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Sonakshi Sinha’s ‘Mil Mahiya’ crosses 3.2 Billion Video Plays on Moj in 3 weeks

MUMBAI, India, Oct. 28, 2021 /PRNewswire/ — Amidst the burgeoning short content fever that has engulfed the nation, India’s popular short video app Moj unlocked a new horizon with the exclusive release of Sonakshi Sinha’s ‘Mil Mahiya’ on the app. Within just a month of its release, Mil Mahiya has crossed a staggering 3.2 Billion total video plays till date on the app itself, owing to Moj’s exponential universe of users and creators. 
With over 400,000+ user-generated content pouring in for the song, the chartbuster saw 110,000+ creators participating in the #MilMahiyaOnMoj hashtag. The designated hashtag has garnered a whopping 3.6 billion video plays till date. Produced by UpsideDown and ICONYK, the song features the fearless Sonakshi Sinha along with singer Raashi Sood.
“We have gone through some unprecedented times and the experience has made me realize that there are always more avenues to explore. I’m really glad the song first launched on Moj. I believe short video apps are now in the cultural mainstream with the way content is being created and consumed. Music has always been a big part of my life and this song really spoke to me. 3.2 billion video plays is a big deal, we’ve poured our hearts out creating this video and it’s all been worth it. A big, big congratulations to the whole team!,” says Sonakshi Sinha.
With the growing importance of digital media, there has been a tectonic shift in the kind of content being created and consumed. The short video space is one of the fastest growing sectors in the country’s digital media landscape, with home grown platform Moj emerging as one of the leading players. Providing their talented community of creators with a platform to display their creativity to the world, Moj boasts of the highest monthly active user base of over 160 million users. With best-in-class content recommendation, great camera experience, one of the largest music catalogues and disruptive innovation, home-grown short video platform Moj only strengthens its brand recall as the ultimate entertainment destination. 
Speaking about this, Shashank Shekhar, Director of Content Ops at ShareChat & Moj, said, “At Moj, we celebrate originality and creativity and are constantly looking at avenues to further our creators’ growth. The release of ‘Mil Mahiya’ on Moj marks a collective milestone and has opened a gateway to innovative brand collaborations. The burgeoning popularity of consuming content in the form of short videos has taken over the content world with a storm.”
The platform has recently been featured in App Annie’s ‘daily time spent in apps’ report for Q3 2021 as one of the top 5 most downloaded apps in India.
 

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Vikram Vedha to open its advance bookings in 1250 multiplexes from 24th September

Having received an amazing response from the masses for its amazing trailer, the makers of Hrithik
Roshan and Saif Ali Khan starrer Vikram Vedha are currently creating a buzz all around for its electrifying
dance number ‘Alcoholia’. While the audience is eagerly waiting for the film to hit the theaters, the
makers are all set to open the advance booking windows for the Audience.

Undoubtedly Vikram Vedha is one of the most anticipated movies of the year and the craze for the film
among the audience is constantly rising as the film is inching toward its release date. Putting an end to
the audience’s wait, the makers are all set to start the advance bookings of the film today.

Moreover, Vikram Vedha will have the largest international distribution for a Hindi film, with a record-
breaking 100+ countries worldwide. Before its release, the film has sparked worldwide interest and
appeal, and many countries have already begun advance bookings.

Vikram Vedha is presented by Gulshan Kumar, T-Series, and Reliance Entertainment in association with
Friday Filmworks and Jio Studios and a YNOT Studios Production. The film is directed by Pushkar and
Gayatri and produced by Bhushan Kumar, S. Sashikanth and Reliance Entertainment. Vikram Vedha will hit the big screens globally on 30th September 2022.

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Manoj Bajpayee will take 1 week off from his schedule to attend all the rituals on his fathers 1st death Anniversary day.

Three times National Film Awards and the Padma Shri winning actor Manoj Bajpayee who has completed three decades in the showbiz business and Juggling with multiple projects between different genres, characters and mediums. Manoj Bajpayee is a powerhouse actor when it comes to Indian cinema. Even if you haven’t seen many of his movies, you will have heard of talented actor Manoj Bajpayee’s name because of his brilliant performances in his films. The finest actor has become synonymous with content-driven subjects who also have been consistently working in multiple film industries.

The finest actor of Hindi cinema Manoj Bajpayee who has several movies lined up this year, will be taking 1 week off from his current project, which is directed by Apurva(Aspirant fame & produced by Vinod Bhanushali in mid september and will be leaving for his home town with his wife and daughter to attend all the puja rituals on his father’s 1st death anniversary day. Manoj Bajpayee’s father RK Bajpayee passed away at 83, last year in Delhi.

The actor believes that a family is a very important & priority in his life, in spite of his erratic schedules or no matter where he is, it is his first priority to always be with his family with all his support & spend time with them in any situations.After finishing all the rituals puja and family work,Manoj will immediately resume his shoot to finish his project on time without taking any time for himself.

Manoj Bajpayee has recently finished his 3 upcoming projects, one with Ram Reddy’s untitled film, which also has talented actor Deepika Dobriyal in the film. After that he finished RSVP’s Despatch, (A investigative thriller set in the world of crime journalism.) directed by Kanu Behl. Abhishek Chaubeys’s film which also has star cast like Konkana Sen, Sayaji Shinde,Naseer sir and some well known talented actors from south. Fox Stars Studios,Chalkboard Entertainment, Autonomous Works film, Gulmohar directed by Rahul Chittella ( who was assistant of Meena Nair) working with Veteran actress Sharmila Tagore, and Amol Palekar along with Suraj Sharma (Life of Pi) and Simran Rishi Bagga in pivotal roles.

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Here comes the title of Jackky Bhagnani’s Jjust Music upcoming RVD’s soulful creation ‘Raaz’

Jackky Bhagnani’s Jjust Music has been coming up with some really amazing songs one after the other and now they are here with the title of their upcoming heart-touching melody by RVD, a soulful creation ‘Raaz’. It’s a melodious song by an Indie rap artist, RVD that evokes his potential lover to become his secret as that way she’ll go down to the grave with him and stay with him forever. 

The song captures a glimpse of feelings that brings a boy close to the emotions of his lover encapsulating his zest for involving her in his life a secret that will stay with him for life. Jotting down his deepest emotions learn from his life, RVD beautifully communicates through his art in music a feeling of true happiness that can only be appreciated and enjoyed in privacy as the unconditional bond they share is completely sacred which the world won’t understand as they’re not in our shoes. 

Moreover, the artist in a true sense, RVD is an artist who’s been given all the love by the world but battles and deals with his own loneliness by making music, he talks about how he has learned ‘you can’t be lonely if you’re comfortable being alone’ in the process, and through only music, he can express these thoughts. He is an artist who makes modernized music with a blend of cultural touches in Urdu and Punjabi languages, which makes him stand out from the general crowd.

RVD, is an Indie rap artist from Kolkata, West Bengal who’s been making much sound on the east side. Performed alongside pan India artists like Mohit Chauhan, Dino James, Zareen, Kayan, Gully Gang, etc. With tracks like ‘Riha’ and ‘Iteyhaas’ which have done extremely well, RVD has even caught a lot of attention and traction in the general crowd and the gaming world on a pan-India basis.

Meanwhile, Jjust Music made it to the headlines for it’s first PAN India music video Mashooka starring bold and quirky Rakul Preet. The song turned out to be a huge success and was received well by the audience.

https://www.instagram.com/reel/Ci2B4nfA-K6/?igshid=ODBkMDk1MTU=

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