News Wire
LOUIS XIII COGNAC INTRODUCES THE DROP FOR A NEW GENERATION
PARIS, Oct. 13, 2022 /PRNewswire/ — With the launch of The DROP the vision is to become an icon for a new generation always on the move, spontaneous and playful, who enjoy making things their own. The new connoisseurs, digital natives, pioneers, life–fulfillers. Multi–taskers and multi–sharers. They praise their tribes, claim the world for themselves, and seize the moment together. As a group, they constantly reinvent luxury codes, through spontaneity and ownership, creating their own distinct ‘art-de-vivre’. In the moment.
To view the Multimedia News Release, please click:
https://www.multivu.com/players/uk/9096951-louis-xiii-cognac-the-drop/
THE DROP stands at the crossroads of LOUIS XIII’s visionary brand statement – Think a Century Ahead. It is a breakthrough product designed for nomadism and a new generation’s attitude to life.
With THE DROP, the new generation is entrusted with the essence of LOUIS XIII in its purest form. Each bottle contains 1cl of the pristine LOUIS XIII Cognac blend. Available by the unit or in an exclusive box of five bottles, each THE DROP reflects a spontaneous mood and mindset: Loud, Glow, Bold, Smooth and Bright. They pick a bottle to match the mindset that best resonates with them, then live the experience together with their tribe – whenever and wherever they are. THE DROP can be carried with shoulder straps in different colors, so they can choose the best fit for their mood at that moment. Just one THE DROP is all you need to fully enjoy LOUIS XIII Cognac.
#MakeItYours is THE DROP’s tagline. It encapsulates an innate mindset of spontaneous appropriation. #MakeItYours. Make the world, the moment, and THE DROP yours.
The visual depictions are a lens though which the new generation play an active part. They are making THE DROP theirs. The visuals speak of ownership of the product, the place and the moment, all bound together through the experience. It is a modern, elegant and bold way to anchor THE DROP in the spirit of its time.
The choice of backgrounds and attitudes evokes nomadism, a balance between urban culture and nature, and suggests a fresh, new, modern consumption of the iconic LOUIS XIII Cognac. The visuals show different scenes from the vineyards of Cognac to skyscrapers in Detroit, from the Izu Peninsula to the Red Mountain of Hong Shan. Each of these dreamy landscapes is a hymn to the true spirit of nomadism, between city and country, echoing the wide spectrum of mindsets proposed by THE DROP.
THE DROP is a spontaneous experience of LOUIS XIII Cognac, lived through the corridors of nomadism. It opens a new dimension of time: the ultimate raw material that makes LOUIS XIII so iconic.
A dimension of time that is stretched, shortened, accelerated depending on the experience being lived, in that moment. A dimension that has always been explored by LOUIS XIII, where time is past, present and future, all at once. A dimension where decades of savoir-faire at LOUIS XIII resonate with one suspended moment.
THE DROP is not an accessory, it is a statement.
THE DROP is not fast luxury, it is timeless.
THE DROP is not static, it is nomad.
THE DROP is not anchored, it is spontaneously yours.
We are inviting the new generation to take possession of THE DROP by choosing the mindset that best suits theirs. They will truly make THE DROP their own.
LOUIS XIII worked with TBWA Paris for THE DROP. The agency passionately locates
and involves brands in modern culture. TBWA Paris has been awarded in 2021 Agency of the Year in France and TBWA was elected Global Agency of the Year 2021 by AdWeek.
FOR MORE INFORMATION
Brand website: LOUIS XIII
TBWA website: https://www.tbwa-paris.com/fr
ABOUT LOUIS XIII COGNAC
Think a century ahead. Each decanter is the life achievement of generations of Cellar Masters. Since its origins in 1874, each generation of Cellar Master selects from our cellars the most precious eaux–de–vie for LOUIS XIII. Today, Cellar Master Baptiste Loiseau is setting aside our finest eaux–de–vie as a legacy to his successors for the coming century. LOUIS XIII Cognac is an exquisite blend sourced from Grande Champagne, the first cru of the Cognac region. The legendary decanters have been mouth–blown by some of the most skilled master craftsmen for generations. LOUIS XIII features exceptional aromas evoking myrrh, honey, dried roses, plum, honeysuckle, cigar box, leather, figs and passion fruit.
PLEASE DRINK RESPONSIBLY
Photo – https://oyefilmy.com/wp-content/uploads/2022/10/louis-xiii-cognac-introduces-the-drop-for-a-new-generation-1.jpg
Logo – https://oyefilmy.com/wp-content/uploads/2022/10/louis-xiii-cognac-introduces-the-drop-for-a-new-generation-2.jpg
View original content:https://www.prnewswire.co.uk/news-releases/louis-xiii-cognac-introduces-the-drop-for-a-new-generation-301648382.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
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