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Alive Raises ₹6 Crore to Power India’s Experience Economy; Records 90x Growth in Under a Year, Eyes ₹100 Crore ARR

The tech platform is redefining how urban India connects, celebrates, and lives through 125+ curated experiences across adventure, art, wellness, and food.

BENGALURU, India, Nov. 12, 2025 /PRNewswire/ — Alive,India’s first full-stack platform for curated, unique, and immersive experiences powered by proprietary technology, is reimagining how urban India connects, explores, and experiences everyday life. In less than a year, the tech startup has recorded 90x revenue growth, scaled to over 125 original experiences, and set its sights on achieving ₹100 crore ARR by March 2027. Backed by ₹6 crore in funding from Powerhouse Ventures and angel investors and operators, Alive is rapidly expanding its footprint and deepening its presence across India. The platform is currently live in Bengaluru and Hyderabad, with Goa set to launch next.

Founded by Vivek Kumar, a former investor and serial entrepreneur, Alive was created with a vision to enhance the quality of life in India’s cities by making everyday living more interesting, meaningful, and deeply felt. Through immersive, handcrafted experiences that spark discovery and connection, Alive is tapping into India’s rise in experiential consumption, with the experiential travel segment alone projected to reach USD 45 billion by 2027. While global OTAs focus on tourists, Alive is building a new category of a lifestyle and experiences platform designed for people who live in cities. Its mission is to make ‘experiencing’ a core part of modern urban life, as habitual as dining out or streaming a show. With over a thousand experiences being booked every month, Alive is already capturing the imagination of urban India, underscoring how deeply its vision resonates with this generation.
Unlike travel or activity aggregators that merely list events, Alive is India’s first full-stack experience platform, powered by proprietary technology that designs, builds, and distributes immersive experiences at scale. Alive conceptualises, creates, and curates its own experiences across adventure, food, art, wellness, and culture. From sky adventures and vineyard brunches to pottery workshops, glamping escapes, and chef-led dinners, every experience is powered by tech but crafted to spark emotion, wonder, and connection. Behind each handcrafted experience is a robust tech engine that manages everything from creator onboarding and design tools to automated content management and discovery.
Beyond consumers, Alive is also powering India’s emerging experience creator economy. By simplifying creation, discovery, and marketing, Alive enables chefs, artists, and hosts to turn passion into sustainable business. Many earn up to ₹5 lakh per month by launching new experiences on the platform. The company’s full-stack model is democratising the experience economy, enabling hundreds of solopreneurs and small businesses to thrive.
Alive’s audience reflects the pulse of new urban India who are young, ambitious professionals aged 21-38 who crave novelty, authenticity, and connection amid urban fatigue. Over 90% of its users are driven by the desire to experience more from life, from adrenaline-filled adventures like ATV rides and go-karting to mindful pursuits like aerial yoga, wine tasting, jewellery-making, and woodworking. This growing demand is backed by Google Trends data, which shows a 21% year-on-year surge in searches for ‘things to do’ across Indian cities, a clear signal of a generation seeking meaning, curiosity, and community in everyday life.
Alive is currently live in Bengaluru and Hyderabad with plans to expand to Goa by the end of the year. By 2026, the platform aims to be active in 10 major Indian cities and 3-5 tourist destinations, scaling to 500+ experiences and over 100,000 paying customers. Alive has already partnered with The Leela Palace, Embassy International Riding School, Prestige Golfshire, and the Padukone-Dravid Centre for Sports Excellence to deliver premium experiences. Its long-term ambition is bold: to make experiencing a habit and a way of life for every urban Indian.

Supporting Quotes

Vivek Kumar, Founder, Alive”Our mission at Alive is to massively upgrade quality of life in Indian cities. We are doing it through thousands of new and unique experiences produced with our tech-first, highly scalable approach. With Alive, we’re creating the lifestyle layer India never had and one that makes discovery, joy, and connection part of everyday life. India’s experience economy is where e-commerce was a decade ago with full of untapped potential. We’re not just creating experiences, we’re shaping a cultural shift in how people live, celebrate, and connect.”

