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RCS is back! Messages cross 50 million a month on Gupshup’s platform in India

  • Gupshup.io is one of the partners that was part of RCS’ relaunch in India
  • The business messaging service has over 1 billion users globally
  • Brands are using RCS for conversational marketing, commerce and support

MUMBAI, India and SAN FRANCISCO, Dec. 6, 2023 /PRNewswire/ — Gupshup.io, the leading Conversational Engagement Platform saw more than 50 million monthly RCS (Rich Communication Services) Business Messages sent through its platform in less than six months of the messaging channel’s relaunch in India. In particular during the festive season, the RCS traffic grew almost 3X on Gupshup’s platform. RCS is a rich, interactive, 2-way conversational messaging feature available within the native messaging app of Android phones.   

With more than 1 billion RCS users globally, Gupshup.io has seen delivery rates of more than 98% and read rates of more than 35% for messages sent through its platform. It is witnessing good interest from companies in sectors such as – BFSI, Retail/eCommerce, Gaming, Health & Wellness.

Brands using the channel have seen tangible outcomes both in terms of customer engagement and awareness. BankBazaar, a leading fintech company specializing in distribution of financial products, particularly loans and credit cards, achieved success through Conversational Marketing on RCS.

“Our partnership with Gupshup.io has helped us deliver a personalized and engaging messaging experience, making it easier for our customers to explore and understand our products. It has been a rewarding journey so far and we look forward to scaling the partnership in the future,” said Murari Sridharan, CTO, BankBazaar.com.

RCS is supported in Messages by Google, the native SMS app of Android, including from leading OEMs such as Samsung, OnePlus, Oppo, Vivo and Mi, offering the next generation messaging experience, with the messaging standard of 5G. Samsung Messages, the legacy SMS app in older Samsung devices, also supports RCS.

The messaging channel enables brands to inform, engage and support their customers via rich images, GIFs, videos, and carousels. They can also share product recommendations, deal alerts, wishlisted items and in-stock notifications, giving customers easy options to communicate with brands. RCS also requires brands to have a verified sender ID, backed by a trust mark to build credibility among customers.

RCS is a key messaging channel in Gupshup’s Conversational Engagement Platform, complementing an array of 30 other messaging channels available to customers through Gupshup’s Single API for messaging. As a part of the 5G standard, RCS represents the evolution of SMS, encompassing multimedia elements like images, audio, video, and presence, bolstered by enhanced security and encryption. 

In 2021, Gupshup.io acquired Dotgo, the global industry leader in RCS business messaging (RBM), with award-winning technologies such as the RichOTP®, RichSMS™, Bot Store®, and MaaP (Messaging as a Platform) to foster the growth of RCS Business Messaging. The acquisition has significantly strengthened Gupshup’s conversational messaging platform that enables businesses and developers to build rich customer experiences.



Beerud Sheth, Founder and CEO, Gupshup, said, “RCS business messaging will revolutionize businesses’ customer communication. With conversational interactions increasingly becoming the norm in business-customer engagement, RCS messaging channel will play a pivotal role in driving meaningful contextual conversations. As a pioneer in driving engaging conversations, Gupshup is well positioned to offer a strong value proposition in the market. Our strategy and focus on conversational messaging and conversational AI, help us offer a broader range of conversational messaging solutions to businesses and developers.”

With Apple’s announcement of supporting RCS in 2024, the channel is set to get a further fillip. RCS’s adoption on Apple devices opens up possibilities for business messaging with features like branding, verification, encryption, two-way chat, and recognizable sender IDs for Apple users.

Media Contact: 

Vandana 

Vandana.v@gupshup.io 

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Reliance Digital Introduces High-Performance iQOO 15R to its Nationwide Store Network

MUMBAI, India, March 11, 2026 /PRNewswire/ — Reliance Digital announces the offline retail availability of iQOO, the high-performance smartphone brand built for today’s youth and tech-forward consumers. Following strong traction in online channels, iQOO is now extending its presence into physical retail, allowing customers to experience and purchase its devices first-hand at Reliance Digital stores across India.

Known for pushing the boundaries of speed, and power, the iQOO 15R is powered by the Snapdragon 8 Gen 5, delivering exceptional speed, responsiveness, and sustained performance throughout the day. It packs iQOO’s biggest battery yet in an ultra-slim 7.90mm design, making it India’s slimmest smartphone with a 7600 mAh battery.

The device features a 6.5K IceCore VC Cooling Chamber for stable performance and runs on OriginOS 6.0 based on Android 16 out of the box, supported by 4 years of software updates and 6 years of security updates. It is also equipped with a Sony LYT-700V OIS camera, a 1.5K 144Hz AMOLED EyeCare display, and IP68 & IP69 dust and water resistance, making it a dependable daily partner for professionals on the go.

The brand’s offline expansion marks an important step in deepening consumer engagement by offering hands-on access to its devices, enabling customers to explore iQOO’s powerful performance, advanced display technology, and flagship-grade camera capabilities in a real-world retail environment.

The availability of iQOO at Reliance Digital brings together two brands driven by innovation and consumer experience. While iQOO continues to build its reputation as a performance-led smartphone brand, Reliance Digital strengthens its portfolio by offering customers access to cutting-edge technology brands through its extensive nationwide retail network.

Through engaging in-store experiences, knowledgeable staff, and immersive product demonstrations, Reliance Digital aims to help consumers better understand iQOO’s performance-first DNA. This move further reinforces Reliance Digital’s commitment to staying ahead of evolving consumer preferences and serving as a preferred destination for discovering new-age technology.

With this expansion, Reliance Digital continues to play a key role in shaping India’s consumer electronics landscape by bringing future-ready brands closer to customers, while enabling smartphone brands like iQOO to build stronger connections with a growing, performance-driven audience.

