News Wire
N.H. Memorial Drive Further Boosted by The Entry of Mahindra Adventure
Iconic retro fitted Mahindra SUVs to be a part of the drive to aid the participants to Explore the Impossible
NEW DELHI, Nov. 10, 2021 /PRNewswire/ — The Nazir Hoosein Memorial Drive by Team Firefox today announced that Mahindra Adventure is the presenting sponsor of the drive. Mahindra & Mahindra Ltd. has a long history of association with the Himalayan Rally, having been involved with the event right from its first edition in 1980. Taking this legacy forward, Mahindra Adventure, the experiential marketing vertical of Mahindra & Mahindra Ltd. has come onboard as the presenting sponsor. As a part of the association, the All-New Mahindra Thar, among others, will be a prominent SUV from the Mahindra stable in the drive. In addition, 15 Mahindra SUVs will also be seen supporting the execution and management of the drive.
The event received a further boost right before its flag off, with several former winners and winners confirming their participation in the event, set to flag off on November 8th.
Commenting on the association, Harish Lalchandani, Head of Marketing (PV & Pickup, Mahindra & Mahindra Ltd. said, “The Nazir Hoosein Memorial Drive has its deep-rooted legacy in motorsports and adventure. With our decades of experience in building authentic and capable SUVs that encourage people to explore the impossible, we are proud to be a part of this nostalgic journey.”
Mahindra Adventure will have two All-New Mahindra Thar, among others, at the NHMD, both in retro fitted colours of the original Himalayan Rally. The first car to be flagged off, on November 8th will be the All-New Mahindra Thar driven by Col (Retd.) SS Sekhon, a six-time winner of the Himalayan Rally. The second car will be driven by Surinder Thatthi, Vice President Sport at the FIA. Thatthi was involved hugely with the original event in the 1980s and in fact India coordinator for the Opel factory team that won the inaugural edition.
Among the participants are Colonel (Retd) SS Sekhon, one of the most experienced drivers in the field, who participated in nine of the eleven editions of the Himalayan Rally. Col Sekhon won the top Indian car award thrice and with his teammate Captain Chauhan, was a household name around the Himalayan Rally.
The drive will also see Manjeet Bhalla and Flory Roothaert in action, a major throwback to the 80s when the duo were the pair to beat at the Himalayan Rally. Bhalla was the first Indian co-driver to navigate a world class rally driver at the Himalayan Rally when he partnered Roothaert — a man with immense experience on the international stage. Roothaert’s driving style won him multiple individual podiums and endeared him to Indian fans, a feeling that was mutual.
NHMD is also privileged and thankful to Army Adventure for sending their all-ladies team in support of the drive. The team will comprise Lt Col Euthica and Major Tejal Parashare. Lt Col Euthica is widely regarded as one of the best women rally drivers in the Army, leading the first all-woman team by the Army in the Extreme category of the Raid de Himalaya 2018 and Desert Storm 2019. She won the Coupe de Dames in the Royal Rajasthan Rally 2019 and bagged the top place in T2 category in SJOBA 2019. The duo’s association with the drive is a huge boost for the event.
Other notable drivers participating in the NHMD include Kiran Mody, Rajiv Rai, Tutu Dahawan, Alak Raju, Farad Bhathena, Farokh Commissariat, Uday Esawaran.
Mahindra Adventure is a title sponsor of the event, in continuation of its association at the inaugural event. Other sponsors include Haridarshan, Sidvin, IARC, Hella, Motul and supported by Apollo Healthcare.
Please find below the link to additional images from the The Himalayan Rally of the 1980s: https://drive.google.com/drive/folders/1D-xKMFYJJDO1lRn1I0sgO1D9Yu8dix08?usp=sharing
Disclaimer: Courtesy for pictures and videos to be given to Team Firefox.
For further details, please contact:
Zoya Khan | zoya@wordswork.in | +91 96541 96999
Shivashish Chanda | shivashish@wordswork.in | +91 7982902940
About – Nazir Hoosein Memorial Drive
The Memorial Drive is a non-competitive event. It is a tribute to a legend, Nazir Hoosein who put India firmly on the map of International Motorsports. There is a huge community of ex-participants, volunteers, and officials of The Himalayan Rally, not forgetting the fans who remember with fondness their involvement in the Himalayan Rally from 1980 to 1990. This is a tribute to the participants, officials, and the volunteers of the 11 Himalayan Rallies.
This event is brought to you by Team Firefox, who have 20 Himalayan rallies between them and endorsed by IARC – the founding club of Nazir Hoosein.
The Drive is open to all, not just past Himalayan Rally participants.
Website: https://www.nhmemorialdrive.com/
Event Details
To showcase the beauty of the unique Himalayas, participants will be following the 1981 Himalayan Rally Route as much as possible via Lansdowne, Mussoorrie, Kufri and Manali being the night halts.
The route will take you through three high mountain passes over 10,000 ft high with scenic mountain views, many selfie stops and a mini treasure hunt to spot clues on the way to keep you and your team enjoying the drive in a once in a life time experience.
Bring the vehicle of your choice although we might see some classic cars, best car choice would be a SUV/MUV for the event. You can have 2/3/4 people in the car as long as the vehicle is in excellent shape for the journey. We will have a sweeper car following the last vehicle to help with any minor repairs or puncture tyre changes.
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
Disha Patani emerges as the ultimate fashionista of Bollywood; rocks every outfit she wears
BIGG BOSS SPECIAL: RASHAMI DESAI SURPASSES HER EX BEAU SIDDHARTH SHUKLA TO LEAD THE BIGG BOSS 13 SCORE TRENDS CHART
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