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Miles SOBA is Transforming Business Education with Innovative Ed-Work Pedagogy

MUMBAI, India, Oct. 29, 2024 /PRNewswire/ — Miles School of Business and Liberal Arts (SOBA) is transforming the future of business education with its pioneering Ed-Work Pedagogy. This innovative approach seamlessly integrates academic learning with real-world experiences, empowering students to graduate with not just a degree, but three years of hands-on work experience.

“We’ve established an on-campus agency where students dive into live projects from day one. This hands-on approach sharpens their skills, ensuring they’re ready to meet industry demands from the get-go,” said Dr. Prateesh Nair, CEO and Founder of Miles SOBA & Agency M.

Prestigious institutions like Mount Carmel College, Jain (Deemed-to-be University), and Kristu Jayanti College have embraced this forward-thinking approach through SOBA’s BBA in Branding and Advertising program. Dr. Easwaran S Iyer from Jain called it a ‘game-changer’, emphasizing that students emerge ready for the industry, armed with real-world experience that sets them apart.

The Guthli Ad Fest 2024 – India’s first student-led ad film festival presented by Miles SOBA marked a milestone as the first advertising festival in India organized entirely by students for students. Held at St. Xavier’s College from October 18-20th, the event was conceptualised by Dr. Prateesh Nair.

The festival, themed ‘Celebrating Pops and Pandey’, honoured advertising legends Padma Shri Piyush Pandey and KV ‘Pops’ Sridhar, who led exclusive masterclasses on branding, storytelling, and digital-first strategy.

Rajeev Lakshman, the genius behind Roadies, highlighted how Miles SOBA’s program shapes leaders for high-pressure scenarios. Bharat Dabholkar led a nostalgic journey through iconic advertisements. Santesh Row delivered a masterclass on merging traditional and digital marketing strategies, while Shirsha Guha Thakurta inspired young women in the creative field with her film industry journey.

Industry icons like Prasoon Pandey, Cyrus Broacha, Devaiah Bopanna and Tanya Nambiar enriched the experience, inspiring students to delve into branding, the power of voice, and storytelling. Excitement intensified with competitions, from street plays to fashion shows, which showcased young talent in its full glory. Renowned figures like Partho Sen-Gupta, Sana Khan, Sneha Iype, and Josy Paul challenged students to push their creative boundaries, leading to a vibrant performance by Miles SOBA students. These competitions brought student talent to the forefront, highlighting the raw creativity and strategic thinking that set Miles SOBA’s holistic education approach apart. A defining moment emerged with the prestigious Pops and Pandey Scholarship, awarded to six deserving students in collaboration with the Nargis Dutt Foundation and Priya Dutt.

Varun Jain, Founder & CEO of Miles Education said, “Miles SOBA’s innovative Ed-Work Pedagogy merges liberal arts with practical business skills in a real-world office environment that fosters critical thinking, communication, and leadership. This approach sets a new standard, empowering future leaders with the confidence and competence to excel in today’s dynamic business landscape.”

About Miles SOBA:

Miles School of Business & Liberal Arts (SOBA) is redefining business education with its innovative Ed-Work pedagogy, designed to break the cycle. By integrating liberal arts with practical business skills in a real-world office environment, SOBA ensures students develop critical thinking, communication, and leadership abilities. Students graduate with three years of work experience seamlessly bridging the gap between academic theory and industry demands. The Programs in Branding & Advertising, Digital Business & Entrepreneurship, Global Business, and Strategic Finance prepare students to navigate the business world with confidence as industry-ready professionals.

About Miles Education:

Miles Education stands as a global ed-tech leader, working backwards from industry shortages, skill gaps, and emerging opportunities to empower businesses and professionals across accounting, business, healthcare, and tech. By creating innovative pathways, Miles is building a robust talent ecosystem that sets talent up for success.

In accounting, Miles has built a talent pool of CPA and CMA candidates in India, driving billions in exports of accounting service exports. The company’s STEM-integrated Miles U.S. Pathway has empowered thousands of Indian accountants to lead as India’s talent ambassadors in the U.S. In healthcare, the company is advancing clinical process outsourcing to India and creating avenues for Indian and global healthcare professionals to work in the U.S.

In business education, Miles is redefining the traditional approach by seamlessly integrating real-world experience with academic learning. In technology, through a joint venture—Futurense Technologies—Miles is preparing Indian tech talent to lead and excel in the AI-driven era.

With a team of over 600 professionals, a network of 70,000+ alumni, partnerships with 100+ universities, and 600+ multinational corporations, Miles is achieving a CAGR of over 80%, distinguishing itself as one of India’s few profitable ed-tech companies.

For more information, visit www.mileseducation.com.

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Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

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News Wire

Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

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Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai

An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah

MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.

DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.

Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.

With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.

More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.

Stay tuned for what’s next from Jameson Connects.

Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx

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