BHUBANESWAR, India, April 25, 2025 /PRNewswire/ — Like every year, the Times Higher Education (THE) Asia University Rankings have been announced, and KIIT Deemed to be University (https://kiit.ac.in/), Bhubaneswar has once again secured a remarkable position. In the 2025 edition, KIIT has achieved the 184th rank in Asia, marking a significant improvement from last year’s position of 196. This advancement reaffirms KIIT’s steady progress and its growing recognition in the realm of global academic excellence.

With this latest ranking, KIIT stands as the 8th best university in India across both government and private institutions. It has achieved this position among many prestigious Indian institutes. Additionally, it retains its distinction as the top-ranked Deemed University in Eastern and Northern India. Notably, in the subject of Sports Science, KIIT is ranked 2nd in India.

This year’s rankings feature 853 universities from 35 countries and territories. The assessment is based on their performance in research, teaching, knowledge transfer and international outlook. The rankings, evaluated using 18 performance indicators, are trusted by students, academics, policymakers and industry leaders worldwide.

Prof. Achyuta Samanta, Founder of KIIT, KISS, and KIMS, expressed heartfelt gratitude to the dedicated faculty, staff, students, alumni, and well-wishers who have played a pivotal role in this achievement. “This recognition reflects the collective efforts and the mission-driven spirit that define KIIT. We share this success with every individual who believes in our values,” he stated.

KIIT has consistently featured in prestigious global rankings, including the THE World University Rankings and QS Rankings. The university has also earned major international accreditations such as IET, ABET, and others, further cementing its status as a global centre of excellence in higher education.

It is worth highlighting that despite being only 27 years old, KIIT has outperformed several well-established institutions on the list – many of which have been around for over 50 years. Furthermore, it received its deemed-to-be-university status just 21 years ago.

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David Beckham continues his journey with Pepsi in a new campaign to inspire fans to go after what they love

NEW YORK, April 25, 2025 /PRNewswire/ — Pepsi® is back with a fresh take on its “Thirsty For More” platform, fronted by none other than David Beckham. This new global campaign is about one simple universal message: “If you love it, it’s never a waste.”

“Thirsty For More” is Pepsi’s global platform that champions the mindset of going after what you love—big or small—without second-guessing. It’s about choosing to do what you find most fun and enjoyable, regardless of what others might expect. Whether it’s a daily ritual, a personal passion, or a spontaneous decision, Thirsty For More encourages people to lean into what feels right and make everyday moments as enjoyable as possible—because if you love it, it’s never a waste.

Whether it’s football or motorbiking, David Beckham has always gone all-in on what he loves. That’s what Thirsty For More is all about. It’s not about chasing the next big thing—it’s about doing what you truly enjoy, regardless of what others might expect. No pressure. No pretending. Just real moments, lived fully.

 Pepsi’s new campaign film celebrates just that. From spending time gaming with friends and dancing at a gig, to belting out karaoke or taking a road trip detour just because—it’s a snapshot of the moments that make life even more fun. The film ends with David Beckham delivering the campaign’s Thirsty For More message: “If you love it, it’s never a waste.”

David Beckham adds: “It’s always great working with Pepsi – we’ve been making campaigns together for well over 20 years now and have produced a lot of great work in that time. I enjoyed shooting this latest campaign and I’m excited for what’s to come.”

Cathy Graham Kidd, Senior Director of Global Brand Marketing at PepsiCo, adds: “David Beckham is a true icon, and his way of living reflects what this campaign is all about. Thirsty For More is about tuning into what makes you feel alive—however big or small—and enjoying it, unapologetically. This launch is just the beginning. You’ll see it come to life with local activations across the world.”

Long-standing fans may remember some of David Beckham’s most memorable Pepsi ads, including the legendary 2002 “Sumo” match, which saw him, and his teammates go head-to-head with a group of sumo wrestlers. In 2003, Pepsi transformed a Western-style duel into a humorous penalty shootout featuring David Beckham as part of its “Wild West” film, shortly followed by “Football Warriors” in 2004, which saw him using his football skills to help protect the protagonists’ hoard of soft drinks—whilst dressed in warrior guise.

Stay tuned—the adventure is just beginning!

