HYDERABAD, India, May 1, 2025 /PRNewswire/ — Students of Woxsen University launched J.Qork, a premium lifestyle brand with sustainability at its heart.

What sets it apart? It’s India’s first campus-born brand and a brainchild of students who dared to dream big and design responsibly. J.Qork was born out of the Capstone Launchpad Project, an innovative alternative to traditional summer internships held during May-June 2023. Haritha, a Product Design (2020-2024) student at Woxsen, shares “Being involved in the capstone project as an industrial designer was thrilling, showcasing my unwavering commitment to innovative problem-solving. It transformed challenges into a cohesive brand, blending creativity and strategy seamlessly.”

Instead of just working for a brand, students built one from the ground up. From ideation, product design, branding, and finally market launch, it was entirely driven by students, guided by their faculty mentors. “Capstone presents an incredible learning opportunity as an Industrial design student, only guided by excellent mentors. It puts into perspective what it takes to build the foundation of a brand from the ground up, considering every last detail,” said Asit. Whereas Jinoodhaya emphasized, “Playing a part in the creation of the brand added a lot of valuable experience. The guided mentoring through the capstone project has sharpened my design skills, and the fire of entrepreneurship has been lit.” Both are Product Design (2020-2024) students at Woxsen.

This product is about making better choices, for animals and for the planet. Using cork that is ethically sourced from Portugal and handcrafted with care in India, the brand offers a luxurious, cruelty-free, and vegan alternative to leather and synthetic products. Dev reflected, “The capstone project served as my initial exploration into the fusion of business and design, providing insights into market dynamics and real-world industry exposure.” While Soham added, “Participating in the capstone project as an industrial designer has been exhilarating. It has been a testament to my growth and inclination towards novel solutions.”

So, What Is J.Qork?

It’s ethical luxury, thoughtfully designed. The brand’s signature offerings include:

• ARBOR: A sleek and durable men’s wallet crafted from cork, combining timeless style with water resistance and eco-conscious elegance.
• SAIBA: A vibrant women’s wallet a lightweight, stylish, and perfect for everyday use.
• SAANJH: A statement evening bag that blends charm and sustainability — made for modern, mindful fashion.

The hero of the story is cork, a natural, biodegradable, and renewable material that looks like leather but comes from the bark of cork oak trees, harvested without cutting them down. As a result, the products are soft to touch, water-resistant, and environmentally kind. Each item carries the PeTA International Certification, underlining J.Qork’s promise of being 100% vegan and cruelty-free. Mr Mrudul, faculty mentor at Woxsen shared his views “The project was a unique opportunity for students to experience end-to-end product development — right from naming the brand to launching the product.”

Building on the momentum of its successful launch, J.Qork is all set to debut in the US market later this year, taking the message of sustainable, student-led innovation to a global audience. The brand is already generating buzz it is currently on display for pre-orders at the second season of Design Vanguard, Woxsen’s vision of grooming students to be problem solvers through innovative, interdisciplinary, and socially responsive design.

About Woxsen University, Hyderabad: Woxsen University, located in Hyderabad, is one of the first private universities in the state of Telangana, India. Renowned for its 200-acre state-of-the-art campus and infrastructure, Woxsen University offers new-age, disruptive programs in the fields of Business, Technology, Arts & Design, Architecture, Law, and Liberal Arts & Humanities. Woxsen also houses Asia’s largest Sports Infrastructure, spread over 60 acres. With 170+ Global Partner Universities and a strong industry connect, Woxsen is recognized as one of the top universities for Academic Excellence and Global Edge. Woxsen has also secured the QS Business Masters World Ranking 2025, Rank #9 All India, Top 100 B-Schools by Times B-School Ranking 2025, Rank #6, Asia Pacific, Bloomberg Best B-School, and features in India’s Best B-Schools beyond IIMs by Dalal Street Investment Journal 2025, in 4^th consecutive year. Woxsen is ranked as one of the Top Professional Colleges in India by Outlook I-CARE for its undergraduate programs, securing All India Rank 12 among the Top 130 BBA Private Institutes, All India Rank 20 among the Top 160 B.Tech Private Institutes, All India Rank 3 among the Top 25 Design Private Institutes, and All India Rank 3 among the Top 30 B.Arch Private Institutes. 

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~ New 360° campaign #SirfJodoNahinFayedonKeSaathJodo set to go live from May 2025 across TV, Print, OOH & Digital Platforms ~

MUMBAI, India, April 29, 2025 /PRNewswire/ — Euro Adhesives, the flagship brand of Jyoti Resins & Adhesives Ltd., and one of India’s fastest-growing names in wood adhesives category, has appointed celebrated actor Pankaj Tripathi as its first-ever Brand Ambassador. This strategic association is part of a larger vision to scale the brand’s national footprint and deepen its connect with consumers, professionals, and trade partners alike.

