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TECNO launches ‘Portrait for Everyone’ Short Film to Celebrate its Distinguished Multi-Skin Tone Imaging Technology
Produced by BBC StoryWorks, the captivating short film focuses on TECNO’s new Universal Tone technology that Capture Everyone’s Brilliance and Beauty in One Picture
LONDON, Oct. 24, 2023 /PRNewswire/ — Innovative technology brand TECNO worked with BBC StoryWorks, BBC Studios’ commercial content division, to present ‘Portrait for Everyone’, a compelling short film showcasing how TECNO Universal Tone technology revolutionizes multi-skin tone imaging to properly represent everyone in one picture. The new short film highlights the power of this advanced technology to deliver a more inclusive smartphone imaging experience, featuring insightful storytelling from the esteemed professors who partnered with TECNO to develop Universal Tone.
TECNO Universal Tone is a most advanced AI-Powered multi-skin tone imaging technology that has been developed to meticulously understand and capture the beauty of the world’s diverse range of skin tones. Jack Guo, General Manager of TECNO, said: “From this thrilling film, we want to convey our mission behind Universal Tone, which is to redefine portrait photography, making it a truly inclusive and emotional experience. We aim to ensure that every individual, regardless of skin tone, feels seen and included through the lens of our technology.”
Shining the spotlight on the major challenges of portrait imaging, ‘Portrait for Everyone’ reveals how Universal Tone combines three powerful engines – Multi-Skin Tone Restoration Engine, Local-Tuning Engine, and AI-Powered Computational Portrait Engine – to address these hurdles with precision and finesse.
For years, overexposed or desaturated images have failed to depict the true beauty of skin tone diversity, while AI promises much but is often trained with historically biased data. TECNO partnered with Dr Kaida Xiao, associate professor in Colour and Imaging Science of University of Leeds and TECNO Technical Advisor, to create a better solution through creating a more inclusive color card.
“TECNO and I embarked to explore the potential of technology to better reflect a variety of skin tones,” Dr Kaida Xiao stated in this film. “With the help of unbiased data, we could help integrate more advanced AI into TECNO’s camera system, specifically trained to capture the beauty of diverse skin tones.”
‘Portrait for Everyone’ explores how portraits are not just visual; they are deeply emotional, resonating profoundly with people’s confidence in the psychological aspect. Therefore, creating technologies where everyone feels seen is vitally important. Professor of Psychological and Behavioral Science, Dr. Thomas Curran eloquently notes, “Our confidence and self-worth aren’t solely shaped by individual reflections, but also by how we perceive ourselves within a community. Authenticity in images helps maintain this delicate balance, grounding us in reality.”
Universal Tone embodies TECNO’s in-depth knowledge of global users’ demands and caters to the aesthetic preferences of consumers in different regions. Besides personal elements, the technology also ensures users’ portraits are perfectly in tune with the world around them, with images fully tailored to the local environments, lighting conditions, geomorphological landscape, color temperature and more, achieving perfect harmony between people and their surroundings.
Jack Qiu, Shaw Foundation Professor of Media Technology at Nanyang Technological University, and TECNO’s Advisor on Asian Skin Tone and Portrait Aesthetic, said: “By enriching the imaging capabilities of TECNO’s camera from this specific cultural dimension, we hope to add layers of emotional and aesthetic richness to every shot, making each one a mirror that reflects and respects its origin.”
Every face tells a story, every culture has its own canvas. TECNO is missioned to ensure every story is heard and every canvas celebrated. The ‘Portrait for Everyone’ underlines TECNO’s dedication to inclusivity, customer-centricity, and a globalized strategy that caters to diverse requirements and preferences of consumers. As it charts the limitless horizons of technology, TECNO extends an open invitation to all, encouraging consumers to harness the power of Universal Tone for a future where the authentic self shines brightly and boldly.
Video – https://www.youtube.com/watch?v=93G_dOkUaec
Photo – https://oyefilmy.com/wp-content/uploads/2023/10/tecno-launches-portrait-for-everyone-short-film-to-celebrate-its-distinguished-multi-skin-tone-imaging-technology-1.jpg
Photo – https://oyefilmy.com/wp-content/uploads/2023/10/tecno-launches-portrait-for-everyone-short-film-to-celebrate-its-distinguished-multi-skin-tone-imaging-technology-2.jpg
Photo – https://oyefilmy.com/wp-content/uploads/2023/10/tecno-launches-portrait-for-everyone-short-film-to-celebrate-its-distinguished-multi-skin-tone-imaging-technology-3.jpg
View original content:https://www.prnewswire.co.uk/news-releases/tecno-launches-portrait-for-everyone-short-film-to-celebrate-its-distinguished-multi-skin-tone-imaging-technology-301966662.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
Disha Patani emerges as the ultimate fashionista of Bollywood; rocks every outfit she wears
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