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Asynchronous voice-based social platform Swell launches 3.0 version upgrade, introduces auto text snippets for “conversation browsing”

Swell 3.0 offers a redesigned interface for easy content discoverability and intuitive features for convenient usage in public spaces
COIMBATORE, India, March 7, 2022 /PRNewswire/ — Swell, the first asynchronous voice-based social platform that launched in India mid-last year, has rolled out its 3.0 version upgrade today. The upgrade witnesses a host of innovative feature changes that aims to make audio based social networking more immersive and appealing. It uses AI based automatic text snippets, inline image rendering, Swell tiles and more to create a “conversation browsing” experience, where users can explore an audio conversation in a non-linear fashion, quickly jumping to portions and speakers that are of interest to them.
The update also solves the problem of audio content discovery by creating Station home pages which showcase trending conversations and top speakers on various topics.
In addition, the new avatar of the Swell logo further emphasizes upon the brand’s commitment to keeping audio and the human voice front and center.
Key Updates at a Glance
●  Conversation browsing ●  Content discoverability enhancements●  Convenient tweaks for usage in public-spaces
Commenting on the Swell 3.0 launch, Sudha K Varadarajan, Co-founder & CEO, Swell, said, “Audio is no longer a second class citizen. It used to be something you listened to when you were actually doing something else; like listening to a podcast when commuting, listening to radio or music when doing chores at home and so on. But today, people are enjoying the human, healthy and authentic format that audio brings to social networking. With Swell 3.0, we have tried to elevate this experience. We have strategically crafted our interface in a manner that users can find engaging, even if they have a few moments. And we continue to reinforce the core value of the platform that lies in letting users ‘Be Themselves’; an agenda that ensures that users are always surrounded by friendly voices. A user can post their thoughts and opinions without fear because the replies that they get are also thoughtful and authentic.”
Being one of the early entrants in the social audio market, Swell garnered ample traction and aims to boost its convenience operations by incorporating the insights it gained upon learning how its users interacted with audio content. The upgrade allows users to quickly discover hidden gems and myriad voices that otherwise get lost in a monolithic audio format. The app can also be enjoyed in public places where one cannot play audio, using snippets to quickly catch up on various conversations or bookmarking them for listening later. Users can also hit “play all” on any list of Swells and just sit back and relax and listen – whether it is an audio station on Mental Wellness, insightful interviews with leading politicians, or Swells about #LoveInTheTimeOfCovid.
Swell has recently been consistently in the news, for the meaningful conversations that are being nurtured on the platform. It reflects a new India where the youth care for the issues that actually matter and are voicing their opinions without inhibition. Some recent trending topics are the Russia-Ukraine crisis, cyber-bullying, school student suicide, the Hijab controversy, student mental wellness and so on.
About Swell
Started in San Francisco by Silicon Valley based entrepreneurs Sudha Varadarajan and Arish Ali, Swell launched at SXSW in 2021 and in India, shortly after that. It is the first asynchronous voice-based social platform in India. The asynchronous nature of the platform not only makes it easier for listeners to catch up whenever they want but also improves the quality of the conversation by allowing for prior prep. Conversations on Swell are nuanced, thoughtful, and imperfect to promote authenticity, safety, and relatability in social networking. Every post on Swell is up to 5 min of audio and can have links and photos. Swell follows a no ad-based business model to prioritize user experience and monetization will be driven by offering premium tools and Swellcasts.
Video – https://youtu.be/vG5KMvBJ6vY  

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Vikram Vedha to open its advance bookings in 1250 multiplexes from 24th September

Having received an amazing response from the masses for its amazing trailer, the makers of Hrithik
Roshan and Saif Ali Khan starrer Vikram Vedha are currently creating a buzz all around for its electrifying
dance number ‘Alcoholia’. While the audience is eagerly waiting for the film to hit the theaters, the
makers are all set to open the advance booking windows for the Audience.

Undoubtedly Vikram Vedha is one of the most anticipated movies of the year and the craze for the film
among the audience is constantly rising as the film is inching toward its release date. Putting an end to
the audience’s wait, the makers are all set to start the advance bookings of the film today.

Moreover, Vikram Vedha will have the largest international distribution for a Hindi film, with a record-
breaking 100+ countries worldwide. Before its release, the film has sparked worldwide interest and
appeal, and many countries have already begun advance bookings.

