Connect with us

Buzz

Sync whitepaper quantifies concerns over Gen Z’s online obsession

Digital wellbeing program launches first global report and announces new studies focused on the younger generation, including research with Milano-Bicocca University and other credible entities
– Sync research finds that two thirds of young people (18-24-year olds, 58%) want to curb time spent online
– Over half of Gen Z respondents (54%) say they find technology use distracting
– Sync and partners will use innovative research methodologies to investigate the wellbeing impact of excessive internet and social media use on the younger generation
DHAHRAN, Saudi Arabia, Feb. 1, 2022 /PRNewswire/ — Improving one’s health is traditionally a high priority at this time of year, and this increasingly means changing our online behaviours. As friends, families and colleagues look to reconnect in 2022, digital wellbeing program, Sync, has released a whitepaper exploring global developments in internet and social media habits. The program is prioritising research into understanding the impact of excessive use on young people – 58% of whom claim to spend more time online that they would like.
Abdullah Al-Rashid, Director of Sync says: “Sync’s research in collaboration with ASDA’A BCW and PSB Insights proves one of modern society’s greatest contradictions: the benefits, and potentially harmful effects, of our growing reliance on social media. No generation will be more greatly affected than those who have grown up using this technology, with the potential impact on the future of humanity as yet unknown. To help address this phenomenon, we are partnering with leading universities on developing solutions to promote young people’s digital wellbeing.”
Dr. Mark Griffiths, Distinguished Professor of Behavioural Addiction at Nottingham Trent University in the UK said: “The latest report by Sync highlights both the advantages and disadvantages of increased time spent online worldwide. Although the positives outweigh the negatives, particularly in relation to social connectivity, the report highlights the potentially distracting nature of new technologies and how technology use can eat into other important activities including educational and occupational duties. I’ve been studying ‘technological addictions’ for 30 years and while the report does not examine the addictiveness of new technologies from a clinical perspective it certainly provides evidence that online technologies can be problematic to a minority, even if it’s not at the level of a clinically diagnosed condition.”
Data illustrates growing concern amongst young people
Sync’s first whitepaper[1], Global Digital Wellbeing Report 2021, illustrates how entrenched new media is in young people’s communications habits, in particular due to the COVID-19 pandemic:
Two-thirds of Gen Z respondents (58%) claim to spend more time online than they would like to, highlighting the potential adverse effects on physical and mental health.  More than one in two (54%) young people say the technology in their life distracts them from day-to-day tasks.  The overwhelming majority (69%) of 18-24 year olds say they use messaging apps more now than pre-pandemic, which could prevent reverting to direct contact as the impact abates. Reflecting on the research Dr. Griffiths continues: “The report provides very interesting perceptions of technology use with the majority thinking online addictions are medical conditions and that some types of technology – such as smartphones – are designed to be addictive even among older individuals. As a researcher I was also pleased to see that over 40% of respondents believe government should fund studies that focus on technological addictions and that the majority believe there should be more resources to treat such addictions. Three-quarters of the respondents thought their own governments should do more to provide high-quality and affordable care for online addictions. These kind of data indicate that online addictions appear to have now permeated public consciousness”
