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A Christmas Like No Other: Godrej Industries Group’s Owned Media Properties L’Affaire and Vikhroli Cucina Celebrate Festive Traditions in a Heartwarming Campaign

MUMBAI, India, Dec. 24, 2024 /PRNewswire/ — Christmas is a time for warmth, joy, and cherished traditions, and Godrej Industries Group’s owned media properties L’Affaire and Vikhroli Cucina bring this spirit to life in their heartwarming new campaign. Featuring Analee Cerejo’s much-loved Catholic aunty character, the film celebrates the humour, wisdom, and beauty of Christmas traditions, inviting viewers to reconnect with the true essence of the holiday.

Through the eyes of Catholic aunty, the campaign blends nostalgia with modern storytelling. Together with her young helper, they prepare for Christmas, bringing to life timeless customs like decorating the tree, setting up the nativity scene, and preparing a festive feast — all infused with humour and a touch of practicality. These beloved traditions hold deeper significance: the star and angel on the tree represent guidance and joy, while the wreath symbolizes eternity, much like the unending happiness of the season. The festive meal becomes a celebration of India’s diverse regional flavours, made even more accessible with convenient treats like Godrej Yummiez Chicken Nuggets and Godrej Jersey Chocolate Thick Shake. Stockings evoke Saint Nicholas’ legacy of generosity, and the nativity scene serves as a centrepiece, symbolizing love, humility, and togetherness.

At its core, the campaign emphasizes that Christmas is not about perfection but about love, shared moments, and the beauty of imperfection. Analee’s playful humour and relatable quirks remind families to cherish togetherness, whether by simplifying festive preparations or embracing a bit of chaos with a smile.

Speaking on the campaign, Sujit Patil (he/him), Chief Communications Officer, Corporate Brand and Communications, Godrej Industries Group, said, “Christmas is a time to celebrate love, connection, and the traditions that bring families together. This campaign aims to capture the true essence of the festival, focusing on the joy of unity and the importance of food in these celebrations. Our campaign highlights how food, no matter the region or tradition, is a unifying force, and during the holiday season, convenience becomes key. Our products like Godrej Yummiez Chicken Nuggets and Godrej Jersey Chocolate Thick Shake, integrated in the film, help simplify festive preparations while still delivering the flavours and indulgence that make Christmas special. These products are perfect for any occasion, ensuring that celebrations can be enjoyed without the stress, leaving more time to focus on what truly matters — shared moments with loved ones.”

Link: https://www.instagram.com/reel/DD1qCvevzqB/?igsh=YWVxOHRjMHQ5cHJx

The campaign highlights how timeless traditions can seamlessly blend with simple, practical solutions for modern celebrations. Whether it’s effortlessly preparing a festive meal or infusing the season with humour and charm, aunty’s mantra is clear: “No Natak, no nakhra — just love, laughter, and a little help when you need it.”

This Christmas, Godrej Industries Group, through its owned media properties L’Affaire and Vikhroli Cucina, inspires everyone to create moments filled with warmth, joy, and togetherness that last a lifetime.

About Godrej L’Affaire

Godrej L’Affaire was founded to celebrate the goodness of life every day, and to help India live better. It’s a unifier that bonds consumers, content creators, leading brands, and the world of Godrej effortlessly. And together, it redefines the future of lifestyle, beauty, travel, wellness, fashion, and food. Each piece engaging, every theme contextual, every take unique, the platform connects the roots of India to modern living flawlessly. ‘Conversations. Communities. Collaboration.’ A simple mantra that makes Godrej L’Affaire unique, entertaining, and resourceful. Where people from all walks of life, diverse backgrounds, and different regions share the latest trends through interactive, entertaining, and inspiring interviews, features and portraits, discoveries, trends, stories, and performances. And take away ways to make the most of their lives. With Godrej L’Affaire by your side, you’ll always be in the know of the ever-evolving landscape of lifestyle. Come, hop in to live it up.

