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Fitterfly showcases outcomes of digital pill for children with type 2 Diabetes

On World Diabetes Day 2023, it is time to take action about the increasing number of children being diagnosed with Type 2 Diabetes with newer technologies

MUMBAI, India, Nov. 13, 2023 /PRNewswire/ — In a groundbreaking move towards pediatric healthcare, Fitterfly – India’s leading digital therapeutic company, announced its success with managing diabetes in children with Type 2 diabetes with personalised lifestyle interventions using its platform.

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Once considered an adult condition, Type 2 diabetes is now on the rise among Indian children, especially around puberty. Factors like junk food, lack of an active lifestyle, high stress levels and addiction to screens are leading to obesity, PCOD in girls, prediabetes and type 2 diabetes. If treated at the right time with lifestyle modifications and a doctor’s guidance, it is possible to manage it well without the need for lifelong medication.

While the key lies in achieving weight loss of around 10% with nutrition, fitness, stress and sleep management interventions, it is challenging to get children to stick to good habits. Especially post Covid-19 when children are now used to sedentary lifestyles with online classes and junk food ordering on various apps. That is where Fitterfly’s psychological interventions with a focus on time management, habit building and goal setting personalised for their age comes to the fore.

Akshay (name changed), a 14-year-old from Mumbai was diagnosed to have Type 2 Diabetes and a learning disability. He was referred by a doctor for the Fitterfly diabetes program before starting any medication. Sensing lifestyle to be the primary cause, the team of Fitterfly coaches and proven technology onboarded him into the App based program. Along with Akshay and his mother’s dedication, the team helped him reduce his HbA1c from 8.9% to 6.1% (prediabetic levels). His fasting blood sugar levels reduced from 144 mg/dl to 110 mg/dl, and post-prandial blood sugar levels from 239 mg/dl to 131 mg/dl. The combination of nutrition, fitness and psychology interventions via the Fitterfly App helped him eat better, know how to keep junk food away mindfully, engage in active exercise, manage school-related stress and consciously reduce screen time. His healthier choices also helped him concentrate better, allowing him to write 10th standard board exams independently and score well.

This is just one of the many such cases where Fitterfly has successfully modified its interventions to be age-appropriate, engaging and effective considering childhood challenges including changing hormonal levels. A total of 26 children enrolled into the Fitterfly Diabetes program in the last 2 years and of them 11 had type 2 diabetes while 15 had type 1 diabetes. Out of 11 children with type 2 diabetes, 7 finished the program and all of them have reduced HbA1c. The reduction was an average of 1.9 points which is equivalent or better than a combination diabetes oral therapy. In the same time frame, another 25 kids who enrolled in the Fitterfly weight loss program lost 4.1kg in 3 months signifying effectiveness of digitally led programs.

Dr Sanjay Kalra, an eminent endocrinologist and current President of South Asian Federation of Endocrine Societies remarked, “Diabetes no longer respects age. Type 2 diabetes is becoming increasingly common in children and adolescents. These children and their families need hand holding. Digital therapeutics is a good means of supporting and strengthening their support system. 1.9 points reduction in HbA1c speaks for the efficacy and efficiency of Fitterfly digital therapeutics in young persons with diabetes.”

Speaking on the issue, Dr Arbinder Singal, Co-Founder and CEO, Fitterfly said, “While technology has been the bane for the health of children leading to rising diabetes incidence, we have successfully shown use of technology to help in overcoming diabetes as well. Witnessing the successful management of numerous pediatric diabetes cases through our innovative blend of personalized lifestyle interventions and cutting-edge technology is truly gratifying. With the right strategies, commitment, and technology, we can indeed reverse the tide of pediatric diabetes and pave the way for a brighter and healthier tomorrow.”

Parents play a pivotal role in influencing their children’s lifestyles, and it is crucial for them to recognize the importance of improving their own habits. Recognizing the need for weight management at the right time and in the right way is essential. Doctors, too, play a significant role in making patients with diabetes aware of the risks their children face in developing Type 2 diabetes. It is also important that schools run education programs promoting home made food, calorie tracking and daily exercise for all kids to fight this epidemic.

