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HarperCollins is proud to announce the publication of Busted: Debunking Management Myths with Logic, Experience and Curiosity by Ashok Soota and Peter de Jager with Sandhya Mendonca

NEW DELHI, Aug. 11, 2023 /PRNewswire/ — A book that focuses on seventeen commonly accepted management principles and analyses why these should not be accepted as universal truths.

Published by Harper Business

Hardback | 208 pp | INR 599

Available wherever books are sold | Releasing on 17 August 2023

“Preserving the status quo — whether in approach or execution — is not a great business strategy. Busted offers a thought-provoking analysis of several ‘professional truths’ and underscores the importance of constant reinvention in business success.”

–  Shantanu Narayen, Chairman, President and CEO, Adobe

ABOUT THE BOOK

Consider the following statements:

It’s lonely at the top.

Culture eats strategy for breakfast.

Fail fast, fail cheap.

If it ain’t broke, don’t fix it.

People leave people, not organizations.

People are often heard using these to make a point. Management at all levels is inundated with advice from professional consultants, luminaries and gurus. But the question is if these management truisms hold everywhere, or if they are myths that need to be examined for relevance in today’s rapidly changing world.

In Busted, Ashok Soota and Peter de Jager focus on seventeen commonly accepted management principles and analyse why these should not be accepted as universal truths. Backed by their experience in building and scaling businesses; consulting with organizations across sectors, cultures and continents; real-life examples; and first-person interviews with industry leaders and practitioners, Busted takes into account the changed realities of the workplace and offers a balanced view of what makes the world of management tick.

Here’s a book that challenges, tickles and pokes at accepted, seemingly unassailable management myths and inspires one to question, test and validate all advice, regardless of the source.

Author, Ashok Soota says, “Management at all levels is inundated with advice from management consultants, luminaries, and gurus. Encapsulated in catchy phrases, they soon acquire the status of truisms and myths. We contend that these management myths are products of their time, and when viewed through a contemporary lens, many of them are not tenable. This book encourages and helps readers to challenge these management myths instead of accepting them at face value.”

Sachin Sharma, Executive Editor, HarperCollins India, adds, “Busted is an eye opener for readers who, over the years, have become accustomed to using popular management quotes in common parlance. It challenges readers to think deeper about all ‘management truisms’ regardless of the source they originated from. The authors present compelling evidence, backed by logic, experience and curiosity to challenge and bust popular management myths.”

PRAISE FOR BUSTED

“As the leader of a venture capital firm, I am always looking for people with breakthrough ideas and thoughts. I find Busted compelling as it spurs questioning of the status quo. This book encourages the reader to push the boundaries of accepted wisdom and enables better management decisions.”

–  Lip-Bu Tan, Chairman, Walden International

“This is a delightful book that takes a deep dive into popular myths, and challenges them based on experiential insight and the ability to explore, question, and tell stories. And all of this with the ease that comes with mastery and intellectual integrity.”

–  Vinita Bali, Independent Director on Global Boards and Former MD/CEO, Britannia Industries

“Feel the need to rethink your management philosophy in today’s dynamic, turbulent world? This book challenges management myths that foster mental inertia, based on colourful observations and wit. The takeaways? Question everything. WHY is the most important word in the managers’ dictionary, and the answer to everything is IT DEPENDS—on logic, of course.”

–  Prof. Rajendra Srivastava, Executive Director, Centre for Business Innovation, Indian School of Business

ABOUT THE AUTHORS

Ashok Soota is the founding chairman of Happiest Minds Technologies and was the founding chairman of MindTree. 

Peter de Jager is an internationally known keynote speaker/writer/consultant on change management.

ABOUT THE CO-AUTHOR

Sandhya Mendonca is the founder and managing director of Raintree Media and an author.

ABOUT HARPERCOLLINS PUBLISHERS INDIA

HarperCollins celebrates its 30th anniversary this year, having begun publishing in India in 1992. HarperCollins India publishes some of the finest writers from the Indian subcontinent and around the world, publishing approximately 200 new books every year, with a print and digital catalogue of more than 2,000 titles across 10 imprints. Its authors have won almost every major literary award including the Man Booker Prize, JCB Prize, DSC Prize, New India Foundation Award, Atta Galatta Prize, Shakti Bhatt Prize, Gourmand Cookbook Award, Publishing Next Award, Tata Literature Live! Award, Gaja Capital Business Book Prize, BICW Award, Sushila Devi Award, Sahitya Akademi Award and Crossword Book Award. HarperCollins India also represents some of the finest publishers in the world including Harvard University Press, Gallup Press, Oneworld, Bonnier Zaffre, Usborne, Dover and Lonely Planet. HarperCollins India has won the Publisher of the Year Award four times at Tata Literature Live! in 2022, 2021, 2018 and 2016, and at Publishing Next in 2021 and 2015. HarperCollins India is a subsidiary of HarperCollins Publishers.

30 YEARS OF PUBLISHING IN INDIA

At HarperCollins, we believe in telling the best stories and in finding the widest possible readership for books in every format possible. HarperCollins started publishing 30 years ago in India and a great deal has changed since then, but what has remained constant is the passion with which authors write their books, the love with which readers receive them, and the sheer joy and excitement that the publishers feel in being a part of the publishing process.

Over the years, HarperCollins has had the pleasure of publishing some of the finest writing from the subcontinent and from around the world, and some of the biggest bestsellers in Indian publishing history. These books and authors have won a phenomenal range of awards, and HarperCollins has been named Publisher of the Year several times. But nothing has meant more than the fact that millions of people read the books published here, and somewhere, a book of HarperCollins’ might be making a difference to someone.

Stepping into the fourth decade, we go back to that one word – a word which has been a driving force for HarperCollins all these years:

Read.

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Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-2.jpg

 

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News Wire

Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-1.jpg

 

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Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai

An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah

MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.

DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.

Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.

With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.

More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.

Stay tuned for what’s next from Jameson Connects.

Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx

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