Katrina Kaif says that the brand serves as a motivation for her to be disciplined and stronger every day.
Continuing with its strategy to capitalise on celebrities and women buyers in India, sportswear brand Reebok has roped in actor Katrina Kaif as its latest brand ambassador. Reebok, subsidiary of the world’s second largest sportswear maker Adidas, has had celebrity endorsers such as MS Dhoni, Nargis Fakhri and Kangana Ranaut for its previous campaigns.
Sunil Gupta, brand director for Reebok India, says that Katrina is a perfect fit for the brand. “Katrina is a fitness enthusiast. We are confident that together, we will continue to inspire the youth and be the thought leaders in the fitness industry,” he said.
Kaif says that the brand serves as a motivation for her to be disciplined and stronger every day. “Reebok is committed to bring a change and enable everyone to harness their latent potential,” she said.