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Royal Commission for AlUla highlights unique formula for SME growth as Global Entrepreneurship Congress begins in Riyadh

The RCU model integrates economic, social and natural sustainability to create powerful and lasting growth powered by a community of SMEs Amr AlMadani, the RCU CEO, discusses ‘tourism at a tipping point’ during a fireside chat at Global Entrepreneurship Congress 2022 Scene then shifts to AlUla to share insights with emerging entrepreneurs RIYADH, Saudi Arabia, March 28, 2022 /PRNewswire/ — As delegates from around the world gather for the Global Entrepreneurship Congress 2022 in Riyadh, the Royal Commission for AlUla (RCU) is highlighting its unique approach to SME growth which places an emphasis on integrated sustainability.
RCU is active in this week’s congress as the event’s official knowledge and programming partner. Further the RCU CEO, Amr AlMadani, led a fireside chat at the congress this afternoon on ‘Tourism at a tipping point’.
Next, RCU will localise insights from the congress with an event in AlUla on Thursday, March 31 to discuss challenges and opportunities for the region’s SMEs on the path to sustainable and inclusive growth.
RCU is organising the AlUla event in conjunction with Monsha’at, the Small and Medium Enterprises General Authority for KSA. The event will include panel discussions on creating a sustainable, inclusive and entrepreneurship-powered local economy; and on establishing future-proofed start-up ecosystems for ambitious growth. The event will also feature case studies, and presentations from AlUla entrepreneurs.
Mr. AlMadani noted: “SME development is central to Vision 2030. RCU is committed to regenerating AlUla around the success of SMEs and MSMEs to create a destination completely rooted in the local culture and community. We believe our formula for integrating natural, economic and social sustainability in our activities will create powerful and lasting growth for AlUla’s SMEs. We are nourishing the soil where the seeds of entrepreneurs’ ideas can thrive. As this garden grows it will create value for our community and visitors.”
A strong example of the work being done in AlUla is Vibes AlUla, an entrepreneurship platform created in partnership with the Royal Commission for AlUla. The goal of the space is to activate and enable AlUla’s entrepreneurial ecosystem through the provision of shared mentorship, programmes, services and office spaces. The SME hub has been used to train around 80 budding entrepreneurs in a range of first-step business principles and a further 60 micro and small businesses.
Of these 60, 15 have undergone deep-dive support as they evolve into newly strengthened businesses. In the past three months these businesses have created 15 new jobs, started receiving investment and developed more than 15 partnership agreements from event management services to honey production. Throughout the coming 18 months the throughput of “initiation” individuals will be around 700 people. A further 45 business will also be uplifted in terms of business skills. The Hub represents a unique launch pad for new businesses into an economy that will be both transformative and responsive to the demands of other businesses directly supporting the tourist industry and locals alike.
The pillars of RCU’s plan for the SME sector are:
1. Promote indigenous growth
