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ProTeen takes phygital career counselling to Tier-2, Tier-3 markets across India with the plan of launching 100+ career centres

  • The digital career counselling platform has been focusing on ensuring physical presence for greater penetration across India
  • 15 new ProTeen Career Counselling Centres opened in Maharashtra, Andhra Pradesh, Delhi, J&K, and West Bengal
  • Plans to launch 100 career centres over the next 12 months

MUMBAI, India, March 10, 2022 /PRNewswire/ — ProTeen, an integrated digital career guidance platform has expanded its footprints nationwide. With the launch of 15 new ProTeen powered career centres, the company has deepened its presence not only in metro cities but also in smaller towns and regions in its quest to bring accessible career counselling to all. These physical career centres across tier 2 and 3 cities mark a major milestone in the company’s expansion plans and ProTeen looks forward to continuing the momentum with a plan to launch upto 100 such career centers in the next 12 months.

ProTeen’s presence spreads from the north to the south, and east to west. In the north, ProTeen has established franchises in Delhi, Srinagar in J&K; and multiple centres in Kolkata, West Bengal in the east. In the west, ProTeen’s footprint can be found in Maharashtra, where a focused effort has led to 6 career centres spread across the state in Mumbai, Indapur, Nagpur, Jalgaon, Talegaon, and Daund. ProTeen’s state-of-the-art career centres are also present in South India with centres opening in Tirupati and Guntur in Andhra Pradesh.

Commenting on the launch of the all-India centres, Paridhi Khaitan, Managing Director, ProTeen states, “While internet penetration and access to digital education and learning have increased over the past few years, there is still a wide gap in the accessibility of career counselling as a solution for students. To address this issue, we believe that a hybrid approach of pairing digital counselling with personalized guidance through physical centres is the best way to guide the students and also spread career awareness amongst students and their parents. This physical presence acts as a bridge to the digital career counselling world and also helps in attaining maximum outreach across all regions.”

“A severe lack of career awareness is widespread in tier 2/3 cities. Traditionally, students from smaller cities and towns have had limited access to modern and lucrative careers. Due to the changes brought about by the pandemic like remote working, geographical boundary limitations have dissolved, and career opportunities have widened. With ProTeen’s holistic and scientific approach to career guidance, we can not only expose students, but also their parents, to the realities of the 21st century careers, and how they can capitalise on the existing opportunities,” quoted Mr Parvaiz Ahmed who heads the Srinagar centre.

Mrs S Kshirsagar who leads the Nagpur centre highlights the lack of career awareness in students even today. “Students end up restricting themselves to selecting a few options, unaware of the variety of careers available today. But due to ProTeen’s integrated digital platform, we can now provide students with all the tools and skills they’ll require to be successful today, as well as training our counsellors to keep up with the evolving career world.”

Mr P. Edukondalu who runs ProTeen’s franchise in Tirupati notes: “Students from tier 2 cities are no longer left behind in the race for remunerative careers. The modern career market can cater to every location, it is up to the students to grab such chances. ProTeen has recognised the crucial need for new-age counselling in such locations. Our partnership with ProTeen stemmed from the mutual understanding of guiding students to their dream careers, irrespective of their location or background. This hybrid approach of ProTeen’s digital counselling combined with a local career centre provides students from a smaller city easy access to proper and quality career guidance.”

The 21st century career market can provide equal opportunities to students from tier 2 and 3 cities. Students from Tier-2 and Tier-3 markets require effective and smart career guidance now more than ever to survive. To address the lack of structured guidance in such locations, the ProTeen platform is now also available in major regional languages including Bengali, Gujarati, Kannada, Marathi, Tamil etc. By successfully adapting to the local needs of a region and pairing the digital platform with a physical centre, ProTeen provides increased and easy access to new age career counselling irrespective of barriers like language and location. This hybrid, localised approach enables ProTeen to provide students all over the country with a scientific, holistic, and experiential approach to making smart career decisions in the 21st century.

About ProTeen

ProTeen was envisioned and founded as an integrated digital platform to guide high school and college students with the awareness and skills they need to make smart academic and career choices for the 21st-Century. ProTeen is the essential first step towards becoming career ready. The platform includes Psychometric Assessment, Career Demos, Top Stream and Career Recommendations, Personalized Report & Analytics, Career Quizzes, One-on-one Career Counselling, and much more. The platform draws inspiration from the leading global body of research in cognitive psychology, development psychology, occupational themes, and most importantly, Gardner’s Theory of Multiple Intelligences.

ProTeen’s career centres are a growing network of centres in India that focus on integrated career guidance and development solutions, intending to establish over 1000 centres across major cities and other tier 2, 3 cities. These centres help build a pool of certified and trained counsellors across the country. ProTeen is looking to consistently expand its franchisee network to provide personalised new-age career counselling to millions of students, anytime, anywhere. ProTeen is also a part of NEAT 2.0, an initiative by the All India Council of Technical Education (AICTE), a Ministry of Education agency.

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Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-2.jpg

 

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News Wire

Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html

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Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai

An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah

MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.

DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.

Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.

With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.

More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.

Stay tuned for what’s next from Jameson Connects.

Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx

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