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Project Prarambh: Initiative by IIDE to Digitally Transform the Non-Profit Sector

MUMBAI, India, Feb. 10, 2022 /PRNewswire/ — In an attempt to grow their online presence during Covid, several Patient Advocacy Groups (PAGs) and Non-Profit Organisations such as the Indian Cancer Society, Organisation for Rare Disease (ORD), and Cure SMA partnered with IIDE to learn digital skills.
For the last 2 years, many sections of the community including PAGs have been struggling. According to a study conducted by Ashoka University, the largest problem faced by the patient groups during the pandemic has been the reduced reach of their awareness campaigns.
Since traditionally these non-profit organizations have relied on offline activities and drives to spread awareness, the post-Covid era has made it impossible for them to continue with the same approach.
Digital awareness and outreach methods have many benefits including cost-effectiveness and precise targeting, which makes them far more appealing in the longer run. As a result, many PAGs are eager to go online – and many of them have already started their digital journeys with IIDE.
Launched in 2020, Project Prarambh is an initiative spearheaded by the digital marketing institute to help upskill the non-profit sector with the latest digital skills.
“It all started when the Indian Cancer Society (ICS) reached out to us to learn digital marketing for creating a robust online presence,” recalls Meherzad Karanjia, the Chief Learning Officer of IIDE. He added, “As we were training ICS, we realized that ‘going digital’ is of utmost importance for everyone.”
Since then, more than 10 PAGs have taken part in the program. IIDE’s initiative has even gotten the support of industry leaders including Pfizer.
As the main aim of the non-profits is to spread awareness, the training focuses on equipping them with the right tools for the job. They are trained in running successful online seminars and digital outreach techniques, enabling them to maximize their reach digitally and even go global.
Furthermore, the program covers multiple skill modules such as creating a secure online payments portal, ranking in the right places on Google Search, awareness creation through social media, digital PR, etc. These digital skills also form the pillars of digital marketing in today’s world.
Swamy C. J., the Head of Operations at ORD (Organisation for Rare Diseases) India, had this to say about their experience as a part of the project, “Since ORD focuses on persons with rare diseases, we work with extremely niche parts of the population and outreach activities have always been difficult. After Project Prarambh, we were able to conduct more than 150 online webinars involving highly specialized doctors and researchers from across the world. This is due to the new digital skills that have helped us expand our reach in a highly cost-effective manner.”
The Head of Corporate Training at IIDE, Megha Agarwal, elaborated, “We strive to upskill the entire ecosystem with digital skills – be it employees, entrepreneurs, doctors, influencers or promoters. These skills involve learning how to think, act and thrive better in today’s digital world. Project Prarambh is one such effort from our end to upskill patient groups across the country. We are also very thankful to Pfizer for supporting this initiative.”
She further added that each training program is specially curated to help the organization achieve its desired outcome.
IIDE is a trusted digital marketing training provider and has worked with many industry giants like Volkswagen, Cipla, Abbott, Godrej Professional, World Bank, Mahindra and Mahindra, Asian Paints, etc. to increase their presence online.
About IIDE:
Established in 2016, IIDE – Indian Institute of Digital Education has grown to become one of the most reputed digital marketing colleges.
With 4 campuses spread across India, they offer digital marketing education in various formats like advanced live online courses, post graduation programs, and short-term certification courses. They have partnered with 100+ colleges globally to expand their reach for imparting quality digital education. They have successfully shaped the careers of more than 2,35,000 learners.
IIDE is known for its rare “student-first” approach and focuses on the overall upliftment of its learners. Top industry leaders and subject-matter experts ensure a holistic & practical hands-on training environment for the students. It focuses on upskilling candidates in the new-age professional discipline of digital marketing. IIDE continually ensures that their students are trained in soft skills that are in sync with the current industry requirements.
In 2020, IIDE was recognized as “India’s Best Digital Learning Institute” by the Indian Education Congress and Awards. This year they were awarded as the “Best Digital Marketing Institute” by the World Education Congress 2021.
Website: www.iide.co
Instagram: www.instagram.com/iideonline/
 

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Vikram Vedha to open its advance bookings in 1250 multiplexes from 24th September

Having received an amazing response from the masses for its amazing trailer, the makers of Hrithik
Roshan and Saif Ali Khan starrer Vikram Vedha are currently creating a buzz all around for its electrifying
dance number ‘Alcoholia’. While the audience is eagerly waiting for the film to hit the theaters, the
makers are all set to open the advance booking windows for the Audience.

Undoubtedly Vikram Vedha is one of the most anticipated movies of the year and the craze for the film
among the audience is constantly rising as the film is inching toward its release date. Putting an end to
the audience’s wait, the makers are all set to start the advance bookings of the film today.

