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Xirify is on a Massive Integration Spree to Bring A Sustainable, Cost-effective Online Shopping Solution

PUNE, India, April 19, 2022 /PRNewswire/ — Xirify- a Pune-based hyperlocal, quick commerce App for ordering products and services announced integration of Cashfree Payments, Petpooja, Gupshup, Exotel, and Brozo (Previously known as Wefast), to become a one-stop order management solution for business partners. Having created a mark for itself in the marketplace which is to a large extent dominated by big players, it is steadily consolidating its growth curve with innovative features and integrations. Xirify (still in the pilot phase) is successfully establishing itself in select areas of Pune like Pashan, Baner, and Bavdhan and has come to be reckoned as one of the fastest growing online shopping app with month-on-month order growth of 38% starting November 2021. After launching a completely new look and feel of the App in Nov 21, it is now focusing on integrating with various leading industry 3rdparty software to bring all the benefits and solutions together and provide a one-stop solution for local businesses for end-to-end order management. 
Xirify has already integrated Dunzo services to enable last-mile delivery. 
With all these integrations, Xirify aims to empower all its registered businesses to provide a seamless customer experience which is otherwise extremely costly if they do it by themselves. 
Xirify is a product incubated by Valueadd Softtech & Systems Pvt. Ltd. (VAST). Speaking of Xirify, Prashant Upasani, Founder Director, VAST says, “The platform is intended and created to cater to the development of local marketplace through an Omni online channel which will provide a great shopping experience for all home necessities. Efforts are on to ensure onboarding both small and flourishing local businesses of the local area as also branded entities for a wide range of options and a wholesome customer experience. We have kept our ears to the ground and been actively interacting with our patrons to understand their needs and incorporate matching features in the platform”.
Pune is home to around 35 lakh population with a high percentage of people employed in Information Technology (IT) and allied fields apart from Automobile and Engineering entities. The convenience of shopping online is an imperative need for such a genre of citizens, time being a luxury for most of them. This window of opportunity is aptly farmed by Xirify with intensified efforts by roping in value-added services of delivery options, POS (Point Of Sale), marketing, and easy payment solution for businesses and customers.
Integrations & its benefits:
Integrations provide value addition to the users of the platform and thereby enhance its utility across various operations/functions of the platform. Xirify intends to provide a top-in-class experience to its users with these integrations. 
Cashfree Payments is a leading API and Banking Solutions company that leads the way in bulk disbursals in India with its product Payouts. It is a highly secure payment gateway that supports all Debit/Credit cards, UPI, Net banking, and Wallets with Quick Settlements. These integrations boost the platform’s ability to provide a hassle-free payment for orders and help retail business owners to manage their billing efficiently. All payments made through Xirify are directly settled in the Business’s account. Business gets access to a comprehensive dashboard to view all payment status and easy one-click refund management. 
For more information please visit: www.cashfree.com
Petpooja a coherent Restaurant Management software is being used by 60% of Xirify’s registered restaurants, eateries, and cloud kitchens. With this integration, they will be able to manage all orders in one place. Restaurant/Eatery owners will not have to manage/edit/update their catalog in multiple places and manage multiple apps to receive, and process orders. 
For more information please visit: www.petpooja.com
Gupshup enables better customer interactions through omni-channel conversational engagement (messaging, video and voice). Gupshup handles over 7 billion messages per month and supports more than 44,000 businesses across the world. Converse with Gupshup at http://www.Gupshup.io 
Exotel is a full stack customer engagement software provider. The integration will smoothen the order coordination. And the automated workflow will make sure all orders are accepted and processed on time.
For more information please visit: www.exotel.com 
Borzo (previously known as Wefast) – Borzo is a last-mile delivery service provider. With this integration, Xirify will be able to reach every nook and corner of the city to offer its delivery service. 
For more information please visit: https://borzodelivery.com/
Talking about all the above integrations Koeli Chatterjee, Head of Business & Marketing sums up the advantage when she says, “Being a two-sided marketplace, we must make sure both customers and businesses are happy. All the above integrations will result in a hassle-free transaction which will help in eliminating manual errors. The end customer expectations are built around seamless convenience, easy ordering, payment process, and getting the right things delivered at their doorstep. With all the above integrations, we will be ensuring that shoppers on Xirify get the best customer experience.”
More than 3000 households in Pashan, Bavdhan, and Baner areas are using Xirify to order their daily essentials today. 
“As we say to our customers -Stop App Hopping and Download Xirify shopping, and you will get every product & service that you regularly need in your daily life. Similarly, with the above integrations, we will make sure that businesses also get access to everything to run their business online – be it be catalog listing, tools to manage and market their business, social media integration, last-mile delivery, and much more. We are in our pilot phase and the idea is catching up fast. We are excited and grateful to all our early adopters for giving us a chance. We are looking forward to expanding our footprints soon,” Koeli added.
ABOUT Xirify: 
Xirify is a platform to bring consumers the benefits of supporting local entrepreneurs with the convenience of online shopping. This feature-rich platform aids all types of retail businesses in acquiring and servicing local customers with minimum effort and spending. Businesses registering with Xirify can reach their customer base and generate demand by listing their products/services catalog, receiving orders online, offering exclusive deals, and discounts, and enjoying the benefits of receiving ratings and reviews. Buyers have a wider choice to choose their seller on Xirify. They can opt to pay online through UPI or use the facility of Cash On Delivery (COD) for their purchases. Xirify is currently operational in Baner, Pashan & Bavdhan, Pune.
For more information please visit: https://www.xirify.com/
Link To Download Xirify – Shopping (For Shoppers and service seekers) App: 
Android App: https://play.google.com/store/apps/details?id=com.vast.xirify.consumer
iOS App: https://apps.apple.com/in/app/xirify-shopping/id1513152017
Link To Xirify – Business App (For Businesses) 
Android App: https://play.google.com/store/apps/details?id=com.vast.xirify.business
iOS App: https://apps.apple.com/in/app/xirify-business/id1513752688
Media Contact:
Koeli Chatterjeeinfo@xirify.com
Logo: https://mma.prnewswire.com/media/1571607/Xirify_Shopping_Logo.jpg 

