Connect with us

Buzz

L’Oréal Paris Champions The Role Of Women In Cinema With The Launch Of Its Inaugural Lights On Women Award, Recognizing A Promising Female Filmmaker

CANNES, France, June 22, 2021 /PRNewswire/ — On the occasion of the 74th Festival de Cannes, L’Oréal Paris has announced the launch of the Lights On Women Award which will honour one rising female filmmaker in partnership with the Short Films competition of the Festival de Cannes. The winner will be hand-picked from a selection of the Festival de Cannes’ Short Films competition and from international film schools’ short film programs. The final choice will be determined and announced by Academy award-winner and L’Oréal Paris spokesperson Kate Winslet – the Award’s first Juror – during a special prize ceremony at the Jeune Cinéma dinner in Cannes on July 16.
To view the Multimedia News Release, please click: https://www.multivu.com/players/uk/8915851-loreal-paris-champions-women-in-cinema-recognizing-female-filmmaker/
Launching A Dedicated Award for Women Short-Film Directors: Empowering Talented Women to Positively Impact the Future of the Film IndustryAs an Official Partner of the Cannes Film Festival for more than 24 years, L’Oréal Paris has always been a feminist brand that champions women’s empowerment, specifically in the world of film through its privileged relationship with iconic actresses who embody the values of the brand. Now, L’Oréal Paris is going even further with this commitment, with the launch of a dedicated award program for women in cinema. Short films, thanks to their flexible format and relatively low barriers to entry, have long been considered to reflect the future of the film industry; as such, this award will encourage promising directors to pursue their creative ambitions and provide funding that will empower women in overcoming the obstacles that they encounter. 
“This exciting partnership with L’Oréal Paris represents a natural extension of the brand’s ongoing support for Cannes and the wider cinema community,” says Thierry Frémaux, Director of the Festival international du film de Cannes. “The Lights On Women Award will offer a much-needed opportunity to honour a deserving creator and aligns with the broader commitment of the Short Films competition and international film schools’ short film programs to recognize the female talent of tomorrow,” he adds.
A Striking and Urgent Need to Correct Gender Imbalance within the Film Industry The under-representation of women in film is a major issue within the creative industry, with only 10.7% female film directors in Hollywood as of 2019*. Moreover, only 21.3% of short films are directed by women; and only 7 women have ever been nominated for Best Director at the Academy Awards*. In light of these figures, the need to reduce bias and achieve greater gender balance is both striking and urgent.
A Unique Recognition Designed to Drive Creativity and EmpowermentThe winner of the inaugural Lights On Women Award will receive financial support of up to 30,000€. This unique recognition will also offer the winner a platform for increased visibility and will also gain access to a “sisterhood” of cinematic talent.
“L’Oréal Paris is a feminine and feminist brand; we believe in empowering women to overcome barriers and to have a long-term positive social impact within their communities,” says Delphine Viguier-Hovasse, Global Brand President, L’Oréal Paris. “The massive under-representation of women in film requires large-scale support and I am proud to use our brand platform and resources to stand up for women’s visibility, with the help of the incredible female actors who represent our brand. I firmly believe in advocating for talented women and holding space for them to shine.” 
Actor Kate Winslet adds, “What an honour to preside as Juror over this remarkable recognition for women film-makers and to have an opportunity to celebrate such incredible talent. It is essential that we work together as a community to pursue gender parity within our industry and I am delighted to support the L’Oréal Paris family on this important initiative.” 

Photo – https://mma.prnewswire.com/media/1538147/LOreal_CANNES_Lights_On_Women.jpg
Logo – https://mma.prnewswire.com/media/1099348/LOreal_Paris_Logo.jpg

Continue Reading
Advertisement
Click to comment

You must be logged in to post a comment Login

Buzz

Vikram Vedha to open its advance bookings in 1250 multiplexes from 24th September

Having received an amazing response from the masses for its amazing trailer, the makers of Hrithik
Roshan and Saif Ali Khan starrer Vikram Vedha are currently creating a buzz all around for its electrifying
dance number ‘Alcoholia’. While the audience is eagerly waiting for the film to hit the theaters, the
makers are all set to open the advance booking windows for the Audience.

Undoubtedly Vikram Vedha is one of the most anticipated movies of the year and the craze for the film
among the audience is constantly rising as the film is inching toward its release date. Putting an end to
the audience’s wait, the makers are all set to start the advance bookings of the film today.