Kshitij Golwalkar

, General Partner, Powerhouse Ventures”We see Alive as a category-defining company that’s blending technology, culture, and lifestyle to transform how Indians experience life. As disposable incomes rise and consumers seek meaning over materialism, Alive is perfectly positioned to lead India’s next multibillion-dollar movement which is the experience economy.”

About Alive

Alive is India’s first tech startup dedicated to creating new and original, emotionally driven experiences across adventure, art, food, wellness, and culture. With over 125+ curated experiences across five cities, Alive helps people rediscover the joy of living and connect more deeply with the world around them. Founded by Vivek, Alive has achieved 90x growth in under a year and is at the forefront of shaping India’s fast-emerging experience economy.
Website: www.iamalive.appInstagram: @iamalive.app

Press Contact

Akhila Deshpande akhila@supernova-brand.com+91-9886173819
Logo: https://mma.prnewswire.com/media/2821079/Alive_Logo.jpg
 

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Style Baazar Hosts Star Cast of Upcoming Bengali Film Abhhiman at Avani Riverside Mall

KOLKATA, India, June 24, 2026 /PRNewswire/ — Style Baazar welcomed the cast and creators of the upcoming Bengali film Abhhiman at its store at Avani Riverside Mall, Kolkata, on June 20, 2026. The special event saw the presence of Bengal’s iconic superstar Prosenjit Chatterjee, acclaimed actor and producer Jisshu U Sengupta, and filmmaker Indraadip Dasgupta, who interacted with fans and shared insights about the much-anticipated film.

Produced by Why So Serious Films, Abhhiman is an emotional drama that explores themes of memory, music, relationships, and redemption through the lives of its central characters. The film brings together some of Bengali cinema’s most celebrated talents in a compelling story of human connection and self-discovery.The event marks Style Baazar’s association with Abhhiman, reinforcing the brand’s commitment to celebrating regional culture and meaningful storytelling.Commenting on the association, Mr. Shreyans Surana, Managing Director, Style Baazar, said: “At Style Baazar, we have always believed in building meaningful connections with our customers through culture and community. Bengali cinema holds a special place in the hearts of our consumers, and we are delighted to associate with a film like Abhhiman, which brings together some of the industry’s finest talents and a powerful story. We were thrilled to host the cast and creators at our Avani Riverside Mall store and look forward to supporting this cinematic journey.”Speaking about the collaboration, the team behind Abhhiman expressed appreciation for Style Baazar’s support in bringing audiences closer to the film through such consumer-focused engagements.With over 270 stores across 10 states, Style Baazar continues to strengthen its cultural connect by partnering with initiatives that celebrate entertainment, creativity, and community engagement. 

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11 SPJIMR faculty featured in Ivey Publishing’s 2026 global Bestsellers and Classics cases’ lists