SMEs and MSMEs in AlUla harness local talent, natural resources and the cultural landscape. Opportunities span moringa oil production; date and citrus farming; handicrafts, arts and culture; culinary, hospitality and tourism services; and history and heritage.  RCU is developing grassroots businesses to create broad economic change. By leveraging natural assets and strengths, we create a self-sustaining economic ecosystem. 2. Build capacity and capabilities
RCU initiatives enable SMEs to upskill talent, broaden reach and diversify offerings: Vibes AlUla is a one-stop shop for SMEs to train, set up and develop. Vibes kicked off the first cohort of the AlUla SME Enablement Programme — as of March 2022 it enabled creation of 14 SMEs. The AlUla Languages Centre offers the opportunity to learn new languages and reach new markets. Scholarship and Hammayah programmes offer avenues for growth. 3. Open a gateway to opportunity
By enriching the SME ecosystem, RCU encourages young people with energy and ambition to set down roots in AlUla by launching SMEs and contributing to the national agenda. Economic sustainability echoes RCU’s goals of natural and social sustainability. As sustainability requires monitoring, RCU will track SME health as part of a new Destination Performance Index. Reflecting RCU’s worldly outlook, this strategy is informed by SME success in Jordan and India and ideas of economists such as Michael Porter on the value chain.Already the first shoots of SME growth at AlUla are emerging as a result of RCU-led efforts. This rising community of new SMEs includes a tour-guide service for stargazing, a family-owned farm planting trees and harvesting fruits, a honey harvester, a marketplace for beauty products, a natural-soap retailer, an events manager, a short-term apartment rental service and a home bakery selling online.
Mr. AlMadani observed: “Integrated sustainability means not only integrating the economy with nature and society but also integrating the past with the present, the present with the future, and technology with culture. Our ancestors were entrepreneurial. To survive in a harsh environment they made clever use of the materials at hand. They wove and embroidered with silk and metal thread, farmed dates and gathered hay, worked as metal smiths, and ran coffee houses. Think of how much we can achieve today if we apply this heritage of initiative and perseverance in a modern AlUla fully connected to the wider world and all its possibilities.”
Mr. AlMadani has a strong background in entrepreneurship, having been an entrepreneur himself as co-founder of National TalentS Company. From 2007 to 2017 he helped guide the company as it nurtured grassroots social and economic development by establishing STEM and giftedness projects and programmes, including the first ‎International Science & Engineering Fair-affiliated local science fair programme in Saudi Arabia.
About the Royal Commission for AlUla
The Royal Commission for AlUla (RCU) was established by royal decree in July 2017 to preserve and develop AlUla, a region of outstanding natural and cultural significance in north-west Saudi Arabia. RCU’s long-term plan outlines a responsible, sustainable, and sensitive approach to urban and economic development that preserves the area’s natural and historic heritage while establishing AlUla as a desirable location to live, work, and visit. This encompasses a broad range of initiatives across archaeology, tourism, culture, education, and the arts, reflecting a commitment to meeting the economic diversification, local community empowerment, and heritage preservation priorities of the Kingdom of Saudi Arabia’s Vision 2030 programme.
Photo – https://mma.prnewswire.com/media/1775087/Amr_AlMadani.jpg
Contact: jinith.joy@hkstrategies.com, +971528527285

