Insights into customer behavior have always been the key to successful customer engagement. However, the crucial question remains: Can AI and hyper-personalization enable brands to differentiate and become more relevant? ETBrandEquity.com and CleverTap return with The Big Leap Season 4 to help brands navigate the modern customer engagement landscape.

NEW DELHI, April 7, 2025 /PRNewswire/ — In recent years, brands have been on a journey to meet customer expectations for tailored, seamless experiences while also striving to deliver omnichannel and hyper-personalized engagement at scale. However, for many brands, a key question remains: How can they create differentiation and gain a strategic advantage in their customer engagement strategy?

Building on the success of the past three years, ETBrandEquity.com and CleverTap return with The Big Leap Season 4, a platform designed to engage India’s vibrant community of growth leaders across sectors such as retail, ecommerce, travel, banking, insurance, fintech, streaming, gaming, edtech, healthtech, etc. This platform brings together leading brands who share bold ideas for innovation in customer engagement unlocking the next wave of business growth.

As the driving force behind The Big Leap, CleverTap’s expertise in AI-powered engagement, omnichannel personalization, and customer retention will play a central role in every session—ensuring businesses leave with actionable insights that enhance their engagement strategies and deliver real impact.

The Big Leap Season 4 will engage 160+ industry leaders through eight multi-city roadshows and twelve roundtables across its Delhi, Mumbai, and Bengaluru editions. These community events will attract top industry leaders who are shaping the customer engagement frameworks for their respective organizations. Over the years, these roadshows have become a must-attend event for marketing leaders eager to stay ahead in the fast-evolving customer engagement landscape.

The Big Leap Season 4 will also feature interactive workshops designed to provide hands-on learning experiences. These workshops will equip participants with practical action plans to enhance customer retention, covering topics such as streamlining customer journeys and improving personalization. Attendees will gain immediate, actionable takeaways that they can apply directly to their businesses.

Anand Jain, Co-founder, CleverTap, said: “Customer engagement is evolving rapidly, driven by innovations in AI-powered personalization, predictive analytics, and omnichannel automation. These advancements are enabling brands to create seamless, highly relevant experiences that enhance retention and long-term loyalty. As the industry continues to push the boundaries of engagement, platforms like The Big Leap play a critical role in fostering discussions that turn innovation into action. It has become a key space where industry leaders not only explore emerging trends but also exchange strategies that define the future of customer experience. We’re excited to once again partner with ETBrandEquity.com to drive these conversations and help brands stay ahead in this dynamic landscape.”

Amit Kumar Gupta, Business Head of ETB2B, said: “In today’s digital landscape, the true differentiator isn’t just engaging customers but creating experiences so memorable they become your brand ambassadors. The future belongs to those who can transform data into relationships.”

At its core, The Big Leap is about equipping brands with the tools and strategies they need to create unique customer experiences. With an increasing reliance on data and digital channels to engage customers, businesses must stay at the forefront of innovation to build meaningful and lasting relationships. Through roadshows, leadership discussions, and experiential workshops, The Big Leap Season 4 will empower brands with the knowledge and insights they need to achieve their strategic goals.

For more information, visit:

https://brandequity.economictimes.indiatimes.com/

https://clevertap.com/

Media Contact: yogesh.kaushik@timesinternet.in

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Featuring 1983 World Cup hero Krishnamachari Srikkanth in a never-seen-before avatar, conceptualised by Clevertize

MUMBAI, India and BENGALURU, India, April 7, 2025 /PRNewswire/ — When it comes to cricket, India tops the world fandom chart. The cricket craze in this country is phenomenal, so much so that even the fantasy cricket league platforms are popular here. Their blockbuster commercials and ultimate cash prizes are driving conversations on social media. However, they are more about winning than building a community for true fans. They have big budgets but less emotional appeal. It’s a challenge, but Pavilion Picks, India’s newest fantasy cricket league platform, has addressed it with quirk and great insight.

Pavilion Picks has flipped the traditional fantasy model on its head. Winning here is just one deal; striking a chord with fans everywhere is another. So, no obvious star picks here, but six unique players who users believe will score a 150+ strike rate in a single game week. It’s a test of true cricketing insight, rewarding bold, informed calls rather than safe bets.

“What truly sets Pavilion Picks apart is its focus on building a tight-knit community within the Indian cricket fandom. It’s not just about playing a fantasy game; it’s about being part of a space where fans can chat, banter, and share memes about their favourite players. Whether you’re in it for the competition or the conversation, there’s a place for you here,” proudly elaborated Jack Wheeler, the founder & CEO of Pavilion Picks.

