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ViewLift Bolsters Presence in India, Adds New Sales Director and Launches New Customer, Oho Gujarati

Leading global video streaming solution provider hires sales director and is selected by a leading regional VOD platform to scale its distribution, furthering its presence in India
GURGAON, India, March 16, 2022 /PRNewswire/ — ViewLift, a global leader in end-to-end streaming and OTT (over-the-top) solutions, announced today the addition of Manish Manwani as sales director to oversee strategic outreach in India. Additionally, the company announced its new customer, Oho Gujarati, the first VOD entertainment platform dedicated to Gujarati content. The platform selected ViewLift to modernize and scale its existing platform to reach global audiences.
With more than six years of experience across sales for the broadcasting and streaming industry, Manwani will oversee the sales outreach across India’s streaming and content space and drive revenue growth. Before ViewLift, Manwani served as sales manager and senior executive at leading broadcast media companies, Planetcast Media Services and Viu. While at Planetcast, Manwani spearheaded the OTT vertical with a major revenue focus on the Indian market.
“As we’re bolstering our presence across India, Manish will play an intricate role on our team to propel us even further as the leading digital content distribution platform,” said Manik Bambha, co-founder and president at ViewLift. “His extensive background in streaming and monetization strategies, along with the respect he has achieved throughout his career in India, will allow him to integrate tightly with our team as we continue our growth across India.”
In addition to Manish as sales director, ViewLift announced its new customer, Oho Gujarati, to bolster its business presence across India. Roughly 60 million people across the globe speak the Gujarati language, creating the need for hyper-local content for Gujarati speakers. With a mission to provide entertainment across India, Oho Gujarati launched in March 2021 and has over 50,000 subscribers. The streaming platform has 26 hours of original content, including 18 originals, and plans to release two originals every month.
“Choosing to partner with ViewLift was a no-brainer as we’re scaling our service to additional platforms and seek to create a more seamless viewing experience,” said Suryadeep Basiya, CEO at Oho Gujarati. “We chose ViewLift as we’re working on migrating our platform into a premium and global OTT solution. This partnership will help us in offering a better viewing experience and grow our subscriber base. ViewLift’s experience in the OTT space is unmatched.”
Since its founding in 2014, ViewLift has helped launch six platforms in India while staffing 75 consultants to help grow the company. As more and more content providers see the value in OTT platforms, ViewLift will continue to grow and meet the needs of the industry.
For more information about ViewLift and its OTT solutions, visit www.viewlift.com 
About ViewLift: ViewLift is a full-service digital content distribution platform empowering media companies, sports leagues and teams, broadcasters and others to monetize their content through native branded apps on major OTT devices including web, mobile, TV-connected devices, Smart TVs and gaming consoles. ViewLift operates across the digital ecosystem, understanding each device’s unique requirements and best practices. ViewLift offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real-time.
About Oho Gujarati: Oho Gujarati is the premium video on-demand streaming platform for Gujarati language for the global audience. It was launched in March 2021 and is owned by CineMan Productions, a leading film production house and Khushi Advertising. The platform has over 26 hours of original content, including 18 originals, and plans to release two originals every month.
Media Contact: Ashlea Alley BLASTmedia for ViewLift viewlift@blastmedia.com317.806.190
Logo – https://mma.prnewswire.com/media/1698512/ViewLift_OTT_solutions_Logo.jpg 

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Vikram Vedha to open its advance bookings in 1250 multiplexes from 24th September

Having received an amazing response from the masses for its amazing trailer, the makers of Hrithik
Roshan and Saif Ali Khan starrer Vikram Vedha are currently creating a buzz all around for its electrifying
dance number ‘Alcoholia’. While the audience is eagerly waiting for the film to hit the theaters, the
makers are all set to open the advance booking windows for the Audience.

Undoubtedly Vikram Vedha is one of the most anticipated movies of the year and the craze for the film
among the audience is constantly rising as the film is inching toward its release date. Putting an end to
the audience’s wait, the makers are all set to start the advance bookings of the film today.

Moreover, Vikram Vedha will have the largest international distribution for a Hindi film, with a record-
breaking 100+ countries worldwide. Before its release, the film has sparked worldwide interest and
appeal, and many countries have already begun advance bookings.

