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Max Life Partners with Yuvaa, for groundbreaking financial literacy initiative with a focus on Gen Z

Popular creators such as Dharna Durga, Vishnu Kaushal join Max Life & Yuvaa, to bridge the financial literacy gap with engaging video series

NEW DELHI, May 23, 2024 /PRNewswire/ — Max Life Insurance Company Ltd. (“Max Life” / “Company”) today announced a pioneering partnership with Yuvaa, India’s first youth-driven content platform, to launch a multi-part video series focused on India’s financial empowerment, with a primary focus on Gen Z. This strategic collaboration seeks to address the financial empowerment needs of differentiated cohorts within the Gen Z segment, including women, as well as the often overlooked segments, such as the LGBTQIA+ community.

The initiative draws from the insights of Max Life’s India Protection Quotient 6.0, a comprehensive study on the financial needs and priorities of demographics across urban India. This data-driven approach ensures the content series resonates with the younger audiences and delves into conversations that address their specific financial concerns.

Commenting on Max Life’s efforts to understand and solve for India’s financial preparedness, Rahul Talwar, Chief Marketing Officer, Max Life Insurance, said, “At Max Life, we’re dedicated to understanding the ever-evolving financial needs of all Indians, with a particular focus on empowering underserved communities. Our flagship India Protection Quotient (IPQ) study, now in its sixth edition, exemplifies the extensive reach and authenticity of our research efforts to develop a better understanding for India’s financial preparedness. This robust and wide-ranging study highlights the critical need for financial literacy across diverse populations, including and especially up and coming segments like Gen Z. By providing genuine and comprehensive insights, the IPQ fosters meaningful dialogue with audiences, particularly Gen Z.”

He further added, “Partnering with Yuvaa for this unique series aligns perfectly with our mission to engage younger audiences on impactful platforms and issues. Yuvaa’s exceptional ability to connect with young and diverse demographics reflects our own brand values. Through collaborations like this, we aim to equip diverse communities with the knowledge and tools they need to make informed financial decisions, ultimately paving the way for a secure future.”

Nikhil Taneja, Media Entrepreneur and Co-Founder, Yuvaa, said, “Growing up, most millennials were taught only about the need to make money but never about saving or investing it. Thankfully, the Gen Z is a far more aware generation and is willing to learn about financial planning and discipline, much earlier than any other generation before. At Yuvaa, we believe in the value of making important conversations interesting. So, we are thrilled to tie up with Max Life Insurance, and create a co-branded roundtable series, Gen Z Gets Real with Money, to highlight the importance of financial literacy among the youth and to make the conversation around investing more accessible, authentic and awesome to young Indians.”

Kick starting the series, Gen Z Gets Real with Money, the inaugural episode, showcases a thought-provoking discussion on life insurance and financial responsibility amongst some of India’s top digital creators, moderated by Nikhil Taneja, Media Entrepreneur and Co-Founder, Yuvaa. In a society where young individuals are often overlooked in financial matters, the episode aims to challenge stereotypes and explore how Gen Z’s relationship with money evolves as they transition into adulthood.

The series features popular digital content creators — Dharna Durga, Vishnu Kaushal, Anushka Rathod, and Siddhesh Lokare — among others, who will share their unique perspectives and experiences on financial matters. This strategic use of creators fosters trust and relatability with viewers, particularly young adults, who often turn to social media for information and guidance.

Addressing Gen Z’s financial planning habits, Anushka Rathod said, “Contrary to the prevailing perception, Gen Z is not a cohort of reckless spendthrifts. While the temptations to indulge in present-day consumption have escalated, and Gen Z may exhibit a greater proclivity for spending than preceding generations, a responsible undercurrent persists among the majority, characterized by a desire to save, invest, and provide for their families. Our individual experiences with money shape our decision-making processes profoundly. While technical concepts of financial management are extensively discussed, the emotional aspects that influence our monetary choices often go unaddressed. Engaging in conversation with the panelists of this roundtable has proven invaluable in recognizing and confronting my own inherent biases that sway my decisions, giving a deeper understanding of my financial behaviours.”

