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Future of digital payments – What’s next for India’s Digital Space: Lyra Network

MUMBAI, India, Nov. 25, 2020 /PRNewswire/ — In India’s journey towards becoming a cashless economy, two words and their impact played a significant role, ‘demonetization’ and ‘COVID-19’. One laid out the foundation of digital payments and another became the main source to build up the digital payments ecosystem.

Back in 2016, demonetization was a push from the government to convert India from a cash-based economy to a cashless economy. But India had witnessed digitization with steady progress way back in the 90s. With technologies like MICR, ATM, credit, debit cards followed by digital wallets, prepaid cards, recharge vouchers, etc., the payment industry was supported by new technologies and innovations. With the rise of Fintechs, the growth of the payment industry has seen many innovative solutions and methods to transact digitally. With astounding initiatives and innovations like, UPI, FASTags, NFC payments, QR codes, interoperable digital wallets, etc., Indian digital payment space certainly holds a promising future.

In the pandemic and the eventual lockdown, the digital payment sector has witnessed ups and downs. The new normal of COVID-19, social distancing, has influenced not only consumer behavior towards shopping but also how they pay for things. However, with the government’s initiative, local and new businesses like online storefronts utility bills, etc. are embracing digital payments and with that’, many digital platforms have seen recoveries. One such platform that has gained enormous popularity is contactless payments.

“Pandemic has created a big opportunity for contactless payments. As awareness about digital payments is spreading pan India, more number of people are actually interested in using contactless payments. They know what contactless payments are, how they work and they prefer to use contactless payments,” Says Rajesh Desai, CEO & MD, Lyra Network.

“While contactless payment is sitting comfortably with consumers, it is crucial for merchants to adapt to such methods, understand them, and cater to the customer needs,” he further added.

Today, more than 60% of Indians use mobile and online banking for financial transactions, and many of them want to continue with digital payments in the post-covid world. But still, four out of five payments are done by cash, and one of the main reasons is the lack of internet access. Though there are many external factors directly or indirectly affecting the growth of digital payments like government’s initiative, the pandemic, digital awareness campaigns by the payment solution providers, Fintechs, banks, and the government, etc., the mobile penetration and a robust digital payment infrastructure will allow for a continuous expansion in digitalization and digitization.

Many digital payment platforms have seen their all-time high during this pandemic, so as many digital payment solution providers. Lyra as a Fintech is also playing a pivotal role in making India’s journey towards the cashless economy.

“Lyra aims to be a ‘One stop solution for all payment requisites’. The backend infrastructure is Lyra’s key strength and the data centers at Mumbai and Bangalore are backbones. Our technology, ideas, and innovations are our greatest allies,” Rajesh added.

Lyra is working in the digital space providing transaction routing and payment processing solutions for more than a decade. For rural India, where there are connectivity and network issues Lyra is providing a connecting platform called ‘Lyra Connect’. With the active partnership with broadband companies, Telcos, several banking business correspondents, Lyra managed services are able to provide secure and stable connectivity and deliver banking and financial services.

Lyra has also introduced secure connections with intelligent platforms for Point Of Sales (POS) terminals with 2G/3G/4G/PSTN (and now Wi-Fi) technology under the fintech industry banner in India. With innovative solutions like Lyra NAC, a secure and powerful server that provides seamless connectivity and fast transaction gateway for payment processing without any glitch, Lyra payment switch, processing, and routing online payments with a higher success rate and faster processing time, Lyra provides efficient transaction services for all sectors.

Businesses are interested in the payment solutions that require much cheaper and less infrastructure to accept online payments. Payment processing industry and payment service providers are launching and researching the products/ services that will change customer service to more on a personal level. For a long time, banks have dominated the finance industry but with the rise of financial institutes, neo banking, and Fintechs, financial services have become more accessible. Now that there is a mobile app for literally everything, all the services are becoming more personalized and customized.

Soon in the future, the payment space will take more advanced and revolutionary routes. We can witness the development of blockchain payments, payments initiated by voice, biometrics and social media accounts, cryptocurrencies, cloud-based payments, AI, ML, IoT enabled payments, and many more innovative methods.