The all new iQOO 15R is now available at Reliance Digital stores nationwide.

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Kotak Alts announces winner of the inaugural Katalyst Awards

Ms Himani Choudhary named Katalyst for the year – India’s Best Financial Content Creator; wins Rs. 25 Lakhs

MUMBAI, India, March 10, 2026 /PRNewswire/ — Kotak Katalyst Awards, a national initiative instituted to recognise excellence and responsibility in financial content creation has announced the winner of its first Katalyst edition. Kotak Alternate Asset Managers Limited (“Kotak Alts”) today announced Himani Choudhary as the winner. The winner was awarded a prize of INR 25 Lakhs, positioning Katalyst among the most meaningful recognitions for financial content creators in India.

Srini Sriniwasan, Managing Director, Kotak Alts, said, “The Kotak Alts Katalyst Awards were instituted to recognize content creators who are contributing meaningfully to financial literacy in India. As investor participation deepens, audiences are seeking clarity, context, and credibility. The response from creators was overwhelming and points to the new generation of financial educators.  As the inaugural winner Ms. Himani Chaudhary, exemplifies the standard of financial communication that Katalyst seeks to encourage.”

The first edition of the Kotak Alts Katalyst Awards received over six hundred entries from across 19 states and in 8 languages, reflecting the growing role of digital creators in shaping financial awareness. Conceived in response to increasing clutter and misinformation in the financial ecosystem, Katalyst is designed to recognize creators who place accuracy, transparency, and investor interest at the core of their work.

The winning content, ‘Personal Finance & Major Finance Updates’ by Himani Choudhary, was recognised for its clarity, originality, and credibility. The jury noted the content’s ability to explain complex financial concepts in a clear and measured manner, supported by strong research and a consistent focus on investor education over virality.

To ensure a robust and transparent evaluation process, the awards framework was designed and audited by EY. The top thirty entries were assessed by an academic jury.

The top 10 finalists were subsequently evaluated by a grand jury comprising Kunal Shah, Founder and CEO of CRED; Radhika Gupta, Managing Director and CEO of Edelweiss Mutual Fund; and Alpesh Shah, Managing Director and Senior Partner at Boston Consulting Group, and chaired by Ananth Narayan, former Whole–Time Member of SEBI with extensive capital markets and regulatory experience.

The Katalyst Awards recognise financial content creators who priorities financial literacy, substance, and long–term investor interest. Through this initiative, Kotak Alts aims to encourage responsible financial communication and support the development of informed and confident investors across India.

About Kotak Alternate Asset Managers Ltd: Kotak Alternate Asset Managers Limited (‘Kotak Alts’), a part of Kotak Mahindra Group (‘Kotak’), focuses on Alternate Asset Management and Investment Advisory businesses. Kotak Alts was set up in early 2005 and has raised, managed, and advised over USD 22 billion across different asset classes, including Private Equity, Real Estate, Infrastructure, Special Situations, Private Credit, and Investment Advisory. The asset management business and investment advisory vertical are managed by independent specialist teams. For more information, visit https://www.kotakalternateasset.com/

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Paperpal for Life Sciences Establishes HIPAA Readiness, Strengthening Enterprise Adoption of AI in Regulated Medical and Scientific Writing Workflows

MUMBAI, India, March 10, 2026 /PRNewswire/ — Paperpal for Life Sciences, an enterprise-grade Artificial Intelligence (AI) platform by Cactus Communications, purpose-built for Medical Affairs and Life Sciences organizations, announced the completion of an assessment evaluating its operational and technical safeguards to support Health Insurance Portability and Accountability Act (HIPAA) requirements. This milestone reinforces Paperpal’s commitment to meeting the rigorous standards of security, data protection, and regulatory readiness required for regulated scientific workflows.

Growing AI use in medical affairs writing and publication workflows is intensifying scrutiny on data privacy, governance, and regulatory accountability. To support these evolving needs, Paperpal for Life Sciences has undertaken an assessment of its systems and processes to evaluate readiness to support HIPAA compliance, where applicable, and now proudly offers the option to execute a Business Associate Agreement (BAA) for Protected Health Information (PHI) and Personally Identifiable Information (PII). This offering gives customers the confidence that PHI or PII, if received, is handled securely and responsibly, in line with regulatory expectations and enterprise risk management practices.

Paperpal for Life Sciences provides AI writing, literature search, source-grounded summarization with citation support, and critical publication checks, powering medical affairs content creation under stringent data privacy and governance controls. The platform accelerates research-to-publication timelines by upto 25%, supporting faster dissemination of clinical evidence and earlier commercialization of new drugs and therapies.

Nishchay Shah, Group CTO and EVP, Products and AI at Cactus Communications, said, “As AI becomes foundational to regulated scientific and medical workflows, compliance and trust are no longer optional. Paperpal for Life Sciences’ HIPAA readiness measures reflect our secure-by-design approach to AI, strong data governance framework, and alignment with real-world enterprise and regulatory requirements. This milestone enables organizations to adopt AI at scale with confidence that their data, processes, and compliance obligations are protected .”

Elvira Dsouza, President, Cactus Life Sciences, added, “Medical Affairs and Life Sciences teams operate in highly regulated environments where scientific rigor, data privacy, and compliance are non-negotiable. HIPAA readiness positions Paperpal for Life Sciences as a trusted AI partner, one that enables organizations to accelerate evidence generation and scientific communication without compromising regulatory integrity .”

With this announcement, Paperpal for Life Sciences reinforces its position as a purpose-built, enterprise-ready AI platform for medical affairs content generation that supports innovation while meeting the highest standards of privacy, ethics, and regulatory compliance.

Media Contact:

Nidhi Amin

nidhi.amin@cactusglobal.com 

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