Godrej L’Affaire Social Media Handles: Instagram | Facebook | Twitter | YouTube

About Godrej Vikhroli Cucina

Godrej Vikhroli Cucina is the owned media platform by Godrej Industries platform for food brands, writers, chefs, influencers, bloggers, food lovers, and others to engage, network, and collaborate. The genesis of Vikhroli Cucina was the result of the Godrej vision to bring all its brands operating in the food category together. A vibrant online community of food enthusiasts — from brands, chefs, and food critiques to content creators, and everyday food lovers. Sharing a passion for all things culinary, Godrej Vikhroli Cucina aims to engage and cross-pollinate ideas in the exciting realms of the food industry. We welcome all the connoisseurs of the food world to share their unique recipes or food-related experiences, remain updated with what’s happening in the world of food, network and engage with influencers, and read personalized content according to topics that interest you. For more information, visit https://www.vikhrolicucina.com

Godrej Vikhroli Cucina Social Media Handles: Instagram | Facebook | Twitter | YouTube

About Godrej Industries Group

The Godrej Industries Group (GIG) serves 1.1 billion consumers, globally, across businesses in diverse industries, including consumer products, real estate, agriculture, financial services and chemicals. Godrej was founded in 1897 to help build economic independence for India. We are committed to growing and strengthening this legacy of innovation for a cause; building for a more sustainable future, while placing our planet and people alongside profit.

GIG houses several rapidly growing businesses that are the leaders in their respective categories. Godrej Consumer Products (GCPL) is an emerging markets FMCG leader in Home and Personal Care, with a growing presence in Asia, Africa and Latin America. Godrej Properties (GPL) is India’s leading real estate developer by sales and brings the Godrej philosophy of innovation, sustainability, and excellence to the real estate industry. Godrej Agrovet’s (GAVL) portfolio businesses address key challenges faced by Indian agriculture, improving the productivity of Indian farmers through innovative products and services that sustainably increase crop and livestock yields. Godrej Industries (Chemicals), the group’s oldest business, is India’s leading manufacturer of oleochemicals and surfactants. Godrej Fund Management (GFM) is the real estate private equity arm of the group. Godrej Capital (GC), the newest company in the group, is a fast-growing financial services business.

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Lumina Datamatics Wins IMC RBNQA – Performance Excellence Trophy 2025 in the Service Category

MUMBAI, India, May 6, 2026 /PRNewswire/ — Lumina Datamatics, a strategic partner to global publishers and eCommerce retailers, has won the IMC RBNQA – Performance Excellence Trophy 2025 in the Service category. The award was presented at a prestigious ceremony held at the IMC Chamber of Commerce and Industry in Mumbai on 30th April 2026.

This esteemed recognition is part of the IMC Ramkrishna Bajaj National Quality (RBNQ) Awards for 2025, one of India’s most respected benchmarks for organizational excellence. The award underscores Lumina Datamatics’ unwavering commitment to business excellence, quality-driven processes, and continuous performance improvement. Notably, Lumina Datamatics Limited is the only organization recognized in the service segment this year, representing excellence across the Business Process Management spectrum.

The selection followed a rigorous multi-stage evaluation process conducted by an eminent panel of judges, assessing organizations on key parameters such as leadership, strategy, customer focus, operational effectiveness, and overall business performance.

Speaking on the achievement, Sameer Kanodia, Managing Director & CEO, Lumina Datamatics, and Vice Chairman & CEO, TNQTech said, “We are deeply honored to receive this recognition. This achievement reflects the collective dedication, collaboration, and relentless focus on quality demonstrated by our teams across the organization. It reinforces our commitment to delivering consistent value to our clients worldwide while continuously striving for excellence in everything we do.”

The milestone highlights Lumina Datamatics’ strong foundation in operational excellence and its ongoing efforts to set new benchmarks in service delivery across global markets.