Moreover, Vikram Vedha will have the largest international distribution for a Hindi film, with a record-
breaking 100+ countries worldwide. Before its release, the film has sparked worldwide interest and
appeal, and many countries have already begun advance bookings.

Vikram Vedha is presented by Gulshan Kumar, T-Series, and Reliance Entertainment in association with
Friday Filmworks and Jio Studios and a YNOT Studios Production. The film is directed by Pushkar and
Gayatri and produced by Bhushan Kumar, S. Sashikanth and Reliance Entertainment. Vikram Vedha will hit the big screens globally on 30th September 2022.

Continue Reading

Buzz

Manoj Bajpayee will take 1 week off from his schedule to attend all the rituals on his fathers 1st death Anniversary day.

Three times National Film Awards and the Padma Shri winning actor Manoj Bajpayee who has completed three decades in the showbiz business and Juggling with multiple projects between different genres, characters and mediums. Manoj Bajpayee is a powerhouse actor when it comes to Indian cinema. Even if you haven’t seen many of his movies, you will have heard of talented actor Manoj Bajpayee’s name because of his brilliant performances in his films. The finest actor has become synonymous with content-driven subjects who also have been consistently working in multiple film industries.

The finest actor of Hindi cinema Manoj Bajpayee who has several movies lined up this year, will be taking 1 week off from his current project, which is directed by Apurva(Aspirant fame & produced by Vinod Bhanushali in mid september and will be leaving for his home town with his wife and daughter to attend all the puja rituals on his father’s 1st death anniversary day. Manoj Bajpayee’s father RK Bajpayee passed away at 83, last year in Delhi.

The actor believes that a family is a very important & priority in his life, in spite of his erratic schedules or no matter where he is, it is his first priority to always be with his family with all his support & spend time with them in any situations.After finishing all the rituals puja and family work,Manoj will immediately resume his shoot to finish his project on time without taking any time for himself.

Manoj Bajpayee has recently finished his 3 upcoming projects, one with Ram Reddy’s untitled film, which also has talented actor Deepika Dobriyal in the film. After that he finished RSVP’s Despatch, (A investigative thriller set in the world of crime journalism.) directed by Kanu Behl. Abhishek Chaubeys’s film which also has star cast like Konkana Sen, Sayaji Shinde,Naseer sir and some well known talented actors from south. Fox Stars Studios,Chalkboard Entertainment, Autonomous Works film, Gulmohar directed by Rahul Chittella ( who was assistant of Meena Nair) working with Veteran actress Sharmila Tagore, and Amol Palekar along with Suraj Sharma (Life of Pi) and Simran Rishi Bagga in pivotal roles.

Continue Reading

Buzz

Here comes the title of Jackky Bhagnani’s Jjust Music upcoming RVD’s soulful creation ‘Raaz’

Jackky Bhagnani’s Jjust Music has been coming up with some really amazing songs one after the other and now they are here with the title of their upcoming heart-touching melody by RVD, a soulful creation ‘Raaz’. It’s a melodious song by an Indie rap artist, RVD that evokes his potential lover to become his secret as that way she’ll go down to the grave with him and stay with him forever. 

The song captures a glimpse of feelings that brings a boy close to the emotions of his lover encapsulating his zest for involving her in his life a secret that will stay with him for life. Jotting down his deepest emotions learn from his life, RVD beautifully communicates through his art in music a feeling of true happiness that can only be appreciated and enjoyed in privacy as the unconditional bond they share is completely sacred which the world won’t understand as they’re not in our shoes. 

Moreover, the artist in a true sense, RVD is an artist who’s been given all the love by the world but battles and deals with his own loneliness by making music, he talks about how he has learned ‘you can’t be lonely if you’re comfortable being alone’ in the process, and through only music, he can express these thoughts. He is an artist who makes modernized music with a blend of cultural touches in Urdu and Punjabi languages, which makes him stand out from the general crowd.

RVD, is an Indie rap artist from Kolkata, West Bengal who’s been making much sound on the east side. Performed alongside pan India artists like Mohit Chauhan, Dino James, Zareen, Kayan, Gully Gang, etc. With tracks like ‘Riha’ and ‘Iteyhaas’ which have done extremely well, RVD has even caught a lot of attention and traction in the general crowd and the gaming world on a pan-India basis.

Meanwhile, Jjust Music made it to the headlines for it’s first PAN India music video Mashooka starring bold and quirky Rakul Preet. The song turned out to be a huge success and was received well by the audience.

https://www.instagram.com/reel/Ci2B4nfA-K6/?igshid=ODBkMDk1MTU=

Continue Reading

Trending