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Countries that play together, trade together – DIT launches first of a kind trade and investment campaign at Commonwealth Games

  • New trade campaign launched to target all 55 other states in the Commonwealth
  • Marketing blitz timed to mark the start of the Commonwealth Games in Birmingham
  • Campaign to build on pledges to increase trade at last month’s Commonwealth Heads of Government Meeting

LONDON, July 28, 2022 /PRNewswire/ — A new trade promotion campaign will target everywhere from Vancouver to Vanuatu as the Commonwealth Games kicks off in Birmingham.

Commonwealth print advert

The Commonwealth makes up a third of the world’s population – ranging from the world’s second most populous nation (India’s 1.4bn people) to its second smallest (Nauru’s 13,000). Total trade with the Commonwealth was £120.6bn in 2021, accounting for 9.4% of the UK’s total trade.

And now an ambitious new campaign from the Department for International Trade (DIT) aims to reach each and every other country in the Commonwealth – thought to be a first for an international trade promotion campaign.

In addition to more well-known outlets such as Canada’s Globe and Mail, the NZ Herald and The Gleaner of Jamaica; the campaign will also feature in the Vanuatu Business Review, the Togo Presse and The Mihaaru of the Maldives.

It will spotlight businesses across the Commonwealth, showcasing why the UK is the best place in the world to invest, with our world-class talent, high spending consumer market and business-friendly regulatory landscape. It will also highlight our fantastic exporters to help stimulate global demand for British goods and services.

International Trade Secretary Anne-Marie Trevelyan said:

“The Commonwealth is made up of some of the world’s most diverse and dynamic economies and stretches right across the globe.”

“With its GDP forecast to jump by nearly 40 per cent over the next five years, we have a massive opportunity to turbocharge trade with Commonwealth countries.”

“This exciting campaign, reaching out to some nations for the first time, will raise awareness of the exciting opportunities to boost two-way trade, drive business and economic growth and support local communities.”

The new initiative is part of the wider GREAT Global Trade Campaign and is designed to showcase the success of trade and investment with the Commonwealth and encourage more businesses to trade. 

The Commonwealth represents a major consumer market for UK exporters. It also offers incredible opportunities for investment, with countries like India and Nigeria among the world’s fastest-growing global economies.

Investment between Commonwealth nations is already 27 percent higher than with countries outside the association. And bilateral trading costs are on average a fifth lower due to shared language and legal and economic systems – known as the ‘Commonwealth Advantage.’

Running from this month to March 2023, the marketing campaign will capitalise on key moments in 2022, including the Commonwealth Games, Mobile World Congress Africa and COP 27.

It will target key senior business decision makers with a print, paid social, partnership and PR activation in all the 55 other Commonwealth member states.

Ian Bowen-Morris, DIT’s Head of International Marketing, added:

“The GREAT Global Trade Campaign is the Government’s flagship international trade and investment promotion campaign underpinning the Prime Minister’s key trade and investment policy objectives.

“It builds on the proven success of previous international campaigns such as Invest in GREAT Britain and Northern Ireland, and GREAT Ready to Trade supporting the UK’s economic recovery from Covid-19 and spearheading trade promotion plans around the world.”

The campaign will position the UK as a world leader in green technology and finance, collaborating with global businesses to drive Net Zero goals.

The team will engage with devolved administrations and Local Enterprise Partnerships (LEPs) across England, such as the Midlands Engine and Northern Powerhouse, as part of marketing activity. This will help drive regional growth and support the UK’s levelling up agenda.

Notes to Editors:

Every day, businesses all over the Commonwealth choose to partner with the UK for the highest quality products and services.

  • For example, UK Solar Power, a solar manufacturer and PV project specialist, is supplying innovative solar solutions to farming and residential communities in Africa and the Caribbean. So far UK Solar Power have supplied over 34,700 home and road light solutions to communities across the Commonwealth.
  • British transport and logistics firm Direx Solutions worked with Canada’s Metrolinx to deliver a project that improved the rail services speed by nearly 30%, created jobs across the region and helped cut costs by 50%.

Photo – https://oyefilmy.com/wp-content/uploads/2022/07/countries-that-play-together-trade-together-dit-launches-first-of-a-kind-trade-and-investment-campaign-at-commonwealth-games-1.jpg

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Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-2.jpg

 

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News Wire

Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html

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Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai

An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah

MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.

DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.

Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.

With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.

More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.

Stay tuned for what’s next from Jameson Connects.

Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html

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