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IIT Delhi Spinout DeepLase Raises ₹6 Crore Seed Round co-led by Kavachh and Yali Capital

NEW DELHI, March 19, 2026 /PRNewswire/ — DeepLase Technologies, an IIT Delhi–incubated deep-tech photonics startup developing advanced optical fiber platforms, high-performance fiber lasers, and integrated photonics systems, has raised ₹6 crore in seed funding in a round co-led by Mounttech Growth Fund – Kavachh and Yali Capital.

The company will use the capital to expand its engineering and manufacturing capabilities, accelerate product commercialization, and scale deployments across high-impact sectors including precision industrial automation, optical communications, advanced sensing, quantum technologies, and healthcare instrumentation.DeepLase was founded by Dr. Deepak Jain, a faculty member at the Indian Institute of Technology Delhi, whose research focuses on advanced optical fiber technologies and laser systems. The company is focused on designing next-generation specialty optical fibers and fiber-laser platforms engineered for applications requiring exceptional stability, energy efficiency, spectral precision, and long-term operational reliability.As global data consumption accelerates and artificial intelligence infrastructure expands, optical technologies have become the backbone of modern digital systems. Data centers, telecommunications networks, and emerging AI hardware platforms increasingly depend on advanced photonic components capable of delivering higher bandwidth, lower latency, and improved energy efficiency. DeepLase is developing specialty optical fiber platforms designed to address these rapidly evolving performance requirements.Lasers today are foundational tools across precision manufacturing, sensing, optical communications, semiconductor fabrication, medical diagnostics, and emerging quantum systems. However, many existing laser platforms remain complex to integrate and are optimized primarily for laboratory environments. DeepLase aims to bridge the gap between scientific-grade optical performance and scalable, deployable industrial systems by developing robust laser architectures engineered for real-world applications. “Our goal is to build laser platforms that combine advanced optical fiber design, novel materials engineering, and robust system-level reliability,” said Dr. Jain, Founder and Director of DeepLase. “As industries and research domains become increasingly dependent on controlled light sources, the demand for stable, scalable, and application-ready laser systems is growing rapidly. We are developing technologies that deliver high performance while remaining practical for deployment in demanding industrial environments.”Investors believe DeepLase reflects a broader shift toward deep-technology innovation emerging from India’s academic research ecosystem, particularly in critical areas such as photonics and advanced manufacturing. “Photonics technologies are becoming foundational infrastructure for modern industry, powering everything from advanced manufacturing and telecommunications to sensing and next-generation computing systems,” said Raj Sethia, Managing Partner and Co-Founder at Mounttech Growth Fund – Kavachh. “DeepLase is building core intellectual property in a strategic technology domain where global demand continues to grow rapidly. We are excited to support Dr. Deepak Jain and his team as they work to build globally competitive photonics technologies from India.””Photonic technologies hold enormous potential, and many of their most transformative applications are still emerging,” said Ganapathy Subramaniam, Co-founder & Managing Partner, Yali Capital. “DeepLase approaches photonics design from first principles, combining deep scientific expertise with a clear pathway toward commercialization. The team brings together strong research capability with an understanding of real-world deployment challenges, positioning them well to translate advanced photonics into scalable industrial platforms. We believe Dr. Deepak Jain and his team have the potential to deliver photonics technologies at a global scale.”Prior to this round, DeepLase received support through multiple government innovation and deep-tech commercialization programs, reinforcing its mission to develop indigenous, high-value photonics technologies with global relevance. The company’s long-term vision is to build globally competitive photonics infrastructure from India, enabling next-generation optical systems that power advanced computing, communications, industrial manufacturing, and scientific discovery.About DeepLaseDeepLase Technologies is a photonics startup incubated at the FITT, Indian Institute of Technology Delhi focused on developing next-generation specialty optical fibers and high-performance fiber-laser systems. Its technologies target applications in industrial manufacturing, optical communications, sensing, healthcare instrumentation, and emerging quantum technologies. DeepLase aims to translate cutting-edge photonics research into scalable industrial platforms that can power the next generation of optical systems worldwide.Photo: https://mma.prnewswire.com/media/2937859/DeepLase_Founders.jpg 