Novel research partnerships
Following this initial report, Sync is proactively exploring the effect of excessive internet and social media use on young adults. This includes future collaborations with University of Milano-Bicocca.
Sync’s collaboration with the Digital Wellbeing Research Center at University of Milano-Bicocca will use a holistic new approach to study college students’ relationship with their smartphones, including impact on concentration and anxiety in different social contexts. 
Marco Gui, Director of the Center, says: “Every university student today owns a smartphone, delivering connectivity past generations could only dream of. But at what cost? We’re grateful for Sync’s support for our new methodology to investigate the potentially beneficial and harmful effects of being permanently connected.”
Sync global digital wellbeing summit
The first Sync digital well-being summit will be held on March 29-30 2022, bringing together global thought leaders, institutions, influencers, and the public to raise awareness of digital wellbeing concerns, and develop new ideas to protect the users of digital media worldwide. To find out more, visit https://sync.ithra.com/.
Notes for Editors
Dave Gordon, CEO of PSB global says: “The first Sync Digital Wellbeing Study, covers one of the most important and burgeoning issues of our time – of how communities across the world are adapting to the transformational role of technology in our lives. The global reach of this study, which was fielded in June and July 2021 among more than 15,000 consumers, provides visibility into the regional and demographic nuances of the ways in which digital technologies are influencing and impact consumers across 30 countries. Together, PSB and SYNC will help inform policymakers, academics, the media, and the public on how emerging technologies will influence our future generations.”
Sunil Jones, President of BCW Middle-East says:”The first Sync Digital Wellbeing Study is truly path breaking, as it provides critical data and insights to improve understanding of the effects of growing use of social media, and its impact on the lifestyles of young people across the world. The study underlines how we can leverage the possibilities of digital technology while ensuring the long-term wellbeing of all users”
About Sync
Sync is a digital well-being initiative launched by King Abdulaziz Center for World Culture (Ithra) with a vision to create a world where we are all in control of our digital lives. The initiative is guided by extensive research in collaboration with global entities to understand the amplifications of technology and how it’s affecting our lives, and translate the knowledge gained into awareness campaigns, tools, experiences, educational content and programs aiming to raise the global public awareness around the topic.
To sync with Sync: Twitter https://twitter.com/SyncIthra, or Facebook https://www.facebook.com/SyncIthra 
About Ithra
The King Abdulaziz Center for World Culture (Ithra) is one of Saudi Arabia’s most influential cultural destinations, a destination for the curious, creatives, and seekers of knowledge. Through a compelling series of programs, performances, exhibitions, events and initiatives, Ithra creates world-class experiences across its interactive public spaces. These bring together culture, innovation and knowledge in a way that is designed to appeal to everyone. By connecting creatives, challenging perspectives and transforming ideas, Ithra is proud to be inspiring cultural leaders of the future. Ithra is Saudi Aramco’s flagship CSR initiative and the Kingdom’s largest cultural centre, comprising an Idea Lab, Library, Cinema, Theater, Museum, Energy Exhibit, Great Hall, Children’s Museum and Ithra Tower.
For further information, please visit: www.ithra.com.
Follow Ithra on social media: Facebook (King Abdulaziz Center for World Culture), Twitter (@Ithra) and Instagram (@Ithra) #Ithra
[1] Developed based on a survey of 15,000 people in 30 countries commissioned by Sync and conducted by PSB Middle-East in June and July 2021.

