News Wire
Hyderabad FC Announces Unique Partnership with Maidaan movie
Varun Tripuraneni, Ajay Devgn, Boney Kapoor, Amit Sharma, Akash Chawla, Arunava Joy Sengupta bring cinema and sports together with a one-of-its-kind collaboration in India
HYDERABAD, India, Sept. 17, 2021 /PRNewswire/ — Hyderabad FC and Maidaan – a feature Hindi film presented by Zee Studios and Boney Kapoor, produced by Boney Kapoor, Akash Chawla, Arunava Joy Sengupta and Zee Studios – have announced a unique partnership which aims at collectively working on giving a boost to grassroots football in Hyderabad and the country.
The one-of-its-kind collaboration of sports and cinema will elevate the interest of gen-Z and enable in developing and nurturing young sporting talents of the country and also bring to light the unheard stories of the heroes of Indian football.
The partnership was launched on 16th September through a virtual press conference that witnessed the coming together of Mr. Varun Tripuraneni – Co-Owner, Hyderabad FC, Mr. Boney Kapoor – Producer, Maidaan, Mr. Amit Sharma – Director, Maidaan, Mr. Akash Chawla – Producer, Maidaan and Mr. Arunava Joy Sengupta – Producer, Maidaan.
Speaking on the association, Mr. Varun Tripuraneni, Co-Owner, Hyderabad FC said, “We are honored and delighted to be associated with the Maidaan Team. This partnership will celebrate the legacy of Syed Abdul Rahim Sahab, who has been an inspiration not only to the football players in Hyderabad, but across the footballing community in India. May it be from the times of Rahim Sahab to PV Sindhu, Hyderabad is known to have produced some of the finest sportsmen of our country who have contributed immensely to their respective sport and remain the pride of our nation. It is truly a proud moment for all of us at Hyderabad FC to be representing a city which has a rich history and legacy in sports. Our association with Maidaan will aid us in taking football to every corner of the country and promote the sport amongst young and aspiring football fanatics.”
Mr. Boney Kapoor, Producer, Maidaan said, “Our association with Hyderabad FC is a first-of-its-kind partnership in the industry. It is a natural fit as Maidaan brings forward the struggles and victories of Shri Syed Abdul Rahim just the way Hyderabad FC has overcome various challenges to rise from where they were in the league with sheer grit and determination. This is the beginning of a great friendship and partnership between two distinct entities.”
Mr. Amit Sharma, Director, Maidaan commented, “India has always been known to excel in the field of sports, be it cricket, football or even hockey – where India once dominated the sport for a long time. Our community is very passionate about the sport they play, and through this film our intention is to bring forth the journey of a passionate sportsman, who grew up playing football in the maidaans of Hyderabad and went on to become a national icon and role model to millions. Our association with Hyderabad FC is an ideal merger to propel football to new heights and revive the legacy of football across our country.”
Mr. Akash Chawla, Producer, Maidaan said, “Sports and movies are two of the most preferred mediums of entertainment in India. India has a rich history of sports wherein many unsung heroes have emerged. Unfortunately, many of them do not get the limelight and the appreciation that they deserve. Even today, many of them do not know about Shri Syed Abdul Rahim and his contribution towards football in our nation. Through our movie Maidaan, we aim at enlightening the country about his hard-work and contribution in building a strong legacy towards football in the country.”
Mr. Arunava Joy Sengupta, Producer, Maidaan said, “We have worked really hard to put together this film so that not just the people of our country but the world is made aware of the victories that India had in a short span right after getting independence. Especially in the times our nation was just budding and growing, the passion for sports back then created heroes that needs to be taken as an inspiration not just in football but also in life. Our collaboration with Hyderabad FC is also the same, it’s unique and has a long-term goal of creating heroes for our country in the sports that is the most popular in the world.”
About Hyderabad FC:
Hyderabad Football Club is a professional football club based in Hyderabad, Telangana. The club competes in the Indian Super League, the top flight of Indian football. The club is co-owned by Varun Tripuraneni and actor Rana Daggubati.
About Maidaan:
Maidaan is an upcoming Indian Hindi-language biographical sports film based on the golden era of Indian football (1952-1962) and starring Ajay Devgn as football coach Syed Abdul Rahim.
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
Disha Patani emerges as the ultimate fashionista of Bollywood; rocks every outfit she wears
BIGG BOSS SPECIAL: RASHAMI DESAI SURPASSES HER EX BEAU SIDDHARTH SHUKLA TO LEAD THE BIGG BOSS 13 SCORE TRENDS CHART
Pooja Hegde on the March Cover of Maxim India!
-
News Wire2 months agoThe Internet Is in a Frenzy Over MelBet India’s New Ad Campaign With Sherlyn Chopra
-
News Wire1 month agoAMITY UNIVERSITY MUMBAI, AMITY SCHOOL OF FASHION TECHNOLOGY (ASFT), SHOWCASES ‘SWARA – THE MELODY OF THREADS’ AT BOMBAY TIMES FASHION WEEK 2025
-
News Wire2 months agoApplause Entertainment Launches ‘ApplaToon’ – A New Animation Channel on YouTube
-
News Wire1 month agoPEPSI® IS BACK WITH A NEW CHAPTER OF ‘THIRSTY FOR MORE’ FEATURING DAVID BECKHAM
-
News Wire1 month agoIDeA World College’s latest clothing line featured on acclaimed magazines
-
News Wire1 month agoPeter England unveils its newest campaign ‘The Gentlemen’s League – League of Legends’
-
News Wire1 month agoFrom New Friends to Big Adventures: What Kids Really Want on Their Dream Holidays
-
News Wire1 month agoBollywood Star Pankaj Tripathi joins Euro Adhesives Family to strengthen the ‘Pakka Jod’ as a National Brand Ambassador; Unveils New Campaign Championing Product Superiority
You must be logged in to post a comment Login
You must log in to post a comment.