But payment space includes more than just payment methods, in the coming years, there will be interesting development on the side of digital payment solution providers, as they understand their role in the payment value chain and evolve their innovations, infrastructure, security, interoperability with the trends and the government’s regulatory regime.

Though due to the uncertainty caused by the pandemic have increased the demand for cash, more people are now shifting towards using contactless payments. In a developing country like India, though financial inclusion has provided an opportunity to adapt to digital payments, the unbanked and underbanked sectors in Indian provide the biggest opportunity for the growth of digital payments. It is safe to say, that for now, due to the pandemic, India’s journey to becoming a cashless economy from a cash-based economy is taking a temporary halt at the contactless economy.

About Lyra

Started in 2007, in Mumbai, India, Lyra is established as a leader in securing e-commerce and proximity payments, working in sectors like payment gateway, IP solutions sim solutions, payment switch, merchant plug-in, etc.

Lyra’s Key Figures: 

  • Over 10 billion payments secured and transmitted
  • Over 1,20,000 e-merchants
  • Over 14,00,000 POS devices
  • Processing 16 million connections per day
  • SSL certified, EMV 3D2.0 secured and PCI DSS V 3.2.1 compliant services

https://lyra.com/in/

Contact :

Vipul Lakkapatri

vipul-lakkapatri@lyra-network.co.in

+91-8850954001

Lyra Network

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INFIDIGIT SECURES DUAL WINS AT BW MERIT AWARDS 2025, REINFORCING ITS LEADERSHIP IN INDIA’S SEO AND DIGITAL MARKETING LANDSCAPE

MUMBAI, India, May 30, 2025 /PRNewswire/ — Infidigit, one of India’s foremost SEO agencies, continues its award-winning streak with two prestigious wins at the BW Merit Awards 2025. The agency secured top honours for Superbalist in the Retail & Ecommerce category and HDFC Life in the Best SEO Campaign category.

Since its inception, Infidigit has maintained a clear focus by delivering measurable results that help brands realise their full potential in an increasingly competitive digital landscape. By combining data-driven strategies with deep industry insights, Infidigit tailors every campaign to address unique client challenges and market dynamics.

The agency’s proprietary platform, Infigrowth, is a critical enabler in this process, offering brands a robust, data-backed approach to digital growth, customer acquisition, and ROI optimisation. The tool empowers clients to identify growth opportunities faster via the SEO Audit and AI overviews and rank tracking feature, optimise campaigns in real time, and stay ahead of shifting consumer behaviours.

“We believe success stems from truly understanding our clients’ challenges and crafting tailored solutions that drive real impact,” said Kaushal Thakkar, CEO, Infidigit. “Our wins at the BW Merit Awards 2025 reflect the hard work, expertise, and innovative spirit of our team. We remain dedicated to delivering sustainable growth and helping brands lead their categories through strategic digital marketing.”

Neil Berrow, Engineer Manager, Superbalist said “Working with Infidigit has been valuable for our online presence. Their strategic insights, consistent communication, and measurable results speak volumes about their expertise. Truly a partner in growth.”

By prioritising quality over quantity and leveraging proprietary tools like Infigrowth, the agency continues to redefine how brands engage with customers online. Infidigit is committed to maintaining this momentum in their growth story as they drive meaningful change and deliver innovative solutions for a rapidly evolving digital landscape.

About Infidigit

Founded in 2017, Infidigit is an AI-enabled digital growth partner that empowers top brands to achieve impactful results across SEO, Content, PPC, ASO, CRO, Website Development, and data-driven marketing strategies. As a pioneer in AI innovation within marketing, Infidigit has developed Infigrowth — a SaaS platform designed to simplify SEO for businesses of all sizes. Over the years, Infidigit has partnered with startups, MSMEs, and enterprises across diverse industries, helping them thrive in the fast-evolving digital economy. The company’s commitment to excellence is demonstrated through over 65+ award-winning campaigns, recognised by prestigious platforms including SMX, APAC Search Awards, ET BrandEquity Shark Awards, Sparkies, and E4M IDMA.

