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Adidas Announced As Exclusive Global Sponsor Of UEFA Women’s Champions League Coverage On DAZN And YouTube

LONDON, Oct. 5, 2021 /PRNewswire/ — Just ahead of today’s highly-anticipated group stage kickoff, adidas has been announced as the exclusive global sponsor of UEFA Women’s Champions League coverage for sports streaming platform and global broadcaster DAZN as well as partner YouTube. This marks the first global sponsorship of the landmark multi-year broadcast partnership between UEFA, DAZN and YouTube and will exclusively span all 61 live matches from Matchday 1 through to the finals in May.
With fans for the first time finally able to follow the entire season of the UEFA Women’s Champions League, all around the world, in one single place – on DAZN and/or free globally on DAZN’s new YouTube channel – the competition is on the brink of unprecedented growth. Building on this long overdue global exposure, adidas will help it reach even more mainstream audiences.
The agreement with adidas makes the brand DAZN’s largest global sponsor in history. The deal includes sponsorship advertising in all 61 live matches, as well as related highlights and clips. It also includes adidas integration within DAZN’s new “We All Rise” six-part city series, which will premiere at halftime of all matches during each week of the group stages and shine a light on the rich local history and rise of women’s football. Over the course of the season, this will evolve to include deeper collaboration and co-creation between DAZN and adidas. Meanwhile, the advertising agreement between adidas and YouTube includes pre-roll globally across all live matches and non-live content across the DAZN UEFA Women’s Champions League YouTube channel.
Nick Craggs, General Manager, adidas Football: “The UEFA Women’s Champions League is the pinnacle club competition and this new partnership will take it to more fans than ever before. At adidas, we believe that through sport we have the power to change lives. More visibility, more coverage and innovative formats are another step in the rise of women’s football and we’re excited to come together with DAZN and YouTube to drive the game forward.”
James Rushton, Co-CEO of DAZN Group: “We are thrilled to officially announce adidas as a global sponsor of DAZN and our UEFA Women’s Champions League coverage. This makes adidas our biggest global brand sponsor ever to date and is a testament to the tremendous commercialization and unrivaled brand partnership opportunities that exist around women’s football, especially at this most elite level. We look forward to working with adidas to further elevate the competition by reaching new and more fans as well as continuing to build upon the ever-growing economical ecosystem of the women’s game.”
Nancy Elder, Chief Communications Officer of DAZN Group: “When we announced this landmark deal a few months ago, we simultaneously unveiled a short film titled ‘We ALL Rise With More Eyes’ – which conveys DAZN’s unwavering belief in the ripple effect more visibility will have on taking the women’s competition to new heights. With adidas on board as this season’s global sponsor, the powerful and virtuous cycle of growth is well in motion and we look forward to more eyes on the game leading to much, much more – more likes, more fans, more sponsors, more players turned into household names, and more of the next generation inspired to play and pursue their dreams.”
Ben McOwen Wilson, Managing Director of YouTube [UK & Ireland]: “YouTube is delighted to have adidas come on board as a global sponsor of the UEFA Women’s Champions League live coverage on DAZN’s YouTube channel that will be free to view for fans around the world starting today! This is a landmark deal, representing one of the largest ever investments in women’s football content, and is a massive signal of the value and appeal of the women’s game to fans.”
Marianne Stroehmann, Senior Industry Director of Google: “This is a major moment for women’s football with a first-of-its-kind sponsorship that will allow adidas to reach and engage global fans of the UEFA Women’s Champions League on YouTube. We know that there is a direct link between financial investment and breaking the visibility gap for women’s football. Thanks to adidas, with the support of great partners like Mediacom, we have taken another step towards full equality for the women’s game.”
About adidas in Football
adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the UEFA European Championship and the UEFA Champions League. adidas also sponsors some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich and Juventus. adidas is also partner to some of the best athletes in the game including Leo Messi, Paul Pogba, Mohamed Salah, Paulo Dybala, Vivianne Miedema, Lindsey Horan and Wendie Renard.
About DAZN Group
DAZN Group is one of the fastest growing sports media companies in the world. Headquartered in the UK and with employees in over 25 countries, our businesses touch every aspect of the way fans engage with sports; from production, through to content distribution and commercialization. DAZN Group is home to DAZN, the leading global sports streaming platform, DAZN News, the popular sports portal and DAZN Player, the proprietary sports VOD platform for publishers. DAZN is leading the charge to give sports fans around the world access to sport anytime, anywhere. DAZN guarantees affordable access on connected devices including smart TVs, set-top boxes, streaming sticks, smartphones, tablets, PCs and game consoles. DAZN is now live in more than 200 countries and territories. Visit www.dazngroup.com for more information.
About YouTube
Launched in May 2005, YouTube’s mission is to give everyone a voice and show them the world. We believe that everyone deserves to have a voice, and that the world is a better place when we listen, share and build community through our stories. YouTube is a Google company.
Photo – https://mma.prnewswire.com/media/1652931/DAZN_we_all_rise_with_more_eyes.jpgLogo – https://mma.prnewswire.com/media/1097249/DAZN_Group_Logo.jpg
 