About Lumina Datamatics:

Lumina Datamatics is a trusted partner in providing digital Content Services, Retail Support Services, and Technology Solutions to companies in the Publishing and Retail Industries worldwide. We are among the largest service providers in the Content space, and our customers include 8 of the top 10 academic publishers and 3 of the 5 largest Retailers and Marketplaces. Lumina Datamatics’ expert solutions combine its various in-house and client-facing platforms, partnerships with global technology leaders, and more than 7,500 professionals across the United States, the United Kingdom, Germany, the Philippines, and India. This integrated global capability enables the company to deliver scalable, high-quality solutions to clients worldwide.

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HOP Events, helmed by Kalpesh Kinariwala, bridges Indian talent and global prestige at the Shows of India 2026 Conclave

  • The anchor sponsorship of the Shows of India 2026 Conclave marks HOP Events’ official pathway into the Indian subcontinent; the UAE-based premium live entertainment company aims to source and showcase extraordinary Indian talent in the markets it operates in.
  • This move will bridge the gap between iconic Indian artists — rooted in Indian and South Asian culture — and world-class international venues and global audiences.
  • In addition to headlining the conclave as its anchor sponsor, HOP Events also made its presence felt in crucial conversations and networking hubs, with Founder and Chairman Kalpesh Kinariwala gracing the conclave as a speaker.

NEW DELHI, May 5, 2026 /PRNewswire/ — HOP Events, a UAE-based premium live entertainment company, made landfall on Indian shores through the eagerly awaited Shows of India 2026 Conclave. The sixth edition of the event, which drew to a close on May 2, brought together high-profile industry veterans, change-makers, and disruptors who are shaping the future of India’s live entertainment economy.

Led by industry trailblazer Kalpesh Kinariwala, HOP Events not only participated as the anchor sponsor for the conclave but also broke new ground by offering Indian talent and agencies unprecedented inroads into global markets and prestigious productions.

Held at Delhi’s upscale The Leela Ambience Convention Hotel, the two-day Shows of India 2026 Conclave is India’s most anticipated flagship gathering focused on the live entertainment, events, and experiential segments. It brings together key players from across the industry’s value chain, including event professionals, artist managers, promoters, brands, and creators, and facilitates industry-shaping conversations and collaborations.

HOP Events’ rationale for backing the Shows of India 2026 Conclave was simple but powerful – as a hub for some of the greatest artistic talent in the world, India stands to benefit immensely from HOP Events’ proven expertise in the premium live entertainment industry. With the conclave sitting at the intersection of India’s creative excellence and its commercial ambition, it is the perfect avenue for HOP Events to seek the artists, managers, collaborators, and cultural voices they want to elevate and present to the world. This anchor sponsorship is thus a declaration of HOP Events’ intent to champion Indian talent and carry it far beyond India’s borders.

Elaborating further on the sponsorship, Kalpesh Kinariwala, Founder and Chairman of HOP Events, who also spoke at the conclave, shared:

“India is producing some of the most streamed, most loved, and most culturally significant artists on the planet. Arijit Singh ranks ninth among Spotify’s top artists globally. A.R. Rahman has 75 million followers and ranks ahead of global superstars. Rishab Sharma is the number one followed sitar player in the world. Rahat Fateh Ali Khan, Aditya Gadhvi, Anuv Jain — these are artists with massive, passionate global fanbases.

Yet their presence on international stages, particularly in the Gulf and beyond, remains far below what their stature deserves. That is the opportunity HOP Events is seizing. The UAE is home to a millions-strong South Asian diaspora — professionals, families, and communities who are hungry for these artists and have both the means and the desire to attend premium live experiences. The Shows of India 2026 Conclave gives us the needed platform to engage with this talent ecosystem at exactly the moment when appetite for Indian talent on the global stage has never been higher.”

The conclave’s growing eminence as a premium, high-production-value platform was further underscored by its association with HOP Events, an industry leader in creating large-scale experiential events. Through the years, the Shows of India Conclave has differentiated itself through its trailblazing properties and a star-studded artist line-up. By essaying the role of anchor sponsor for India’s premier business and entertainment conclave, HOP Events is throwing the doors open for partnerships with Indian artist managers, talent agencies, record labels, and creative professionals.

