~ New 360° campaign #SirfJodoNahinFayedonKeSaathJodo set to go live from May 2025 across TV, Print, OOH & Digital Platforms ~

MUMBAI, India, April 29, 2025 /PRNewswire/ — Euro Adhesives, the flagship brand of Jyoti Resins & Adhesives Ltd., and one of India’s fastest-growing names in wood adhesives category, has appointed celebrated actor Pankaj Tripathi as its first-ever Brand Ambassador. This strategic association is part of a larger vision to scale the brand’s national footprint and deepen its connect with consumers, professionals, and trade partners alike.

Launching alongside this announcement is Euro Adhesives’ all-new advertising campaign, #SirfJodoNahinFayedonKeSaathJodo, a powerful articulation of the brand’s evolved value proposition — promising not just a strong bond, but meaningful performance benefits like Fast Drying, Termite Resistance, Waterproof, Weather Proof and gives more coverage with less product usage. The 360-degree campaign goes live during May 2025 across Television, Print, Digital, and Out-Of-Home (OOH) platforms.

The campaign features Pankaj Tripathi in distinct avatars — a neighbourhood hardware store owner, and a discerning homeowner — each film portraying a common real-world adhesive challenge solved with Euro’s trusted solutions for years!

Speaking on this announcement, Mr. Utkarsh Patel, Managing Director, Jyoti Resins & Adhesives Ltd., said, “At Euro Adhesives, we’ve always believed in forming strong, lasting bonds — not just between materials, but with every stakeholder across our ecosystem. In Pankaj Tripathi, we found a personality who embodies trust, authenticity, and pan-India appeal. His ethos aligns beautifully with our values, and through this partnership, we aim to further accelerate brand recall, drive preference, and expand our reach across urban and rural markets nationally.”

Pankaj Tripathi shared his excitement about joining the Euro family, “I believe that strength lies in the foundation — whether in stories or structures. Euro Adhesives stands for reliability and excellence, values I relate to deeply. I’m proud to represent a brand that empowers craftsmen and creators with the confidence to build lasting work, every single day.”

With a market capitalization of approximately INR 1,500 crores, Euro Adhesives, established in 2006, has emerged as a trusted brand in the woodworking adhesives category. The company has built a strong reputation for innovation, product consistency, and end-user satisfaction and delight.

Operating a state-of-the-art manufacturing unit in Santej, Ahmedabad, Euro Adhesives is poised to scale its annual production capacity to 40,000 tonnes. Its expansive network currently spans 14 states, servicing more than 100 cities and over 12,000 dealer points, while connecting with over 350,000 carpenters across India.

As Euro Adhesives looks ahead, the brand is sharply focused on category leadership through product innovation, strategic marketing, and deep community engagement in the coming few years.

About Euro Adhesives

Jyoti Resins and Adhesives Limited, introduced its flagship brand EURO Adhesives in 2006. With a best-in-class R&D team and a fully integrated production facility in Ahmedabad, EURO Adhesives has become synonymous with high-performance solutions in woodworking and interior construction. With monthly manufacturing capabilities of over 3500 tonnes and an unrelenting focus on quality and innovation, the brand continues to set new benchmarks for reliability and performance in the Indian wood adhesives industry.

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MUMBAI, India, April 29, 2025 /PRNewswire/ — A recent nationwide student survey by Protean eGov Technologies Limited (formerly NSDL e-Governance Infrastructure Limited) has highlighted the growing demand for accessible, end-to-end digital solutions in the education financing space that highlights the evolving needs of India’s youth for career-oriented support.

The nationwide survey, conducted among 360 scholarship recipients through Protean’s Vidyasaarathi platform revealed that 70.9% of students seek internship opportunities, 48.4% are interested in upskilling, and 46.1% want career guidance, pointing to a broader need for student development services.

These insights underscore the urgent need for digital-first solutions that not only fund education but also strengthen employability pathways.

India receives over 12.7 million scholarship applications every academic year, as per data from the National Scholarship Portal (NSP), MeitY. Yet, many deserving students, particularly from economically weaker sections, continue to face barriers related to awareness, accessibility, and procedural complexity.

Vidyasaarathi, Protean’s flagship scholarship management platform, has disbursed ₹92 crore in scholarship funds to date, helping lakhs of students across India continue their academic journeys.

With Vidyasaarathi, Protean offers key features including:

• Zero application fees for students
• Robust verification to ensure authenticity and eligibility
• Direct disbursal of funds into student bank accounts
• CSR integration tools for corporates to run compliant, high-impact scholarship programs

The survey further reveals that over 75% of students found the online application process easy and accessible, while more than 70% expressed interest in services such as internships, upskilling programs, and career guidance.