Launching alongside this announcement is Euro Adhesives’ all-new advertising campaign, #SirfJodoNahinFayedonKeSaathJodo, a powerful articulation of the brand’s evolved value proposition — promising not just a strong bond, but meaningful performance benefits like Fast Drying, Termite Resistance, Waterproof, Weather Proof and gives more coverage with less product usage. The 360-degree campaign goes live during May 2025 across Television, Print, Digital, and Out-Of-Home (OOH) platforms.

The campaign features Pankaj Tripathi in distinct avatars — a neighbourhood hardware store owner, and a discerning homeowner — each film portraying a common real-world adhesive challenge solved with Euro’s trusted solutions for years!

Speaking on this announcement, Mr. Utkarsh Patel, Managing Director, Jyoti Resins & Adhesives Ltd., said, “At Euro Adhesives, we’ve always believed in forming strong, lasting bonds — not just between materials, but with every stakeholder across our ecosystem. In Pankaj Tripathi, we found a personality who embodies trust, authenticity, and pan-India appeal. His ethos aligns beautifully with our values, and through this partnership, we aim to further accelerate brand recall, drive preference, and expand our reach across urban and rural markets nationally.”

Pankaj Tripathi shared his excitement about joining the Euro family, “I believe that strength lies in the foundation — whether in stories or structures. Euro Adhesives stands for reliability and excellence, values I relate to deeply. I’m proud to represent a brand that empowers craftsmen and creators with the confidence to build lasting work, every single day.”

With a market capitalization of approximately INR 1,500 crores, Euro Adhesives, established in 2006, has emerged as a trusted brand in the woodworking adhesives category. The company has built a strong reputation for innovation, product consistency, and end-user satisfaction and delight.

Operating a state-of-the-art manufacturing unit in Santej, Ahmedabad, Euro Adhesives is poised to scale its annual production capacity to 40,000 tonnes. Its expansive network currently spans 14 states, servicing more than 100 cities and over 12,000 dealer points, while connecting with over 350,000 carpenters across India.

As Euro Adhesives looks ahead, the brand is sharply focused on category leadership through product innovation, strategic marketing, and deep community engagement in the coming few years.

About Euro Adhesives

Jyoti Resins and Adhesives Limited, introduced its flagship brand EURO Adhesives in 2006. With a best-in-class R&D team and a fully integrated production facility in Ahmedabad, EURO Adhesives has become synonymous with high-performance solutions in woodworking and interior construction. With monthly manufacturing capabilities of over 3500 tonnes and an unrelenting focus on quality and innovation, the brand continues to set new benchmarks for reliability and performance in the Indian wood adhesives industry.

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MUMBAI, India, April 29, 2025 /PRNewswire/ — A recent nationwide student survey by Protean eGov Technologies Limited (formerly NSDL e-Governance Infrastructure Limited) has highlighted the growing demand for accessible, end-to-end digital solutions in the education financing space that highlights the evolving needs of India’s youth for career-oriented support.

The nationwide survey, conducted among 360 scholarship recipients through Protean’s Vidyasaarathi platform revealed that 70.9% of students seek internship opportunities, 48.4% are interested in upskilling, and 46.1% want career guidance, pointing to a broader need for student development services.

These insights underscore the urgent need for digital-first solutions that not only fund education but also strengthen employability pathways.

India receives over 12.7 million scholarship applications every academic year, as per data from the National Scholarship Portal (NSP), MeitY. Yet, many deserving students, particularly from economically weaker sections, continue to face barriers related to awareness, accessibility, and procedural complexity.

Vidyasaarathi, Protean’s flagship scholarship management platform, has disbursed ₹92 crore in scholarship funds to date, helping lakhs of students across India continue their academic journeys.

With Vidyasaarathi, Protean offers key features including:

• Zero application fees for students
• Robust verification to ensure authenticity and eligibility
• Direct disbursal of funds into student bank accounts
• CSR integration tools for corporates to run compliant, high-impact scholarship programs

The survey further reveals that over 75% of students found the online application process easy and accessible, while more than 70% expressed interest in services such as internships, upskilling programs, and career guidance.

Protean eGov Technologies aims to position Vidyasaarathi as a leading ecosystem for student advancement by integrating scholarships with skill development, career discovery, and industry partnerships. Through strategic collaborations with corporates, academic institutions, and skilling partners, Vidyasaarathi aims to continue to empower India’s youth with opportunities that go beyond education, building a future-ready workforce for the nation.

About Protean:

Over the past 30 years, Protean has been at the forefront of building population-scale DPIs across taxation, identity services and social security. Aligned with India’s visionary DPI framework built on open standards and protocols, the company continues to contribute towards multisectoral Open Digital Ecosystems across e-commerce, transport/mobility, agriculture, education & skilling, and health. Protean has evolved from being a system integrator into a high tech, agile product organisation, instrumental in powering enterprise digitization by offering consumer and corporate tech, along with infrastructure services in cloud and cybersecurity. With a deep-rooted focus on innovation and open digital ecosystems, the company remains a key enabler in the country’s ongoing digital transformation.

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