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The Sixth Edition of Godrej L’Affaire to Celebrate ‘All Things Goodness’
More than 50 brands to come together on March 29 to create unique experiences
MUMBAI, India, March 22, 2024 /PRNewswire/ — Godrej L’Affaire, a curated experiential luxury lifestyle platform by Godrej Industries Limited and Associate Companies, has announced that more than 50 brands have collaborated with the platform for its sixth edition. Slated for Friday, March 29, 2024 at the brand’s headquarters in Vikhroli, Mumbai, Godrej L’Affaire will be celebrating ‘All Things Goodness’ at the soirée.
Godrej L’Affaire is a brand-agnostic owned media platform in the lifestyle space. Bringing together non-competing complementing brands in the lifestyle space, it was conceptualized to celebrate nuances of lifestyle in an experiential manner. With HSBC India, one of India’s leading financial services groups, collaborating for the sixth edition, an evening soirée will unfold with a three-pronged mission of crafting hyper-immersive experiences, building community of lifestyle aficionados, and weaving a robust digital safe narrative for all the participating brands.
Speaking about the sixth edition of Godrej L’Affaire, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Industries Limited and Associate Companies, said, “Creating personalized, immersive and authentic experiences for consumers in today’s ever-evolving world is imperative for any brand. Godrej L’Affaire was launched to provide these opportunities for our inhouse brands as well as external non competing brands in the lifestyle space. Our objective has been to create a community of lifestyle aficionados and drive meaningful conversations around the lifestyle space.”
She further added, “Our theme for this year is Goodness and we aim to underscore the significance of deliberate good choices that minimise negative impact and contributing positively to society. We are extremely excited to make Godrej L’Affaire 2024 an unforgettable affair.”
Commenting on its collaboration with Godrej L’Affaire 2024, Arkaprava ‘Arko’ Ray, Head – Marketing Strategy, HSBC India, said, “As a world’s local bank, we at HSBC passionately believe in creating a meaningful conversations for nurturing relationships and building trusts with our customers. With Godrej L’Affaire also working towards creating a lifestyle community, we found a perfect synergy in providing our consumers with an experiential experience through the event. We are excited to collaborate with Godrej L’Affaire and look forward to an amazing evening.”
Aligned to the guiding concept – ‘All Things Goodness,’ the event is thoughtfully mapped across eight zones aptly spelling out L’Affaire – Lifestyle, Awareness, Fashion, Flavour, Artistry, Innovation, Rejuvenation, and Environment.
In sync with the same, the highlight of this lifestyle-centric soirée will be an exclusive fashion show by the renowned fashionista, Malaika Arora, showcasing her flagship brand, The Label Life. Marking an exclusive debut for the brand’s collection on the runway, Malaika will showcase the Spring/Summer 2024 collection centered around iconic Picnic, Party, and Office looks.
Commenting on the first ever runway showcase by The Label Life, Malaika Arora, an Indian actress, Entrepreneur and Style Editor at The Label Life, said, “The Label Life has been a project very close to my heart since its inception. With our brand value centered around elevating wardrobe essentials for everyday smart dressing, when Godrej L’Affaire approached me for the runway showcase of our collection, I thought it would be the best strategic collaboration for us. Over the years, this experiential property has created a niche for itself, bringing together like-minded brands and providing them with an opportunity to engage with the right audience—from KOLs to content creators, from CXOs to working professionals. With ~60% of participation from women over the years for the soirée, I found a perfect synergy for showcasing our SS’24 collection. I am truly excited for The Label Life’s debut on the runway at Godrej L’Affaire and hope to captivate the audience with an amazing collection.”
The evening will also witness an electric performance by the band – The Bartender, the brain child of Mikey McCleary – award winning songwriter, composer and producer. Featuring Shalmali Kolghade, Medha Sahi and Kaprila Keishing, their eclectic mix of music sensibilities would be setting the tone for the evening.
“I am excited for my band The Bartender to take the stage at Godrej L’Affaire. Music has a unique power to unite, inspire, and elevate, and I am thrilled the band gets to be a part of an event that celebrates the essence of lifestyle and creativity. Our take on timeless music and style will match Godrej L’Affaire’s vibe perfectly, fostering a connection that’ll last a long time,” said Mikey McCleary, Music Director – The Bartender.
