News Wire
Oye! Rickshaw drives 10X Growth in Active Users with MoEngage
SAN FRANCISCO, Jan. 6, 2021 /PRNewswire/ — Oye! Rickshaw, one of the fastest growing last mile mobility companies, has partnered with MoEngage to elevate the user engagement on its apps for riders as well as driver partners. Having started cautiously, the niche player in the shared transport space adopted the mobile marketing automation tool for its multiple apps on the basis of enhanced business results and the commitment of the MoEngage team.
According to Morgan Stanley estimates, Indians had driven 257 billion miles in 2017, and 10% of those miles were in a shared vehicle. By 2030, the proportion of shared mobility is expected to expand to 35%, and also, within shared mobility, the mix to shift from traditional taxis to app-based players.
Oye! Rickshaw, a niche player in the growing shared mobility market, is solving the last mile commute challenge in India. In a country where the cab aggregators are plenty, few had looked into the difficulties faced by people who use public transport as their mode of daily commute. Specifically, the first and last mile connectivity to and from the public transport hub is a challenge for millions of Indians. This became the focus for Oye! Rickshaw It integrates the riders and e-rickshaw drivers on one platform, using technology to make the transport convenient.
Oye! Rickshaw has two apps – one for the riders and the other for its driver partners. Keeping a steady flow of demand and supply of the rides is essential for its business model to run efficiently. As the user base grew, the company realised it needed to create in-the-moment interventions to retain the users and maximise the transactions on both its apps. This is where the partnership of Oye! Rickshaw and MoEngage saw its beginning.
Oye! Rickshaw started their MoEngage partnership with a Starter Plan – a free package for up to 10K Monthly Tracked Users (MTUs) – that allowed them to segment their users, create personalized engagement across channels such as push notifications, emails, and in-app messages, and analyze campaign results. An uptick in key app metrics paved the way for Oye! Rickshaw to move beyond the free starter plan and to a paid plan. In addition the team added their driver app and the back-end operator app to their MoEngage subscription .
Today, Oye! Rickshaw delivers a great user experience through personalized run onboarding, promotional and referral campaigns for both riders as well as drivers. As a consequence, it’s daily active users [DAUs] has grown 10x. The growth doesn’t seem to have slowed down despite COVID. In fact, they launched operations in Gurgaon & Karnal and subscription sales grew 2.5 times during the last eight months.
Akashdeep Singh, co-founder of Oye! Rickshaw says, “When we started out, it was a learning curve for us. While we knew that we needed a marketing automation tool, committing dollars without established business results was not something we were up for. As we explored MoEngage’s various modules and features, we were able to convince ourselves of the platform and the support team at MoEngage.”
Features such as in-built analytics, segmentation and flows allow Oye! Rickshaw to automate personalization based on user behaviour. With MoEngage’s proprietary Push Amplification Plus, Oye! Rickshaw is able to reach riders and drivers, who do not otherwise receive the push notifications due to device and network restrictions. The share of such undelivered push notifications can range from 40 to 70% of the mobile app user base in India.
Raviteja Dodda, CEO and Cofounder of MoEngage said about the collaboration with Oye! Rickshaw, “We aim to let our clients start and build their user engagement journey irrespective of their size. That is why we have three levels of plans – Starter, Growth and Enterprise – to help companies extract the maximum benefits at a cost that makes sense to them at different stages of growth. Seeing Oye! Rickshaw adopt MoEngage gradually, yet widely, across multiple apps encourages us to stay customer-obsessed.”
About MoEngage:
MoEngage is an insights-led customer engagement platform built for customer-obsessed marketers and product owners. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site messages, and SMS. More than 1,000+ brands across 35 countries use MoEngage to send 50 billion messages to 500 million consumers every month.
MoEngage is also recognized as a Leader in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms, a Strong Performer in the 2020 Forrester Wave for Mobile Engagement Automation, and a Leader in G2 for Fall 2020 Grid® Reports for our solutions too. To learn more, visit www.moengage.com.
About Oye! Rickshaw:
Oye! Rickshaw, founded in January 2017 by IIT-Delhi alumnus Mohit Sharma and NIT-Allahabad alumnus Akashdeep Singh, brings together public transport commuters and drivers of e-rickshaws on one platform with an aim to provide transparent and quick fulfillment of last mile transport needs . The startup is one of the fastest growing micro-mobility companies in the country. More than 2 million rides are transacted on Oye! Rickshaw yearly.
Oye! Rickshaw is Series A funded, with investments from Matrix Partners, Chiratae Ventures, Pawan Munjal and Xiaomi. It is operating in 5 cities and also enables drivers to do deliveries on their e-rickshaws and to avail battery swapping services.
https://www.moengage.com/in-the-news/oye-rickshaw-drives-10x-growth-in-active-users-with-moengage
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
Disha Patani emerges as the ultimate fashionista of Bollywood; rocks every outfit she wears
BIGG BOSS SPECIAL: RASHAMI DESAI SURPASSES HER EX BEAU SIDDHARTH SHUKLA TO LEAD THE BIGG BOSS 13 SCORE TRENDS CHART
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