For more information about the unmissable new partnership, head to Pepsi channels: TikTok, Instagram, Facebook.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that

includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo. 

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Peter England Pays a Nostalgic Tribute to Cricket’s Greatest Legends

MUMBAI, India, April 24, 2025 /PRNewswire/ — Peter England, India’s leading menswear brand from the house of Aditya Birla Fashion and Retail Limited, proudly announces the return of The Gentlemen’s League with its bold new collection – The League of Legends.

Launched during the country’s most celebrated cricketing festival, JioStar IPL, the brand pays homage to the game’s most iconic figures – Kapil Dev, Sir Vivian Richards, and the unmistakable voice of international cricket, Harsha Bhogle. In a nation deeply passionate about cricket, this first-ever collaboration between Peter England and cricketing legends marks a celebration of heritage, style, and the enduring charm of the gentleman’s game.

Originally introduced in 2023 as a tribute to cricket’s timeless spirit, The Gentlemen’s League returns with an elevated vision – not just as a collection, but as a cultural moment. The League of Legends capsule features a striking range of polos and crew necks, adorned with graphics inspired by the most iconic on-field moments of Kapil Dev and Sir Vivian Richards. Each piece reflects their attitude, flair, and fearlessness, designed for today’s modern gentleman who values legacy while embracing the present.

Unlike traditional sports merchandise, this collection reimagines cricket-inspired fashion through a smart casual and sport-formal lens – a distinctive positioning in India’s fashion landscape. With precision tailoring, breathable fabrics, and heritage-inspired details, The League of Legends offers a versatile wardrobe that moves effortlessly from the boardroom to after-hours, from match screenings to weekend outings.

The collection artfully balances tradition and contemporary style, featuring colours drawn from the world of classic cricket and refined touches like cable knit structures, signature stripes, and cricket-inspired motifs. Key pieces include cable-knit sweaters, mnemonic cricket polos, and prints inspired by the seams and textures of cricket balls – all designed to seamlessly integrate the spirit of the game into everyday style.

Speaking on the launch, Anil S Kumar, Chief Operating Officer at Peter England, said: “Continuing from the Gentlemen’s League collection– the new League of Legends capsule is a celebration and our humble tribute to cricket’s timeless appeal and the charisma of the men who shaped it. Having legends like Kapil Dev, Sir Vivian Richards, and Harsha Bhogle on board makes this collection authentic and aspirational. It’s a bold new chapter for Peter England and for the modern Indian man who dresses with purpose, pride, and passion.”

The League of Legends collection is now available across 240+ Peter England exclusive brand outlets and on the brand’s online store. With this launch, Peter England not only celebrates cricket but also redefines what it means to be a gentleman – on and off the pitch.

About Aditya Birla Fashion and Retail Limited 

ABFRL is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue of Rs. 13,996 Cr. spanning retail space of 11.9 million sq. ft. (as of March 31, 2024), it is India’s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.

The Company has a network of 4,538 stores across approximately 37,952 multi-brand outlets with 9,047 points of sale in department stores across India (as of 30th September 2024).

It has a repertoire of India’s largest brands in Louis Philippe, Van Heusen, Allen Solly and Peter England, established over 25 years. Pantaloons is one of India’s leading fashion retailers, while Style Up is an emerging value retail format.

The Company’s international Brands portfolio includes – The Collective, Amongst India’s largest multi-brand retailers of international brands and has long term exclusive partnerships with select brands such as Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok, Simon Carter and Galeries Lafayette.

The Company’s foray into the branded ethnic wear business includes brands such as Jaypore, Tasva & Marigold Lane. The company has strategic partnerships with Designers ‘Shantnu & Nikhil’, ‘Tarun Tahiliani’, ‘Sabyasachi’ and ‘House of Masaba’. This also encompasses the recently amalgamated TCNS portfolio of women’s ethnic brands: W, Aurelia, Wishful, Elleven, and Folksong.

In addition, to cater to the needs of digitally native consumers, ABFRL is building a portfolio of Digital-first brands under its technology led ‘House of D2C Brands’ venture TMRW. TMRW is on a path to building a portfolio of Digital First brands in partnership with founders of emerging brands in the E-Commerce market. 

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