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OTM recognised as the Leading Travel Trade Show in India and Asia, for the Second Year in a Row, in a custom study commissioned by Fairfest Media and conducted by NielsenIQ

The customised study, commissioned by Fairfest Media and conducted by NielsenIQ, the leader in consumer intelligence, indicated that travel industry professionals who attended multiple trade shows in the region once again identified OTM as a leading travel trade show in India and Asia.

MUMBAI, India, May 30, 2025 /PRNewswire/ — OTM has once again been recognized as the leading travel trade show in both India and Asia, according to a comprehensive custom market research study commissioned by Fairfest Media and conducted by NielsenIQ, the leader in consumer intelligence. This recognition, for the second consecutive year, underscores OTM’s continued leadership in the travel exhibition landscape. The latest study, conducted among travel industry professionals who attended multiple travel shows in 2025, revealed even higher satisfaction scores and stronger performance metrics compared to the previous year, with OTM decisively outperforming other major shows across the region.

The comprehensive custom survey, commissioned by Fairfest Media, evaluated 15 international travel trade shows across Asia and 19 regional shows in India. The study found a ‘significantly higher quantum of respondents stating OTM to be the leading show at a National & Asia level’, outperforming other major shows, including ITB Asia and SATTE.

Overwhelming Industry Recognition

The extensive 2025 study revealed:

  • Among professionals who participated in or visited 2 or more shows in India, 55% recognised OTM as the leading national show
  • Among those who attended multiple shows in Asia, 52% ranked OTM as the top show across Asia

OTM has played a crucial role in major business transactions, with the majority of the attendees saying they made purchase decisions within 3 months of attending the event.

Mr. Sanjiv Agarwal, Chairman & CEO of Fairfest Media, commented: “At Fairfest Media, we’re deeply committed to delivering measurable ROI for our exhibitors and visitors, which is why we commissioned this comprehensive custom study conducted by NielsenIQ. The consecutive recognition of OTM in the study confirms that OTM continues to set the standard for the industry, in India and globally. As we prepare for OTM 2026, we remain focused on further enhancing the experience and business outcomes for all participants.”

Future Growth Opportunities

The study also identified expansion opportunities that will guide OTM’s future development:

  • Travel professionals expressed interest in seeing increased representation from the Americas (particularly USA and Brazil), Europe (with emphasis on Switzerland and the Nordic countries), and Asia (especially Singapore and Turkey).
  • Enhanced conference programming has been identified as an opportunity area for future development.

The comprehensive custom survey evaluated travel trade shows across Asia and regional shows in India. Countries covered in the customized study (conducted by NielsenIQ and commissioned by Fairfest Media) included India, Singapore, Egypt, Sri Lanka, United Kingdom, Maldives, Tanzania, Greece, Philippines, Russia, Netherlands, Vietnam & Republic of Korea.

The population covered in the study includes exhibitors and visitors of travel trade shows. The total usable database of visitors shared with NielsenIQ by Fairfest Media was over 32,000, and of exhibitors was over 2,832. The sample size was overall (N=211); exhibitors (N=56), and visitors (N=155). The sampling method was online, purposive sampling.

The next edition of OTM is scheduled for 5, 6 & 7 February 2026 at the Jio World Convention Centre in Mumbai. Based on current projections and the strong satisfaction metrics from the 2025 event, OTM 2026 is expected to further strengthen its lead in both the country and the region.

About OTM and Fairfest Media Limited

OTM, organised by Fairfest Media Limited, is the leading travel trade show in Asia and India. Each year, it brings together a global network of exhibitors, buyers, and travel industry professionals to connect, showcase innovations, and generate business opportunities. Fairfest Media also organises TTF-branded travel shows in 7 Indian cities, making it the largest travel trade show organiser in India. As the leading travel show organiser in the region, Fairfest continues to shape the future of travel in the world’s fastest-growing market.