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/C O R R E C T I O N — Deeplase Technologies/

In the news release, IIT Delhi Spinout DeepLase Raises ₹6 Crore Seed Round co-led by Kavachh and Yali Capital, issued 19-Mar-2026 by Deeplase Technologies over PR Newswire, we are advised by the company that the headline was incorrect and it should read “IIT Delhi Spinout DeepLase Raises ₹6 Crore Seed Round co-led by MGF Kavachh and Yali Capital” rather than “IIT Delhi Spinout DeepLase Raises ₹6 Crore Seed Round co-led by Kavachh and Yali Capital” as originally issued inadvertently. The complete, corrected release follows:
IIT Delhi Spinout DeepLase Raises ₹6 Crore Seed Round co-led by MGF Kavachh and Yali Capital
NEW DELHI, March 20, 2026 /PRNewswire/ — DeepLase Technologies, an IIT Delhi–incubated deep-tech photonics startup developing advanced optical fiber platforms, high-performance fiber lasers, and integrated photonics systems, has raised ₹6 crore in seed funding in a round co-led by Mounttech Growth Fund – Kavachh and Yali Capital.
The company will use the capital to expand its engineering and manufacturing capabilities, accelerate product commercialization, and scale deployments across high-impact sectors including precision industrial automation, optical communications, advanced sensing, quantum technologies, and healthcare instrumentation.DeepLase was founded by Dr. Deepak Jain, a faculty member at the Indian Institute of Technology Delhi, whose research focuses on advanced optical fiber technologies and laser systems. The company is focused on designing next-generation specialty optical fibers and fiber-laser platforms engineered for applications requiring exceptional stability, energy efficiency, spectral precision, and long-term operational reliability.As global data consumption accelerates and artificial intelligence infrastructure expands, optical technologies have become the backbone of modern digital systems. Data centers, telecommunications networks, and emerging AI hardware platforms increasingly depend on advanced photonic components capable of delivering higher bandwidth, lower latency, and improved energy efficiency. DeepLase is developing specialty optical fiber platforms designed to address these rapidly evolving performance requirements.Lasers today are foundational tools across precision manufacturing, sensing, optical communications, semiconductor fabrication, medical diagnostics, and emerging quantum systems. However, many existing laser platforms remain complex to integrate and are optimized primarily for laboratory environments. DeepLase aims to bridge the gap between scientific-grade optical performance and scalable, deployable industrial systems by developing robust laser architectures engineered for real-world applications. “Our goal is to build laser platforms that combine advanced optical fiber design, novel materials engineering, and robust system-level reliability,” said Dr. Jain, Founder and Director of DeepLase. “As industries and research domains become increasingly dependent on controlled light sources, the demand for stable, scalable, and application-ready laser systems is growing rapidly. We are developing technologies that deliver high performance while remaining practical for deployment in demanding industrial environments.”Investors believe DeepLase reflects a broader shift toward deep-technology innovation emerging from India’s academic research ecosystem, particularly in critical areas such as photonics and advanced manufacturing. “Photonics technologies are becoming foundational infrastructure for modern industry, powering everything from advanced manufacturing and telecommunications to sensing and next-generation computing systems,” said Raj Sethia, Managing Partner and Co-Founder at Mounttech Growth Fund – Kavachh. “DeepLase is building core intellectual property in a strategic technology domain where global demand continues to grow rapidly. We are excited to support Dr. Deepak Jain and his team as they work to build globally competitive photonics technologies from India.””Photonic technologies hold enormous potential, and many of their most transformative applications are still emerging,” said Ganapathy Subramaniam, Co-founder & Managing Partner, Yali Capital. “DeepLase approaches photonics design from first principles, combining deep scientific expertise with a clear pathway toward commercialization. The team brings together strong research capability with an understanding of real-world deployment challenges, positioning them well to translate advanced photonics into scalable industrial platforms. We believe Dr. Deepak Jain and his team have the potential to deliver photonics technologies at a global scale.”Prior to this round, DeepLase received support through multiple government innovation and deep-tech commercialization programs, reinforcing its mission to develop indigenous, high-value photonics technologies with global relevance. The company’s long-term vision is to build globally competitive photonics infrastructure from India, enabling next-generation optical systems that power advanced computing, communications, industrial manufacturing, and scientific discovery.About DeepLaseDeepLase Technologies is a photonics startup incubated at the FITT, Indian Institute of Technology Delhi focused on developing next-generation specialty optical fibers and high-performance fiber-laser systems. Its technologies target applications in industrial manufacturing, optical communications, sensing, healthcare instrumentation, and emerging quantum technologies. DeepLase aims to translate cutting-edge photonics research into scalable industrial platforms that can power the next generation of optical systems worldwide.Photo: https://mma.prnewswire.com/media/2937859/DeepLase_Founders.jpg 

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IIT Delhi Spinout DeepLase Raises ₹6 Crore Seed Round co-led by Kavachh and Yali Capital

NEW DELHI, March 19, 2026 /PRNewswire/ — DeepLase Technologies, an IIT Delhi–incubated deep-tech photonics startup developing advanced optical fiber platforms, high-performance fiber lasers, and integrated photonics systems, has raised ₹6 crore in seed funding in a round co-led by Mounttech Growth Fund – Kavachh and Yali Capital.