SPJIMR cases ranked among the most widely used teaching materials worldwide, reinforcing the institute’s growing influence in case-based management educationMUMBAI, India, June 23, 2026 /PRNewswire/ — Eleven (11) faculty members from Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management & Research (SPJIMR) are featured in Ivey Publishing’s Bestsellers 2025–2026 list and Ivey Classics 2016–2026 list, which recognise the most widely used teaching cases globally across disciplines.
These cases earned their place in classrooms because they provoke questions. The ones that endure are those that capture real dilemmas, invite multiple perspectives, and encourage learners to wrestle with uncertainty. This recognition of SPJIMR’s 11 faculty members reflect the value of creating learning experiences that challenge assumptions, spark debate, and help students think more deeply about complex managerial decisions.Ivey Publishing, the case-publishing arm of Ivey Business School at Western University, Canada, compiles its annual Bestsellers and Classics lists based on classroom adoption data drawn from business schools globally. Cases are ranked by frequency of use within each discipline, making the lists a direct measure of pedagogical impact and educator trust.With eight ranked positions across six disciplines in the Bestsellers list—Communications, Economics & Public Policy, Entrepreneurship, Management Science, Marketing, and Strategy—the recognition reflects SPJIMR’s sustained contribution to case-based management education in classrooms around the world and the growing relevance of India-rooted business insights.SPJIMR cases in the Bestsellers 2025–2026 listDisciplineCase titleSPJIMR facultyCommunications (#1)             Is That an Order?Prof. Vineeta Dwivedi and Prof. Tulsi JayakumarEconomics & Public Policy (#2) Inflationary Targeting in India: Replace, Rejig, or Reaffirm Targeting?       Prof. Tulsi JayakumarEconomics & Public Policy (#3)Is Japan’s Monetary Policy a Rational Expectations Saga?Prof. Preeta George and Prof. Monika GuptaEntrepreneurship (#6) Savemom: The Smart Wearable Solution for Maternal Health Care Prof. Renuka Kamath (with co-author Shrinath V.; PGDM 2007 alum)Management Science (#3)Jay Bharat Spices Pvt. Ltd.: A Spicy Quandary           Prof. Amol S. Dhaigude (with co-authors Shravan M. Parsam and Sidhartha Padhi)Management Science (#8)     JSW Steel Ltd.: A Logistics Dilemma         Prof. Amol S. Dhaigude and Prof. Debmallya ChatterjeeMarketing (#1)            Snaqary Snacks: Building a Start-Up Brand Prof. Ashita Aggarwal (with co-author Suraj Commuri)Strategy (#5)   Parag Milk Foods: Driving Growth through Brand-Building in India’s Dairy Industry           Prof. Ashita Aggarwal and Prof. Rajiv AgarwalThe Classics 2016–2026 list recognises the 25 most-used cases of the past decade across a wide range of disciplines and topics, from general management, strategy and leadership to marketing and finance. It includes five SPJIMR faculty membersSPJIMR cases in the Classics 2016–2026 listDiscipline Case title SPJIMR facultyGeneral Management, International Business (#7)Building a Backdoor to the iPhone: An Ethical Dilemma Prof. Tulsi Jayakumar and Prof. Surya TahoraAccounting, Entrepreneurship, International Business (#15)Anandam Manufacturing Company: Analysis of Financial StatementsProf. Vinay Goyal (with co-author S.K. Mitra)Entrepreneurship, International Business, Marketing (#22)Evoe Spring Spa: A Positioning Dilemma Prof. Ashita Aggarwal and Prof. Renuka Kamath (with co-author Sunil Rao)This year, Prof. Aggarwal and Prof. Kamath’s case on Evoe Spring Spa is among the four cases that have joined the Ivey Classics list for the first time.Commenting on the recognition, Prof. Varun Nagaraj, Dean, SPJIMR, said, “Great teaching cases immerse learners in the complexity of decision-making. The global adoption of our cases reflects SPJIMR’s commitment to creating scholarship that is rigorous, relevant, and rooted in real-world challenges. We are particularly proud that many of these cases emerge from Indian contexts yet resonate with educators and students globally. This recognition reinforces our belief that management education is most powerful when it equips learners to navigate ambiguity with judgement, purpose, and responsibility.”The 2026 recognition is the latest in an unbroken run of Ivey distinctions for SPJIMR faculty. It reflects a commitment to developing cases that are grounded in real business contexts and structured to generate insight that transfers across markets and industries. SPJIMR cases have covered topics as varied as macroeconomic policy, supply chain logistics, brand strategy, and maternal health technology, reflecting the breadth of the faculty’s research interests and their conviction that the classroom is itself a site of serious intellectual inquiry.For more news and updates, visit our Newsroom.About SPJIMRBharatiya Vidya Bhavan’s S.P. Jain Institute of Management & Research (SPJIMR) is one of India’s leading postgraduate management institutes. It is recognised in the Financial Times MiM rankings as the #35 business school globally and among the Top 3 in India, ranked by Business Today as one of the country’s top five business schools, and rated by the Positive Impact Rating as one of the top five schools worldwide for societal impact. Known for its innovative and socially-conscious approach to management education, research, and community engagement, SPJIMR aims to influence managerial practice and promote the value-based growth of its students, alumni, organisations and its leaders, and society. SPJIMR holds the international ‘Triple Crown’ of accreditations from EQUIS, AACSB, and AMBA.Visit SPJIMR.org for more information.Logo: https://mma.prnewswire.com/media/1896222/5639305/SPJIMR_Logo_1.jpg

