News Wire
#IWantMyPinkBelt – a movement to unite the country for a safer tomorrow
MUMBAI, India, March 8, 2021 /PRNewswire/ — Pink Belt Mission, a non-profit organization, is seeking the support of Indian citizens to sign a petition and make a plea to the government to help make the concept a women safety device into reality. The ‘Pink Belt’- is an idea of an assault alert band that will have features like Live GPS tracking which can alert the nearest local authorities, medical centres and family members with just the press of a button, enabling women who are in danger to either get protection and access to medical aid in a timely manner.
In 2019, 1 rape was reported every 13 minutes in India, more than 1000 acid attacks took place and over 30% of attacks on women were that of domestic abuse, according to National Crime Records Bureau. Apart from the need to actually try to prevent such untoward and unacceptable crimes, the Pink Belt Mission has identified the root issue of delayed medical assistance during such unprecedented times, leading to death of a large number of victims. Through their relentless efforts, they have formulated an unwaveringly strong system that will require the government’s support to bridge the gap between proposing a lifesaving concept and making the ‘Pink Belt’ a reality. This ecosystem will not only benefit an individual in danger but also shares power with people in the vicinity of the attack to seek immediate assistance.
To heed the concept on paper, Pink Belt Mission urges people to sign the petition that can further become a nation awakening movement. Not limited to just signatures on the petition, the Pink Belt Mission aims to impact lives through this novel concept with the support of the government and the people of India.
Petition Link – https://pinkbeltmission.org/iwantmypinkbelt/
Pink Belt Mission also steers conversations among the people through a hard hitting video, mirroring the harsh reality of the women in our country. The video creates a much needed impact with the intention to motivate every viewer to sign the petition. Through the #IWantMyPinkBelt movement, the nation can come together and spark a movement which will help bring this one-a-kind concept in reality.
Video Link – https://www.youtube.com/watch?v=5jNXXyBdLeE
Elaborating her thoughts on the same, Aparna Rajawat, Founder, Pink Belt Mission, shares, “We have witnessed so many deaths due to rapes. We have seen so many acid attack survivors lose vision and live with stigma their entire lives. Every time Pink Belt Mission comes across such incidents, one of the most alarming problems is delay in assistance that could either prevent the crime or provide medical aid swiftly. Through the Pink Belt Mission, we aim at seeking help from the government to make this concept of an assault alert system become a reality that will work on providing prompt help to anyone in danger. With the government assistance, the ‘Pink Belt’ can go miles and save lives, along with the hopes that this will move towards making our country safer for women every passing day.”
Mansi Chandra, Associate, Pink Belt Mission, says, “While still reporting rape is a taboo in the rural parts of India, victims lose half the battle due to lack of immediate medical aid. By introducing this concept to the authorities, we aim to at least bridge the gap between the incident and the necessary support required which is mandated by law but is not provided to a lot of women in their time of need. This is one small step towards a safer country for women, wherein we encourage every woman to say ‘I want my pink belt’ from the authorities and make this movement as real as our intentions.”
In February 2020, Pink Belt Mission was awarded a Guinness World Record for organizing the largest self-defence workshop and has trained more than 1.5 Lakh women in various sectors and they have 2K+ trainers to help them achieve their goal. Through their promising efforts, Pink Belt Mission wants to make a difference in the lives of women and children, making them feel an important part of society.
About The ‘Pink Belt’ concept
A concept of a device designed in the form of a band to be worn around the wrist by a woman serving as her protector. The concept of the product has been designed to have a button, which upon being pressed triggers an alert through an inbuilt SIM card. The alert from the product is shared with the nearest police station, who can then dispatch personnel to the victims’ location and the right steps to help her can be taken. The safety device will be embedded within the coating of a silicone casing for durability & other functional requirements linked to your GPS location without the need of any internet accessibility.
It will also have inbuilt sensors which will get activated upon extreme force, so if an attacker tries to pull or break the device an automatic alert shall be triggered with the victims’ exact location.
About Pink Belt Mission
In 2016 the founder Aparna Rajawat started Aaleya Welfare Society to sponsor education for poor kids. Later, she started Pink Belt Mission with the objective to strengthen every Indian woman by providing them health awareness, safety techniques, legal rights, cybercrime, self-defence, computer literacy, and vocational training in order to prevent sexual and domestic abuse.
With a belief that strong women make a stronger community, Pink Belt Mission focuses on encouraging and supporting women by spreading digital awareness, giving safety education to handle any kind of abuse, and giving vocational training to start their own micro-business.
They also aim to support unprivileged children in the community by focusing on education for poor children, help kids with special needs, support handicapped people to start marginal businesses, and provide welfare schemes for elderly people medical support. They offer career counselling for young people to continue their financial education, and platforms to develop their sports and cultural talents.
Website – https://pinkbeltmission.org/
Instagram – https://www.instagram.com/pink_belt/
Facebook – https://www.facebook.com/Pinkbeltmission/
Twitter – https://twitter.com/pinkbeltmission
Video: https://www.youtube.com/watch?v=5jNXXyBdLeE
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
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