Siddhesh Lokare, while commenting on his association with the initiative, said, “The very fact that the roundtable was diverse yet so connected made it beautiful. I got to understand how each of the panelists had a purpose behind why they are pursuing content and why money plays an important role in their lives. I learnt that we all are trying to buy more time while making and saving money for our loved ones. We took some significant learnings about saving efficiently, applying the law of compounding to relationships and taking ourselves less seriously. Everyone poured their emotions and heart into this roundtable. Beautiful experience.”

The multi-part video series will debut exclusively across Yuvaa’s social media channels. Each episode will be designed to be informative and engaging, featuring a mix of personal stories and expert advice. By combining Max Life’s financial expertise with Yuvaa’s youth-focused content creation, this initiative has the potential to make a significant impact on financial literacy in India. It aims to empower diverse communities in the country to take charge of their financial futures and build a foundation for a secure and prosperous life.

Link to access the videos: What does Gen Z spend their money on? @anushkarathod98 @dharnadurga Siddhesh Lokare & Vishnu Kaushal

About Max Life Insurance

Max Life is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Max Life offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. Max Life has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2022-23, Max Life has achieved a gross written premium of INR 25,342 Cr. For more information, please visit the company website at www.maxlifeinsurance.com

About Nikhil Taneja

Nikhil Taneja is a Mumbai-based media entrepreneur known for his contribution to media, mental health and gender advocacy, and youth impact with passion. Co-founding Yuvaa, India’s first Gen Z-driven media organisation, Nikhil leads a movement of impact, collaborating with esteemed brands, non-profits, and policy entities, to empower India’s youth through storytelling and community engagement. His commitment to reshaping conversations about masculinity shines through his popular show, ‘Be A Man, Yaar’, fostering difficult conversations with influential figures, like Karan Johar and Vicky Kaushal, on mental health and positive masculinity. The show serves as a catalyst for important dialogue. Beyond creative pursuits, Nikhil advocates globally, serving on the Board of Directors for international non-profit Girl Rising and contributing to the Bill & Melinda Gates Foundation’s Goalkeepers initiative.

About Yuvaa

Yuvaa is India’s first Gen Z-driven youth media, insights and impact organization. Yuvaa believes in making important things interesting for young people and works with the world’s leading brands and non-profits, like Meta, Amazon, Netflix, Spotify, IBM, Tinder, YouTube, UNICEF, Bill & Melinda Gates Foundation, Save the Children, and more, across verticals of research, content, social media, college activations and events. Yuvaa creates meaningful content online and starts meaningful conversations offline on urgent youth issues, like mental health, gender, sexuality, misinformation, and many more.

YouTube: youtube.com/@weareyuvaa
Instagram: www.instagram.com/weareyuvaa/
Twitter: www.twitter.com/weareyuvaa
LinkedIn: www.linkedin.com/company/weareyuvaa/
JOSH: https://bitly.ws/Tni2
Website: www.yuvaa.co.in

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Herbalife India Launches New Podcast Series – Live Your Best Life, Unscripted

The debut episode explores holistic wellness, mental resilience, and performance strategies with renowned sports scientist and high-performance coach Shayamal Vallabhjee.

BENGALURU, India, April 17, 2025 /PRNewswire/ — In a world where wellness conversations are often reduced to diet fads and fitness trends, Herbalife India, a premier health and wellness company, community and platform is bringing a refreshing change with the launch of its brand-new podcast series — ‘Live Your Best Life, Unscripted’.

Designed as an honest, inspiring, and insightful platform, the podcast brings together experts, athletes, and thought leaders to share their journeys, insights, and lessons on holistic well-being — not just physical fitness, but also mental resilience and emotional balance.

The series is hosted by Ajay Khanna, Managing Director of Herbalife India, who leads engaging conversations with personalities known for their contributions to health, wellness, and performance.