The company will use the capital to expand its engineering and manufacturing capabilities, accelerate product commercialization, and scale deployments across high-impact sectors including precision industrial automation, optical communications, advanced sensing, quantum technologies, and healthcare instrumentation.DeepLase was founded by Dr. Deepak Jain, a faculty member at the Indian Institute of Technology Delhi, whose research focuses on advanced optical fiber technologies and laser systems. The company is focused on designing next-generation specialty optical fibers and fiber-laser platforms engineered for applications requiring exceptional stability, energy efficiency, spectral precision, and long-term operational reliability.As global data consumption accelerates and artificial intelligence infrastructure expands, optical technologies have become the backbone of modern digital systems. Data centers, telecommunications networks, and emerging AI hardware platforms increasingly depend on advanced photonic components capable of delivering higher bandwidth, lower latency, and improved energy efficiency. DeepLase is developing specialty optical fiber platforms designed to address these rapidly evolving performance requirements.Lasers today are foundational tools across precision manufacturing, sensing, optical communications, semiconductor fabrication, medical diagnostics, and emerging quantum systems. However, many existing laser platforms remain complex to integrate and are optimized primarily for laboratory environments. DeepLase aims to bridge the gap between scientific-grade optical performance and scalable, deployable industrial systems by developing robust laser architectures engineered for real-world applications. “Our goal is to build laser platforms that combine advanced optical fiber design, novel materials engineering, and robust system-level reliability,” said Dr. Jain, Founder and Director of DeepLase. “As industries and research domains become increasingly dependent on controlled light sources, the demand for stable, scalable, and application-ready laser systems is growing rapidly. We are developing technologies that deliver high performance while remaining practical for deployment in demanding industrial environments.”Investors believe DeepLase reflects a broader shift toward deep-technology innovation emerging from India’s academic research ecosystem, particularly in critical areas such as photonics and advanced manufacturing. “Photonics technologies are becoming foundational infrastructure for modern industry, powering everything from advanced manufacturing and telecommunications to sensing and next-generation computing systems,” said Raj Sethia, Managing Partner and Co-Founder at Mounttech Growth Fund – Kavachh. “DeepLase is building core intellectual property in a strategic technology domain where global demand continues to grow rapidly. We are excited to support Dr. Deepak Jain and his team as they work to build globally competitive photonics technologies from India.””Photonic technologies hold enormous potential, and many of their most transformative applications are still emerging,” said Ganapathy Subramaniam, Co-founder & Managing Partner, Yali Capital. “DeepLase approaches photonics design from first principles, combining deep scientific expertise with a clear pathway toward commercialization. The team brings together strong research capability with an understanding of real-world deployment challenges, positioning them well to translate advanced photonics into scalable industrial platforms. We believe Dr. Deepak Jain and his team have the potential to deliver photonics technologies at a global scale.”Prior to this round, DeepLase received support through multiple government innovation and deep-tech commercialization programs, reinforcing its mission to develop indigenous, high-value photonics technologies with global relevance. The company’s long-term vision is to build globally competitive photonics infrastructure from India, enabling next-generation optical systems that power advanced computing, communications, industrial manufacturing, and scientific discovery.About DeepLaseDeepLase Technologies is a photonics startup incubated at the FITT, Indian Institute of Technology Delhi focused on developing next-generation specialty optical fibers and high-performance fiber-laser systems. Its technologies target applications in industrial manufacturing, optical communications, sensing, healthcare instrumentation, and emerging quantum technologies. DeepLase aims to translate cutting-edge photonics research into scalable industrial platforms that can power the next generation of optical systems worldwide.Photo: https://mma.prnewswire.com/media/2937859/DeepLase_Founders.jpg 

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Harteerath Singh Ahluwalia’s book ‘The Power of Doing Good’ coming out this Vaisakhi, from HarperCollins India

The book talks about seva, rooted in Sikhism and relevant for all, which can lead everyone to a life of happiness and purpose.GURUGRAM, India, March 19, 2026 /PRNewswire/ — Right ahead of Vaisakhi this year, HarperCollins India is delighted to announce the upcoming publication of Harteerath Singh Ahluwalia’s debut book, The Power of Doing Good: How Seva Can Change Your Life. Taking the reader through the inspiring journey of Hemkunt Foundation and foregrounding seva as a universal life philosophy — rooted in Sikh tradition but relevant to every reader seeking purpose — this book is one for these times where amidst all the chaos, people need something like this to anchor themselves in meaning and connect to shared humanity.

