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Skore launches a unique educational drive for the men of India

CHENNAI, India, Aug. 11, 2021 /PRNewswire/ — Skore, an innovative brand in the sexual wellness category from TTK Healthcare Ltd., launched a Cliteracy Drive, an educational campaign to spread awareness about female pleasure, on the occasion of International Female Orgasm Day (8th August).
The campaign started off with teasers that startled people with numbers, facts, and myths about female pleasure in India. Skore, assisted by their Digital Marketing partners at Dentsu Isobar, also teamed up with ‘influencers’ like Digital Creator and Sex Educator Leeza Mangaldas, and more, who created video content that added to the educational aspect of the campaign, which marked the kick-off of Skore’s Cliteracy drive.
This was followed by the key engagement idea. What looked like an innocent banner that would unlock a discount, was actually a special experience designed for consumers to educate them on the subject. This was supported with a lot of snackable and interactive content on Skore’s social media handles, with quizzes and engagement posts. Skore also co-hosted a first-ever session titled ‘Sleepless with Skore’ with Santu Misra and Aishwarya Subramanyam, on their wildly popular Clubhouse room named ‘The Dark Room’.
Vishal Vyas, AVP Marketing, TTK Healthcare: Consumer Products Division, gives his perspective, “Skore is a brand that believes in empowerment. And with a product in the Skore portfolio – Oh! Gel – specially formulated to increase sensitivity of the intimate parts, we owed it to women to address this issue that has been prevalent for generations. After all, for a brand to be relevant, it needs to touch the right nerve.”
Aalap Desai, NCD, Dentsu Isobar adds, “The new world is changing and challenging traditional creative boundaries. The walls are collapsing and the lines between virtual and real worlds are blurring. In the cluttered market, if you aren’t different, you aren’t noticed. With Skore’s Cliteracy Drive and the mCanvas innovation, we made consumers in the virtual world mimic a real-world behavior which is fantastic and educated them at the exact point where they were the most open to it.”
Rahul Vengalil, Chief Business Officer, Dentsu Isobar shares his view, “Dentsu Isobar is all about innovation and experiences. To drive home a brand thought, we need to look beyond just doing a video which is a one-way communication and do things which are interactive and hence, memorable. This is the experience-led transformation which our brand of Isobar strongly stands for and Skore is the perfect brand, and this was the perfect brief, to showcase it.”
Arjun Siva, DGM – Digital Marketing & eCommerce, TTK Healthcare: Consumer Products Division, adds, “Skore has always believed that men and women should be equals in all aspects of a relationship, and we have showcased this in our past communications as well. This campaign drives that conviction forward, in a far more innovative and effective manner.”
About Skore Condoms and TTK Healthcare
Skore Condoms is one of India’s largest sexual wellness brands and is from TTK Healthcare, a truly modern and diversified conglomerate, with a wide range of product offerings in the FMCG, Pharmaceuticals, Healthcare & Food Industries.

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Vikram Vedha to open its advance bookings in 1250 multiplexes from 24th September

Having received an amazing response from the masses for its amazing trailer, the makers of Hrithik
Roshan and Saif Ali Khan starrer Vikram Vedha are currently creating a buzz all around for its electrifying
dance number ‘Alcoholia’. While the audience is eagerly waiting for the film to hit the theaters, the
makers are all set to open the advance booking windows for the Audience.

Undoubtedly Vikram Vedha is one of the most anticipated movies of the year and the craze for the film
among the audience is constantly rising as the film is inching toward its release date. Putting an end to
the audience’s wait, the makers are all set to start the advance bookings of the film today.

Moreover, Vikram Vedha will have the largest international distribution for a Hindi film, with a record-
breaking 100+ countries worldwide. Before its release, the film has sparked worldwide interest and
appeal, and many countries have already begun advance bookings.

Vikram Vedha is presented by Gulshan Kumar, T-Series, and Reliance Entertainment in association with
Friday Filmworks and Jio Studios and a YNOT Studios Production. The film is directed by Pushkar and
Gayatri and produced by Bhushan Kumar, S. Sashikanth and Reliance Entertainment. Vikram Vedha will hit the big screens globally on 30th September 2022.

