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Apricity Publishing Launches Global Bestseller ‘CLIFF’ In India To Tackle The New Economic Paradox: Longer Lives And Shorter Careers

NEW DELHI and SINGAPORE, June 29, 2026 /PRNewswire/ — Apricity Publishing has announced the Indian release of the international personal finance bestseller, CLIFF: A Money Mindset for Longer Lives and Shorter Careers. Authored by prominent corporate executive and global strategist Prashant Agarwal, the book moves away from complex spreadsheets and dense jargon to deliver a refreshing, behavior-driven framework that enables everyday professionals to take control of their financial destinies.

Featuring exclusive illustrations by world-renowned Marketoonist cartoonist Tom Fishburne – whose work regularly appears in The Wall Street Journal, The New York Times, and Fast Company – CLIFF seamlessly combines sharp visual storytelling with real-world financial strategies.The Broken Three-Stage LifeAdvances in medicine and technology mean a 100-year life is becoming the norm, with current generations expected to outlive their grandparents by 10 to 15 years. However, this increased lifespan arrives alongside rapid AI and technological disruptions that make corporate careers shorter and highly unpredictable. The traditional three-stage life model – Education, Stable Employment, and Financial Security in Retirement – stands broken.”While previous generations could expect a linear career and retire with predictable pensions, today’s professionals face multiple career transitions, unexpected pauses, and sudden reinventions,” says author Prashant Agarwal. “Worse, financial literacy remains abysmally low; barely one in three people globally possess a basic understanding of compounding and money mechanics. Employees report losing more than seven hours a week worrying about their financial future. This creates a unique paradox: if you aren’t prepared, living longer can financially kill you.”Rather than preaching the extreme austerity of the FIRE (Financial Independence, Retire Early) movement, CLIFF introduces a realistic alternative: Comfortable Living In Financial Flexibility. Drawing on Agarwal’s 25 years experience operating at the intersection of global financial services and human behavior, the book outlines a practical, six-step methodology to transition from uninformed anxiety to informed control.Industry AcclaimThe book has earned strong endorsements from top global economists, financial journalists, and corporate leaders:”A new fundamental reality stares at us – longer lives and shorter careers. CLIFF explains deep questions simply. In an accessible way, it lays out ways to achieve financial flexibility.”— Neelkanth Mishra, Chief Economist, Axis Bank & Part-time Chairman, UIDAI”Prashant provides the background to understand your reality. He then helps you create a map to bulletproof your financial life to ensure your golden years remain golden.”— Geoffrey Rogow, The Wall Street JournalAdditional praise has poured in from senior executives across the AIA Group, IDFC First Bank, Manulife, and FWD, hailing the book’s power to replace overwhelming financial complexity with consistent behavioral habits.Beyond the Pages: Interactive Corporate WorkshopsTo take this crucial conversation directly into workplaces and communities, Apricity is curating high-impact interactive workshops tailored for organizations navigating the future of work:The AI Ambush: Money Readiness for Shorter, Unstable Careers: A session exploring how individuals can prepare financially for AI-driven disruptions, sudden pivots, and shifting professional landscapes.The Longevity Paradox: Architecting the Financial Future for a 100-Year Life: A deep dive into building sustainable wealth habits designed to comfortably fund a century-long life.Participants in these corporate sessions will receive exclusive access to the proprietary CLIFF Compass Assessment, a diagnostic tool that uncovers an individual’s personal money archetype (such as the Consistent Compounder or the Worrier Warrior) and provides a personalized blueprint to build immediate financial flexibility.Nidhi Mishra, Publisher, Apricity India, commented:”Though money impacts each one of us, talking about its management is ironically often viewed as an intellectual activity reserved for a select few. In CLIFF, Prashant brilliantly blends sharp cartoons, practical exercises, and actionable insights to empower readers to own their financial narratives. Whether you are a student starting out, a woman looking to take charge of her wealth, or a mid-career executive navigating corporate volatility, this book proves it is never too early or too late to build optionality. We are thrilled to bring this international bestseller to Indian readers.”Available Now (Amazon India #1 Bestseller & Hot New Release) About the AuthorPrashant Agarwal is a seasoned financial industry insider, global strategist, and Harvard MBA alumnus with over 25 years of experience studying capital and human behavior. He began his career as Unilever’s youngest manager globally before climbing the leadership ranks across the banking, technology, and insurance sectors. Having spent more than 15 years working within Asia’s fast-evolving corporate ecosystems, he designs practical frameworks to help high-achieving professionals face the future with unshakeable financial confidence.About Apricity PublishingBorn from the creative heritage of Bookosmia (India’s largest publisher ‘for and by young people’ with 100+ titles) and the cross-border marketing excellence of Singapore-based Krux Digital, Apricity is a premium publishing label dedicated to global thought leaders, founders, and CXOs. Apricity specializes in shaping career-long insights and profound domain expertise into powerful public narratives through end-to-end publishing and strategic distribution.Website: www.cliff.lifePhoto: https://mma.prnewswire.com/media/3001650/APRICITY_Cliff.jpg 

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Phi Commerce strengthens leadership team with strategic appointments to accelerate growth across payments and technology businesses