Food enthusiasts are also in for a treat. Godrej Vikhroli Cucina will be unveiling the 7th edition of the Godrej Food Trends Report (GFTR), delving into the theme of ‘Provenance’. This insightful report will dive into the deep connection between Indian cuisine and its origins, exploring the intrinsic link between ingredients, regional specialities, and traditional practices. With insights from over 190 experts, including chefs, bloggers, and food producers, GFTR 2024 sheds light on the rich tapestry of India’s culinary heritage.
Rushina Munshaw Ghildiyal, Managing Director, a Perfect Bite Consulting and Curating Editor of the Godrej Foods Trends, said, “Over the last 7 editions, The Godrej Food Trends Report has become an invaluable tool for industry professionals in forecasting culinary trends and insights. 2024 promises to be a year of culinary exploration where Indian culture is influencing the world more than ever before. And as the world turns to us for inspiration, we are looking inward for ours. If I was asked what I would put my money on in 2024 it would be in chronicling and showcasing regional Indian cuisines, culinary travel, and women in the Indian food industry. 2024 will see the Indian plate become a canvas for culinary adventures!”
Godrej takes pride in nurturing emerging talent. Hence the event will witness the announcement of the top 25 content creators chosen through the premier influencer hunt Godrej L’Affaire Select. This program has scouted a pool of over 10,000 participants spanning 200 cities, towns, and villages across India. Mentored by internet sensation Ranveer Allahbadia, popularly known as Beer Biceps, the winners will be felicitated and welcomed into the exclusive Godrej L’Affaire Select creators’ group.
“As someone who is passionate about the creator community, I’m incredibly excited about Godrej L’Affaire Select. The program’s commitment to discovering and nurturing raw talent from diverse backgrounds is truly inspiring. I believe these creators have the potential to become the next generation of content leaders, and I’m eager to see their journeys unfold and felicitate them at L’Affaire 2024,” expressed Ranveer Allahbadia, Mentor, Godrej L’Affaire Select.
More than 50 partner brands have partnered with Godrej L’Affaire for its sixth edition. With HSBC India being the presenting partner, Uber India is the exclusive mobility partner and Skrap is the zero waste and sustainability partner.
The Experience Partners for the soirée are The Label Life, Autohangar (Mercedes), MyGlamm, FabriCare by D ‘Décor, Freedom Tree, BMW Motorrad, Cinthol, Godrej Magic, Goodknight, HIT, Godrej Expert, Godrej Professional, Park Avenue Perfumes, Kama Sutra, Godrej Combine, Godrej Rashinban, Godrej Oil Palm (Samadhan), Godrej aer, The Woman’s Company, Godrej Capital and Godrej Properties.
Godrej Jersey, Dubai Energy Drink and Cancro are the Hydration Partners while Gourmet Partners are Godrej Yummiez, Baskin Robbins, Godrej Real Good Chicken, SMOOR, Elior, Thaiji Gold, Bombay Island, Ishaara and Eight. Carlsberg Smooth Soda is the Celebration Partner for Godrej L’Affaire 2024.
The Bartender is the Entertainment Partner for the evening and the Communication Partners are Communicate India, Agency09, MSL, Mondial Communications.
The Outreach Partners are Monk-E, Shilpa Chawla, Urban Eye, Woodpecker Media, 11 Eleven Communications, Sara Khan, Smalltown Dreams Entertainment.
Sparkle Gift Card is the Gift Partner for the soirée while &media is the Content Partner.
With Woot Luxe being the Event Partner, 94.3 Radio One is the Radio Partner and Bright Outdoor Media Ltd is the OOH Partner for Godrej L’Affaire 2024.
About Godrej L’Affaire
Godrej L’Affaire was founded to celebrate the goodness of life every day, and to help India live better. It’s a unifier that bonds consumers, content creators, leading brands, and the world of Godrej effortlessly. And together, it redefines the future of lifestyle, beauty, travel, wellness, fashion, and food.
Each piece engaging, every theme contextual, every take unique, the platform connects the roots of India to modern living flawlessly. ‘Conversations. Communities. Collaboration.’ A simple mantra that makes Godrej L’Affaire unique, entertaining, and resourceful. Where people from all walks of life, diverse backgrounds, and different regions share the latest trends through interactive, entertaining, and inspiring interviews, features and portraits, discoveries, trends, stories, and performances. And take away ways to make the most of their lives.
With Godrej L’Affaire by your side, you’ll always be in the know of the ever-evolving landscape of lifestyle. Come, hop in to live it up.