Moreover, Vikram Vedha will have the largest international distribution for a Hindi film, with a record-
breaking 100+ countries worldwide. Before its release, the film has sparked worldwide interest and
appeal, and many countries have already begun advance bookings.

Vikram Vedha is presented by Gulshan Kumar, T-Series, and Reliance Entertainment in association with
Friday Filmworks and Jio Studios and a YNOT Studios Production. The film is directed by Pushkar and
Gayatri and produced by Bhushan Kumar, S. Sashikanth and Reliance Entertainment. Vikram Vedha will hit the big screens globally on 30th September 2022.

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Manoj Bajpayee will take 1 week off from his schedule to attend all the rituals on his fathers 1st death Anniversary day.

Three times National Film Awards and the Padma Shri winning actor Manoj Bajpayee who has completed three decades in the showbiz business and Juggling with multiple projects between different genres, characters and mediums. Manoj Bajpayee is a powerhouse actor when it comes to Indian cinema. Even if you haven’t seen many of his movies, you will have heard of talented actor Manoj Bajpayee’s name because of his brilliant performances in his films. The finest actor has become synonymous with content-driven subjects who also have been consistently working in multiple film industries.

The finest actor of Hindi cinema Manoj Bajpayee who has several movies lined up this year, will be taking 1 week off from his current project, which is directed by Apurva(Aspirant fame & produced by Vinod Bhanushali in mid september and will be leaving for his home town with his wife and daughter to attend all the puja rituals on his father’s 1st death anniversary day. Manoj Bajpayee’s father RK Bajpayee passed away at 83, last year in Delhi.

The actor believes that a family is a very important & priority in his life, in spite of his erratic schedules or no matter where he is, it is his first priority to always be with his family with all his support & spend time with them in any situations.After finishing all the rituals puja and family work,Manoj will immediately resume his shoot to finish his project on time without taking any time for himself.

Manoj Bajpayee has recently finished his 3 upcoming projects, one with Ram Reddy’s untitled film, which also has talented actor Deepika Dobriyal in the film. After that he finished RSVP’s Despatch, (A investigative thriller set in the world of crime journalism.) directed by Kanu Behl. Abhishek Chaubeys’s film which also has star cast like Konkana Sen, Sayaji Shinde,Naseer sir and some well known talented actors from south. Fox Stars Studios,Chalkboard Entertainment, Autonomous Works film, Gulmohar directed by Rahul Chittella ( who was assistant of Meena Nair) working with Veteran actress Sharmila Tagore, and Amol Palekar along with Suraj Sharma (Life of Pi) and Simran Rishi Bagga in pivotal roles.

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Here comes the title of Jackky Bhagnani’s Jjust Music upcoming RVD’s soulful creation ‘Raaz’

Jackky Bhagnani’s Jjust Music has been coming up with some really amazing songs one after the other and now they are here with the title of their upcoming heart-touching melody by RVD, a soulful creation ‘Raaz’. It’s a melodious song by an Indie rap artist, RVD that evokes his potential lover to become his secret as that way she’ll go down to the grave with him and stay with him forever. 

The song captures a glimpse of feelings that brings a boy close to the emotions of his lover encapsulating his zest for involving her in his life a secret that will stay with him for life. Jotting down his deepest emotions learn from his life, RVD beautifully communicates through his art in music a feeling of true happiness that can only be appreciated and enjoyed in privacy as the unconditional bond they share is completely sacred which the world won’t understand as they’re not in our shoes. 

Moreover, the artist in a true sense, RVD is an artist who’s been given all the love by the world but battles and deals with his own loneliness by making music, he talks about how he has learned ‘you can’t be lonely if you’re comfortable being alone’ in the process, and through only music, he can express these thoughts. He is an artist who makes modernized music with a blend of cultural touches in Urdu and Punjabi languages, which makes him stand out from the general crowd.

RVD, is an Indie rap artist from Kolkata, West Bengal who’s been making much sound on the east side. Performed alongside pan India artists like Mohit Chauhan, Dino James, Zareen, Kayan, Gully Gang, etc. With tracks like ‘Riha’ and ‘Iteyhaas’ which have done extremely well, RVD has even caught a lot of attention and traction in the general crowd and the gaming world on a pan-India basis.

Meanwhile, Jjust Music made it to the headlines for it’s first PAN India music video Mashooka starring bold and quirky Rakul Preet. The song turned out to be a huge success and was received well by the audience.

https://www.instagram.com/reel/Ci2B4nfA-K6/?igshid=ODBkMDk1MTU=

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