 
 

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Times of India Launches Inaugural ‘TOI AI Quotient Awards’ to Celebrate Pioneers in AI Innovation

In collaboration with Knowledge Partner Adrosonic, the premier nomination-led platform will honor excellence, scalability, and measurable impact across India’s AI ecosystem. NEW DELHI, June 18, 2026 /PRNewswire/ — The Times of India has announced the launch of the inaugural edition of the TOI AI Quotient Awards—India’s most credible, nomination-led recognition platform celebrating excellence in artificial intelligence adoption, innovation, and impact.

Organized in collaboration with Adrosonic as the official Knowledge Partner, the awards will bring together pioneering enterprises, technology leaders, startups, innovators, and institutions that are harnessing the power of AI to drive business transformation, optimize decision-making, and enhance customer experiences.As AI becomes a core driver of competitiveness and productivity, this initiative marks the beginning of a prestigious annual celebration. The awards aim to spotlight those leveraging AI to solve complex challenges, unlock new opportunities, and deliver meaningful, scalable outcomes across sectors.Leadership Insights”The conversation around AI has rapidly moved from experimentation to execution. For modern brands, a high AI Quotient is now a boardroom priority. The TOI AI Quotient Awards will serve as India’s most credible validation platform, spotlighting the enterprises that are successfully navigating this transition to drive real business outcomes and stronger governance. We look forward to uncovering the incredible stories of human-machine collaboration that are redefining the future of Indian industry.” — Prasad Sanyal, Group Business Head – TOI, IndiaTimes, WhatsHot”AI will not replace human intelligence, it will amplify it. The organisations that succeed with AI will be those that combine technology with human judgement, domain expertise and a clear focus on business outcomes. The true measure of AI success is not how much AI is deployed, but how effectively it improves decision making and delivers measurable value. Achieving this requires clear objectives, strong governance and responsible guardrails. The TOI AI Quotient Awards celebrate organisations turning AI potential into meaningful business impact.” — Mayank, Founder & CEO, AdrosonicAward Tracks & CategoriesThe initiative features 25+ awards distributed across 4 distinct tracks: Industry, Functional AI, Maturity-based, and Special Jury Awards. Key categories include:Sector Excellence: BFSI, Retail & Commerce, Healthcare & Wellness, Travel & Hospitality, Media & Content.Functional & Strategic AI: Customer Experience, HR & Talent, Risk & Compliance.Enterprise & Impact: Social Impact, Women in AI, Legacy to AI Transformation, and Native Enterprise.To ensure absolute credibility, the evaluation matrix leverages Adrosonic’s deep technical consulting frameworks for an objective initial screening. Following a preliminary audit by the expert TOI Editorial Board, the final winners will be selected by an esteemed, independent jury comprising leading AI experts, technology pioneers, industry veterans, and business visionaries.Why Nominate Your Organization?The TOI AI Quotient Awards offer more than just recognition—they provide a premier platform for national visibility and industry-wide alignment:National Recognition: Showcase your AI-led innovations and business impact before a distinguished audience of industry leaders and decision-makers.Credible Validation: Gain elite positioning backed by TOI’s powerful media reach and Adrosonic’s technical validation frameworks.Industry Benchmarking: Measure your achievements against the rapidly evolving AI ecosystem to strengthen your market leadership.How to ParticipateIs your organization setting new benchmarks in AI adoption and implementation? Do you know an enterprise driving measurable transformation through artificial intelligence?Nominate your organization or a deserving industry leader today to secure your place among India’s most forward-thinking, AI-driven enterprises.Learn more and submit your nomination here: toievents.indiatimes.com/ai-quotient-awards 

