News Wire
Hopscotch Ties up with N7 – The Nitrogen Platform to Enhance its Website & Mitigate DDoS Attacks
Hopscotch, India’s largest online kids’ fashion brand partnered with N7 – The Nitrogen Platform to enhance the security of their website and mitigate attacks
MUMBAI, India, April 4, 2023 /PRNewswire/ — N7 – The Nitrogen Platform is glad to announce the commencement of its partnership with Hopscotch, India’s largest kids’ apparel e-store. Based in Mumbai, Hopscotch is India’s largest online kids’ prominent eCommerce player. Established in 2012, today, Hopscotch is India’s leading kids fashion e-commerce portal positioned at the sweet spot of aspiration and affordability. The brand features the latest trends in kids’ fashion on its store online and has served millions of parents across 1,300 Indian cities. Recently it was announced that they had achieved triple-digit growth YoY serving an enormous base of over 3 million active users, with 70% of its demand from tier 2 and smaller towns.
As a part of this engagement, N7 – The Nitrogen Platform aims to establish a robust security solution to prevent and mitigate DDoS attacks.
One significant challenge Hopscotch faced was DDoS attacks and apart from mitigating this, it also wanted to create a safe and secure experience for its website visitors. Nitrogen’s Rate Limiting, Web Application Firewall (WAF) & Human Detector Features helped in identifying & mitigating attacks.
For starters, N7 – The Nitrogen Platform is an omnichannel performance optimizer developed exclusively for digital retailers to enhance speed, scale, and security for web and mobile applications while saving on infrastructure costs. It seamlessly works with all commerce platforms making its clients’ storefront available in peak traffic for any location, device, and platform at Zero Installation, Zero Code Change, and Zero hardware to buy.
Nitrogen’s Managed WAF offering leverages internal security experts that react to attacks and mitigate them as it happens. The Nitrogen team also creates personalized rules for the unique vulnerabilities that each client may have.
E-commerce firms are losing competitive advantage due to price scrapping and product information scrapping. Malicious bots also increase the infrastructure cost of running a website. Nitrogen’s Human Detector recognizes a malicious bot and improves ROI.
On this occasion, Nitrogen’s CEO Manoj Bubna explains, “Ecommerce sites will always be a ‘hot’ target for cyberattacks as they are treasure troves of personal and financial data. Nitrogen’s Managed WAF offering makes it easier for mid-sized firms to leverage the best global security capabilities without having to create the entire capability in-house.”
About Hopscotch
Hopscotch, a top kids’ fashion brand in India since its establishment in 2012, strikes the ideal balance between aspiration and affordability. The company has served millions of parents across 1,300 Indian cities and offers the most recent kids’ apparel trends on its online store. Apart from being one of the largest fashion brands in the country, Hopscotch is backed by a range of institutional investors, including RPG Ventures, India Infoline Seed fund, LionRock Capital, Rise Capital. Prominent HNIs, Eduardo Saverin (Co-founder, Facebook), Wei Yan (CTO and co-founder of Diapers.com), Atul Nishar (founder of Aptech), Toivo Annus (CTO and co-founder of Skype), and Nisa Godrej (MD GCPL) have backed the company and continue to advise the business as it scales to new heights.
About N7 – Nitrogen Platform
N7 – Nitrogen Platform is a new age Digital experience and Streaming platform that delivers better digital experiences, drives conversions, and increases engagement. Nitrogen Platform accelerates performance by using predictive caching, 3rd party Java Script Manager and instantaneous rendering of catalog & product pages. With its ultra-fast network and edge computing, the Nitrogen platform is used by its globally located customers to provide accelerated content delivery, supreme quality video, advanced security & hyper-personalized experiences. Nitrogen platform also includes a real digital experience monitor that provides an unprecedented level of insight into user interactions and server-side application transactions. To know more, visit – https://www.n7.io/
Global brands like Shoppers Stop, Aza Fashions, Kalyan Jewellers, Candere, Hopscotch, Baby Chakra, Bajaj Allianz, Tata Capital, Isha Foundation, and many more, rely on Nitrogen platform for their website’s performance, security, and scalability needs.
Media Contact:
Pr@nviz.com
Photo: https://oyefilmy.com/wp-content/uploads/2023/04/hopscotch-ties-up-with-n7-the-nitrogen-platform-to-enhance-its-website-mitigate-ddos-attacks-1.jpg
Logo: https://mma.prnewswire.com/media/1889640/3970601/N7_Logo.jpg
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/hopscotch-ties-up-with-n7—the-nitrogen-platform-to-enhance-its-website–mitigate-ddos-attacks-301789223.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
Disha Patani emerges as the ultimate fashionista of Bollywood; rocks every outfit she wears
BIGG BOSS SPECIAL: RASHAMI DESAI SURPASSES HER EX BEAU SIDDHARTH SHUKLA TO LEAD THE BIGG BOSS 13 SCORE TRENDS CHART
Pooja Hegde on the March Cover of Maxim India!
-
News Wire1 month agoAMITY UNIVERSITY MUMBAI, AMITY SCHOOL OF FASHION TECHNOLOGY (ASFT), SHOWCASES ‘SWARA – THE MELODY OF THREADS’ AT BOMBAY TIMES FASHION WEEK 2025
-
News Wire2 months agoThe Internet Is in a Frenzy Over MelBet India’s New Ad Campaign With Sherlyn Chopra
-
News Wire2 months agoApplause Entertainment Launches ‘ApplaToon’ – A New Animation Channel on YouTube
-
News Wire1 month agoPEPSI® IS BACK WITH A NEW CHAPTER OF ‘THIRSTY FOR MORE’ FEATURING DAVID BECKHAM
-
News Wire1 month agoIDeA World College’s latest clothing line featured on acclaimed magazines
-
News Wire1 month agoPeter England unveils its newest campaign ‘The Gentlemen’s League – League of Legends’
-
News Wire1 month agoFrom New Friends to Big Adventures: What Kids Really Want on Their Dream Holidays
-
News Wire1 month agoBollywood Star Pankaj Tripathi joins Euro Adhesives Family to strengthen the ‘Pakka Jod’ as a National Brand Ambassador; Unveils New Campaign Championing Product Superiority
You must be logged in to post a comment Login
You must log in to post a comment.