This Diabetes and Children’s day, let’s work towards safeguarding India’s future and demographic dividend by raising healthier and happier children. Leveraging data-driven insights and personalized approaches, Fitterfly remains committed to shaping a healthier future for children and young adults in India and worldwide.

About Fitterfly:

Fitterfly is a healthtech start-up working in the area of metabolic health offering outcome focussed digital therapeutic programs for conditions like diabetes, obesity and heart disease. Founded in 2016 by Dr Arbinder Singal and Shailesh Gupta, Fitterfly has over 300 employees and is headquartered in Mumbai. The Fitterfly management team comprises senior doctors, nutritionists, fitness experts, psychologists, management experts and technologists working together with the sole aim of preventing, reversing and managing metabolic health conditions such as prediabetes, diabetes, obesity, hypertension and heart disease thereby increasing quality of life and health for people.

Fitterfly has presented and published more than 50+ abstracts and papers on outcomes and impact of technology in disease management. Apart from path breaking research, Fitterfly has won several coveted awards in startup and healthcare arena such as Economic Times Healthtech startup of the years 2022, Zee News healthtech startup of the year 2022, Global Digital Health award 2022, RSSDI award for innovation in diabetes 2021, Medix Healthtech challenge 2021 and Healthtech Startup of the Year 2021 by Entrepreneur. Fitterfly has so far raised a total of $16.6 million from marquee investors. The last funding round of 12 Mn USD was led by Amazon with participation from existing investors – Fireside Ventures, 9 Unicorns, and venture catalysts.

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World Phygital Community Announces Global Qualifying Tournament Season 2025/2026

Season anticipated to be biggest ever before the Games of the Future 2026 in Kazakhstan

HONG KONG, April 15, 2025 /PRNewswire/ — Today, the World Phygital Community (WPC) announces the 2025/2026 ranking tournament season for athletes and clubs aiming to qualify for the Games of the Future in Kazakhstan next year. Running from August 1st to December 15th, 2025, the tournaments hosted by WPC members worldwide, will provide the opportunity for clubs and athletes to show their prowess in phygital sports and qualify to compete at the largest global phygital sport’s event next year.

During the season, phygital competitors will participate in a round of regional tournaments within each participating country called Phygital Origins, followed by national tournaments, which are called Phygital Rivals.

Dan Merkley, Chairperson of the WPC, said, “This new season will be the biggest ever. With 96 World Phygital Community members across 92 countries, this is the chance for anyone who wants to be part of this fast-growing phenomenon to step up and prove themselves. Phygital sport is for everyone, and we are eager to see which phygital superstars emerge this season.”

Tournaments can feature the following core disciplines: Phygital Football, Phygital Basketball, Phygital Shooter and Phygital Dancing. The first three consist of two stages—a digital round, where athletes compete in a video game version of the discipline, followed by a physical round, where they face off in a real-world version of the discipline. Phygital Dancing tournaments use well-known dancing video games to deliver the phygital experience in a single stage.

Following conclusion of these tournaments in December, rankings are calculated and the top two clubs and athletes in each discipline will go straight through to the Games of the Future 2026, while clubs and athletes placed 3rd – 26th will go through to the Phygital Contenders tournament to fight for their place at the event.

Prior to the season starting, all WPC members can apply to host Phygital Origins and Phygital Rivals tournaments from May 1st till July 31st, 2025.

Notes to Editors:

About the World Phygital Community (WPC):

The World Phygital Community (WPC) is a non-profit, international organization that aims to promote phygital sport worldwide by uniting physical and digital communities globally. It is responsible for providing guardianship of the rules and regulations of phygital sport and hosting the Phygital Origins and Phygital Rivals. The winners from the Phygital Origins progress to the Phygital Rivals, facing other Phygital Origins winners, for a chance to compete at the Games of the Future.

For more information please visit: https://worldphygital.org/

About the Games of the Future (GOTF):

 

The Games of the Future is an annual international event that fuses the worlds of physical and digital and is the pinnacle of phygital sport. The tournament brings together the next generation of phygital sporting heroes from all over the world to compete in a diverse range of phygital disciplines and challenges. The Games of the Future 2025 will be held in the UAE while The Games of the Future 2026 will be held in Kazakhstan.