As the force behind the sold-out Etihad Arena concert with Arijit Singh, A.R. Rahman, and Rishab Sharma, HOP Events knows what it takes to market Indian artists to global audiences, fill premium venues, and create experiences that do justice to the cultural magnitude these artists carry.

In the mid-to-long term, HOP Events aims to become the defining bridge between Indian artistic talent and the global stage. The company is actively scaling across the GCC and extending further into South Asian diaspora hubs globally, with the goal of bringing world-class talent backed by high-end productions and marketing sophistication to deep, passionate, and underserved audiences for Indian and South Asian cultural experiences.

About HOP Events

Founded by industry veteran Kalpesh Kinariwala, HOP Events is one of the UAE’s most prestigious names in premium live entertainment. It is hailed for curating global live experiences across the UAE and beyond. The company brings together eminent international artists, creativity, and immaculate organization on one stage, delivering world-class live concerts and entertainment experiences that make a lasting impression on the cultural fabric of the region. HOP Events’ expertise spans from close-up intimate performances to sold-out iconic arenas and includes notable names such as Arijit Singh, A.R. Rahman, and Rishab Sharma. The company differentiates itself through the three pillars of innovation, excellence, and a strong community focus. In doing so, it creates experiences that anchor communities, build connection, and foster a stronger sense of belonging, while delighting audiences with seamless execution, elevated experiences, and disruptive thinking.

https://hopevents.ae/

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MSEED and SCOPE Global Skills University Sign Strategic Partnership to Shape the Future of Experiential Marketing Education

MUMBAI, India and BHOPAL, India, May 5, 2026 /PRNewswire/ — Premium education institute MSEED (The Management School of Events and Experience Design) today partnered with SCOPE Global Skills University, Bhopal, to introduce a two-year MBA in Event Management and Experiential Marketing.

Besides boosting students academically, this association intends to equip them with the evolving demands of events and the experiential marketing ecosystem. Furthermore, the collaboration will be fueled by industry expertise and academic structure, helping students build a career in the fast-growing fields of events, entertainment, and experiential marketing.

At a time when experiential marketing is ‘evolving from a tactical activation to a strategic growth engine for brands’, this collaboration serves right.

Speaking on this exclusive partnership between MSEED and SCOPE, Joshua Newman, Vice-President – Marketing & Partnerships, MSEED, said, “Our focus has always been on outcomes, not just education. This partnership allows us to extend that vision by working with SCOPE Global Skills University to create a program that prepares students for real careers. From curriculum to classroom delivery and industry exposure, every aspect is designed to ensure that students graduate with confidence, clarity, and practical experience.”

The MBA program is designed to:

  • Provide a recognized postgraduate qualification with a specialized focus
  • Build practical skills through real-world projects and case studies
  • Offering industry interaction, mentorship, and exposure
  • Support students with internship and placement opportunities

Dr. Vijay Singh, Vice Chancellor of SGSU, hailed the launch as a landmark moment for the city. “This is a remarkable event not just for our university, but for the city of Bhopal. We are witnessing a paradigm shift in how specialized education is delivered in Madhya Pradesh. By launching this MBA in Event Management, we are providing our youth with a platform to master the art of execution, creativity, and management right here in their home state,” he said.

The partnership was formally cemented through the signing of an agreement between the two institutions in the esteemed presence of Mangubhai C. Patel, the current and 19th Governor of Madhya Pradesh, marking a significant milestone in the evolution of industry-integrated education in India.

For more information on events and experiential marketing, please visit our website.

Media Contacts:

For media inquiries, please contact

Tasneem Limbdiwala

tasneem@mseededucation.com 

About MSEED

MSEED, a part of EVA Group, India’s one of the largest live event companies, and backed by 200 odd industry veterans, the institute brings with it deep-rooted industry expertise and real-world insights. It is a creative business institute designed for the next generation of storytellers, strategists, producers, and brand builders. The mission is not just to prepare students for jobs, but to lead industries. 

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