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Santokbaa Humanitarian Award 2026 Marks 20 Years of Compassion and Service

SURAT, India, June 18, 2026 /PRNewswire/ — The Santokbaa Humanitarian Award 2026, instituted by Shree Ramkrishna Knowledge Foundation (SRKKF), the philanthropic arm of Shree Ramkrishna Exports (SRK), marked 20 years of honouring individuals who have made a lasting difference through compassion, service and leadership. The awards were presented recently in Surat.

This year’s Santokbaa Humanitarian Award was conferred on Padma Shri Dr. Gullapalli N. Rao, renowned Indian ophthalmologist and Founder-Chair of the LV Prasad Eye Institute, and Padma Shri Smt. Reema Nanavaty, development worker and Director of the Self-Employed Women’s Association (SEWA). Their work has touched millions of lives through healthcare, empowerment and community development.In a significant addition this year, SRKKF introduced the Social Entrepreneur Award to recognise leaders who combine business excellence with measurable social impact. The inaugural award was presented to Shri Srikanth Bolla, Founder of Bollant Industries, a sustainable manufacturing company known for disability-inclusive employment and environmentally responsible practices.The event was graced by Chief Guest Shri Harivansh Narayan Singh, Hon’ble Deputy Chairman of the Rajya Sabha and Guests of Honour Shri Harsh Sanghavi, Hon’ble Deputy Chief Minister of Gujarat; along with several other distinguished personalities.Established in 2006 by Shri Govind Dholakia, Founder & Chairman Emeritus of Shree Ramkrishna Exports Pvt. Ltd. and SRKKF, the award reflects the legacy of compassion and selfless values embodied by his mother, Santokbaa. Over the past two decades, it has become a platform to honour individuals whose lives and work continue to inspire society.The awardees are selected through a rigorous and transparent process led by an independent jury comprising leaders from diverse fields. The 2026 jury included Shri Govindan Rangarajan, Director, Indian Institute of Science (IISc), Bengaluru; Shri A.S. Kiran Kumar, Former Chairman, ISRO; Admiral R. Hari Kumar (Retd.), Former Chief of the Indian Navy; Shri Rishabh Shroff, Partner, Cyril Amarchand Mangaldas; and Shri Shreyans Dholakia, Entrepreneur and Brand Custodian, SRK.Addressing the gathering, Chief Guest Shri Harivansh Narayan Singh said that the SRK Foundation is carrying forward Santokbaa’s legacy to the next generation by celebrating service, sacrifice and compassion over wealth or fame. He added that the family’s effort to connect this legacy with social entrepreneurship reflects the values of nation-building.Shri Harsh Sanghavi said the Santokbaa Award reminds us that true achievement lies not only in personal success, but in bringing light and happiness to others. Shri Govind Dholakia said his mother Santokbaa spent her life guided by truth, love and compassion, and that her values continue to inspire the family’s work. He added that the award’s 20-year journey is a tribute to changemakers whose efforts have strengthened communities across the country.Speaking on the honour, Dr. Gullapalli N. Rao said it was a privilege to receive the recognition on behalf of all those working to expand access to quality eye care. He said restoring sight restores dignity and opportunity, and praised SRK’s world-class operational systems. Smt. Reema Nanavaty said the award belonged to the millions of women whose resilience and entrepreneurial spirit continue to inspire SEWA’s mission. She noted that when women are empowered, they become agents of change for their families and communities. Shri Srikanth Bolla said his journey has shown that limitations often exist more in perception than reality, and that the award is a reminder that with the right support, every individual can contribute meaningfully to society.Over the past 20 years, the Santokbaa Humanitarian Award has honoured 20 of India’s most distinguished humanitarian and social leaders, including Shri Ratan Tata, His Holiness the 14th Dalai Lama, Dr. Sudha Murty, Dr. Cyrus Poonawalla, Shri Shiv Nadar, Dr. Abhay Bang and Dr. Rani Bang, Dr. Verghese Kurien, Shri Kailash Satyarthi and Shri A.S. Kiran Kumar. With the introduction of the Social Entrepreneurship Award in 2026, the milestone celebration reaffirmed the importance of empathy, service and purposeful leadership in building a better future.About Santokbaa Humanitarian Award:Over the past 20 years, the Santokbaa Humanitarian Award has honoured 19 of India’s most distinguished humanitarian and social leaders, including Shri Ratan Tata, His Holiness the 14th Dalai Lama, Dr. Sudha Murty, Dr. Cyrus Poonawalla, Shri Shiv Nadar, Dr. Abhay Bang and Dr. Rani Bang, Dr. Verghese Kurien, Shri Kailash Satyarthi and Shri A.S. Kiran Kumar, among other eminent personalities. In 2026, SRKKF also instituted the Santokbaa Social Entrepreneurship Award, with Shri Srikanth Bolla becoming its inaugural recipient.As the Santokbaa Humanitarian Award completed a remarkable 20-year journey, the milestone celebration reaffirmed the enduring importance of empathy, service and purposeful leadership in shaping a better future. The journey endures, contributing to nation-building through compassion, innovation and service to humanity.For more information, visit: https://srk.foundation/honoursPhoto: https://mma.prnewswire.com/media/2997209/20th_Santokbaa_Humanitarian_Award_2026.jpg 