Godrej L’Affaire Social Media handles : Instagram | Facebook | Twitter | YouTube
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SPJIMR hosts Faculty Development Workshop to integrate ‘Indian Knowledge Systems in Business Education’
Two-day event explored embedding Indian wisdom in management curricula in line with NEP 2020
MUMBAI, India, April 16, 2025 /PRNewswire/ — Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management and Research (SPJIMR) successfully hosted a two-day Faculty Development Workshop (FDP) on Indian Knowledge Systems (IKS) for Business Education on April 10–11, 2025. The workshop brought together over 40 faculty members from across the country, providing a unique platform for dialogue, reflection, and curriculum development centred on the integration of Indian thought into management education.
The National Education Policy (NEP) 2020 underscores the importance of integrating IKS into higher education to foster holistic, multidisciplinary learning rooted in India’s rich intellectual traditions. SPJIMR, with its long standing focus on Indian wisdom in management, is well placed to advance this through meaningful academic engagement.
Commenting on the initiative, Prof. Varun Nagaraj, Dean, SPJIMR said, “As we look to infuse IKS principles in the management education curriculum, it is important that we are specific about what is new and additive to existing approaches that have been built on the liberal arts, ethics, and systems thinking. I thank our conference attendees for engaging in an intellectually rigorous discussion around this question.”
The workshop began with a session by Prof. (Retd.) B. Mahadevan (IIM Bangalore), who offered a clear overview of IKS. He highlighted their interdisciplinary nature, drawing on examples from Aryabhatta to Kalidasa, and emphasised the importance of Sanskrit for accessing original sources without distortion. Prof. Jitesh Mohnot (IIT Jodhpur) followed with an exploration of Marwari and indigenous business practices. He described India’s economic landscape as shaped by ‘vernacular capitalism’, rooted in family firms and informal trust networks, and noted the publishing challenges IKS scholars face without aligning their work to global academic frameworks.
Prof. Ashish Pandey (IIT Bombay) explored leadership through Indian psychology, drawing on the Bhagavad Gita and Rājayoga to connect concepts like karma yoga and mind management with modern leadership. Prof. Varadraj Bapat (IIT Bombay) discussed indigenous financial systems, linking instruments like hundis and insights from the Arthashastra to current economic models and classroom teaching.
The workshop concluded with a synthesis session and curriculum development framework presented by Prof. Surya Tahora, Executive Director of the Centre for Wisdom in Leadership (CWIL), SPJIMR. “This workshop is part of a larger inquiry,” he remarked. “It reflects a growing recognition that our academic institutions can be spaces of intellectual decolonisation, but also creative renewal. Not by rejecting modernity, but by deepening it with the wisdom and subtlety of our indigenous traditions.”
The two-day workshop culminated in a spirited panel discussion and certificate distribution ceremony, marking a meaningful step in SPJIMR’s ongoing efforts to develop contextually rooted yet globally relevant business education.
About SPJIMR
Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management and Research (SPJIMR) is a leading postgraduate management institute, recognised by the Financial Times MiM Global Rankings as India’s #1 business school, by Business Today as one of the country’s top five business schools, and by the Positive Impact Rating as one of the top five business schools worldwide for societal impact. Known for its innovative and socially conscious approach to management education, research, and community engagement, SPJIMR aims to influence managerial practice and promote the value-based growth of its students, alumni, organisations and their leaders, and society. SPJIMR holds the international ‘triple crown’ of accreditations from EQUIS, AACSB, and AMBA.
Visit SPJIMR.org for more information.
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Agoda and Atlys Unveil Co-Branded Advertising Campaign to Inspire Confidence in International Travel for Indian Travellers
NEW DELHI, April 16, 2025 /PRNewswire/ — Digital travel platform Agoda and visa processing platform Atlys have launched a co-branded marketing and advertising campaign in India, focusing on simplifying international travel. Featuring a new advertisement, the campaign highlights the stress often associated with traveling abroad—from fears of overpaying for flights and accommodation to concerns over visa approvals—and positions the partnership as a solution for anxiety-free travel.
Drawing on the insight that international trips can feel overwhelming for Indian travellers, the campaign acknowledges how uncertainties around securing the best value for bookings and fears of visa rejection often overshadow the joy of planning a journey. The newly launched advertisement portrays these pre-travel anxieties: from anxious searches for flight deals to the tense wait for visa approvals and how we address them. Through their collaborative approach, Agoda and Atlys demonstrate how these unavoidable aspects of international travel can be simplified, allowing the excitement of discovery to take center stage.