Kicking off the series is an insightful episode featuring Shayamal Vallabhjee — a celebrated sports scientist, high-performance coach, and author. With over two decades of experience working with elite athletes and teams worldwide, Shayamal offers a fresh perspective on what it really means to live a balanced life.

From his experiences growing up in South Africa to living as a monk, Shayamal shares how discipline, mental strength, and spirituality shape both performance and overall well-being. The conversation also explores the role of technology, the importance of gut health, mindful eating, and perhaps most importantly — self-compassion.

Speaking on the launch of the podcast, Ajay Khanna, Managing Director, Herbalife India, said:

“At Herbalife, we believe wellness is a lifelong journey—one that goes beyond counting calories or tracking fitness goals. Live Your Best Life, Unscripted is our way of fostering real, thought-provoking conversations that inspire people to embrace a more holistic approach to health. Through this podcast, we hope to empower listeners with insights from experts and changemakers, encouraging them to prioritize not just physical well-being, but also mental resilience and emotional balance.”

The podcast is available in both video and audio formats — making it easy for viewers to tune in from anywhere.

Watch the Full Episode on Herbalife’s YouTube Channel

https://youtu.be/4FejO3wdSRI

Prefer Audio? Listen to the Podcast here: Apple Podcast:

https://podcasts.apple.com/us/podcast/live-your-best-life-unscripted/id1808386057

Spotify Podcast: https://open.spotify.com/episode/5dn8QAS0Ods24TVLxyeYsS?si=oeD3ZkONQFqzzs4aeU1w6A

Amazon Music:

https://music.amazon.com/podcasts/a53233b6-84b5-43ce-a34a-5230c769168b/episodes/e153ee13-3174-456b-923a-98ed191c21c5/live-your-best-life-unscripted-the-science-of-wellness-with-shayamal-vallabhjee-live-your-best-life-unscripted

This is just the beginning. New episodes of Live Your Best Life, Unscripted will continue to feature inspiring voices from the world of sports, nutrition, and wellness.

Herbalife

(NYSE: HLF) is a premier health and wellness company, community and platform that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed food products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life.

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Mitsubishi Heavy Industries joins Infosys-led JV in Japan, HIPUS

JV to accelerate business process transformation for enterprises leveraging digital procurement platforms

BENGALURU, India and TOKYO, April 17, 2025 /PRNewswire/ — Infosys (NSE, BSE, NYSE: INFY), a global leader in next-generation digital services and consulting, today announced Mitsubishi Heavy Industries (MHI) has invested in the Infosys-led Joint Venture HIPUS, enhancing Infosys’ presence in Japan. MHI is one of the world’s leading industrial groups, spanning energy, smart infrastructure, industrial machinery, aerospace and defense, and has established corporations like Hitachi Ltd., Panasonic Corporation and Pasona.

HIPUS, in which Infosys owns a majority stake, was set up in 2019, to drive high-quality, end-to-end procurement processes along with sourcing and category expertise, leveraging next-generation digital platforms for Japanese corporations.

MHI has been a longstanding customer of HIPUS and has now expanded the collaboration by acquiring a 2 percent stake from Infosys. Through this investment MHI aims to further explore new business opportunities in the region.

Anantha Radhakrishnan, CEO and MD, Infosys BPM, and Chairperson, HIPUS Board said, “Japan continues to be a strategic market for Infosys and HIPUS and we have consistently expanded our footprint in the region. This collaboration with MHI reinforces Infosys’ commitment towards building trusted collaboration with customers in Japan and accelerating their digital business process transformation journey. Infosys is excited to welcome Mitsubishi Heavy Industries to HIPUS.”

Isao Miyake, Head, Value Chain Headquarters, Mitsubishi Heavy Industries, said, “In our company’s ongoing efforts to upgrade procurement activities through a data-driven strategy, we expect HIPUS advanced analytics and support to significantly improve procurement operations, enable well informed decision making, and generate greater value across the organization.”