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Harteerath Singh Ahluwalia’s book ‘The Power of Doing Good’ coming out this Vaisakhi, from HarperCollins India

The book talks about seva, rooted in Sikhism and relevant for all, which can lead everyone to a life of happiness and purpose.GURUGRAM, India, March 19, 2026 /PRNewswire/ — Right ahead of Vaisakhi this year, HarperCollins India is delighted to announce the upcoming publication of Harteerath Singh Ahluwalia’s debut book, The Power of Doing Good: How Seva Can Change Your Life. Taking the reader through the inspiring journey of Hemkunt Foundation and foregrounding seva as a universal life philosophy — rooted in Sikh tradition but relevant to every reader seeking purpose — this book is one for these times where amidst all the chaos, people need something like this to anchor themselves in meaning and connect to shared humanity.

Talking about the book, Harteerath says, “Writing The Power of Doing Good has been a deeply transformative journey — one shaped not just by events, but by years of observing, participating in, and reflecting upon what it truly means to serve. Through the story of Hemkunt Foundation, I have attempted to capture something more enduring than action alone: the quiet discipline of seva, rooted in Sikh principles and guided by the timeless wisdom of our Gurus — ‘Sarbat da Bhala’, well-being for all, and ‘Chardi Kala’, to remain in a state of rising spirit. This book is not merely a record of what has been done; it is an offering, an archive of goodwill shaped with intention and care. It invites the reader to look inward, and to reconsider the nature of purpose — not as something to be found in grand gestures, but in consistent, conscious acts of compassion. I have come to believe, through lived experience, that doing good is a way of being that quietly reshapes both the giver, and simultaneously the world around them. This book serves as a reminder that even the smallest act, when done with sincerity, carries within it the power to transform lives — often beginning with our own.”Trisha Bora, Executive Editor – HarperCollins India, says, “There are very few people/organizations who are as inspiring as Harteerath Singh and Hemkunt Foundation. This is a story about how impactful selfless community service can be, especially in our troubled times. Anyone who reads this book will find their lives changed for the better.”About the book –In April 2020, as a sudden nationwide lockdown left thousands of migrant workers stranded and desperate, the Singhs, a Sikh family in Gurgaon, rose to the crisis. They began preparing rotis at home and distributing them along highways to those making the arduous journey back to their villages. Their compassion sparked a movement, and through the Hemkunt Foundation, thousands across Delhi-NCR and Haryana joined in.In The Power of Doing Good, Harteerath Singh Ahluwalia shares the inspiring story of why Sikhs are born to serve — through the legacy of their eleven Gurus, and the remarkable journey of Hemkunt Foundation. This book is a timely reminder of how practicing seva can lead all to a life of deeper happiness and purpose.About the author –Harteerath Singh Ahluwalia is one of India’s most influential young humanitarians and the driving force behind Hemkunt Foundation’s modern seva movement. Recognized across the country for his fearless on-ground work — from COVID relief to the Punjab floods as well as in farmer support, animal welfare, women’s dignity initiatives and nationwide emergency responses — he embodies the rare blend of leadership, service and storytelling.A founding team member of Hemkunt Foundation, Harteerath helped scale the organization into one of India’s fastest-growing grassroots NGOs. His work includes designing high-impact relief missions, building long-term rehabilitation models, crafting donor-ready MIS systems and mobilizing lakhs of people online and offline to participate in seva. Over the years, he has led some of the largest relief efforts in India: oxygen cylinder drives during COVID, twenty-one Mobile Medical Vans serving multiple states, large-scale flood rehabilitation in Punjab, and Gurukul-based education and livelihood programs in Khandwa.Beyond humanitarian operations, Harteerath is a widely followed content creator with over 500,000 supporters across platforms. Known for his raw honesty, clarity and emotional depth, he uses his voice to champion Sikh values, inspire youth to serve, and highlight real stories from the ground.His work and impact have earned him a place in the Forbes 30 Under 30, HT City 30 Under 30, World Economic Forum’s Top 50 Social Entrepreneurs of India, Femina’s Men We Love, and MensXP’s High Impact Men lists as well as recognition as Grazia’s Social Activist of the Year.About Harpercollins Publishers IndiaHarperCollins India publishes some of the finest writers from the Indian Subcontinent and around the world, publishing approximately 200 new books every year, with a print and digital catalogue of more than 2,000 titles across 10 imprints. Its authors have won almost every major literary award including the Man Booker Prize, JCB Prize, DSC Prize, New India Foundation Award, Atta Galatta Prize, Shakti Bhatt Prize, Gourmand Cookbook Award, Publishing Next Award, Tata Literature Live! Award, Gaja Capital Business Book Prize, BICW Award, Sushila Devi Award, Sahitya Akademi Award and Crossword Book Award. HarperCollins India also represents some of the finest publishers in the world including Harvard University Press, Gallup Press, Oneworld, Bonnier Zaffre, Usborne, Dover and Lonely Planet. HarperCollins India has won the Publisher of the Year Award four times at Tata Literature Live! in 2022, 2021, 2018 and 2016, and at Publishing Next in 2021 & 2015. HarperCollins India is a subsidiary of HarperCollins Publishers.For more information, please write to – shabnam.srivastava@harpercollins.co.in Photo: https://mma.prnewswire.com/media/2937802/The_Power_of_Doing_Good_HarperCollins.jpgLogo: https://mma.prnewswire.com/media/2105077/5820633/HarperCollins_Logo.jpg 

