in other domains through inter-disciplinary research with great social impact. Some of its research domains include Visual Information Technologies, Human Language Technologies, Data Engineering, VLSI and Embedded Systems, Computer Architecture, Wireless Communications, Algorithms and Information Security, Robotics, Building Science, Earthquake Engineering, Computational Natural Sciences and Bioinformatics, IT in Agriculture and e-Governance.

Website: www.iiit.ac.in

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Harper Collins Publishers India Presents master storyteller Ashwin Sanghi’s latest adventure-thriller in the chart-topping Bharat Collection, The Ayodhya Alliance

Readers of smart adventure-thrillers and fans of the bestselling Bharat Collection need not wait any longer!

NEW DELHI, June 2, 2025 /PRNewswire/ — India’s master storyteller, Ashwin Sanghi, is back with a riveting new novel, the much-awaited eighth book in the Bharat Collection – The Ayodhya Alliance – set to release this June. Written in his signature style, blending mythology, history and intrigue into a compelling plot, this gripping read is perfect for fans of the genre and anyone looking for their next engrossing read. The Ayodhya Alliance is now available on preorder.

An ancient secret. A forgotten science. A battle for the future of humanity.

Talking about the new book, Ashwin Sanghi says, “What if the answers to today’s biggest questions were buried in the secrets of our past? The Ayodhya Alliance is a thriller that delves into legacy, legend, lineage and learning—told in my usual trademark blend of fact and fiction. It is my most ambitious project to date, and I hope that it will be relished by my readers.”

Poulomi Chatterjee, Executive Publisher – HarperCollins India, says, “I have long admired Ashwin for his special ability to connect dots that most of us will never notice – across civilizations and continents, races and religions, the past, present and future – in the most entertaining way possible. As far as adventure thrillers go, the novels in his Bharat Collection stand apart for the superlative imagination and craft he employs to make them riveting page-turners from the word go. The Ayodhya Alliance is undoubtedly the most accomplished and exciting book in the Collection yet. It brilliantly combines current political intrigue with an ancient mystery, and its unexpected twists and turns and frequent revelations will delight readers in the best possible ways. I’m especially glad to be publishing it alongside freshly rejacketed editions of the rest of the Bharat Collection for thriller fans everywhere.”

About The Ayodhya Alliance

An ancient secret. A forgotten science. A battle for the future of humanity.

Seven thousand years ago, as he lay dying on the battlefield of Lanka, Ravana whispered a secret to Lakshmana about a mysterious technology that held the key to Ayodhya’s prosperity and the world’s destiny.

For centuries, desperately sought by explorers, marauders and emperors alike, it has been kept hidden, safeguarded by warriors bound by an ancient oath.

Now, as tensions escalate along India’s volatile borders and a crucial defence project teeters on the brink of failure, Indian industrialist Aditya Pillai and South Korean technocrat Somi Kim are thrust into a mission that will upend everything they know.

The two realize they must act fast, but never once do they anticipate that they will stumble upon startling revelations about a miraculous force that once connected Ayodhya to Kailasa, the Pandyan Empire, Rome, Damascus, Thailand and Korea. As the forces of past and present collide, a question looms large: who will harness the power of the ultimate enigma, and at what cost?

The Ayodhya Alliance spans continents and centuries, seamlessly weaving together science, legend and history in a breathless race against time. In this sweeping, unputdownable story of intrigue, betrayal, survival and love, master storyteller Ashwin Sanghi casts his web wider than ever before, spinning once again a riveting, edge-of-the-seat thriller.

About the Author

Ashwin Sanghi is among India’s highest-selling English fiction authors. He has written several bestsellers in the Bharat Collection (The Rozabal Line, Chanakya’s Chant, The Krishna Key, The Sialkot Saga, Keepers of the Kalachakra, The Vault of Vishnu, The Magicians of Mazda) and two New York Times and The Sunday Times bestselling crime thrillers with James Patterson, Private India (sold in the U.S. as City on Fire) and Private Delhi (sold in the U.S. as Count to Ten). He has conceptualized the Kutta Kadam thriller series, with the first novel in the series, Razor Sharp, being a national bestseller. He mentors, collaborates and edits several non-fiction titles in the 13 Steps Series on Luck, Wealth, Marks, Health and Parenting. He also contributes to the opinion page of The Times of India. Ashwin has been included by Forbes India in their Celebrity 100 and by The New Indian Express in their Culture Power List. He is a winner of the Crossword Popular Choice Award 2012, Atta Galatta Popular Choice Award 2018, World Business Review Iconic Achievers’ Award 2018, the Lit-O-Fest Literature Legend Award 2018, the Kalinga Popular Choice Award 2021, the Deendayal Upadhyaya Recognition 2023, and an Honorary Doctorate from JECRC University, Rajasthan. He was educated at Cathedral and John Connon School, Mumbai, and St Xavier’s College, Mumbai. He holds an MBA from Yale University. Ashwin lives in Mumbai with his wife, Anushika, and son, Raghuvir.

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INFIDIGIT, INDIA’S LEADING SEO COMPANY, CONTINUES TO INNOVATE WITH CLIENT-CENTRIC DEVELOPMENTS THROUGH INFIGROWTH

MUMBAI, India, June 2, 2025 /PRNewswire/ — Infigrowth, the digital growth platform developed by Infidigit, India’s leading SEO agency, has introduced its SEO Audit Module — a comprehensive, AI-powered solution designed to help brands precisely identify and resolve SEO issues impacting online visibility and performance.

The SEO Audit Module offers a comprehensive site health checkup that helps brands gain clear insights into their website’s performance. By analysing critical SEO factors through advanced AI-driven technology, it highlights key areas for improvement and provides actionable recommendations. This empowers businesses to enhance their search rankings and maintain a strong digital presence.