Protean eGov Technologies aims to position Vidyasaarathi as a leading ecosystem for student advancement by integrating scholarships with skill development, career discovery, and industry partnerships. Through strategic collaborations with corporates, academic institutions, and skilling partners, Vidyasaarathi aims to continue to empower India’s youth with opportunities that go beyond education, building a future-ready workforce for the nation.

About Protean:

Over the past 30 years, Protean has been at the forefront of building population-scale DPIs across taxation, identity services and social security. Aligned with India’s visionary DPI framework built on open standards and protocols, the company continues to contribute towards multisectoral Open Digital Ecosystems across e-commerce, transport/mobility, agriculture, education & skilling, and health. Protean has evolved from being a system integrator into a high tech, agile product organisation, instrumental in powering enterprise digitization by offering consumer and corporate tech, along with infrastructure services in cloud and cybersecurity. With a deep-rooted focus on innovation and open digital ecosystems, the company remains a key enabler in the country’s ongoing digital transformation.

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Amity School of Fashion Technology students presented a collection of 38 garments, opened by TV personality Akriti Negi and featuring actors Parinitaa Seth, Neel Samarth Motwani as showstoppers.

MUMBAI, India, April 29, 2025 /PRNewswire/ — Amity University Mumbai’s School of Fashion Technology (ASFT) showcased its collection, ‘SWARA – The Melody of Threads’, at the Bombay Times Fashion Week 2025. Student designers worked on 38 garments inspired by the harmony of the seven musical notes. This artistic orchestration featured seven themes that fused sculpted silhouettes with fluid drapes, intricate embroidery with futuristic cuts, where tradition meets innovation.

The runway was opened by popular TV personality Akriti Negi, while Neel Samarth Motwani and Parinitaa Seth dazzled as showstoppers. University models Esha Velankar and Nakul Mukhi also captivated the audience with confidence and charm.

SWARA was more than a collection; it was a cultural crescendo, echoing the institute’s mission to honour India’s artisanal legacy while embracing modernity. With this showcase, the institute reaffirms its commitment to nurturing creative excellence and empowering young designers to make bold, global statements. SWARA is a testament to the institute’s vision of shaping the future of Indian fashion.

On the occasion, Mrs. Divya Chauhan, Chairperson, Amity Arts Foundation, said, “At Amity University Mumbai, we believe in turning passion into purpose—enabling students to learn beyond the classroom, rubbing shoulders with some of the biggest names in the fashion industry. This kind of real-world, hands-on experience is at the heart of our curriculum. It gives me immense pleasure to witness the skill and talents of our budding designers come alive on the ramp.”

The event was attended by leading designers and stylists, heads of notable fashion brands, eminent academicians, visionary entrepreneurs, and illustrious personalities from the world of fashion, film, and media.

The students were mentored by the elite faculty of Amity School of Fashion Technology, headed by Dr. Bhawana Chanana, Director; the core faculty team including Ms. Nutan Kajbaje (Design), Ms. Rashmi Thakur (AV), Ms. Vandana Deshmukh (Accessories), and Ms. Neha Suradkar (Styling & Backstage).

Amity School of Fashion Technology (ASFT), Amity University Mumbai, one of India’s premier fashion institutes, nurtures professionals across Fashion, Design, Retail, Styling, Communication Design, and Textiles. ASFT’s teaching-learning pedagogy emphasises experiential learning and a Digital-First approach seamlessly integrating CAD, CAM, UX-UI, and AI. With a strong thrust on hands-on industry exposure, students engage in live projects, workshops, field visits, guest talks, and internships, along with real-time exhibitions, VM windows, design galleries, community initiatives and ramp shows. The institute’s trans-disciplinary, competency-based approach fosters creative excellence and champions sustainable innovation while embedding emotional intelligence, human values, and entrepreneurship. With a robust foundation in knowledge, technical expertise, and industry integration, ASFT empowers students to make meaningful contributions to the global fashion industry.

ASFT graduates are placed in top fashion brands like Shantnu and Nikhil, Zara, Marks & Spencer, Ritu Kumar, Gucci, Tommy Hilfiger, Calvin Klein, as well as media houses such as Thinking Folks, Magnanimous, and Goodword Media Services. Many also work alongside renowned celebrity stylists like Niriksha Poojari, Meera Godbole, and Komal Shahani, exemplifying the institute’s commitment to holistic development and industry readiness.

About Amity University Mumbai

Amity University Mumbai is a premier educational institution that strives to provide high-quality education, foster innovation, and shape the leaders of tomorrow. With a strong focus on academic excellence, the university empowers students to become global citizens capable of making meaningful contributions to society.

Amity University Mumbai continues to build on its reputation as a leader in education, ranking #263 in the QS Asia University Rankings 2025 for Southern Asia and placing in the 801-850 band across all Asian universities. The university’s Center for Excellence in Astrobiology made history in December 2024 by launching India’s first biological payload into space aboard ISRO’s PSLV-C60.

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