Matteo Frigerio, Chief Marketing Officer at Agoda, stated, “At Agoda, we believe travel should feel exciting, not overwhelming. Teaming up with Atlys lets us clear two of the biggest hurdles: cost and visa complexity. Together, we’re making global travel from India more accessible, more affordable, and much less stressful – so travellers can explore the world with ease and peace of mind.”
Atlys echoed this sentiment. Mohak Nahta, Founder and CEO of Atlys remarked: “At Atlys, we’ve built our company on a singular mission: eliminating the visa headaches that prevent millions from experiencing the world freely. For many Indian travellers, venturing abroad brings unique challenges, from finding affordable travel options to dealing with visa uncertainties. Our association with Agoda tackles these hurdles head-on by marrying our expertise in visa facilitation with Agoda’s strong digital travel platform. Together, we create a stress-free, holistic experience for the travellers.”
The strength of this partnership lies in how perfectly the two platforms complement each other. Agoda’s extensive network of five million properties worldwide and its integrated flight and activity options provide travellers with tools to build customized itineraries that match both dreams and budgets. Meanwhile, Atlys transforms the often-intimidating visa application process into a transparent, user-friendly experience that ensures paperwork never stands in the way of adventure.
This collaboration acknowledges a fundamental truth about modern travel—that the journey begins long before departure. By addressing both practical and emotional barriers to international travel, Agoda and Atlys are empowering Indians to approach global exploration with newfound confidence, allowing the excitement of discovery to finally take center stage.
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ZapUp Launches Powerful WhatsApp Marketing Automation Platform, Joins Microsoft for Startups
NEW DELHI, April 16, 2025 /PRNewswire/ — ZapUp, a pioneering SaaS platform, a product of Perky.ai transforming how brands engage with customers on WhatsApp, has announced the launch of its next-gen marketing automation suite tailored for SMBs. The platform, now accepted into the Microsoft for Startups Founders Hub, is positioned to revolutionize WhatsApp as a mainstream, cost-efficient marketing channel across industries.
Leading the Way in WhatsApp Marketing Innovation
As businesses continue to seek authentic and high-conversion communication channels, WhatsApp has emerged as a powerful platform to connect with customers directly. ZapUp’s WhatsApp Automation Marketing Suite introduces a robust set of tools for broadcasting, lead capture, chatbot flows, campaign performance tracking, and e-commerce integration—all via WhatsApp.
Designed for simplicity and scalability, ZapUp empowers startups, D2C brands, agencies, and regional businesses to automate engagement, personalize messaging at scale, and reduce time-to-lead conversion dramatically.
“WhatsApp is where your customer already is. ZapUp ensures you’re there too—with the right message, at the right time, at the right scale,” said Vaibhav Asthana, Founder of ZapUp. “We are proud to join the Microsoft for Startups program, which validates our mission to bring world-class automation technology within the reach of SMBs globally.”
Built for Scale, Designed for Everyone
ZapUp’s onboarding is frictionless—businesses can start sending campaigns within minutes with embedded WhatsApp Business API setup, intuitive template management, and chatbot designers.
What sets ZapUp apart is its cross-industry flexibility. Whether it’s an online clothing brand, a local clinic, or a real estate firm, ZapUp has pre-built workflows tailored to multiple verticals—helping brands deliver contextual, automated conversations that drive actions.
Key Features:
- Bulk broadcasting and targeted campaigns
- Advanced chatbot flow designer (drag-and-drop)
- E-commerce product catalog integration
- Dynamic lead forms and funnel automation
- Real-time analytics with conversion tracking
- GDPR-ready consent mechanisms
Empowering SMBs With Cutting-Edge, Affordable Tech
With rising costs of digital marketing and privacy-led disruptions in traditional ad platforms, ZapUp provides an alternative that’s not only effective but also budget-friendly. Its vision aligns with Microsoft’s startup accelerator ethos—equipping emerging companies with the tools needed to scale responsibly and sustainably.
“By making WhatsApp automation accessible, we are leveling the digital playing field for SMBs,” said Asthana. “ZapUp is not just a product; it’s a movement to democratize modern marketing.”
About ZapUp
ZapUp is a WhatsApp-first marketing automation platform focused on helping businesses of all sizes create personalized, automated customer engagement journeys. Built with scalability and affordability at its core, ZapUp is designed to serve SMBs and enterprises across sectors looking to unlock the full potential of WhatsApp.
For more information, visit https://zapup.marketing
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