Kiyoshi Asami, CEO and Representative Director, HIPUS, said, “MHI has become an important client for HIPUS receiving a wide range of services. HIPUS is also executing MHI services beyond Japan, leveraging Infosys’ global presence as well as its strong sourcing and procurement services. We are extremely delighted that MHI has decided to invest in HIPUS and we look forward to an impactful collaboration.”

The transaction is expected to close during the first quarter of fiscal year 2026 (i.e. quarter ending June 30, 2025), subject to customary closing conditions.

About Mitsubishi Heavy Industries (MHI) Group

Mitsubishi Heavy Industries (MHI) Group is one of the world’s leading industrial groups, spanning energy, smart infrastructure, industrial machinery, aerospace and defense. MHI Group combines cutting-edge technology with deep experience to deliver innovative, integrated solutions that help to realize a carbon neutral world, improve the quality of life and ensure a safer world. For more information, please visit www.mhi.com

About HiPUS

HIPUS Co., Ltd. promotes business process transformation and provide total procurement solutions with the procurement know-how cultivated over many years in the Hitachi Group as our business core. Since April 2019, Infosys has become our parent company, and we provide new, cutting-edge services that combine global knowledge and domestic skills in procurement processes, consulting, analytics, Gen AI, and other digital technology services. For more information, please visit https://www.hipus.com.

About Infosys

Infosys is a global leader in next-generation digital services and consulting. Over 300,000 of our people work to amplify human potential and create the next opportunity for people, businesses and communities. We enable clients in more than 56 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer clients, as they navigate their digital transformation powered by cloud and AI. We enable them with an AI-first core, empower the business with agile digital at scale and drive continuous improvement with always-on learning through the transfer of digital skills, expertise, and ideas from our innovation ecosystem. We are deeply committed to being a well-governed, environmentally sustainable organization where diverse talent thrives in an inclusive workplace.

Visit www.infosys.com to see how Infosys (NSE, BSE, NYSE: INFY) can help your enterprise navigate your next.

Safe Harbor

Certain statements in this release concerning our future growth prospects, or our future financial or operating performance, are forward-looking statements intended to qualify for the ‘safe harbor’ under the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results or outcomes to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding the execution of our business strategy, increased competition for talent, our ability to attract and retain personnel, increase in wages, investments to reskill our employees, our ability to effectively implement a hybrid work model, economic uncertainties and geo-political situations, technological disruptions and innovations such as Generative AI, the complex and evolving regulatory landscape including immigration regulation changes, our ESG vision, our capital allocation policy and expectations concerning our market position, future operations, margins, profitability, liquidity, capital resources, our corporate actions including acquisitions, and cybersecurity matters. Important factors that may cause actual results or outcomes to differ from those implied by the forward-looking statements are discussed in more detail in our US Securities and Exchange Commission filings including our Annual Report on Form 20-F for the fiscal year ended March 31, 2024. These filings are available at www.sec.gov. Infosys may, from time to time, make additional written and oral forward-looking statements, including statements contained in the Company’s filings with the Securities and Exchange Commission and our reports to shareholders. The Company does not undertake to update any forward-looking statements that may be made from time to time by or on behalf of the Company unless it is required by law.

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The Core and Algorand Foundation Kickoff ‘Build on Blockchain’ Series

The strategic content partnership is aimed at delivering insightful, high-impact content at the intersection of business, technology and blockchain for industry leaders and innovators.

MUMBAI, India, April 17, 2025 /PRNewswire/ — The Core, a leading digital business journalism platform in India is pleased to announce a strategic content partnership with pioneering blockchain technology company Algorand Foundation. The partnership will see expansive coverage of the evolving Web3 ecosystem through integrated podcasts, newsletters and video content. This collaboration comes on the heels of The Core recently completing 500 episodes of its flagship daily business podcast, The Core Report.

