News Wire
PHDCCI’s ‘Create in India’ Mission Gets a Boost with Pix-Elated 2023
PHDCCI and Asifa India unite to promote high-quality content creation and empower Indian talent in Animation, Visual Effects, Gaming, and Comics.
NEW DELHI, May 2, 2023 /PRNewswire/ — PHD Chamber of Commerce and Industry (PHDCCI), in collaboration with Association Internationale du Film d’Animation (Asifa) India, has organized a festival on Animation, Visual Effects, Gaming and Comics (AVGC) titled Pix-Elated 2023. The festival was a significant milestone in PHDCCI’s ‘Create in India‘ mission to promote high-quality content that showcases India’s diverse culture, heritage, and folk art globally, while also facilitating international co-productions to support the growth of the Indian AVGC industry.
The festival witnessed an exciting line-up of activities, including behind-the-scenes VFX stories of famous international movies, sessions with animation and gaming gurus, workshops on storytelling, sculpting, and photography, special sessions with women animators, art-based competitions, VR experience zone, food stalls, and music. The event aimed to inspire and empower creators to tell stories that capture the spirit of India and showcase Indian talent to the world.
The event was addressed by various industry experts, including Ms. Vrinda Sood, Co-Chairperson, PHDCCI AVGC Sub-committee, Ms. Shalini Sharma, Assistant Secretary General, PHDCCI, Mr. Saurabh Sanyal, CEO & Secretary-General, PHDCCI, Mr. Sanjay Khimesara, President, Asifa India, Mr. Sandeep Marwah, Chairman, Entertainment & AVGC Committee, PHDCCI, Ms. Charuvi Agrawal, Chairperson, PHDCCI AVGC Sub-committee, Ms. Kanchan Prasad, Additional Director General, Prasar Bharti, and many more dignitaries from the industry. During the event, Mr. Virendra Kishore talked about parts of Netflix’s Stranger Things Season 4 which were done at DNEG in India. The event aimed to inspire and empower creators to showcase India’s diverse culture, heritage, and folk art globally, promoting India’s soft power through the AVGC industry.
Pix-Elated 2023 addressed the need for India to become a global AVGC hub by adopting technology and upgrading skills constantly. The initiative highlighted the growing demand for talent, especially in the gaming space, and how people are needed in all sectors and sub-sectors in AVGC, including 2D animation. Emphasising on the need for tremendous government support, industry experts also requested the government of Delhi and other neighbouring states to offer incentives towards funding IP linked projects, skill development, real estate, and hardware/software requirements, on the lines of states such as Telangana, Karnataka, Maharashtra, etc. The AVGC sector is seen as a unique opportunity for India to promote its soft power, similar to the way the US did through Hollywood.
“The AVGC sector is a powerhouse of creativity and innovation, and with the ever-growing demand for high-quality content, the need for skilled talent is more important than ever. This is a unique opportunity for India to promote its soft power and claim its global leadership. Pix-Elated 2023 has been a wonderful platform for creators and enthusiasts from across the industry to come together and share their expertise, and I’m excited to see the impact this will have on the Indian AVGC industry in the near future,” said Charuvi Agrawal, Chairperson, PHDCCI AVGC Sub-committee.
Saurabh Sanyal, CEO & Secretary General, PHDCCI, added, “The AVGC sector has tremendous potential to contribute to India’s soft power and promote our culture and heritage on a global scale. The government must take steps to support the growth of this sector by providing funding for IP linked projects, skill development, and infrastructure development. Pix-Elated 2023 is a great example of how the industry can come together to showcase the best of Indian talent and creativity, and I’m excited to see what the future holds for the Indian AVGC industry.”
Speaking at the event, Ms. Kanchan Prasad, Additional Director General, Prasar Bharti, said, “We are fully aware of the potential of the AVGC industry and are looking at bright minds in India to contribute to the industry in a creative manner. While earlier all eyes were on the West, now, India is brimming with talent. This is a billion-dollar industry and has the potential to become a trillion-dollar industry.”
PHDCCI is committed to continuing its efforts to promote India’s art, culture, and heritage on a global scale while fostering the growth of the Indian AVGC industry. With events like Pix-Elated 2023, the Indian AVGC industry is sure to reach new heights and inspire the next generation of creators and innovators.
About PHDCCI:
PHD Chamber of Commerce and Industry (PHDCCI) has been working as a catalyst for the promotion of Indian industry, trade, and entrepreneurship for the past 117 years. It is a forward-looking, proactive, and dynamic PAN-India apex organization. As a partner in progress with industry and government, PHDCCI works at the grass roots level with strong national and international linkages for propelling progress, harmony and integrated development of the Indian economy. PHDCCI, acting as the ‘Voice of Industry & Trade’ reaching out to more than 1,50,000 large, medium and small industries, has forged ahead leveraging its legacy with industry knowledge across multiple sectors to take the Indian Economy to the next level.
About Association Internationale du Film d’ Animation (Asifa) India:
Asifa (Association Internationale du Film d’Animation) was founded in 1960 in Annecy, France as an association of individual animation artists. ASIFA India received its official charter on November 25, 2000, and it aspires to the same ideals and goals as the international organization. In this spirit, throughout the year, ASIFA India is involved in a lot of activities. Today, ASIFA is at the forefront of International Animation Day every 28th October, facilitating film exchanges around the globe and encouraging celebrations of the art of animation in every local chapter.
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News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
Disha Patani emerges as the ultimate fashionista of Bollywood; rocks every outfit she wears
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