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HarperCollins presents Bharat Jodo Yatra: Reclaiming India’s Soul by Pushparaj Deshpande and Ruchira Chaturvedi

NEW DELHI, March 12, 2024 /PRNewswire/ — This is the definitive account of the Bharat Jodo Yatra, the epic 4,000-kilometre nationwide march from September 2022 to January 2023 under the stewardship of Rahul Gandhi, Member of Parliament (Lok Sabha) and former President of the Indian National Congress.

Paperback | 372 pp | Rs 499

Available wherever books are sold | Releasing March 2024

“Last year, I spent 145 days walking across the land I call home. I started at the edge of the sea and walked through heat, dust and rain, through forests, towns and hills, until I reached the soft snow of my beloved Kashmir. I wanted to understand the thing I loved. The thing for which I was ready to give up everything, including my life. The thing that could make me take so much pain and abuse for so many years. I wanted to know precisely what it was that I loved. Was it this land? The mountains? The sea? Was it a person? Was it a people, or a set of ideas? But there was something else. I also wanted to understand what sort of heart was mine that had allowed itself to be captured in this way.”

— Rahul Gandhi

“The common people have been desperate for someone to pay heed to them with respect and compassion. And Rahul Gandhi stepped up. He did not just walk the 4,000+ kilometres across twelve states — he walked straight into people’s hearts. Like Mahatma Gandhi once did with the Dandi Yatra, Bharat Jodo traversed through villages and towns, interacting with people from all walks of life, listening to their concerns and conjoining them for a larger struggle. Like Babasaheb Ambedkar’s Mahad Satyagraha, Bharat Jodo fought for the most voiceless despite overwhelming odds.”

                                                                                                — Mallikarjun Kharge

About the Book

This is the definitive account of the Bharat Jodo Yatra, the epic 4,000-kilometre nationwide march from September 2022 to January 2023 under the stewardship of Rahul Gandhi, Member of Parliament (Lok Sabha) and former President of the Indian National Congress. This book is a comprehensive map of the why, what and how of this Herculean undertaking. Going beyond the symbolic, it strives to capture the aspirations and reflections of the yatris and organizers, and the eminent Indians who joined the Yatra from Kanyakumari to Kashmir. In doing so, it also attempts to understand and embrace India’s vast diversities.

This book highlights the many layers of meaning underpinning the Yatra. ‘Bharat Jodo’ meant different things to different people, and therefore had multiple social, economic, political and cultural meanings — which is a galaxy of India’s foremost academics, activists, politicians and citizens from all walks of life speak to. But what connects these diverse meanings is that the Yatra was primarily a clarion call to all patriots to reclaim our collective humanity, and hence India’s soul.

Contributors

  1. Mukulika Banerjee 
  2. Sandesh Bhandare 
  3. Ganesh N. Devy 
  4. Nikhil Dey 
  5. A.S. Dulat 
  6. Ajay Gudavarthy 
  7. Manish Khanduri 
  8. Mallikarjun Kharge 
  9. Salman Khurshid 
  10. Kanhaiya Kumar
  11. Bhanwar Meghwanshi
  12. Darshan Mondkar 
  13. Mehbooba Mufti
  14. Iltija Mufti 
  15. Mridula Mukherjee 
  16. Aditya Mukherjee 
  17. Meenakshi Natarajan 
  18. Chandy Oommen
  19. Medha Patkar 
  20. D. Raja 
  21. Sridhar Radhakrishnan 
  22. Sanjay Raut 
  23. Utkarsha Rupwate 
  24. Guddi S.L. 
  25. Jothimani Sennimalai
  26. Sasikanth Senthil 
  27. Lhingkim Haokip Shingnaisui 
  28. Supriya Shrinate 
  29. Mahima Singh 
  30. Hrishikesh Singh 
  31. R. Sudha 
  32. Supriya Sule
  33. Anshul Trivedi 

About the Editors

Pushparaj Deshpande is the director of the Samruddha Bharat Foundation. He is the series editor of the Rethinking India series, the Reshaping India volumes, and co-editor of The Great Indian Manthan: State, Statecraft and the Republic. He writes for numerous national dailies. He has worked with various legislators, the Rajya Sabha TV, the Rajiv Gandhi Institute for Contemporary Studies and the Indian National Congress. He walked in the Bharat Jodo Yatra and helped with civil society outreach and interactions in a few states.

Ruchira Chaturvedi is currently the national convenor of Social Media and Digital Communications, Indian National Congress, and has previously worked with the party in various capacities. She is also a Konrad Adenauer School for Young Politicians fellow and an American Council of Young Political Leaders delegate. She was a former LAMP fellow with PRS Legislative Research. She walked in the Bharat Jodo Yatra and coordinated its social media activities.

About HarperCollins Publishers India

HarperCollins is celebrating its 30th anniversary this year, having begun publishing in India in 1992. HarperCollins India publishes some of the finest writers from the Indian Subcontinent and around the world, publishing approximately 200 new books every year, with a print and digital catalogue of more than 2,000 titles across 10 imprints. Its authors have won almost every major literary award including the Man Booker Prize, JCB Prize, DSC Prize, New India Foundation Award, Atta Galatta Prize, Shakti Bhatt Prize, Gourmand Cookbook Award, Publishing Next Award, Tata Literature Live! Award, Gaja Capital Business Book Prize, BICW Award, Sushila Devi Award, Sahitya Akademi Award and Crossword Book Award. HarperCollins India also represents some of the finest publishers in the world including Harvard University Press, Gallup Press, Oneworld, Bonnier Zaffre, Usborne, Dover and Lonely Planet. HarperCollins India has won the Publisher of the Year Award four times at Tata Literature Live! in 2022, 2021, 2018 and 2016, and at Publishing Next in 2021 & 2015. HarperCollins India is a subsidiary of HarperCollins Publishers.

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Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

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News Wire

Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-1.jpg

 

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Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai

An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah

MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.

DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.

Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.

With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.

More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.

Stay tuned for what’s next from Jameson Connects.

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