Algorand, founded by MIT professor and Turing Award winner Silvio Micali, is an energy-efficient, quantum-secure, single-layer blockchain with instant finality, consistently high throughput and low fees. Since its launch in 2019, Algorand has revolutionized industries, such as finance, supply chain, and digital identity offering an advanced proof-of-stake blockchain infrastructure that facilitates fast, secure and sustainable transactions. With a growing network of developers and enterprises leveraging its technology, Algorand is driving real-world adoption of blockchain solutions across the globe.

The collaboration between The Core and Algorand Foundation will showcase business challenges that can be solved by building on blockchain technology versus Web2, such as faster remittance, efficient identification and tracking provenance. It will highlight Algorand Foundation’s efforts to engage with universities, including the establishment of over 50 university blockchain clubs and the launch of developer training programs in collaboration with NASSCOM. The podcast series titled ‘Build on Blockchain’ will release weekly segments capturing domain experts who are building their products and solutions on blockchain, case-studies, etc. These initiatives aim to equip young Indian developers with skills in blockchain technology, fostering innovation and financial inclusion in the region.

Launching this new partnership, Anil Kakani, Vice President and India Country Head at Algorand Foundation, said “At Algorand, we believe in the power of blockchain to drive innovation and greater financial inclusion. Our partnership with The Core will amplify conversations with Web3 pioneers from India and around the world who are driving blockchain adoption and its transformative potential across industries.”

Govindraj Ethiraj, Founder & Editor of The Core, said, “Partnering with Algorand Foundation enables us to learn from and engage with cutting-edge technology, while also sharing real-time developments with our audience of decision-makers and industry leaders.”

This partnership with Algorand Foundation follows another recently concluded tech-content partnership between The Core and IT industry body NASSCOM for a podcast series titled ‘NASSCOM Conversations‘. Launched in 2023, The Core Report delivers sharp, insightful analysis on India’s economy, markets, regulations and technology’s transformative role in industries. Crafted for CXOs, business professionals and policymakers, the podcast has built a strong reputation as a go-to resource for in-depth discussions featuring prominent industry leaders, including A S Sahney, Chairman, Indian Oil; Nandan Nilekani, Cofounder, Infosys; Rajesh Nambiar, President, NASSCOM; Saugata Gupta, MD & CEO, Marico Ltd; Mark Mobius, Founder, Mobius Capital Partners LLP and many more.

For more details on The Core Report, visit: www.thecore.in; for Algorand Foundation, visit: www.algorand.com

About The Core:

The Core is a leading insights platform delivering sharp analysis and expert perspectives on India’s economy, finance, and technology. Through its flagship The Core Report, it provides concise, high-impact updates on markets, businesses, tech and policies that shape the nation’s future. Created for decision-makers and industry leaders, The Core distils complex developments into actionable intelligence.

The Core’s team of experienced journalists is led by financial journalist Govindraj Ethiraj who has reported and written on Indian business for over 25 years. More details on The Core at: https://www.thecore.in/; LinkedIn: @TheCore; Instagram: @the.core.in; X: @the_core_in; Facebook: @TheCore.in; YouTube: @thecore_in; Spotify: The Core Report

About Govindraj Ethiraj:

Govindraj Ethiraj is a television & print journalist & Editor of www.thecore.in as Editor. Previously, he was Founder-Editor in Chief of Bloomberg TV India, a 24-hours business news service launched out of Mumbai in 2008. Prior to setting up Bloomberg TV India, he worked with Business Standard newspaper as Editor (New Media). He also spent around five years each with CNBC-TV18 & The Economic Times. He is a Fellow of The Aspen Institute, Colorado, a McNulty Prize Laureate 2018 & a winner of the BMW Foundation Responsible Leadership Awards for 2014.

About Algorand Foundation:

Algorand’s mission is to power a world where information has integrity and innovative ideas can scale. The Algorand Foundation supports Algorand’s rapidly growing ecosystem by providing a best-in-class developer environment, supporting key infrastructure and setting technical standards, offering comprehensive support to builders and entrepreneurs and providing the framework for decentralized governance.

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