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Apollo Athenaa Launches ‘Holding Hope’, India’s First Dedicated Handbook for Cancer Caregivers, during National Cancer Survivors Month

Authored by Dr. Jyoti Wadhwa, Principal Lead – Medical and Precision Oncology, Apollo Athenaa, the handbook aims to empower caregivers with practical guidance, emotional support, and clinical insights throughout the cancer journeyNEW DELHI, June 16, 2026 /PRNewswire/ — Marking Cancer Survivors Month and reinforcing the importance of holistic cancer care, Apollo Athenaa, Asia’s first comprehensive cancer centre dedicated exclusively to women, marked a significant step in India’s oncology support landscape with the launch of Holding Hope: A Handbook for Cancer Caregivers—India’s first dedicated resource designed exclusively to support individuals caring for loved ones with cancer.

While cancer survivorship is often celebrated through the resilience and recovery of patients, the journey is rarely undertaken alone. Behind every survivor is a network of family members and caregivers who provide emotional, physical, logistical, and financial support throughout diagnosis, treatment, recovery, and beyond. Data indicates that 95 per cent of cancer patients in India have at least one primary caregiver; 57 per cent are supported by three to four caregivers, and 23 per cent have five to seven individuals involved in their care1. Yet despite their critical role, caregivers often navigate this demanding responsibility without access to structured guidance or dedicated support.Recognising this unmet need, Holding Hope: A Handbook for Cancer Caregivers has been authored by Dr. Jyoti Wadhwa, Principal Lead – Medical and Precision Oncology, Apollo Athenaa, along with Dr. Hussain Shaik, Associate Consultant – Medical Oncology, Apollo Athenaa. Drawing on years of clinical experience and patient interactions, the handbook serves as a practical companion for caregivers, offering actionable guidance on managing treatment journeys, navigating difficult conversations, supporting emotional well-being, understanding medical decisions, and prioritising self-care.Speaking on the occasion, Dr. Jyoti Wadhwa, Principal Lead, Medical and Precision Oncology, Apollo Athenaa said, “When we celebrate cancer survivors, it is equally important to acknowledge the caregivers who stand beside them through every treatment cycle, every setback, and every milestone. With over 15 lakh new cancer cases reported in India in 20242, the number of families navigating the complexities of cancer care continues to grow. Caregivers are often the silent pillars of strength in a patient’s journey, yet many feel unprepared for the emotional and practical challenges that come with the role. Through Holding Hope, we wanted to create a trusted resource that equips caregivers with knowledge, confidence, and reassurance at every stage of the cancer journey.”Sharing his experience as a caregiver, Mr. Sudesh, who has supported his wife through her cancer journey said, “When a loved one is diagnosed with cancer, caregivers often find themselves navigating uncertainty, difficult decisions, and