Continue Reading
Advertisement
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Buzz

/C O R R E C T I O N — Deeplase Technologies/

In the news release, IIT Delhi Spinout DeepLase Raises ₹6 Crore Seed Round co-led by Kavachh and Yali Capital, issued 19-Mar-2026 by Deeplase Technologies over PR Newswire, we are advised by the company that the headline was incorrect and it should read “IIT Delhi Spinout DeepLase Raises ₹6 Crore Seed Round co-led by MGF Kavachh and Yali Capital” rather than “IIT Delhi Spinout DeepLase Raises ₹6 Crore Seed Round co-led by Kavachh and Yali Capital” as originally issued inadvertently. The complete, corrected release follows:
IIT Delhi Spinout DeepLase Raises ₹6 Crore Seed Round co-led by MGF Kavachh and Yali Capital
NEW DELHI, March 20, 2026 /PRNewswire/ — DeepLase Technologies, an IIT Delhi–incubated deep-tech photonics startup developing advanced optical fiber platforms, high-performance fiber lasers, and integrated photonics systems, has raised ₹6 crore in seed funding in a round co-led by Mounttech Growth Fund – Kavachh and Yali Capital.
The company will use the capital to expand its engineering and manufacturing capabilities, accelerate product commercialization, and scale deployments across high-impact sectors including precision industrial automation, optical communications, advanced sensing, quantum technologies, and healthcare instrumentation.DeepLase was founded by Dr. Deepak Jain, a faculty member at the Indian Institute of Technology Delhi, whose research focuses on advanced optical fiber technologies and laser systems. The company is focused on designing next-generation specialty optical fibers and fiber-laser platforms engineered for applications requiring exceptional stability, energy efficiency, spectral precision, and long-term operational reliability.As global data consumption accelerates and artificial intelligence infrastructure expands, optical technologies have become the backbone of modern digital systems. Data centers, telecommunications networks, and emerging AI hardware platforms increasingly depend on advanced photonic components capable of delivering higher bandwidth, lower latency, and improved energy efficiency. DeepLase is developing specialty optical fiber platforms designed to address these rapidly evolving performance requirements.Lasers today are foundational tools across precision manufacturing, sensing, optical communications, semiconductor fabrication, medical diagnostics, and emerging quantum systems. However, many existing laser platforms remain complex to integrate and are optimized primarily for laboratory environments. DeepLase aims to bridge the gap between scientific-grade optical performance and scalable, deployable industrial systems by developing robust laser architectures engineered for real-world applications. “Our goal is to build laser platforms that combine advanced optical fiber design, novel materials engineering, and robust system-level reliability,” said Dr. Jain, Founder and Director of DeepLase. “As industries and research domains become increasingly dependent on controlled light sources, the demand for stable, scalable, and application-ready laser systems is growing rapidly. We are developing technologies that deliver high performance while remaining practical for deployment in demanding industrial environments.”Investors believe DeepLase reflects a broader shift toward deep-technology innovation emerging from India’s academic research ecosystem, particularly in critical areas such as photonics and advanced manufacturing. “Photonics technologies are becoming foundational infrastructure for modern industry, powering everything from advanced manufacturing and telecommunications to sensing and next-generation computing systems,” said Raj Sethia, Managing Partner and Co-Founder at Mounttech Growth Fund – Kavachh. “DeepLase is building core intellectual property in a strategic technology domain where global demand continues to grow rapidly. We are excited to support Dr. Deepak Jain and his team as they work to build globally competitive photonics technologies from India.””Photonic technologies hold enormous potential, and many of their most transformative applications are still emerging,” said Ganapathy Subramaniam, Co-founder & Managing Partner, Yali Capital. “DeepLase approaches photonics design from first principles, combining deep scientific expertise with a clear pathway toward commercialization. The team brings together strong research capability with an understanding of real-world deployment challenges, positioning them well to translate advanced photonics into scalable industrial platforms. We believe Dr. Deepak Jain and his team have the potential to deliver photonics technologies at a global scale.”Prior to this round, DeepLase received support through multiple government innovation and deep-tech commercialization programs, reinforcing its mission to develop indigenous, high-value photonics technologies with global relevance. The company’s long-term vision is to build globally competitive photonics infrastructure from India, enabling next-generation optical systems that power advanced computing, communications, industrial manufacturing, and scientific discovery.About DeepLaseDeepLase Technologies is a photonics startup incubated at the FITT, Indian Institute of Technology Delhi focused on developing next-generation specialty optical fibers and high-performance fiber-laser systems. Its technologies target applications in industrial manufacturing, optical communications, sensing, healthcare instrumentation, and emerging quantum technologies. DeepLase aims to translate cutting-edge photonics research into scalable industrial platforms that can power the next generation of optical systems worldwide.Photo: https://mma.prnewswire.com/media/2937859/DeepLase_Founders.jpg 

View original content:https://www.prnewswire.com/in/news-releases/iit-delhi-spinout-deeplase-raises-6-crore-seed-round-co-led-by-kavachh-and-yali-capital-302718682.html

Continue Reading

Buzz

IIT Delhi Spinout DeepLase Raises ₹6 Crore Seed Round co-led by Kavachh and Yali Capital

NEW DELHI, March 19, 2026 /PRNewswire/ — DeepLase Technologies, an IIT Delhi–incubated deep-tech photonics startup developing advanced optical fiber platforms, high-performance fiber lasers, and integrated photonics systems, has raised ₹6 crore in seed funding in a round co-led by Mounttech Growth Fund – Kavachh and Yali Capital.