For more information please visit: https://gofuture.games/

Video – https://mma.prnewswire.com/media/2665161/World_Phygital_Community.mp4

Photo – https://oyefilmy.com/wp-content/uploads/2025/04/world-phygital-community-announces-global-qualifying-tournament-season-2025-2026-1.jpg

Photo – https://oyefilmy.com/wp-content/uploads/2025/04/world-phygital-community-announces-global-qualifying-tournament-season-2025-2026-2.jpg

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Phygital athletes competing in the digital part of a phygital ranking tournament.

 

Phygital athletes competing in the physical part of a phygital ranking tournament.

 

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The Internet Is in a Frenzy Over MelBet India’s New Ad Campaign With Sherlyn Chopra

MUMBAI, India, April 15, 2025 /PRNewswire/ — After a week of teaser-fueled anticipation, international iGaming company MelBet has finally unveiled its long-awaited advertising campaign featuring the flamboyant and glamorous Bollywood star Sherlyn Chopra. The teaser of the ad campaign has already sparked a wave of excitement across the internet, and now netizens are going gaga over the full ad – and for good reason. Furthermore, the ad has also caught the attention of industry experts, making waves in the latest iGaming industry news.

#LadyLuck

The ad takes viewers on a visually stunning journey, where Sherlyn, draped in opulence, captivates the screen with her magnetic presence. With effortless charisma, she invites players to dive into the world of MelBet and try new games. As the anticipation builds, the film takes a hilarious turn—when it’s time to wrap up, Sherlyn calls for someone to say ‘cut’, only to find that everyone is too engrossed in logging into the MelBet app to respond. The moment is pure gold, capturing the thrill and immersive excitement that the MelBet app delivers.

https://youtu.be/y_F2kouwkNI

A Viral Sensation in the Making

Even before its full release, the teaser has ignited social media. Fans are raving about Sherlyn’s dazzling look, the ad’s playful humor, and its high-energy appeal.

The campaign’s overwhelming response is a testament to the fact that gaming isn’t just about winning—it’s about the rush, the unpredictability, and the unforgettable moments along the way. In short, it is about adding emotions to the game.

Speaking about the ad, Sherlyn Chopra, said, “It was a real pleasure to shoot this campaign! MelBet is not just about a game, it’s a ton of emotion and excitement from a wide selection of entertainment, exciting promotions with high bonuses. Seeing people go crazy over the teaser already is so exciting! I’m thrilled for audiences to see the full version and, of course, to keep having fun with the MelBet app!”

A MelBet representative highlighted that Sherlyn Chopra brings a unique energy and charisma that aligns perfectly with MelBet’s vision. MelBet wanted this campaign to be bold, fun, and unforgettable, just like the brand—and Sherlyn delivers that effortlessly. The overwhelming response to the campaign proves that this campaign is striking the right chord. MelBet is confident that it will reinforce MelBet India app as the ultimate destination for entertainment.

About MelBet

MelBet is an international iGaming company founded in 2012 that has won the trust of millions of players thanks to its user-friendliness on all devices, partnership with leading game developers and 24/7 customer support. Clients of the brand regularly participate in numerous lucrative promotions, receiving bonuses and valuable prizes.

Video: https://www.youtube.com/watch?v=y_F2kouwkNI

 

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UNITED BREWERIES, WELLA, JIO BP TO LEAD FOR HOUSE OF ROSE PROFESSIONAL’S 2025 INDIA EDITION OF BREAK THE CEILING TOUCH THE SKY®

India’s most successful organizations and inspirational leaders to convene on Sept 30, 2025 in Mumbai.

MUMBAI, India, April 14, 2025 /PRNewswire/ — House of Rose Professional Pte Ltd.  (HORP), announced today that the 2025  India Edition of Break the ceiling touch the sky® (BTCTTS)- the success and leadership summit for women  will be held in  Mumbai, India on Sept. 30, 2025. United Breweries the Wella Company and Jio BP are leading as early partners for the summit.  HORP also called out India as a priority market for leadership excellence in support of India’s status as the fastest growing major economy in the world.  The summit will also celebrate the 2025 Break the ceiling touch the sky® Most Inspirational Women in Leadership in India list which will be announced ahead of the summit on Sept 30.  