MUMBAI, India, June 26, 2026 /PRNewswire/ — Digital payments fintech firm Phi Commerce has announced the appointment of two senior industry leaders as part of its ongoing growth strategy aimed at strengthening its payment aggregator-payment gateway (PAPG) and technology solutions businesses.
The company has appointed Sachin Koneri as Business Head – technology solutions and Vishal Maru as Senior Vice President, product strategy and growth. These strategic appointments come at a time when enterprises are increasingly seeking integrated payment, merchant acquiring, issuing, and value-added technology solutions to support their digital transformation journeys.Sachin Koneri joins Phi Commerce with over two decades of experience across digital payments, merchant acquiring, banking, corporate sales, and relationship management. Throughout his career, he has led large-scale business expansion initiatives, built high-performing sales organisations, and driven merchant acquisition and revenue growth across some of India’s leading financial institutions.Prior to joining Phi Commerce, Sachin held leadership positions at SBI Payment Services, YES Bank, HDFC Bank, Via, ING Vysya Bank (now Kotak Mahindra Bank) and Global Trust Bank. In his new role, he will lead Phi Commerce’s technology solutions business, focusing on expanding merchant acquiring, issuing solutions, strategic partnerships, and enterprise payment capabilities.Vishal Maru brings over two decades of experience spanning product management, digital payments, financial services, and business growth. He has played a pivotal role in building and scaling payment products, driving innovation, and enabling business transformation across organisations.As senior vice president, product strategy and growth, Vishal will spearhead Phi Commerce’s product vision, innovation roadmap, and go-to-market strategy, helping accelerate the company’s next phase of growth across enterprise payments and digital commerce solutions.Commenting on the appointments, Rajesh Londhe, Co-founder, Phi Commerce, said: “The convergence of payments, commerce, merchant acquiring, and value-added technology services is creating new opportunities for innovation. Sachin’s experience in building merchant ecosystems and driving Issuance business expansion, combined with Vishal’s expertise in product strategy and innovation, will further strengthen our ability to deliver differentiated solutions to enterprises and financial institutions.”For more information, visit: https://phicommerce.com/ 

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KITABOO Converts a Textbook PDF Into a Working Student Simulation in Ten Minutes, With No Human Involvement

MUMBAI, India, June 26, 2026 /PRNewswire/ — Ten minutes is all it takes for KITABOO’s new AI capability to analyze a standard textbook PDF, isolate the exact concept students struggle with most, and engineer an interactive simulation around that specific learning friction point.

This automated pipeline instantly transforms flat text into an active digital environment: a physics chapter becomes a pendulum a student can control; an algebra lesson shifts into a digital balance scale; and a biology unit evolves into an ecosystem where students manipulate variables to observe cause and effect. The final output is delivered via a single, shareable URL that anyone can access instantly—no user accounts or logins required.Publishers globally are sitting on years of curriculum content in PDF format. The quality of that content has never been the problem. The production cost of converting it into something genuinely interactive has been. A full conversion project has historically required a specialist team, a vendor engagement, and months of time. Most publishers have done the math and deprioritised it.KITABOO’s new capability removes that constraint. By introducing an end-to-end automated pipeline, the platform allows publishers to bypass traditional development bottlenecks:The AI instantly reads any uploaded PDF chapter, determines grade appropriateness, and targets core conceptual friction points.Without any human involvement between upload and output, the system builds tailored, subject-specific simulations using the publisher’s own material.The final interactive asset is delivered via a shareable URL, requiring no logins or user accounts for student access.”K12 publishers have spent years building content that students deserve to actually interact with,” said Darshit Shah, K12 Lead at KITABOO. “What took a team and a production budget now takes ten minutes. That changes who can afford to go digital, and when.”The timing matters. In the US, emergency federal education funding that kept many publisher production pipelines running ended in 2024. In Europe, governments are mandating digital transitions and accessibility compliance, while publishers are expected to absorb the cost from existing resources. The publishers who find a faster, lower-cost path to interactive content this year will be positioned for the adoption windows ahead. Those who wait are extending a gap that is already widening.Publishers who want to test this with their own content can do so at: kitaboo.com/turn-textbook-into-interactive-learningAbout KITABOOKITABOO is a digital publishing and learning platform. The platform enables K12 publishers, educational institutions, and content providers to create, distribute, secure, and measure digital content across web and mobile platforms. KITABOO serves publishers in more than 25+ countries, supporting over six million active users across 7,000 school districts.For more information, visit https://kitaboo.com.Photo: https://mma.prnewswire.com/media/3000515/KITABOO_Live_Simulations.jpg

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Style Baazar Hosts Star Cast of Upcoming Bengali Film Abhhiman at Avani Riverside Mall

KOLKATA, India, June 24, 2026 /PRNewswire/ — Style Baazar welcomed the cast and creators of the upcoming Bengali film Abhhiman at its store at Avani Riverside Mall, Kolkata, on June 20, 2026. The special event saw the presence of Bengal’s iconic superstar Prosenjit Chatterjee, acclaimed actor and producer Jisshu U Sengupta, and filmmaker Indraadip Dasgupta, who interacted with fans and shared insights about the much-anticipated film.

Produced by Why So Serious Films, Abhhiman is an emotional drama that explores themes of memory, music, relationships, and redemption through the lives of its central characters. The film brings together some of Bengali cinema’s most celebrated talents in a compelling story of human connection and self-discovery.The event marks Style Baazar’s association with Abhhiman, reinforcing the brand’s commitment to celebrating regional culture and meaningful storytelling.Commenting on the association, Mr. Shreyans Surana, Managing Director, Style Baazar, said: “At Style Baazar, we have always believed in building meaningful connections with our customers through culture and community. Bengali cinema holds a special place in the hearts of our consumers, and we are delighted to associate with a film like Abhhiman, which brings together some of the industry’s finest talents and a powerful story. We were thrilled to host the cast and creators at our Avani Riverside Mall store and look forward to supporting this cinematic journey.”Speaking about the collaboration, the team behind Abhhiman expressed appreciation for Style Baazar’s support in bringing audiences closer to the film through such consumer-focused engagements.With over 270 stores across 10 states, Style Baazar continues to strengthen its cultural connect by partnering with initiatives that celebrate entertainment, creativity, and community engagement. 

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