Vikram Vedha is presented by Gulshan Kumar, T-Series, and Reliance Entertainment in association with
Friday Filmworks and Jio Studios and a YNOT Studios Production. The film is directed by Pushkar and
Gayatri and produced by Bhushan Kumar, S. Sashikanth and Reliance Entertainment. Vikram Vedha will hit the big screens globally on 30th September 2022.

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Manoj Bajpayee will take 1 week off from his schedule to attend all the rituals on his fathers 1st death Anniversary day.

Three times National Film Awards and the Padma Shri winning actor Manoj Bajpayee who has completed three decades in the showbiz business and Juggling with multiple projects between different genres, characters and mediums. Manoj Bajpayee is a powerhouse actor when it comes to Indian cinema. Even if you haven’t seen many of his movies, you will have heard of talented actor Manoj Bajpayee’s name because of his brilliant performances in his films. The finest actor has become synonymous with content-driven subjects who also have been consistently working in multiple film industries.

The finest actor of Hindi cinema Manoj Bajpayee who has several movies lined up this year, will be taking 1 week off from his current project, which is directed by Apurva(Aspirant fame & produced by Vinod Bhanushali in mid september and will be leaving for his home town with his wife and daughter to attend all the puja rituals on his father’s 1st death anniversary day. Manoj Bajpayee’s father RK Bajpayee passed away at 83, last year in Delhi.

The actor believes that a family is a very important & priority in his life, in spite of his erratic schedules or no matter where he is, it is his first priority to always be with his family with all his support & spend time with them in any situations.After finishing all the rituals puja and family work,Manoj will immediately resume his shoot to finish his project on time without taking any time for himself.

Manoj Bajpayee has recently finished his 3 upcoming projects, one with Ram Reddy’s untitled film, which also has talented actor Deepika Dobriyal in the film. After that he finished RSVP’s Despatch, (A investigative thriller set in the world of crime journalism.) directed by Kanu Behl. Abhishek Chaubeys’s film which also has star cast like Konkana Sen, Sayaji Shinde,Naseer sir and some well known talented actors from south. Fox Stars Studios,Chalkboard Entertainment, Autonomous Works film, Gulmohar directed by Rahul Chittella ( who was assistant of Meena Nair) working with Veteran actress Sharmila Tagore, and Amol Palekar along with Suraj Sharma (Life of Pi) and Simran Rishi Bagga in pivotal roles.

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Here comes the title of Jackky Bhagnani’s Jjust Music upcoming RVD’s soulful creation ‘Raaz’

Jackky Bhagnani’s Jjust Music has been coming up with some really amazing songs one after the other and now they are here with the title of their upcoming heart-touching melody by RVD, a soulful creation ‘Raaz’. It’s a melodious song by an Indie rap artist, RVD that evokes his potential lover to become his secret as that way she’ll go down to the grave with him and stay with him forever. 

The song captures a glimpse of feelings that brings a boy close to the emotions of his lover encapsulating his zest for involving her in his life a secret that will stay with him for life. Jotting down his deepest emotions learn from his life, RVD beautifully communicates through his art in music a feeling of true happiness that can only be appreciated and enjoyed in privacy as the unconditional bond they share is completely sacred which the world won’t understand as they’re not in our shoes. 

Moreover, the artist in a true sense, RVD is an artist who’s been given all the love by the world but battles and deals with his own loneliness by making music, he talks about how he has learned ‘you can’t be lonely if you’re comfortable being alone’ in the process, and through only music, he can express these thoughts. He is an artist who makes modernized music with a blend of cultural touches in Urdu and Punjabi languages, which makes him stand out from the general crowd.

RVD, is an Indie rap artist from Kolkata, West Bengal who’s been making much sound on the east side. Performed alongside pan India artists like Mohit Chauhan, Dino James, Zareen, Kayan, Gully Gang, etc. With tracks like ‘Riha’ and ‘Iteyhaas’ which have done extremely well, RVD has even caught a lot of attention and traction in the general crowd and the gaming world on a pan-India basis.

Meanwhile, Jjust Music made it to the headlines for it’s first PAN India music video Mashooka starring bold and quirky Rakul Preet. The song turned out to be a huge success and was received well by the audience.

https://www.instagram.com/reel/Ci2B4nfA-K6/?igshid=ODBkMDk1MTU=

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