The company will use the capital to expand its engineering and manufacturing capabilities, accelerate product commercialization, and scale deployments across high-impact sectors including precision industrial automation, optical communications, advanced sensing, quantum technologies, and healthcare instrumentation.DeepLase was founded by Dr. Deepak Jain, a faculty member at the Indian Institute of Technology Delhi, whose research focuses on advanced optical fiber technologies and laser systems. The company is focused on designing next-generation specialty optical fibers and fiber-laser platforms engineered for applications requiring exceptional stability, energy efficiency, spectral precision, and long-term operational reliability.As global data consumption accelerates and artificial intelligence infrastructure expands, optical technologies have become the backbone of modern digital systems. Data centers, telecommunications networks, and emerging AI hardware platforms increasingly depend on advanced photonic components capable of delivering higher bandwidth, lower latency, and improved energy efficiency. DeepLase is developing specialty optical fiber platforms designed to address these rapidly evolving performance requirements.Lasers today are foundational tools across precision manufacturing, sensing, optical communications, semiconductor fabrication, medical diagnostics, and emerging quantum systems. However, many existing laser platforms remain complex to integrate and are optimized primarily for laboratory environments. DeepLase aims to bridge the gap between scientific-grade optical performance and scalable, deployable industrial systems by developing robust laser architectures engineered for real-world applications. “Our goal is to build laser platforms that combine advanced optical fiber design, novel materials engineering, and robust system-level reliability,” said Dr. Jain, Founder and Director of DeepLase. “As industries and research domains become increasingly dependent on controlled light sources, the demand for stable, scalable, and application-ready laser systems is growing rapidly. We are developing technologies that deliver high performance while remaining practical for deployment in demanding industrial environments.”Investors believe DeepLase reflects a broader shift toward deep-technology innovation emerging from India’s academic research ecosystem, particularly in critical areas such as photonics and advanced manufacturing. “Photonics technologies are becoming foundational infrastructure for modern industry, powering everything from advanced manufacturing and telecommunications to sensing and next-generation computing systems,” said Raj Sethia, Managing Partner and Co-Founder at Mounttech Growth Fund – Kavachh. “DeepLase is building core intellectual property in a strategic technology domain where global demand continues to grow rapidly. We are excited to support Dr. Deepak Jain and his team as they work to build globally competitive photonics technologies from India.””Photonic technologies hold enormous potential, and many of their most transformative applications are still emerging,” said Ganapathy Subramaniam, Co-founder & Managing Partner, Yali Capital. “DeepLase approaches photonics design from first principles, combining deep scientific expertise with a clear pathway toward commercialization. The team brings together strong research capability with an understanding of real-world deployment challenges, positioning them well to translate advanced photonics into scalable industrial platforms. We believe Dr. Deepak Jain and his team have the potential to deliver photonics technologies at a global scale.”Prior to this round, DeepLase received support through multiple government innovation and deep-tech commercialization programs, reinforcing its mission to develop indigenous, high-value photonics technologies with global relevance. The company’s long-term vision is to build globally competitive photonics infrastructure from India, enabling next-generation optical systems that power advanced computing, communications, industrial manufacturing, and scientific discovery.About DeepLaseDeepLase Technologies is a photonics startup incubated at the FITT, Indian Institute of Technology Delhi focused on developing next-generation specialty optical fibers and high-performance fiber-laser systems. Its technologies target applications in industrial manufacturing, optical communications, sensing, healthcare instrumentation, and emerging quantum technologies. DeepLase aims to translate cutting-edge photonics research into scalable industrial platforms that can power the next generation of optical systems worldwide.Photo: https://mma.prnewswire.com/media/2937859/DeepLase_Founders.jpg 

View original content to download multimedia:https://www.prnewswire.com/in/news-releases/iit-delhi-spinout-deeplase-raises-6-crore-seed-round-co-led-by-kavachh-and-yali-capital-302718682.html

Continue Reading

Buzz

Harteerath Singh Ahluwalia’s book ‘The Power of Doing Good’ coming out this Vaisakhi, from HarperCollins India

The book talks about seva, rooted in Sikhism and relevant for all, which can lead everyone to a life of happiness and purpose.GURUGRAM, India, March 19, 2026 /PRNewswire/ — Right ahead of Vaisakhi this year, HarperCollins India is delighted to announce the upcoming publication of Harteerath Singh Ahluwalia’s debut book, The Power of Doing Good: How Seva Can Change Your Life. Taking the reader through the inspiring journey of Hemkunt Foundation and foregrounding seva as a universal life philosophy — rooted in Sikh tradition but relevant to every reader seeking purpose — this book is one for these times where amidst all the chaos, people need something like this to anchor themselves in meaning and connect to shared humanity.