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Casio India launches music education CSR initiative in partnership with Manzil Mystics to empower young musicians and students from underserved communities

PATNA, India, March 19, 2026 /PRNewswire/ — Casio India Co. Pvt. Ltd., a subsidiary of Casio Computer Co., Japan, has announced the launch of a new Corporate Social Responsibility (CSR) initiative focused on music education and livelihood creation. In partnership with Delhi-based non-profit organisation Manzil Mystics, the initiative aims to promote skill-based musical training and create sustainable livelihood opportunities for children and musicians from underserved communities.

As a company deeply rooted in the music industry through its Electronic Musical Instruments portfolio, Casio India has consistently championed the role of music in education and creativity. Building on this legacy, the newly launched initiative seeks to integrate structured music learning into community spaces and schools while enabling aspiring musicians to develop professional skills in the performing arts and media ecosystem.Under this collaboration, the program will focus on providing structured musical training through Casio electronic keyboards, alongside curriculum-based modules designed to develop practical skills that can translate into future music education. The initiative will particularly target underprivileged students studying in government schools and young musicians from low-income communities, enabling them to access high-quality music education and professional development opportunities.Commenting on the initiative, Mr. Takuto Kimura, Managing Director, Casio India, said, “At Casio, we believe that music has the power to inspire creativity, build confidence, and transform lives. Through this CSR initiative, we aim to make music education more accessible to children and young artists from underserved communities. By partnering with Manzil Mystics, we hope to nurture musical talent while creating meaningful opportunities for individuals to build sustainable careers in the creative industry.”The event commenced with a welcome address for the Casio India leadership team and representatives from Manzil Mystics, followed by a felicitation ceremony recognising key contributors and educators associated with the initiative. The program highlighted the role of music as a powerful tool for learning and creative development among young students. As part of the event, Casio India also facilitated the students with instruments from its range of electronic musical keyboards, enabling them to begin their training and supporting the broader objective of promoting skill-based music education among children from underserved communities.Through this initiative, Casio India aims to equip young learners with vocational skills in music, encourage creative expression, and support aspiring artists in pursuing sustainable careers as educators, performers, and creative professionals. The program also seeks to foster an inclusive ecosystem that celebrates India’s diverse musical traditions while preparing artists for opportunities in the country’s rapidly expanding media and entertainment industry.About Casio India Co. Pvt. Ltd:Casio India Co. Pvt. Ltd. (CIC) is the Indian subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Casio India has established a dynamic presence in the Indian market since 1996, emerging as a leading and cherished consumer goods manufacturer. Casio India’s range of products include sales and marketing of Timepieces, Electronic Musical Instruments, Desktop Calculators and Scientific Calculators.Setting the benchmark for excellence, Casio India is dedicated to embodying the spirit of innovation and quality that defines the Casio legacy. With a strong commitment to its corporate creed of ‘creativity and contribution,’ Casio has consistently translated this ethos into the creation of innovative products making a positive impact on society.For more information, visit https://www.casio.com/in/Photo: https://mma.prnewswire.com/media/2937791/CSR_Event_Casio_India.jpg 

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