About NIQ

NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behaviour and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries, covering approximately 85% of the world’s population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. For more information, please visit www.niq.com

Media Contact

Sandrine Clarac 

Director – Marketing and International Sales 

Fairfest Media Limited

Phone: +91-2245558555

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Firstsource Launches Gigsourcing Platform to Transform the Future of Work

MUMBAI, India, May 29, 2025 /PRNewswire/ — Firstsource Solutions Limited (NSE: FSL) (BSE: 532809), a leading global provider of transformational solutions and services and an RP-Sanjiv Goenka Group company, has announced the launch of the Firstsource Gigsourcing Platform, a next-generation crowdsourcing solution designed to revolutionize how enterprises leverage the gig economy.

Firstsource Logo

Part of the Firstsource relAI™ suite of AI-powered solutions, the Gigsourcing Platform connects businesses with skilled, on-demand global talent. It enables cost-effective, flexible, and scalable workforce models—helping organizations streamline talent management, boost operational efficiency, and stay competitive by addressing challenges in gig worker acquisition, management, and coordination.

Ritesh Idnani, Managing Director & Chief Executive Officer at Firstsource, shared, “The Firstsource Gigsourcing Platform marks a pivotal milestone in our UnBPO™ journey, reimagining how enterprises operate and scale. As work becomes more decentralized and digital, our ability to blend AI-powered virtual agents, domain expertise, and a global freelance talent pool, empowers clients to move faster and smarter. This isn’t just about workforce flexibility—it’s about creating an entirely new operating model. We’re committed to driving non-linear growth and measurable transformation for our clients, and this platform is a core enabler of that mission.”

The platform offers an intuitive experience for both, enterprises and independent professionals:

  • For businesses, the platform streamlines project creation, gig worker onboarding, and performance tracking, ensuring scalable execution and superior outcomes.
  • For gig workers, it offers seamless registration, project discovery, and automated payments, delivering a frictionless and rewarding work experience.

Hasit Trivedi, Chief Digital & AI Officer at Firstsource, added, “The Firstsource Gigsourcing Platform represents the convergence of AI, digital platforms, and workforce innovation. It goes beyond just connecting businesses with gig workers – we are building a digitally intelligent, hyper-agile ecosystem. AI-led matching, workflow orchestration, and secure integrations make it a robust sourcing engine. This platform will fundamentally reshape how work is disaggregated, how sourcing is diversified, and how scale and precision are delivered. We see gig sourcing becoming a critical pillar of enterprise transformation – redefining workforce agility in the AI era and building the future of work.”

The Firstsource Gigsourcing Platform delivers unparalleled benefits with functionalities like:

  • Compliance-first onboarding: alignment with regional regulations and standards.
  • Comprehensive Control: efficient management of user groups roles, access, and notifications.
  • Qualification Tests: qualified freelancers selected with pre-requisite tests.
  • Gig worker Onboarding: simplified freelancer integration, including from external partners.
  • Third-Party Integration: single sign-On (SSO) enabled for streamlined operations.
  • Effortless Payments: hassle-free payment processes for gig workers.

Additionally, the platform’s SaaS capabilities provide:

  • Private Instance: enabling organizations to create their own exclusive freelancer crowd.
  • Insourcing Flexibility: facilitates internal resource allocation within the organization.

This launch follows Firstsource’s recent introduction of Agentic AI Studio, reinforcing Firstsource’s commitment to transforming the future of work through innovation. Together, the Gig Sourcing Platform and Agentic AI Studio form a comprehensive foundation to reimagine how work is sourced, executed, and scaled.

About Firstsource

Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL) (BSE: 532809) (Reuters: FISO.BO) (Bloomberg: FSOL:IN), is a global leader providing transformational solutions and services spanning the customer lifecycle across Healthcare, Banking and Financial Services, Communications, Media and Technology, Retail, and other diverse industries. With a global footprint across US, UK, India, Philippines, Mexico, Romania, Turkey, Trinidad & Tobago, South Africa, and Australia, we ‘make it happen’ for our clients, solving their biggest challenges with hyper-focused, domain-centered teams and cutting-edge tech, data, and analytics. Our inch-wide, mile-deep practitioners work collaboratively, leveraging UnBPO™ – our differentiated approach to reimagining traditional outsourcing – to deliver real-world, future-focused solutions that drive speed, scale, and smarter decision, turning transformation into tangible results for our clients.

(www.firstsource.com)

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