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Manoj Bajpayee will take 1 week off from his schedule to attend all the rituals on his fathers 1st death Anniversary day.

Three times National Film Awards and the Padma Shri winning actor Manoj Bajpayee who has completed three decades in the showbiz business and Juggling with multiple projects between different genres, characters and mediums. Manoj Bajpayee is a powerhouse actor when it comes to Indian cinema. Even if you haven’t seen many of his movies, you will have heard of talented actor Manoj Bajpayee’s name because of his brilliant performances in his films. The finest actor has become synonymous with content-driven subjects who also have been consistently working in multiple film industries.

The finest actor of Hindi cinema Manoj Bajpayee who has several movies lined up this year, will be taking 1 week off from his current project, which is directed by Apurva(Aspirant fame & produced by Vinod Bhanushali in mid september and will be leaving for his home town with his wife and daughter to attend all the puja rituals on his father’s 1st death anniversary day. Manoj Bajpayee’s father RK Bajpayee passed away at 83, last year in Delhi.

The actor believes that a family is a very important & priority in his life, in spite of his erratic schedules or no matter where he is, it is his first priority to always be with his family with all his support & spend time with them in any situations.After finishing all the rituals puja and family work,Manoj will immediately resume his shoot to finish his project on time without taking any time for himself.

Manoj Bajpayee has recently finished his 3 upcoming projects, one with Ram Reddy’s untitled film, which also has talented actor Deepika Dobriyal in the film. After that he finished RSVP’s Despatch, (A investigative thriller set in the world of crime journalism.) directed by Kanu Behl. Abhishek Chaubeys’s film which also has star cast like Konkana Sen, Sayaji Shinde,Naseer sir and some well known talented actors from south. Fox Stars Studios,Chalkboard Entertainment, Autonomous Works film, Gulmohar directed by Rahul Chittella ( who was assistant of Meena Nair) working with Veteran actress Sharmila Tagore, and Amol Palekar along with Suraj Sharma (Life of Pi) and Simran Rishi Bagga in pivotal roles.

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Here comes the title of Jackky Bhagnani’s Jjust Music upcoming RVD’s soulful creation ‘Raaz’

Jackky Bhagnani’s Jjust Music has been coming up with some really amazing songs one after the other and now they are here with the title of their upcoming heart-touching melody by RVD, a soulful creation ‘Raaz’. It’s a melodious song by an Indie rap artist, RVD that evokes his potential lover to become his secret as that way she’ll go down to the grave with him and stay with him forever. 

The song captures a glimpse of feelings that brings a boy close to the emotions of his lover encapsulating his zest for involving her in his life a secret that will stay with him for life. Jotting down his deepest emotions learn from his life, RVD beautifully communicates through his art in music a feeling of true happiness that can only be appreciated and enjoyed in privacy as the unconditional bond they share is completely sacred which the world won’t understand as they’re not in our shoes. 

Moreover, the artist in a true sense, RVD is an artist who’s been given all the love by the world but battles and deals with his own loneliness by making music, he talks about how he has learned ‘you can’t be lonely if you’re comfortable being alone’ in the process, and through only music, he can express these thoughts. He is an artist who makes modernized music with a blend of cultural touches in Urdu and Punjabi languages, which makes him stand out from the general crowd.

RVD, is an Indie rap artist from Kolkata, West Bengal who’s been making much sound on the east side. Performed alongside pan India artists like Mohit Chauhan, Dino James, Zareen, Kayan, Gully Gang, etc. With tracks like ‘Riha’ and ‘Iteyhaas’ which have done extremely well, RVD has even caught a lot of attention and traction in the general crowd and the gaming world on a pan-India basis.

Meanwhile, Jjust Music made it to the headlines for it’s first PAN India music video Mashooka starring bold and quirky Rakul Preet. The song turned out to be a huge success and was received well by the audience.

https://www.instagram.com/reel/Ci2B4nfA-K6/?igshid=ODBkMDk1MTU=

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