Vikram Vedha is presented by Gulshan Kumar, T-Series, and Reliance Entertainment in association with
Friday Filmworks and Jio Studios and a YNOT Studios Production. The film is directed by Pushkar and
Gayatri and produced by Bhushan Kumar, S. Sashikanth and Reliance Entertainment. Vikram Vedha will hit the big screens globally on 30th September 2022.

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Manoj Bajpayee will take 1 week off from his schedule to attend all the rituals on his fathers 1st death Anniversary day.

Three times National Film Awards and the Padma Shri winning actor Manoj Bajpayee who has completed three decades in the showbiz business and Juggling with multiple projects between different genres, characters and mediums. Manoj Bajpayee is a powerhouse actor when it comes to Indian cinema. Even if you haven’t seen many of his movies, you will have heard of talented actor Manoj Bajpayee’s name because of his brilliant performances in his films. The finest actor has become synonymous with content-driven subjects who also have been consistently working in multiple film industries.

The finest actor of Hindi cinema Manoj Bajpayee who has several movies lined up this year, will be taking 1 week off from his current project, which is directed by Apurva(Aspirant fame & produced by Vinod Bhanushali in mid september and will be leaving for his home town with his wife and daughter to attend all the puja rituals on his father’s 1st death anniversary day. Manoj Bajpayee’s father RK Bajpayee passed away at 83, last year in Delhi.

The actor believes that a family is a very important & priority in his life, in spite of his erratic schedules or no matter where he is, it is his first priority to always be with his family with all his support & spend time with them in any situations.After finishing all the rituals puja and family work,Manoj will immediately resume his shoot to finish his project on time without taking any time for himself.

Manoj Bajpayee has recently finished his 3 upcoming projects, one with Ram Reddy’s untitled film, which also has talented actor Deepika Dobriyal in the film. After that he finished RSVP’s Despatch, (A investigative thriller set in the world of crime journalism.) directed by Kanu Behl. Abhishek Chaubeys’s film which also has star cast like Konkana Sen, Sayaji Shinde,Naseer sir and some well known talented actors from south. Fox Stars Studios,Chalkboard Entertainment, Autonomous Works film, Gulmohar directed by Rahul Chittella ( who was assistant of Meena Nair) working with Veteran actress Sharmila Tagore, and Amol Palekar along with Suraj Sharma (Life of Pi) and Simran Rishi Bagga in pivotal roles.

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Here comes the title of Jackky Bhagnani’s Jjust Music upcoming RVD’s soulful creation ‘Raaz’

Jackky Bhagnani’s Jjust Music has been coming up with some really amazing songs one after the other and now they are here with the title of their upcoming heart-touching melody by RVD, a soulful creation ‘Raaz’. It’s a melodious song by an Indie rap artist, RVD that evokes his potential lover to become his secret as that way she’ll go down to the grave with him and stay with him forever. 

The song captures a glimpse of feelings that brings a boy close to the emotions of his lover encapsulating his zest for involving her in his life a secret that will stay with him for life. Jotting down his deepest emotions learn from his life, RVD beautifully communicates through his art in music a feeling of true happiness that can only be appreciated and enjoyed in privacy as the unconditional bond they share is completely sacred which the world won’t understand as they’re not in our shoes. 

Moreover, the artist in a true sense, RVD is an artist who’s been given all the love by the world but battles and deals with his own loneliness by making music, he talks about how he has learned ‘you can’t be lonely if you’re comfortable being alone’ in the process, and through only music, he can express these thoughts. He is an artist who makes modernized music with a blend of cultural touches in Urdu and Punjabi languages, which makes him stand out from the general crowd.

RVD, is an Indie rap artist from Kolkata, West Bengal who’s been making much sound on the east side. Performed alongside pan India artists like Mohit Chauhan, Dino James, Zareen, Kayan, Gully Gang, etc. With tracks like ‘Riha’ and ‘Iteyhaas’ which have done extremely well, RVD has even caught a lot of attention and traction in the general crowd and the gaming world on a pan-India basis.

Meanwhile, Jjust Music made it to the headlines for it’s first PAN India music video Mashooka starring bold and quirky Rakul Preet. The song turned out to be a huge success and was received well by the audience.

https://www.instagram.com/reel/Ci2B4nfA-K6/?igshid=ODBkMDk1MTU=

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