Talking about the book, Harteerath says, “Writing The Power of Doing Good has been a deeply transformative journey — one shaped not just by events, but by years of observing, participating in, and reflecting upon what it truly means to serve. Through the story of Hemkunt Foundation, I have attempted to capture something more enduring than action alone: the quiet discipline of seva, rooted in Sikh principles and guided by the timeless wisdom of our Gurus — ‘Sarbat da Bhala’, well-being for all, and ‘Chardi Kala’, to remain in a state of rising spirit. This book is not merely a record of what has been done; it is an offering, an archive of goodwill shaped with intention and care. It invites the reader to look inward, and to reconsider the nature of purpose — not as something to be found in grand gestures, but in consistent, conscious acts of compassion. I have come to believe, through lived experience, that doing good is a way of being that quietly reshapes both the giver, and simultaneously the world around them. This book serves as a reminder that even the smallest act, when done with sincerity, carries within it the power to transform lives — often beginning with our own.”Trisha Bora, Executive Editor – HarperCollins India, says, “There are very few people/organizations who are as inspiring as Harteerath Singh and Hemkunt Foundation. This is a story about how impactful selfless community service can be, especially in our troubled times. Anyone who reads this book will find their lives changed for the better.”About the book –In April 2020, as a sudden nationwide lockdown left thousands of migrant workers stranded and desperate, the Singhs, a Sikh family in Gurgaon, rose to the crisis. They began preparing rotis at home and distributing them along highways to those making the arduous journey back to their villages. Their compassion sparked a movement, and through the Hemkunt Foundation, thousands across Delhi-NCR and Haryana joined in.In The Power of Doing Good, Harteerath Singh Ahluwalia shares the inspiring story of why Sikhs are born to serve — through the legacy of their eleven Gurus, and the remarkable journey of Hemkunt Foundation. This book is a timely reminder of how practicing seva can lead all to a life of deeper happiness and purpose.About the author –Harteerath Singh Ahluwalia is one of India’s most influential young humanitarians and the driving force behind Hemkunt Foundation’s modern seva movement. Recognized across the country for his fearless on-ground work — from COVID relief to the Punjab floods as well as in farmer support, animal welfare, women’s dignity initiatives and nationwide emergency responses — he embodies the rare blend of leadership, service and storytelling.A founding team member of Hemkunt Foundation, Harteerath helped scale the organization into one of India’s fastest-growing grassroots NGOs. His work includes designing high-impact relief missions, building long-term rehabilitation models, crafting donor-ready MIS systems and mobilizing lakhs of people online and offline to participate in seva. Over the years, he has led some of the largest relief efforts in India: oxygen cylinder drives during COVID, twenty-one Mobile Medical Vans serving multiple states, large-scale flood rehabilitation in Punjab, and Gurukul-based education and livelihood programs in Khandwa.Beyond humanitarian operations, Harteerath is a widely followed content creator with over 500,000 supporters across platforms. Known for his raw honesty, clarity and emotional depth, he uses his voice to champion Sikh values, inspire youth to serve, and highlight real stories from the ground.His work and impact have earned him a place in the Forbes 30 Under 30, HT City 30 Under 30, World Economic Forum’s Top 50 Social Entrepreneurs of India, Femina’s Men We Love, and MensXP’s High Impact Men lists as well as recognition as Grazia’s Social Activist of the Year.About Harpercollins Publishers IndiaHarperCollins India publishes some of the finest writers from the Indian Subcontinent and around the world, publishing approximately 200 new books every year, with a print and digital catalogue of more than 2,000 titles across 10 imprints. Its authors have won almost every major literary award including the Man Booker Prize, JCB Prize, DSC Prize, New India Foundation Award, Atta Galatta Prize, Shakti Bhatt Prize, Gourmand Cookbook Award, Publishing Next Award, Tata Literature Live! Award, Gaja Capital Business Book Prize, BICW Award, Sushila Devi Award, Sahitya Akademi Award and Crossword Book Award. HarperCollins India also represents some of the finest publishers in the world including Harvard University Press, Gallup Press, Oneworld, Bonnier Zaffre, Usborne, Dover and Lonely Planet. HarperCollins India has won the Publisher of the Year Award four times at Tata Literature Live! in 2022, 2021, 2018 and 2016, and at Publishing Next in 2021 & 2015. HarperCollins India is a subsidiary of HarperCollins Publishers.For more information, please write to – shabnam.srivastava@harpercollins.co.in Photo: https://mma.prnewswire.com/media/2937802/The_Power_of_Doing_Good_HarperCollins.jpgLogo: https://mma.prnewswire.com/media/2105077/5820633/HarperCollins_Logo.jpg 

View original content to download multimedia:https://www.prnewswire.com/in/news-releases/harteerath-singh-ahluwalias-book-the-power-of-doing-good-coming-out-this-vaisakhi-from-harpercollins-india-302718643.html

Continue Reading

Trending