Clevertize was mandated with the challenge to carve out a niche for Pavillion Picks by shaping the identity. It helped craft a brand that stands out as the ‘Fun Uncle’ of the Indian fantasy market: light-hearted, engaging, and full of personality, while still being seen as a credible and trusted player in the space. “One standout moment was the idea of bringing on Cheeka for our ad films; someone who’s not only knowledgeable and respected in the cricketing world but also naturally funny and full of charm. It was a masterstroke that perfectly captured the tone we were aiming for,” said Jack.

Film link: https://www.youtube.com/watch?v=K0_On5gfMrs

“At Clevertize, we build campaigns that tap into real emotions, not just sell. With Pavilion Picks, when we started with research, we uncovered what fuels every cricket fan—the thrill of proving they’re right. That’s why Kris Srikkanth was the perfect fit—his unfiltered passion mirrors every heated cricket debate. The toughest part, however, was pitching a Hindi script to Jack and Sash, who don’t speak the language. But the moment they saw the films, they simply said, ‘We love the vibe!’ That’s the power of emotion—it speaks louder than words,” said Sagar Nidavani, CEO of Clevertize on the successful launch of the campaign, Ab Karo #HisaabChukta.

At pavilionpicks.com, one can participate in debates, start a new cricket conversation, and settle scores with anyone. It’s coming soon on PlayStore & AppStore too.

YouTube video link: https://youtu.be/K0_On5gfMrs?si=rInJC1VvvAAl-Az9

Contact

Saumya Agarwal

+91 98808 96097

CO Founder at Clevertize

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Paperback |Non-Fiction| INR 599

Available now on pre-order | Releasing 23 April 2025

NEW DELHI, April 4, 2025 /PRNewswire/ — HarperCollins Publishers India has announced the upcoming publication of A Book of Books, authored by Sonali Bendre Behl.

ABOUT THE BOOK

A Book That Talks About Everything Books. The why, the what and the how. Why read, why it’s important to be a reader, why start young. What to read, with recommendations for children, young adults and adults, across genres and for varied reading interests. How to love and treasure books and become a reader for life. The perfect book for readers, aspiring readers, bibliophiles and anybody and everybody WHO LOVES BOOKS.

Sonali Bendre Behl, author, says, “Reading has been my constant companion, shaping my perspectives and enriching my life in countless ways. With A Book of Books, I hope to share this joy and help readers – both young and old – cultivate a lifelong love for reading. This book is more than just about books; it’s a guide, a journal, and a friend in every reader’s journey. I believe stories have the power to connect, heal, and inspire, and I wanted to create something that encourages that connection. HarperCollins, with its deep commitment to storytelling and nurturing readers, felt like the perfect home for this book. I’m excited for readers to make this book their own, exploring the world of reading in a way that’s personal and meaningful to them.”

Tina Narang, Executive Publisher – Children’s – HarperCollins India, adds, “At HarperCollins, our mission has been not just to publish books but to champion reading with one short and simple catchword ‘Read’. And we found an excellent partner in our read campaign in Sonali. With her long-standing passion for books that has translated into a very popular Sonali’s Book Club, Sonali was the perfect person to write a book on books and reading! We are thrilled to publish a book that talks about everything books, and invites readers to discover the world that lies beyond the cover of a book and how compelling and powerful it can be to turn a page! And read!”

ABOUT THE AUTHOR

Sonali Bendre Behl is an award-winning Indian film actress, author and a passionate advocate of storytelling. She is the author of the candid and insightful Modern Gurukul, where she shares her experiences as a mother navigating modern parenting. Her enduring love for books inspired her to create Sonali’s Book Club, a vibrant digital community celebrating literature and meaningful conversations. She is now embarking on a new chapter in her writing journey, offering readers a thoughtful exploration of books and their profound impact on our lives.

ABOUT HARPERCOLLINS INDIA

HarperCollins India publishes some of the finest writers from the Indian subcontinent and around the world, publishing approximately 200 new books every year, with a print and digital catalogue of more than 2000 titles across 10 imprints. Its authors have won almost every major literary award including the Man Booker Prize, JCB Prize, DSC Prize, New India Foundation Award, Atta Galatta Prize, Shakti Bhatt Prize, Gourmand Cookbook Award, Publishing Next Award, Tata Literature Live!, Gaja Capital Business Book Prize, BICW Award, Sushila Devi Award, Sahitya Akademi Award and Crossword Book Award. HarperCollins India also represents some of the finest publishers in the world including Harvard University Press, Gallup Press, Oneworld, Bonnier Zaffre, Usborne, Dover and Lonely Planet. HarperCollins  India is also the recipient of five Publisher of the Year Awards – in 2021 and 2015 at the Publishing Next Industry Awards, and in 2021, 2018 and 2016 at Tata Literature Live. HarperCollins India is a subsidiary of HarperCollins Publishers.

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