Talking about the book, Harteerath says, “Writing The Power of Doing Good has been a deeply transformative journey — one shaped not just by events, but by years of observing, participating in, and reflecting upon what it truly means to serve. Through the story of Hemkunt Foundation, I have attempted to capture something more enduring than action alone: the quiet discipline of seva, rooted in Sikh principles and guided by the timeless wisdom of our Gurus — ‘Sarbat da Bhala’, well-being for all, and ‘Chardi Kala’, to remain in a state of rising spirit. This book is not merely a record of what has been done; it is an offering, an archive of goodwill shaped with intention and care. It invites the reader to look inward, and to reconsider the nature of purpose — not as something to be found in grand gestures, but in consistent, conscious acts of compassion. I have come to believe, through lived experience, that doing good is a way of being that quietly reshapes both the giver, and simultaneously the world around them. This book serves as a reminder that even the smallest act, when done with sincerity, carries within it the power to transform lives — often beginning with our own.”Trisha Bora, Executive Editor – HarperCollins India, says, “There are very few people/organizations who are as inspiring as Harteerath Singh and Hemkunt Foundation. This is a story about how impactful selfless community service can be, especially in our troubled times. Anyone who reads this book will find their lives changed for the better.”About the book –In April 2020, as a sudden nationwide lockdown left thousands of migrant workers stranded and desperate, the Singhs, a Sikh family in Gurgaon, rose to the crisis. They began preparing rotis at home and distributing them along highways to those making the arduous journey back to their villages. Their compassion sparked a movement, and through the Hemkunt Foundation, thousands across Delhi-NCR and Haryana joined in.In The Power of Doing Good, Harteerath Singh Ahluwalia shares the inspiring story of why Sikhs are born to serve — through the legacy of their eleven Gurus, and the remarkable journey of Hemkunt Foundation. This book is a timely reminder of how practicing seva can lead all to a life of deeper happiness and purpose.About the author –Harteerath Singh Ahluwalia is one of India’s most influential young humanitarians and the driving force behind Hemkunt Foundation’s modern seva movement. Recognized across the country for his fearless on-ground work — from COVID relief to the Punjab floods as well as in farmer support, animal welfare, women’s dignity initiatives and nationwide emergency responses — he embodies the rare blend of leadership, service and storytelling.A founding team member of Hemkunt Foundation, Harteerath helped scale the organization into one of India’s fastest-growing grassroots NGOs. His work includes designing high-impact relief missions, building long-term rehabilitation models, crafting donor-ready MIS systems and mobilizing lakhs of people online and offline to participate in seva. Over the years, he has led some of the largest relief efforts in India: oxygen cylinder drives during COVID, twenty-one Mobile Medical Vans serving multiple states, large-scale flood rehabilitation in Punjab, and Gurukul-based education and livelihood programs in Khandwa.Beyond humanitarian operations, Harteerath is a widely followed content creator with over 500,000 supporters across platforms. Known for his raw honesty, clarity and emotional depth, he uses his voice to champion Sikh values, inspire youth to serve, and highlight real stories from the ground.His work and impact have earned him a place in the Forbes 30 Under 30, HT City 30 Under 30, World Economic Forum’s Top 50 Social Entrepreneurs of India, Femina’s Men We Love, and MensXP’s High Impact Men lists as well as recognition as Grazia’s Social Activist of the Year.About Harpercollins Publishers IndiaHarperCollins India publishes some of the finest writers from the Indian Subcontinent and around the world, publishing approximately 200 new books every year, with a print and digital catalogue of more than 2,000 titles across 10 imprints. Its authors have won almost every major literary award including the Man Booker Prize, JCB Prize, DSC Prize, New India Foundation Award, Atta Galatta Prize, Shakti Bhatt Prize, Gourmand Cookbook Award, Publishing Next Award, Tata Literature Live! Award, Gaja Capital Business Book Prize, BICW Award, Sushila Devi Award, Sahitya Akademi Award and Crossword Book Award. HarperCollins India also represents some of the finest publishers in the world including Harvard University Press, Gallup Press, Oneworld, Bonnier Zaffre, Usborne, Dover and Lonely Planet. HarperCollins India has won the Publisher of the Year Award four times at Tata Literature Live! in 2022, 2021, 2018 and 2016, and at Publishing Next in 2021 & 2015. HarperCollins India is a subsidiary of HarperCollins Publishers.For more information, please write to – shabnam.srivastava@harpercollins.co.in Photo: https://mma.prnewswire.com/media/2937802/The_Power_of_Doing_Good_HarperCollins.jpgLogo: https://mma.prnewswire.com/media/2105077/5820633/HarperCollins_Logo.jpg 

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