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Chandigarh University Uttar Pradesh Signs MoU with Film Society of India to Establish ‘Film Gurukul Studio’ to Nurture Future-ready Filmmakers

Chandigarh University UP Collaborates with Film Society of India to Cultivate Future-ready Media Professionals through Expert Mentorship & Experiential LearningLUCKNOW, India, June 22, 2026 /PRNewswire/ — To provide experiential learning to its students in media and filmmaking, Chandigarh University, Uttar Pradesh has signed a Memorandum of Understanding (MoU) with the Film Society of India (FSI). As part of the collaboration, a Film Gurukul Studio would be established at the varsity campus to provide students with industry-oriented training, internship opportunities and hands-on exposure to filmmaking, workshops, masterclasses, exposure to live industry projects and guest lectures by FSI’s network of filmmakers, media professionals and cultural practitioners.

The MoU was signed between Chandigarh University’s School of Media Studies and Film Society of India (FSI) recently in the presence of Dr. TP Singh, Pro Vice-Chancellor, Chandigarh University Uttar Pradesh, and Dr. Durgesh Pathak, President, Film Society of India, among other senior officials of Chandigarh University Uttar Pradesh.As part of the collaboration, CU Uttar Pradesh and FSI would jointly organize film festivals, media conclaves, screenings and cultural events that enrich the campus creative ecosystem. The agreement would also encourage collaborative research, publications and creative media projects of academic and cultural significance, nurturing an environment of entrepreneurship and innovation in media, entertainment and the creative arts sector. The MoU is also expected to open new opportunities for students interested in exploring careers in media, cinema, content creation and other creative domains.In a joint statement released by CU UP and FSI, officials mentioned that as part of the collaboration, students will have access to a range of short-term courses and specialized training programmes covering various aspects of filmmaking and media production. The programmes will combine theoretical knowledge with practical learning to help students develop a deeper understanding of storytelling, cinematography, editing, sound design, production processes and other critical aspects of the creative industries. The proposed Film Gurukul Studio is expected to serve as a dynamic learning space where students can engage in practical projects, receive mentorship from industry professionals and gain exposure to contemporary filmmaking practices.Jai Inder Singh Sandhu, Managing Director, Chandigarh University, said, “At Chandigarh University, we lay emphasis on providing experiential learning to our students by exposing them to live industry projects. The MoU signed between CU and FSI will go a long way in polishing the budding talent of Chandigarh University and transform them into future-ready professionals in media, art and entertainment industries. The programmes are intended to combine theoretical knowledge with practical training, enabling learners to gain deeper insights into the functioning of the creative and entertainment industries. Our students will no longer just read about cinema in textbooks; they will create it.”About Chandigarh University Uttar Pradesh (Lucknow)Envisioned to foster a culture of sustainability and empower future global leaders, Chandigarh University, Uttar Pradesh, immerses 21st-century learners in a personalised and experiential learning experience, integrating an AI-powered academic model and a multidimensional, futuristic perspective on education. Our Uttar Pradesh campus carries forward the venerable legacy of more than a decade of Chandigarh University, Punjab, which has established itself as India’s No. 1 Private University and a torchbearer of groundbreaking pedagogy and research-driven innovation. The AI-augmented new campus offers a broad spectrum of industry-driven futuristic academic programs encompassing data-driven insights, virtual reality experiences, real-world simulations, corporate mentorship, international perspective, interdisciplinary research, cultivation of entrepreneurial spirit, and professional competencies.Website address: https://www.culko.in/Photo: https://mma.prnewswire.com/media/2998171/Chandigarh_Univ_UP_MoU_FSI.jpg 

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