News Wire
Fitterfly showcases outcomes of digital pill for children with type 2 Diabetes
On World Diabetes Day 2023, it is time to take action about the increasing number of children being diagnosed with Type 2 Diabetes with newer technologies
MUMBAI, India, Nov. 13, 2023 /PRNewswire/ — In a groundbreaking move towards pediatric healthcare, Fitterfly – India’s leading digital therapeutic company, announced its success with managing diabetes in children with Type 2 diabetes with personalised lifestyle interventions using its platform.
Once considered an adult condition, Type 2 diabetes is now on the rise among Indian children, especially around puberty. Factors like junk food, lack of an active lifestyle, high stress levels and addiction to screens are leading to obesity, PCOD in girls, prediabetes and type 2 diabetes. If treated at the right time with lifestyle modifications and a doctor’s guidance, it is possible to manage it well without the need for lifelong medication.
While the key lies in achieving weight loss of around 10% with nutrition, fitness, stress and sleep management interventions, it is challenging to get children to stick to good habits. Especially post Covid-19 when children are now used to sedentary lifestyles with online classes and junk food ordering on various apps. That is where Fitterfly’s psychological interventions with a focus on time management, habit building and goal setting personalised for their age comes to the fore.
Akshay (name changed), a 14-year-old from Mumbai was diagnosed to have Type 2 Diabetes and a learning disability. He was referred by a doctor for the Fitterfly diabetes program before starting any medication. Sensing lifestyle to be the primary cause, the team of Fitterfly coaches and proven technology onboarded him into the App based program. Along with Akshay and his mother’s dedication, the team helped him reduce his HbA1c from 8.9% to 6.1% (prediabetic levels). His fasting blood sugar levels reduced from 144 mg/dl to 110 mg/dl, and post-prandial blood sugar levels from 239 mg/dl to 131 mg/dl. The combination of nutrition, fitness and psychology interventions via the Fitterfly App helped him eat better, know how to keep junk food away mindfully, engage in active exercise, manage school-related stress and consciously reduce screen time. His healthier choices also helped him concentrate better, allowing him to write 10th standard board exams independently and score well.
This is just one of the many such cases where Fitterfly has successfully modified its interventions to be age-appropriate, engaging and effective considering childhood challenges including changing hormonal levels. A total of 26 children enrolled into the Fitterfly Diabetes program in the last 2 years and of them 11 had type 2 diabetes while 15 had type 1 diabetes. Out of 11 children with type 2 diabetes, 7 finished the program and all of them have reduced HbA1c. The reduction was an average of 1.9 points which is equivalent or better than a combination diabetes oral therapy. In the same time frame, another 25 kids who enrolled in the Fitterfly weight loss program lost 4.1kg in 3 months signifying effectiveness of digitally led programs.
Dr Sanjay Kalra, an eminent endocrinologist and current President of South Asian Federation of Endocrine Societies remarked, “Diabetes no longer respects age. Type 2 diabetes is becoming increasingly common in children and adolescents. These children and their families need hand holding. Digital therapeutics is a good means of supporting and strengthening their support system. 1.9 points reduction in HbA1c speaks for the efficacy and efficiency of Fitterfly digital therapeutics in young persons with diabetes.”
Speaking on the issue, Dr Arbinder Singal, Co-Founder and CEO, Fitterfly said, “While technology has been the bane for the health of children leading to rising diabetes incidence, we have successfully shown use of technology to help in overcoming diabetes as well. Witnessing the successful management of numerous pediatric diabetes cases through our innovative blend of personalized lifestyle interventions and cutting-edge technology is truly gratifying. With the right strategies, commitment, and technology, we can indeed reverse the tide of pediatric diabetes and pave the way for a brighter and healthier tomorrow.”
Parents play a pivotal role in influencing their children’s lifestyles, and it is crucial for them to recognize the importance of improving their own habits. Recognizing the need for weight management at the right time and in the right way is essential. Doctors, too, play a significant role in making patients with diabetes aware of the risks their children face in developing Type 2 diabetes. It is also important that schools run education programs promoting home made food, calorie tracking and daily exercise for all kids to fight this epidemic.
This Diabetes and Children’s day, let’s work towards safeguarding India’s future and demographic dividend by raising healthier and happier children. Leveraging data-driven insights and personalized approaches, Fitterfly remains committed to shaping a healthier future for children and young adults in India and worldwide.
About Fitterfly:
Fitterfly is a healthtech start-up working in the area of metabolic health offering outcome focussed digital therapeutic programs for conditions like diabetes, obesity and heart disease. Founded in 2016 by Dr Arbinder Singal and Shailesh Gupta, Fitterfly has over 300 employees and is headquartered in Mumbai. The Fitterfly management team comprises senior doctors, nutritionists, fitness experts, psychologists, management experts and technologists working together with the sole aim of preventing, reversing and managing metabolic health conditions such as prediabetes, diabetes, obesity, hypertension and heart disease thereby increasing quality of life and health for people.
Fitterfly has presented and published more than 50+ abstracts and papers on outcomes and impact of technology in disease management. Apart from path breaking research, Fitterfly has won several coveted awards in startup and healthcare arena such as Economic Times Healthtech startup of the years 2022, Zee News healthtech startup of the year 2022, Global Digital Health award 2022, RSSDI award for innovation in diabetes 2021, Medix Healthtech challenge 2021 and Healthtech Startup of the Year 2021 by Entrepreneur. Fitterfly has so far raised a total of $16.6 million from marquee investors. The last funding round of 12 Mn USD was led by Amazon with participation from existing investors – Fireside Ventures, 9 Unicorns, and venture catalysts.
View original content:https://www.prnewswire.com/in/news-releases/fitterfly-showcases-outcomes-of-digital-pill-for-children-with-type-2-diabetes-301986864.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
Disha Patani emerges as the ultimate fashionista of Bollywood; rocks every outfit she wears
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