emotional challenges with little guidance. The launch of Holding Hope is a welcome initiative. Its practical advice on managing treatment, understanding medical decisions, supporting emotional well-being, and prioritising self-care will help many caregivers like me feel more informed, prepared, and supported.”Highlighting the importance of equipping caregivers with the right knowledge and support, Dr. Hussain Shaik, Associate Consultant, Medical Oncology, Apollo Athenaa added, “Caregivers play a vital role in the cancer journey, often serving as the bridge between patients and healthcare teams. However, many find themselves navigating complex medical decisions, treatment-related challenges, and emotional stress with little formal guidance.” This handbook combines evidence-based medical information with practical caregiving strategies and real-life experiences to help caregivers better understand their role and foster stronger communication with patients and clinicians. Importantly, it also addresses an often-overlooked aspect of caregiving, the need for caregivers to prioritise their own physical and emotional well-being while supporting their loved ones.The launch of Holding Hope reflects Apollo Athenaa’s broader vision of advancing patient-centred and family-centred cancer care. By placing caregivers at the heart of the oncology continuum, the initiative seeks to strengthen support systems that contribute meaningfully to patient outcomes, quality of life, and long-term survivorship.As conversations around cancer care continue to evolve, Apollo Athenaa hopes that Holding Hope will encourage greater recognition of caregivers and foster a more compassionate, informed, and inclusive approach to cancer survivorship in India.1 Profile of cancer caregivers among adult Indian rural cancer patients: A prospective survey. | Journal of Clinical Oncology 2 https://sansad.in/getFile/loksabhaquestions/annex/185/AU3233_xEZ9oE.pdf?source=pqalsAbout Apollo AthenaaApollo Athenaa, a unit of Apollo Hospitals Enterprise Ltd, is Asia’s first dedicated cancer centre for women, rooted in empathy and powered by science. It is not just a facility—it’s a mission. Apollo Athenaa is envisioned as a safe, specialised space exclusively for women, combining cutting-edge oncology expertise with compassion, dignity, and privacy. Women are the cornerstones of families and communities, and their health directly impacts the strength of the nation. Recognising the need for timely, specialised, and compassionate care, Apollo has taken a pioneering step forward. Apollo Athenaa provides comprehensive women-focused cancer care, from preventive screenings and advanced diagnostics to surgical oncology, breast oncoplasty, fertility preservation, and reconstructive care. Supported by multidisciplinary expertise and precision oncology, the centre also offers nutrition, physiotherapy, onco-psychology, and palliative care, ensuring a continuum of services that place women’s health, dignity, and well-being at the forefront. Log on to: https://www.apollohospitals.com/hospitals/apollo-athenaa-womens-cancer-centre 

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