The key features of our Automated SEO Audit Module include:

  • 200+ Pointers Checked — Covers speed, mobile-friendliness, content, backlinks, and user experience.
  • Weekly and Monthly Reports — Track SEO progress regularly.
  • Clear Fix Recommendations — Step-by-step guidance for quick fixes.
  • Issue Prioritisation — Focus on the most critical problems first.
  • Page-Level Insights — Analyse and optimise individual pages.
  • Team Collaboration — Share audits and work together in real-time.

Kaushal Thakkar, CEO, Infidigit, said, “With over a decade of experience in SEO and digital marketing, Infidigit has a deep understanding of the challenges brands face in today’s digital ecosystem. Infigrowth was created to address these challenges by offering a platform that combines AI-driven diagnostics with practical recommendations. Our SEO Audit Module enables brands to make data-driven decisions that lead to measurable growth, improved user experience, and a stronger online presence. It helps businesses stay agile and competitive in a constantly evolving landscape.”

Leveraging Infidigit’s deep industry expertise and Infigrowth’s AI capabilities, the SEO Audit Module delivers precise insights and actionable steps that enable brands to optimise their digital strategies, adapt swiftly to market shifts, and drive sustainable growth.

Beyond the SEO Audit Module, Infigrowth provides a full suite of AI-powered features — including AI Overview tracking, SearchSense, RankTracker, and SERP Comparison. They are complemented by AI-driven keyword suggestions, seasonal trend tracking, competitor benchmarking, comprehensive SERP insights, and instant ranking alerts. Together, these features provide brands with a comprehensive and proactive SEO management experience.

Looking ahead, Infidigit remains committed to continuous innovation and plans to introduce more advanced features on Infigrowth tailored to the evolving needs of digital marketers and businesses aiming to maintain a competitive edge.

About Infigrowth

Infigrowth is a cutting-edge digital growth platform developed by Infidigit, one of India’s premier Digital Marketing agencies. Specialising in AI-powered SEO and data-driven marketing solutions, Infigrowth helps brands optimise their online presence, improve search rankings, and achieve measurable business growth. With a focus on innovation, actionable insights, and comprehensive digital tools, Infigrowth empowers businesses across industries to stay competitive in the evolving digital landscape.

About Infidigit

Founded in 2017, Infidigit is an AI-enabled digital growth partner that empowers top brands to achieve impactful results across SEO, Content, PPC, ASO, CRO, Website Development, and data-driven marketing strategies. As a pioneer in AI innovation within marketing, Infidigit has developed Infigrowth — a SaaS platform designed to simplify SEO for businesses of all sizes. Over the years, Infidigit has partnered with startups, MSMEs, and enterprises across diverse industries, helping them thrive in the fast-evolving digital economy. The company’s commitment to excellence is demonstrated through over 65+ award-winning campaigns, recognised by prestigious platforms including SMX, APAC Search Awards, ET BrandEquity Shark Awards, Sparkies, and E4M IDMA.

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INFIDIGIT SECURES DUAL WINS AT BW MERIT AWARDS 2025, REINFORCING ITS LEADERSHIP IN INDIA’S SEO AND DIGITAL MARKETING LANDSCAPE

MUMBAI, India, May 30, 2025 /PRNewswire/ — Infidigit, one of India’s foremost SEO agencies, continues its award-winning streak with two prestigious wins at the BW Merit Awards 2025. The agency secured top honours for Superbalist in the Retail & Ecommerce category and HDFC Life in the Best SEO Campaign category.

Since its inception, Infidigit has maintained a clear focus by delivering measurable results that help brands realise their full potential in an increasingly competitive digital landscape. By combining data-driven strategies with deep industry insights, Infidigit tailors every campaign to address unique client challenges and market dynamics.

The agency’s proprietary platform, Infigrowth, is a critical enabler in this process, offering brands a robust, data-backed approach to digital growth, customer acquisition, and ROI optimisation. The tool empowers clients to identify growth opportunities faster via the SEO Audit and AI overviews and rank tracking feature, optimise campaigns in real time, and stay ahead of shifting consumer behaviours.

“We believe success stems from truly understanding our clients’ challenges and crafting tailored solutions that drive real impact,” said Kaushal Thakkar, CEO, Infidigit. “Our wins at the BW Merit Awards 2025 reflect the hard work, expertise, and innovative spirit of our team. We remain dedicated to delivering sustainable growth and helping brands lead their categories through strategic digital marketing.”

Neil Berrow, Engineer Manager, Superbalist said “Working with Infidigit has been valuable for our online presence. Their strategic insights, consistent communication, and measurable results speak volumes about their expertise. Truly a partner in growth.”

By prioritising quality over quantity and leveraging proprietary tools like Infigrowth, the agency continues to redefine how brands engage with customers online. Infidigit is committed to maintaining this momentum in their growth story as they drive meaningful change and deliver innovative solutions for a rapidly evolving digital landscape.

About Infidigit

Founded in 2017, Infidigit is an AI-enabled digital growth partner that empowers top brands to achieve impactful results across SEO, Content, PPC, ASO, CRO, Website Development, and data-driven marketing strategies. As a pioneer in AI innovation within marketing, Infidigit has developed Infigrowth — a SaaS platform designed to simplify SEO for businesses of all sizes. Over the years, Infidigit has partnered with startups, MSMEs, and enterprises across diverse industries, helping them thrive in the fast-evolving digital economy. The company’s commitment to excellence is demonstrated through over 65+ award-winning campaigns, recognised by prestigious platforms including SMX, APAC Search Awards, ET BrandEquity Shark Awards, Sparkies, and E4M IDMA.

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