News Wire
Diageo India Introduces Godawan Century, a Limited-Edition Artisanal Single Malt, Celebrating the Great Indian Bustard
Encourages Mindful luxury and Conservation of The Heritage
BENGALURU, India, May 23, 2023 /PRNewswire/ — Meticulously crafted by Diageo India, the artisanal Single Malt Whisky, Godawan, draws inspiration from its provenance. It embraces the profound Rajasthani ethos of cherishing beauty in scarcity while championing sustainability. The arid climatic conditions observed in Godawan contribute to a heightened “Angel’s share” phenomenon, imparting an extraordinary flavour profile that enthrals the senses. To enhance its allure further, this exceptional whisky undergoes meticulous maturation in carefully selected casks infused with Indian botanicals.
Godawan, from Diageo India, country’s leading beverage company, introduced Godawan Century, a bespoke 100-bottles-batch of limited-edition Single Malt, that pays homage to the Great Indian Bustard, popularly known as Godawan, on its first anniversary. The bird was once a ubiquitous sight across India but has now dwindled to just a little over hundred in number. Every single addition to the Godawan flock counts, and the brand is working wholeheartedly for the environmental conservation and ecological preservation of the bird.
Godawan 100 marked the occasion with a mystical event held at Alila Fort, Bishangarh, Rajasthan, close to the natural habitat of the Godawan bird and the home of the spirit. Maharawal Chaitanya Raj Singh, the 44th King of Jaisalmer, known for his conservation efforts of the local heritage, joined in the celebration. The one-day immersive experience offered 30 guests a glimpse into the story of Godawan, accompanied with the sounds of Nagadas, besides an evening of four-course culinary experience and a sewan-seed making conservation activity. The brand also partnered with Amit Pasricha, the renowned photographer whose platform “India Lost & Found” pays an ode to timeless Indian monuments, once forgotten and now waiting to be rediscovered. Just like Pasricha and India Lost & Found call for the preservation of the heritage, a reminder of India’s beautiful past, so does the rare and exclusive Godawan 100 collection, for the conservation of Godawan birds. The attendees of the grand product unveil were given exclusive Amit Pasricha prints as a memento.
Godawan 100 is also an ode to the local Bishnoi community’s tireless work towards the conservation of the Godawan bird, once in the running to be the national bird of India. Each bottle of Godawan 100 is unique, with a bespoke label that has a distinctive image of the bird. The case for each bottle has been mindfully crafted from old, bourbon casks that were once used for the maturation of the liquid.
Shweta Jain, Chief Business Development Officer: Luxury, Reserve & Craft – India and South Asia, Diageo India, said, “In a world where discerning luxury consumers seek more than just premium products, Diageo India offers a holistic experience that embraces sustainability and responsible consumption. At the heart of it lies a deep appreciation for our rich heritage and a steadfast commitment to preserving it for future generations. In this spirit, we proudly present Godawan Century that embodies our values of mindful consumption and social consciousness.”
Expressing his thoughts on the launch, Vikram Damodaran, Chief Innovation Officer, Diageo India, said, “Godawan Century is a remarkable artisanal single malt with the raison d’etre of conservation of an endangered species. Each bottle is unique with a distinctive image of the bird, and the cases have been created from old, discarded casks. The liquid captures the exceptional essence of Rajasthan. We are proud to partner local communities to conserve Godawan and invite our consumers to join us in this journey of responsible consumption and mindful luxury.”
“Godawan Century celebrates not only the rich flavours of Rajasthan but also showcases Diageo’s unwavering commitment to the conservation of the Great Indian Bustard. It is inspired by the authentic spirit of the desert and therefore, close to my heart, because Rajasthan is a true example of beauty in scarcity and conserving whatever nature gives us. We hope to ignite meaningful conversations about the importance of preserving this iconic bird and environmental conservation,” said Maharawal Chaitanya Raj Singh, the 44th king of Jaisalmer on the launch of Godawan Century.
“Just as India Lost & Found works tirelessly to raise consciousness about India’s forgotten past, Godawan Century hopes to drive the conservation about nearly extinct Godawan birds. We have been trusted with truly remarkable geo-cultural legacies, and they are worth preserving. Godawan Century is an exemplary example of mindful luxury that seeks to change the world for the better,” said Amit Pasricha, renowned photographer, and Founder, India Lost & Found.
Godawan Century offers a unique and immersive experience that celebrates the heritage, culture, and flavours of Rajasthan, which the Great Indian Bustard and the artisanal single malt call home. The launch of Godawan Century showcased the brand’s dedication to mindful luxury and the efforts to create a positive impact on society and the environment.
About the liquid:
- Double matured in American Ex Bourbon and European Oak Casks
- Made from Indian six-row barley
- Matured at Alwar 101-Degree F
Dark amber liquid, with a sweet and creamy palate that has an intense richness of fruits and grapes.
This limited-edition whiskey’s essence is aligned with Diageo India’s commitment towards Society 2030: Spirit of Progress Plan. Last year, the company released its maiden ESG Index, which highlighted the multiple initiatives undertaken by the company during the year. These include the creation of a water replenishment capacity of 4,62,182 Cu.M annually and 84,000 litres of potable drinking water per day under its Water, Sanitation and Hygiene (WASH) programme. The company is working to replenish more water than it uses in water-stressed sites across its operating locations in India through reforestation, wetland restoration, desilting ponds and rainwater harvesting.
About Diageo India
Diageo India is the country’s leading beverage alcohol company and a subsidiary of global leader Diageo Plc. The company manufactures, sells and distributes an outstanding portfolio of premium brands such as Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell’s No1, Smirnoff, Ketel One, Tanqueray, Captain Morgan and Godawan, an artisanal single malt whisky from India. Headquartered in Bengaluru, our wide footprint is supported by a committed team of over 3000 employees, 39 manufacturing facilities across states and union territories in India, a strong distribution network and a state-of-the-art Technical Centre. Incorporated in India as United Spirits Limited (USL), the company is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. For more information about Diageo India, our people, our brands, and our performance, visit us at www.diageoindia.com. Visit Diageo’s global responsible drinking resource, http://www.DRINKiQ.com , for information, initiatives, and ways to share best practices.
Celebrating life, every day, everywhere.
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News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
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