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World’s best in AVGC education join hands with Pearl Academy to launch EDGE

– Announces up to 100% scholarships through national talent hunt –

NEW DELHI, Jan. 29, 2022 /PRNewswire/ — EDGE by Pearl Academy has partnered with one of the world’s leading animation schools, TRAZOS based in Spain, to launch international certification courses in Animation, Game Design and Development, Visual Effects and Virtual Production at its state-of-the-art campus in Bengaluru. EDGE is all set to nurture the next generation of digital technology artists to fulfil a vital skill-gap in the industry at a time when India’s digital revolution is taking off. EDGE partner TRAZOS is ranked No.1 in Spain, amongst the top 3 in Europe and top 7 globally. IAMAG, another EDGE partner, is the premium global masterclass platform for the world’s top digital artists. EDGE is also the first institute in India to offer a Master certificate course in Virtual Production, delivered by Unreal-Engine Authorized Instructors. Unreal Engine is the world’s most powerful real-time 3D creation tool, which has been used to create popular games like PUBG and the Star Wars Mandalorian series.

EDGE has launched a National Talent Hunt competition for 20 scholarships of up to 100% for its first batch. Co-delivered and co-certified EDGE-TRAZOS courses are international skill-based certificate programmes of 9 months duration. These programs include Master Certificate in Animation with Autodesk Maya, Master Certificate in Compositing with NukeX, Master Certificate in VFX with Houdini and Master Certificate in Videogame Production.

EDGE-IAMAG masterclasses from the world’s top digital artists from Europe and USA will provide special interactive sessions with leading animators, illustrators, concept and visual effects artists who have worked on some of the latest global blockbuster films.

EDGE also offers 3-months Bootcamp courses in Computer Graphics, Unreal Engine and Motion Graphics.

C B Arun Kumar, a National Award-winning Animation, Visual Effects, Gaming and Comics (AVGC) industry veteran, takes the position of Academic Director at EDGE. Indian media industry leader and an award-winning journalist, social scientist, and author Dr. Nalin Mehta is the President of EDGE.

Speaking during the launch, Dr. Nalin Mehta, President, EDGE said, “India’s AVGC industry is expanding at a phenomenal pace and is expected to touch $43.9 billion by 2024. As India becomes a new global centre for digital production, the industry is looking for higher-skilled and international-quality creative artists. EDGE, with its international partners, is poised to develop some great talent who can perform extraordinarily and contribute to the growth of this industry.”

During the launch event held virtually, industry experts shared insights on the future of the AVGC industry in India. The panelists included Pablo Bozal, Director International Partnerships, TRAZOS;  Patrice Leymarie, Founder, IAMAG Masterclasses; Chanpreet Arora, Senior VP and Business Head VOOT; Anumukonda Ramesh, Founder, A Plus Associates and Consultant with Epic Games Education; Gautam Saluja, Senior Director Games, Aristocrat Games; Rahat Kulshreshtha, CEO Quidich Innovation Labs and President, Drones Foundation of India; along with Sharad Mehra, CEO, Global University Systems, Asia-Pacific, C B Arun Kumar and Viveck Vaswani, Pearl Academy.

Sharing his insights on the industry, Pablo Bozal from TRAZOS said, “The potential of AVGC content in other sectors besides the entertainment industry is huge. There are already companies that create applications based on gaming, animation and VFX to drive processes, training programs and better assimilation of new capabilities. We are excited to partner with EDGE with courses that offer students the new cutting-edge skills of tomorrow.”

Patrice Leymarie, CEO, IAMAG INC. added, “With the emergence of new technology such as VR, real time production and the increasing power of graphic card, it has become easier than ever to not only produce smooth and realistic animation almost in real-time, but also to master latest tools to create and tell stories in a new way. IAMAG is proud to share its creative vision and network with EDGE and its students who will be the future champions of the entertainment industry.”

For more details, please visit: https://pearledge.com/

About Pearl Academy

Pearl Academy is India’s leading creative education institution as per industry surveys by ASSOCHAM, India Today-MDRA, Outlook-Drshti & I-CARE, The Week-Hansa, Business of Fashion, and The Economic Times. The institute offers 30+ under-graduate, post-graduate, and professional development programs in design, fashion, business, and media through its campuses in Delhi-South, Delhi-West, Jaipur, Mumbai, and Bengaluru. For 29 years, Pearl Academy has been a catalyst for success for its students through its unique Total Learning System, constructive tie-ups with industry bodies, and international universities that are strongly reflected in its placement record of over 95+ % year-on-year. For more information, please visit: www.pearlacademy.com.

Photo: https://oyefilmy.com/wp-content/uploads/2022/01/worlds-best-in-avgc-education-join-hands-with-pearl-academy-to-launch-edge-1.jpg

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Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-2.jpg

 

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News Wire

Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html

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Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai

An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah

MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.

DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.

Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.

With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.

More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.

Stay tuned for what’s next from Jameson Connects.

Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html

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