News Wire
Quit Smoking using a psychological app this New Year – QuitSure
MUMBAI, India, Dec. 15, 2022 /PRNewswire/ — In today’s day and age, coping with addiction is the talk of every town. And of all the addictions, cigarette smoking could possibly top the list. Across the globe, 22.3% of the population has fallen prey to this heinous addiction called ‘smoking’ (World Health Organization, 2020).
This is why even when at any given point of time, as many as 70% of people are willing to quit smoking, merely 6% succeed in doing so (1). People make as many as 30 attempts to quit smoking in their lifetime. And yet the chances of failure to quit are high.
There are many techniques in the market that say that they can help people let go of their smoking habits viz. Cold Turkey, Will Power, Nicotine Replacement Therapy (e.g. Nicotine gums), Addiction hotline. These methods have success rates of <8% (2).
Studies have proven that what works best is psychological methods like CBT (50-55% success rate) (3) , Psychological Consultations (37%) (4) and Hypnosis (14-25% success rate) (5) .
So when an app enters as a player in the smoking cessation universe and performs as one’s personal psychologist by combining all these best psychological techniques for optimum results, it sparks curiosity (and skepticism) in the minds of people.
QuitSure is currently the world’s fastest growing quit smoking app. This app is a psychologist in one’s pocket; that can be used whenever and wherever needed. It conditions smokers to hate smoking again. A 6-day program developed by Stanford University alumna, it has proved its mettle with a very high success rate of 71% (based on a 6–month research study). The app provides daily videos, thinking exercises, and mindfulness techniques which incorporates the science of CBT, hypnosis and therapy which aims to rewire the mindset of smokers.
Why is psychology the right tool to help you quit smoking?
“If you want to transform your life, start with reprogramming your mind”, is the motto based on which QuitSure was created.
Nicotine, which is the chemical behind the addiction, gets the mind hooked onto it almost instantaneously. The body demands for more and more as the levels of nicotine drop. But what smokers don’t realise is that as much as it is a chemical addiction, it is also a mental one. Cigarettes become the inseparable confidante of smokers. And it is not their fault. That is how addiction works.
And mental addiction can only be remedied with psychological conditioning. The mindset and subconscious thought patterns need to change.
QuitSure, one’s own quit smoking therapist, brainwashes the mind to dislike smoking, by using positive psychology, rather than terrorizing with scary scenarios. This leads to long lasting results. Since the app works by removing the cravings rather than asking smokers to implement self-control or willpower, anyone can follow it. It also offers guidance from expert coaches and has an active community of over 25,000 people (forming the second largest quitting smoking facebook community group) to keep the motivation levels high.
If the user is not in the mindset to quit today, that is also not a problem. The app says “Continue smoking during the program. Quit when ready.” While many techniques use fear and guilt tactics to get one to quit smoking, QuitSure has its own unique approach. Positivity motivates a smoker to complete their journey. And there are no side effects. Users of this app state in their reviews that they hardly faced any withdrawal symptoms.
The cost of the QuitSure program is less than a single consultation with a psychologist. .
The reviews of happy users who have embraced a smoke-free life further validates the efficiency of this program –
“A lot of really useful info, and certainly a huge part of my quitting and staying quit. I’d been smoking for 40 years and had tried and failed a heap of times, and I’m now 12 months smoke-free.” – Nigel
This one–of–a–kind app ensures that a smoker will no longer have the desire to smoke even if they look at it. If a smoke-free life is what one seeks, now is the time, now is the chance. Armour with QuitSure’s psychological methods and get started on the quit smoking journey.
References
(1) https://www.cdc.gov/media/releases/2020/p0824-tips-campaign-quit-smoking.html
(2) https://www.who.int/publications/i/item/9789240039308
(3) https://pubmed.ncbi.nlm.nih.gov/19392908/
(4) https://pubmed.ncbi.nlm.nih.gov/29890766/
(5) https://www.cochranelibrary.com/cdsr/doi/10.1002/14651858.CD001008.pub3/full
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News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
Disha Patani emerges as the ultimate fashionista of Bollywood; rocks every outfit she wears
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