Break the ceiling touch the sky® is a rapidly growing community of the world’s most inspirational female executives across industries. The 2025 India Edition of Break the ceiling touch the sky® offers participating organizations opportunities to: Network and build powerful new business connections; enhance their corporate reputation and employer brand; exchange best practices on leadership, Diversity & Inclusion, and success across industries and  train their leadership talent for greater contribution and impact.  The summit will include inspirational sharings on the future of work and leadership, the road to the C-suite, global leadership in a complex but interconnected world and also showcase valuable insights from HORP’s proprietary global research on gender balance and business impact. 

Research shows that gender- balanced led Companies outperform non gender-balanced led Companies. India has an incredible opportunity ahead of it with under 8% of executive management team members and under 18% of Boards members of Fortune India 500 Companies being female.  

Kavita Singh, Chief Human Resources Officer, United Breweries Ltd., shared, “Our purpose is to brew the joy of true togetherness to inspire a better world. We are pleased to partner with Break the ceiling touch the sky® and support this coming together of so many diverse minds and best practices from the world’s best companies and leaders and accelerate gender diversity in the workplace. Our message to women in leadership is to be assertive, and trust in your ability to break barriers. The ceiling isn’t as high when you decide to push past it.” 

Pravesh Saha, General Manager, South Asia, Wella Company shared, “Max Amen, Managing Director – UK & Ireland,  The Wella Company commented, “At Wella Company, we empower people to look, feel, and be their true selves. As an innovative global leader in the beauty industry, we combine our iconic 140+ years of history and industry expertise with our dynamic growth as a category-leading company. With this in mind, we are immensely proud to continue our partnership with Break the Ceiling Touch the Sky®  in India, in our shared mission to enable and inspire people to achieve greater success. Since 2017, we have partnered across multiple regions, reinforcing our commitment to driving positive impact.”

Nishi Vasudeva, Former Chairman & Managing Director, HPCL and Independent Director on the Boards of L&T Finance, Tata Power Renewable Energy and Crisil and Consultant, House of Rose Professional shared, “The advantages of gender balanced leadership have been extensively documented with the clear takeaway that gender balanced led companies deliver better on business, growth and social impact. The world’s largest and most respected Companies are becoming increasingly gender diverse at the top. The sharing of best practices amongst India’s most successful leaders at Break the ceiling touch the sky® is an excellent opportunity to invest not just in women, but in sustainable, better businesses.” 

Added Sam Balsara, Chairman, Madison World; “I have been involved as a speaker at Break the ceiling touch the sky® for several years and also honoured to serve as a current Break the ceiling touch the sky® Global Male Champion for Gender Equality. As a premier Media Agency, Madison has a unique role in shaping attitudes and mindset of leaders towards women overall and the continued advancement of women in leadership as a critical enabler of business. I am looking forward to sharing and learning at the 2025 India Edition of Break the ceiling touch the sky®.

Commented Anthony A. Rose, Chairman and CEO of House of Rose Professional Pte. Ltd. Ltd and author of the book Break the Ceiling Touch the Sky: success secrets of the world’s most inspirational women which inspired the summit, “The Break the ceiling touch the sky® summit enables companies to learn rapidly across industries amongst the world’s most successful companies (versus reinventing the wheel internally),  develop their leaders and accelerate business growth via gender-balanced leadership. We are delighted to be able to contribute to incredible India’s growth story via the Break the ceiling touch the sky® summit.”  

Since 2014, Break the Ceiling Touch the Sky®  has enabled the success of  over  50,000 leaders across over 600 companies globally via 38 international summits and other trainings. House of Rose Professional Pte. Ltd. (HORP) is a leader in global executive development via its Talent (BeliEVE® executive search) Training (Break the ceiling touch the sky® – the success and leadership summit for women) and Transformation (CEOSmith® – reputation, executive excellence and business advisory services for the C-Suite) verticals.  

TO LEAD AS A CORPORATE SPONSOR please email anthony@houseofroseprofessional.com 

TO SIGN AS A PARTICIPATING COMPANY visit https://houseofroseprofessional.com/india-edition-2025/ 

MEDIA AND CUSTOMER  INQUIRIES:

Anthony A. Rose at anthony@houseofroseprofessional.com

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